4 Tools That Helped Me Scale to a Seven-Figure Business
I’m going to let you in on a seven-figure secret to business success…
There is no secret!
There is no “hack” or “trick” that will skyrocket your business. Yes, sometimes amazing strokes of luck happen that turn people into an “overnight success,” but that’s not the reality for most people.
I created a seven-figure business, but it took years of work to get me to this point. It took consistency and dedication. So don’t expect that if you just learn the “right hack” you’ll magically get to that seven-figure number. It doesn’t work like that!
With that being said, when I look back at how I’ve built up my business, I can identify four tools that I used to get here. With time and consistency, you can implement these tools to scale your own business!
Tool #1: Defining my unique coaching method.
The first thing I did that helped me get to seven figures was getting super clear on who I wanted to help AND how I do it differently than other people. Defining that is what I call my unique coaching method.
It’s essential to get clear on BOTH of these things! A lot of people have “I help” statements in their Instagram bios, but very few people specify how the way they help people is different than anyone else. There’s a lot of coaches out there. You need to make it clear how you stand apart.
Make sure when you define who you help that you’re not just focusing on demographics. You want to go deeper than that.
Here are a few questions you can think about when you identify your ideal client:
- What are their values?
- What is their personality like?
- How do they show up for your program?
- What is their learning style?
I never would have gotten to seven figures without clearly defining who I want to help and how I do it in a unique way. I encourage you to take the time to get super clear on this!
Tool #2: Being curious about my audience.
“Market research” may feel kind of like a buzzword, but ultimately, it’s about understanding and responding to your audience’s needs.
Why? Because things change! And people change!
Covid is the perfect example of this. Everyone was affected by Covid, and all of our priorities changed. It’s our job as coaches to adapt to meet the needs of our clients.
If you want to get to seven figures, never stop doing research! Remember that your audience’s needs are constantly evolving, and you need to evolve with them.
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Tool #3: Making my business an expression of myself.
I’m not a different person in my business than who I am in the rest of my life. It’s all just me! And I don’t hide any part of my personality in my business.
When people come across my content, it’s easy to see what my personality is like. It’s easy to see how I make people feel and what working with me might be like. That’s what attracts people to my programs.
You shouldn’t feel like you have to hide any part of your personality under the guise of being “professional.” Clients want to work with YOU, a human, not a robot!
To infuse more of your personality in your business, here are a few things to ask yourself:
- What books, shows, movies, music, etc. do I like that my audience can relate to and bond over?
- What personality traits am I holding back and why?
- How do I want people to when they see my content?
Getting to seven figures and growing your business shouldn’t come at the expense of hiding who you are. Be your authentic self, and the right clients will come.
Tool #4: Really listening to my clients.
When I first started out in network marketing, I was given a script to use with clients on sales calls.
The script was supposed to be about listening to the client. But it wasn’t really. It was more about knowing what you were going to say next.
Focusing on yourself and what you’re going to say isn’t really listening! And it’s NOT a good sales tactic either!
I got to seven figures by ditching the script. I still have a guideline that I use, but I don’t reduce my conversations to a set of rules. And you shouldn’t either.
If you want some guidance on making sales calls, I highly recommend spending some time focusing on what the potential client is already doing well. Yes, you need to talk about “pain points,” but you will go so much further building people up than making them feel bad.
Fear tactics don’t work. Focusing on strengths and making sure your potential clients feel like they will have the support they need to have success in your programs– that’s what really works.
4 Tools That Helped Me Scale to a Seven-Figure Business: The Bottomline
For me, building a seven-figure business wasn’t about numbers or finding the “right” strategy. It was about making connections with people and relating to people on a human level. I connect to my clients by being my true self. I encourage you not to worry about finding the perfect “hack” that will make your business succeed. Instead, focus more on genuine connection.
And finally, as always, stay safe, stay healthy, and stay #PrettyAwkward!
THANK YOU SO MUCH FOR READING
I would LOVE to have the opportunity to connect with you, check out my #prettyawkward Female Entrepreneurs Create Impactful Passive Income free group on Facebook!
And if you’re wanting to attract more clients by embracing what’s unique about you, I have a brand new quiz for you! This quiz will help you discover your unique coaching method.
And be sure to join my FREE Get More Clients 5 Day Challenge starting on April 26th! Register here!