Developing Your Secret Sauce Expertise and Your Next Big Idea
Developing Your Secret Sauce Expertise and Your Next Big Idea
What is YOUR secret sauce?
What do you offer that makes you stand out from the rest?
In this post, I’ll be diving into all the ways you can uncover exactly what your secret sauce expertise is and how you can use it to identify what the next big idea for your business should be!
So many people ask how I was able to come up with The Unique Coaching Method. I created a step-by-step process that enabled me to build that successful program for my business and I can’t wait to share those steps with you! So keep reading to learn all about it.
What are you an expert on?
One of the most effective ways you can attract soulmate clients is to get really clear on what you are an expert at.
When you get clear on your expertise you can make offerings that you are genuinely excited about for your business.
The best way to have long-term success for your business is to make sure the offers you create are based on a skill you feel confident in and something you can talk about extensively.
Make sure it’s not just about the money, you need to have a strong belief and passion about the programs you create.
When you get clear on what you are an expert at and what your zone of genius is you will quickly stand out in your industry.
How do I find my secret sauce expertise?
Your secret sauce expertise is the thing you are really great at. It’s the reason people hire you over hiring someone else in the same niche.
This secret is what will differentiate you from the crowd and will help you leverage your unique qualities so you can become the top choice in your industry.
If you are someone who wants to move to the next level in their business this expertise will help you get there!
By being able to communicate your expertise effectively this will make others aware of what you are known for. When you properly communicate your expertise you’ll be able to rely more on attraction marketing. You won’t have to hustle as much and reach out to prospects all the time because the right clients will naturally be drawn to work with you.
I encourage you to ask yourself these three questions to develop your expertise:
- Why did your current clients hire you? If you don’t know the answer, don’t be afraid to reach out and ask. You’d be surprised at the amount of value you can get from their answer.
- What do you do for your clients? How are you changing their life from the coaching you give to them? Think about the breakthrough moments you’ve had with your clients and the impact it’s had on their lives.
- How do you do it differently than other coaches? What makes you unique from the other people in your industry?
Being able to answer these questions will help you market way more effectively to your audience.
You will also learn the reasons you are resonating with your clients. So many people don’t realize they already have their secret sauce expertise within their business. You just have to take the time to uncover what it is.
When do you feel your best?
When you are focusing on your expertise you should figure out the times when you feel most confident and at your overall best.
Find the settings you thrive in the most, this can be doing live videos, events, etc. whatever it is, do it regularly.
Once you’ve found your expertise you need to continue to educate yourself on it. Find resources where you can grow your knowledge.
Use that knowledge to develop your expertise for your business. Just like anything else, practice makes perfect the more you use your skill the better you will become.
The best thing about all of this is you will be doing something that you love and that passion will be what continues to motivate you.
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How to market your expertise
Making sure that you are marketing what you are an expert at to your audience is so important. I have five marketing techniques that you can implement in your own routine.
- Create a weekly consistent content piece that your audience can tune into.
- Make a hashtag around your secret sauce and use it consistently
- Share your secret sauce in the bio of your Instagram, one of the most effective ways to do this is by making sure it’s searchable so you can reach more people.
- Make an Instagram highlight that is all about your expertise so people can get a feel for what you are all about.
- Lastly, have an Instagram guide that reflects your secret sauce so you can have a place where people can learn from you.
These tips will help you reach the right audience and will make it very clear to anyone who comes across your content what you are an expert on.
What’s your next big idea?
Your big idea is the next focus you want to have in your business that is going to help you expand your influence, offering, and brand reach.
This will take your business to the next level. If you can understand the next move you need to make you will be able to shape your marketing and make offers that are created from the things you love to do.
If you have been unsure on how to reach the next step in your business the steps I will share below will help you create a whole new aspect of your business you never thought was possible!
Specific steps I took that helped me recognize my next big idea:
- Write down all of your favorite clients
- Write the reason they signed up with you
- Write out what the big transformations your clients had from working with you and the things they accomplished with your help
- Write about the ways you helped your clients, did you use certain tools or methods that resulted in better results?
- Once you identify points 1-4 find the overlap, what are the things that repeat with all your clients? Think about how your process is unique and different from others?
These are all such critical steps to take when you are figuring out what your next step should be. This will help you create a framework for your business built based on the things you do best for your clients.
Pivoting
Many times when people go through this exercise they feel like they need to change their entire focus.
They recognize the way they market themselves isn’t based on their expertise. However, before you make drastic changes to your niche it’s important to first find out where the urge is coming from.
Try to identify the reason behind why you are wanting to shift focus.
You should ask yourself if the change you want to make is something you are deeply passionate about. If you don’t truly love it don’t do it.
You should also make sure you aren’t just pivoting to make more money. Money is great but you are going to make yourself miserable if that’s your main focus and drive for changing your niche.
If you are someone who has concluded you should make a change, then do market research!
This change has to be well thought out. You can do your research in a multitude of ways. Some of the best ways are to build an email list by creating a simple free offer, market your new niche on your Facebook, or by sending out feelers on your current email list.
Another great tool to utilize for feedback is to ask your audience in polls on Instagram to gauge who would be interested.
Whatever way you decide to go, just remember that if you choose to pivot it should be to make you happier and more fulfilled in your business. For more in-depth detail on pivoting be sure to go back and listen to my podcast episode 65!
Developing Your Secret Sauce Expertise and Your Next Big Idea: The Bottomline
It’s important to identify what your secret sauce expertise is for the success of your business. If you can find what you are an expert at doing, this will naturally help you know what the next big idea for your business should be.
Your expertise should be something you are passionate about and something that will continue to keep you motivated. There are specific steps, and questions I had to ask myself to find what my expertise and next big idea was for my business.
You need to know what you are passionate about and rely on previous clients for feedback to figure out what differentiates you from others in your industry. I know this can be a hard process but you will be so happy you took the time to develop your expertise so you can take that next big step for your business.
And finally, as always, stay safe, stay healthy, and stay #PrettyAwkward!
THANK YOU SO MUCH FOR READING
I hope this post helped you see how developing your expertise can help you find the next big idea for your business.
EPISODE RESOURCES:
Watch the live recording of this training in my FB Group: https://www.facebook.com/groups/impactfulpassiveincome
Apply for my high-level coaching programs here:
—->Unique Coaching Method Mastermind (limited spots and starts on July 18th): https://hello.dubsado.com/public/form/view/5fa6e161518946d51d9fd583
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—->90 Min Intensives: https://hello.dubsado.com/public/form/view/60270ffc8330357ac5a054f0
I am on a MISSION to help online coaches sign high-ticket clients they LOVE, month after month without feeling icky, salesy, lost, or desperate BY standing out and being 110% themselves.
I have helped HUNDREDS of women get their unique coaching voice and find their soulmate (clients that is!)
Because I’ve been there too. I went from wanting to be a health and fitness coach...trying to take awkward booty pooping selfies, to embracing my #prettyawkward style and scaling my coaching business past six figures.
ABOUT MEG
