Developing a Long-Term Vision & The #1 Growth Marketing Tactic with Eve Guzman

Developing a Long-Term Vision & The #1 Growth Marketing Tactic with Eve Guzman

In today’s post, I’m joined by Eve Guzman. Not only is she one of my best friends, but she’s also one of the most incredible leaders in the space. She’s dedicated, hard-working, and super smart.

Eve is the creator of Macro Mentorship. This is a macro nutrition certification for health coaches who want to become macro experts. She has an incredible story and is a really awesome human.

The conversation I had with her revolves around not trying to have everything with your business or have a slam dunk. We talked about the journey we’ve both been on and her own business. We’ll cover how to niche down, how to become an expert in your field, and what it means to become genuinely confident. 

This confidence is one of the best marketing hacks you can have. You need to be in integrity with your marketing. When you’re confident in what you do and how you can deliver results, the rest will fall into place.

 

 

Eve’s Business Journey 

Eve and I have been friends for about five years and we talk all the time. She has built such a reputable and successful program for macro nutrition coaches, and she shared the journey she experienced with her business.

Eve started with her own weight loss journey. She was almost 300 pounds and she lost about half of her body weight. She was spotlighted in People magazine, which gave her the confidence to step out and help others.

She transformed her nutrition journey and turned it into a blueprint of how others could lose weight without giving up all the foods they love with macro-based coaching. From there, she turned that into another blueprint for coaches to be successful with macros.

When I met Eve, I started calling her the Mad Macro Scientist. This is another persona for her. She has a background in molecular biology, genetic toxicology, and immunology. After gaining her understanding of science and nutrition, she took that knowledge and used it to help her lose 150 pounds.

When working with Herbalife, she was working with the blueprint they provided to their coaches. However, in using these nutrition supplements, she started to question how it worked given her science background. Eventually, she realized shouldn’t keep coaching people thinking there was magic in the supplements they were taking.

She began adding her own science twist on everything, then stepped out on that model and began to completely focus on her own business. 

Eve has been able to build such a reputable brand. She started in 2014 in the MLM world. It took her four years to make six figures in a single year, and what kept her going up until that point is that she saw other people doing it.

She saw them making the money, making a large impact, and running their businesses in a way that worked for them. She knew with her experience, smarts, and motivation – she could do it too. There was no way she was backing down.

Eve’s message to others in the online space is to never keep up and to keep going. You can do it too!

 

 

Eve’s Advice on Niching Down 

Eve has been so zeroed in on becoming a macro nutrition expert, which has really helped her build her reputation. She was inspired to pursue this and once she was, she refused to talk about anything besides macros with her clients. 

Many of her clients experienced amazing results and people wanted to learn from her experience as a coach. She came up with a price to start working with coaches on her macro methodologies. Essentially, she was a mentor to these coaches.

She found that there was a need for her program. It was in demand! In 2018, she created her program with the intention of it becoming a certification down the line. 

Throughout this, she had a very specific way. Her proven and repeatable weight loss method was it. That specific framework was really important to her success. 

Anyone can find their own framework and methodology that is unique and special. Everyone has it in them! You just need to get into your own zone of genius and understand what it is about how you work, think, and teach that can be that special thing for you.

After her first round of clients with her program, she took the feedback she received and tweaked it as needed, which is so important for zeroing in on your niche. This constant evolution is what made Eve’s program renowned. 

The first people that participate in your offer are your springboard for social proof. Everyone who participates will provide your social proof for future rounds.

Eve also discussed that it’s important to be specific in what you do because if you speak to everyone, you speak to no one. Even if you niche down now, you could rediscover yourself as a coach later down the line. But starting by casting your net too wide means you won’t attract the right people. It’ll also prevent you from seeing if your framework is right.

 

LISTEN ON APPLE PODCASTS | LISTEN ON SPOTIFY | LISTEN ON GOOGLE PODCASTS

 

The Importance of Confidence 

Eve has noticed that a lot of her clients come into the program knowing a bit about macros. But her the testimonials that she gets once they complete the program are how much their confidence in their knowledge has skyrocketed. 

She started to notice that these clients began changing their Instagram bios from something more general like, “weight loss coach” to “macro coach” because that confidence was there.

When you have confidence, you stand out and you sell your heart out in a natural way. As a coach or service provider, it’s so important to be clear on what you do know and also what you don’t. This is something that Eve teaches well to her clients.

Eve shared that her clients Cams and Grace both came in wanting to gain more confidence surrounding macros. And sure enough, their confidence after participating in the program went through the roof. 

They were both able to expand their earnings quickly and their confidence played a huge role in this. When you exude confidence, you become unapologetic about your offer. And when that happens, you nail your messaging and speak to your ideal clients in a way that keeps them engaged and excited.

The best marketing tactic is being really good at what you do. Eve does this so beautifully with her students.

 

 

Providing Incredible Opportunities to Coaches: The Bottom Line

Eve has helped so many coaches become experts in their field and enabled them to help their own clients. It was so great to talk with her and learn more about her business, her program, and how she’s found success. 

This conversation shed a lot of light on Eve’s unique business journey, niching down effectively, and gaining confidence as the best marketing tool.

Thanks so much for reading! 

To sign up for my courses and coaching and explore all the resources I have to offer, check out the links below. And don’t forget to tune into The #PrettyAwkward Entrepreneur Podcast, wherever you love to stream content!

 

CONNECT WITH MEGAN:

Website: https://meganyelaney.com/ 

Instagram: https://www.instagram.com/meganyelaney/ 

Facebook: https://www.facebook.com/groups/impactfulpassiveincome 

 

CONNECT WITH EVE:

Join Macro Mentorship Here: https://www.gtransformationacademy.com/a/18241/icD2acP3

Follow Eve on Instagram: https://www.instagram.com/eve_fitchick/

Follow Macro Mentorship Instagram: https://www.instagram.com/macromentorship/

 

EPISODE RESOURCES:

Join the waitlist for my Smart Online Success Academy Program here: www.meganyelaney.com/sosa 

Join the waitlist for my Smart Online Success Academy Program here: www.meganyelaney.com/sosa

Apply for a VIP Day Experience: Explode Your Launch In A Unique Way or Plan Your 2022, here: www.meganyelaney.com/vip-day

Join my Free FB Community Here: https://www.facebook.com/groups/impactfulpassiveincome

Find Your Unique Coach Approach To Stand Out In Your Industry In Less Than 90 Seconds: www.meganyelaney.com/quiz

Other free resources and offers here: www.meganyelaney.com