Developing a Purposeful Product Launch Strategy: A VIP Day Experience
In today’s post, I am so excited to be joined by special guest Shalane Carter! Shalane is a healer, business mentor and mom. She started her own business in the cosmetology world about 9 years ago and went on to realize she had a unique gift.
Over the years she shifted into what she now teaches, which is the Energy of Business. She utilizes the energetic body, healing the chakra system and her clients’ natural talents to help them build a business that’s aligned with their unique energetic blueprint.
In this post, Shalane will walk us through her entrepreneurial journey and the lessons she learned from participating in my VIP day offer.
Shalane’s entrepreneurial journey
Shalane has been in the entrepreneurial space for over a decade. She went to cosmetology school and afterwards worked as a hairdresser and make-up artist. During this time Shalane realized the career path she chose wasn’t conducive to the type of life she wanted to live. She didn’t want to work super late hours away from her kids, so she decided she needed a change.
A friend of Shalane’s shared an opportunity with her to open her own brick and mortar business, so she took the leap and for 7 years built a team and business for herself. During this time, she worked with other people doing yoga and personal training. And one of her clients, who was a healer, told her how much of a positive impact she had on her energy.
This opened Shalane’s eyes and she wanted to take that gift and implement it into her work and life. She started teaching about spirituality and energy online, and other entrepreneurs reached out for her help.
How Shalane helps others
Shalane has now created a business that helps entrepreneurs heal their energetic body and move past emotional blocks that hold them back from reaching their goals. She helps teach people about the emotional charge that’s behind everything that happens in their lives.
Shalane helps others deal with any negative energy or limiting beliefs they have. The things that aren’t dealt with will be mirrored back into your energy, and if you don’t heal from them you’ll build a business and a life based on an energy system that isn’t aligned with you.
One of Shalane’s stand out moments was when a client of hers was overcome with limiting beliefs in her business. The client was super frustrated with the process of building her business, and she was resistant to the changes she needed to make. When Shalane started to work with her they had a healing lesson to help her work through the limiting beliefs this client was holding onto. A couple of days later, the client was offered a huge opportunity. The healing that was done in their session allowed this client to change her energy and be open herself to new opportunities.
Why Shalane did the VIP day
Before Shalane participated in my VIP day, she had taken a break from business coaching but she wanted to work on making her messaging more clear for her audience. She needed help with the rhythm she had in her business, and she wanted to start directing her energy with more clarity so she could use her talents and reach the right people. She really needed someone to help streamline her ideas and help her create a roadmap that she could use again and again in her business.
How the VIP day helped Shalane
The VIP day helped Shalane map out the entire launch and messaging for her business. She was able to use her ideas and have a clear direction on what she wanted for her business. Before this day, she often felt like her messaging would get lost in the selling process. This is why the process was so helpful because she created touch points to position the offer as a solution to her audience.
The VIP day helped to streamline the pain points her audience was experiencing. One of the best parts of the process was that all of what was done, can be replicated for future projects and launches. The methodologies aren’t only for one specific launch, they can be used throughout the entire business. Once Shalane found the clarity in her messaging, she realized that she could use what she created over and over again in different ways.
She’s still able to use what she learned and position herself as the solution to her clients throughout their customer journey. Shalane understands her buyer inside and out and knows how to speak differently to buyers who are at different stages in their buying journey.
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What stuck with Shalane the most from the VIP day
Shalane learned so much from the VIP day experience, but it really helped her to see that it’s not always about creating brand new things. A lot of times it’s about creating similar things that target people at different stages of their buying journey.
Shalane also looks at business differently now. She doesn’t focus so much on instant gratification or having monetary gain right away. Instead, she looks at how people are engaging with her and her ability to build relationships.
Shalane was able to create a quiz that gives her audience an introduction to energy, her business, her personality and also the long-term benefits that working with her can have on your life and business.
Shalane would highly recommend the VIP day especially since it’s an in-person opportunity. It’s helped her over and over in her business, and she is constantly going back to the format that was created on that day for her future launches and projects. The in-person opportunity is such an amazing way to connect and work together.
Developing a Purposeful Product Launch Strategy: A VIP Day Experience: The Bottomline
Special guest Shalane Carter has had such an awesome entrepreneurial journey. She was able to turn her unique gift into a successful business, and I am so lucky that I was able to work through that with her. I loved helping her find clarity for her business messaging and helping her map out future business plans. She learned so much from the VIP day, and she is continuously able to apply what she learned that day to use in her future launches and projects for her business.
You are capable of creating a successful business and sometimes it’s necessary for someone to step in, that is outside of your business, to help you create clarity and strong messaging. This extra effort can be the difference in what allows you to reach your business goals. Be sure to connect more with Shalane over on her website and her Instagram, or subscribe to the Eat Pray Slay Podcast!
And finally, as always, stay safe, stay healthy, and stay #PrettyAwkward!
THANK YOU SO MUCH FOR READING
I hope this post helped you see that it is completely normal to feel stuck in your business, but you don’t have to stay stuck!
Listen to my episode detailing my VIP Day: what you’ll experience, who it’s for, price and more: https://meganyelaney.com/2021/08/16/whats-it-like-to-work-with-me-at-a-high-level-and-how-can-i-help-you-create-a-successful-launch/
Apply for one of my VIP Days (virtual or in-person) or 90 Min Intensives here: www.Meganyelaney.com/vip-day
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Find Your Unique Coach Approach To Stand Out In Your Industry In Less Than 90 Seconds: www.meganyelaney.com/quiz