Business diversity and visibility for women of color in the coaching industry is so much more than just a trend. This week on the #PrettyAwkward Entrepreneur Podcast, I’m chatting with Simone Mcnish, a business and diversity coach. We are diving into Simone’s journey of entrepreneurship including what inspired her to become a diversity coach. We also talked about the importance of pivoting and why you should not be afraid to do it if you want to build a business that is diverse and inclusive.
But before we dive on in, let me introduce myself. My name is Megan Yelaney, and I have built two six-figure businesses and one multi-six-figure business by fully embracing my authentic self and not trying to hide the quirks that make me, ME. Meanwhile, Simone is a business and diversity coach. She focuses on helping women of color get visible and paid while building inclusive businesses.
So if you’re a female entrepreneur looking to learn, grow your business strategies and mindset, and scale your biz to multiple six figures while having fun doing it…you’re in the right place, girl! Because I made this podcast exactly for YOU!
And today, we will be talking all about struggles and lessons as you pivot your business as well as diversity and visibility coaching. And for even more deets on everything outlined below, be sure to tune in to episode 65 on your fave streaming platform.
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Simone started her journey in the online space as a virtual social media manager way back in 2018. After she started her social media management business, she pivoted into coaching because she finds she enjoys working with people and helping women market their businesses and be more visible in the business realm. The first year into Simone’s business, she noticed that there were a ton of women of color in the coaching industry, but only a few were visible. Of course, Simone listened to her gut instinct and launched her very own workshop focusing on diversity, inclusion, and privilege and that workshop changed everything for her business.
With the success of Simone’s pivot in her business, she also shared her struggles during those times. According to her, it took her a long time to get comfortable with the idea of pivoting because of her lack of traditional background. The scariest part for Simone, however, was for people to see her as ‘just’ a diversity girl, nothing more. Nonetheless, Simone added that extra layer on her business and it ultimately grew her business to the next level.
With Simone’s story of deciding to pivot, she shared with us some of the key things she learned throughout her journey. According to Simone, business entrepreneurs should focus on their own calling and not on their fear when they’re thinking of pivoting. To become one of the business owners that we look up to, we have to pivot unapologetically all the freakin’ time! What’s the worst that could happen right?!
After all, trusting yourself and your instincts is the name of the game in entrepreneurship. We’re pivoting all the time because we always have to improve and keep getting better to stay in the game. So making a change to your business isn’t as big of a deal as we think it is. When you let your fear consume you, you’re sabotaging your own business and it’s impossible to be successful if your energy is coming from that place of fear and doubts.
And it’s so easy to confuse people who pivot all the time as flaky but the reality is that these entrepreneur babes are the ones who are constantly testing, learning, and tweaking their business to adapt and constantly grow in the online world!
One of the biggest key takeaways that helped Simone build such a powerful business was being unapologetic in her business. And being unapologetic means she showed up authentically, from her brand design down to the offers and services she offered. Confidence and no bullshit core values could become the magic formula to be successful within your business. Simone encourages us to take our fears out of the equations when we are conceptualizing our launches and strategies. The priority within your launches and offers should be to make it make sense for you and your ideal clients, no one else.
Simone also reminded us to stop fixating on the numbers and figures, instead, start celebrating every client along the way. If you’re focusing way too much on what you didn’t achieve in terms of numbers, you’re doing a huge disservice to those incredible people who chose to sign up with you. As long as you’re showing up as your true authentic self and you’re putting out your best effort, the numbers don’t matter. Remember, it’s not about your strategy or the courses you take. The number one hindrance to your success is the lack of confidence behind your message. When you’re doubtful and fearful, people can feel that energy and trust me, people will never invest in you if you’re coming from that place.
Embody your unapologetic self. Show up authentically. This means going out of your comfort zone. For Simone’s coaching program, her focus is not to hold her clients’ hands but push them out of their safety box. Simone’s coaching goal is all about sustainability. Remember, your coach can’t validate every decision you make in your business. That’s not sustainable and that’s not what your business should look like. You need to be able to build your purpose and vision with confidence so that you can successfully survive the ups and downs of your entrepreneur journey.
Simone was one of the thousands of people who got laid off due to the pandemic. She lost her nine-to-five job and started to shed clients. Simone felt like her whole world was crumbling, but the brighter side was that she gained some perspective. If she wasn’t laid off, she would never leave her nine-to-five job and she would never have space to create the workshops that are making room for so much change in the industry.
Another thing that helped Simone deal with the changes brought on by the pandemic was going for an ultimate mindset shift: everything will work out just fine. Simple as that, because there was no other option but to continue to do the work. People often underestimate the power of energy and mindset that we put into work. If you decide that you’re going to make it work, you’re going to show up as much as you can and make it work to your full ability.
It wasn’t all sunshine and rainbows though. There are times when you just have to give yourself time to cry and grieve over the losses because success doesn’t manifest out of the blue. At the end of the day, you need to embrace all the range of emotions because it will catapult you toward your success.
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When working on your business’ visibility and diversity, you should be determined, not desperate. You don’t need to be desperate because everything will work out when you listen to your own truth and release all the doubts and fears that limit your business’ growth. Lastly, for us to be fully visible in our business, we have to show up as our true, authentic, and unapologetic self. And we can only do that if we own our confidence and we invest in ourselves. Remember: the energy that we put in our business will come back to us tenfold.
And as always, stay safe, stay healthy, and stay #PrettyAwkward!
Thank you so much for taking the time to check out the #PrettyAwkward Entrepreneur Podcast. I would LOVE to have the opportunity to connect with you, check out my #prettyawkward Female Entrepreneurs Create Impactful Passive Income free group on Facebook!
I have helped HUNDREDS of women get their unique coaching voice and find their soulmate (clients that is!)
Because I’ve been there too. I went from wanting to be a health and fitness coach...trying to take awkward booty pooping selfies, to embracing my #prettyawkward style and scaling my coaching business past six figures.