You don’t need more credentials—you need a story that connects. In this episode, I’m breaking down a core part of my Distinctive Edge Framework: how to extract and shape your story so it becomes a powerful brand asset that attracts the right clients and positions you as the go-to. Whether you think your story is “too boring” or “too messy,” I’ll show you how to make it unforgettable, and profitable.

What’s changing, what’s staying, and why “Business Not As Usual” was the only name that made sense. In this quick re-intro, I’m breaking down what to expect moving forward, the new vibe of the show, and the categories we’ll cover, from strategy and branding to motherhood, mindset, and the behind-the-scenes of scaling a business that fits your real life. Welcome to the most you era of your business yet.

Motherhood changed everything, and nothing. In this heart-to-heart episode, I’m sharing the raw, honest truths I wish I knew before having twins. Whether you’re a mom, thinking about becoming one, or just balancing life while building a business, this one’s for you. Expect permission, perspective, and practical takeaways.

If it feels like you’re constantly creating content and still not attracting dream clients, this episode is your reset button. I’m walking you through how to simplify your content strategy, focus on what actually drives demand, and show up in a way that doesn’t feel like a second full-time job. Your business wasn’t meant to run on fumes.

Coming June 30th