Pivoting my Launch Style to Match My Lifestyle: A New Approach for a New Program

It can be scary to try new and different things in your business. Even if you’re an established business owner. But today I’m going to share with you how I pivoted my launch strategy from my typical flow and still had a 108K launch and how I restructured my offer to fit my life right now. 

Ditching My Typical Launch

I’ve launched a lot over the last few years. And I really do love live launching. In fact, in 2019 and 2020 I was pretty much doing it every month or every other month. It got to the point where I still enjoyed parts of it but I was completely exhausted and knew it wasn’t sustainable long term. 

In the first half of this year, I didn’t launch this program at all and I’ve also changed up the format a lot. So in my head, I was thinking I needed a big launch for a newly reformatted program. I would typically do a long warm-up period of at least two weeks or sometimes more. I liked to get people really excited about the program and then the open cart period is simple. This is the structure that I know works and I’m confident works for my audience. 

Refocusing My Energy on What I Love

But this time around, I knew I didn’t have the time or energy to devote to how I typically launch. Training and masterclasses were just not going to happen. And honestly, the type of client I had in mind for this program didn’t need quick training classes and that’s not how they want to spend their time either. What I realized during this process was that my ideal client for this offer was already in my audience. They’ve been hanging out, waiting, and watching for the right time and program to join in. 

This is when my different approach came into play. I knew that I had to make a switch because I didn’t have the power energetically to live launch and I didn’t have time to ramp up my audience if I wanted to start soon. I decided to trust my gut and decided to try something new. 

I decided to really lean into the parts of my business that I LOVE. The things that are really fun to me and I look forward to. I decided my top three things would be podcasting, going live, and emails would be my focus for the launch. These are things that make me feel energized and connected so it made sense to me to really focus on them to sell my program. 

Leaning Out Where I Felt Resistance

One thing that I typically utilize during launches is Instagram stories. I have my design team create beautiful graphics with all the important information on the program. But I really felt like that wasn’t the direction I wanted to go this time. I honestly don’t know what my hesitation was but I knew it wasn’t the direction I wanted to take. I decided to show up in a different way with a three-part series called Thirsty Thursdays, talking about the reality of the coaching industry. It was so fun and it gave me a specific way to engage that felt fun and personal to my audience. 

This was a new way to interact with my audience that felt really raw and real. This was something I had considered doing for a while but knew that it may ruffle the feathers of some. But if you’re getting really honest and having opinions someone out there will be offended. It’s just how it works. I also knew that the people it resonated with would be all in with me and build even more trust between us.

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Choosing to Use Private Invitations

One strategy I also used on this launch was to send private invites to past clients. It was at this point that I almost scrapped the whole thing and changed the format of the program. People are used to a one-on-one style mastermind and like that high level of connection. I knew that if I added more one-on-one support I could charge more and also entice more people that wanted more time with me. 

I had a really good talk with one of my mentors and decided that was contradicting what I stand for and what I teach. It would be like taking a step backward and that isn’t how I want to run my business. I really had to sit with it and decide that it was my ego that just wanted to make sure spots are filled. But I really had to embrace the offer I had created and know that it would attract the right people. People that aren’t at the stage in their business where they need me to tell them what to do and want handholding. That’s not what I had in mind for this particular mastermind. 

It’s Not Just Coaching It’s a Collective

One thing that I really love about this mastermind is that it’s so much more than just coaching from me. I have people coming in to give talks, and there are a ton of opportunities to learn and to get on calls. But this isn’t just modules and working through a course. We’re focused on the bigger picture of your business and also on learning from those around you. It’s really a true collaborative and I’m so excited to see it grow and the results pour in. The goal is to cultivate the person and CEO as a whole, not just improve one or two aspects of their business life. 

This mastermind is a rolling enrollment, so if it sounds like the answer to your needs click here for more information and get the party started. 

I hope this post has inspired you to take the next steps in building your business and finding your dream clients.

Get immediate access to my free class: More Profit$ In Your Pocket, Less Burnout In Your Biz: https://meganyelaney.com/more-profit-less-burnout-class

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