The Mindset Approach To Coaching
In this episode of The #PrettyAwkward Entrepreneur Podcast, I’m taking a deep dive into the mindset approach to coaching. If you haven’t already, I’d recommend listening to episode 91, where I give an overview of the four types of coaching methods, and also episode 92, where I go in-depth with the strategic approach to coaching. Having a mindset approach to coaching doesn’t mean you’re necessarily coaching people on their mindset as the transformation, but it’s the main methodology you use to get your clients whatever transformation you work on. The mindset approach focuses on busting mental blocks so your clients can get massive results. Whether or not you identify as this type of coach, I know you will get a lot of great information from this episode that will help you and your clients!
But before we dive in, let me introduce myself. My name is Megan Yelaney, and I have built two six-figure businesses and one multi-six-figure business by fully embracing my authentic self and not trying to hide the quirks that make me, ME.
So if you’re a female entrepreneur looking to learn, grow your business strategies and mindset, and scale your biz to multiple six figures while having fun doing it…you’re in the right place, girl! Because I made this podcast exactly for YOU!
And today we will talk all about the mindset approach to coaching and what makes it unique. For all the details, listen to the entire episode on your favorite streaming platform!
Characteristics of the mindset approach.
If you take a mindset approach to coaching, you recognize that your mindset is key to attracting the right opportunities to achieve your desired results. You’ll hit the stage and inject your audience with confidence so they leave ready to be the leader they’re called to be.
You are someone who encourages mindset shifts.
You inspire others to go after their dreams like their lives depend on it.
You help clients solve problems first by looking at what thought patterns got them to this point.
Some skills mindset coaches are drawn to develop would include NLP and life coach certification. They are also often drawn to develop story-driven copywriting skills. If you take a mindset approach, you are big on storytelling and metaphor. You’re open about sharing your story and the mindset shifts you had to overcome for your success
Marketing yourself as a mindset coach.
Whatever your coaching style is, it’s important to fuse that into your content as much as possible. If you take a mindset approach, you will want to focus on talking about mental blocks and shifts needed to have success.
You’ll probably find that your best content is where you tell your authentic story.
Remember that you do not have to be a carbon copy of others in your industry! I remember that in network marketing I was taught to look at what other top coaches were doing, literally take their content, change a few words, and put it back out there as my own.
This was horrible advice.
First, it’s stealing. And second, it hardly ever worked! People can tell when you’re not being authentic. What’s going to land with your audience is when you are completely showing up as yourself!
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How different coaching styles approach the same problem.
One of my favorite things about the unique coaching method is that once you know what yours is, it alleviates some of the pressure of competition. When you are solid on how you operate and uniquely help your clients, you’ll feel better about being in the same space with other coaches in your niche. It’s easy to look at what everyone else is doing and feel insecure yourself.
You might look at another successful coach in your field and think you need to do exactly what they’re doing to be successful. But it’s not true! What works for them works for them, and what works for you works for you. You can start to say, “They’re doing that, and that’s great for them. But that’s not my approach.”
Some of my coaching friends and I have actually worked with the same clients over the years. They went to each of us for different reasons and at different parts of their journeys.
At one point in someone’s life, they might need more of a strategic approach, someone to help them strategize and implement.
But at another point in a person’s journey, they might be going through a lot of mental blocks and need someone who takes more of a mindset approach. And that’s okay!
Knowing where you come in on someone’s journey is key for coaching. You can be confident on when and where you help someone and communicate that explicitly. That will draw the right people to you
The Mindset Approach to Coaching: The Bottomline
I’m so passionate about helping people find their unique coaching method because it affects literally EVERYTHING in your business. When you are super clear about who you are and how you go about coaching, your decisions will come from a genuine and intentional place, and your ideal clients will be drawn to that.
To help you identify your unique method, I’ve created a FREE masterclass! The video and slideshows are available to you as soon as you sign up, so get started, girl! Check out the free masterclass here.
Be sure to listen to the entire episode for all the details! And if you know someone you think is a mindset coach who needs to hear this episode, share it with them and tag me,@meganyelaney!
And as always, stay safe, stay healthy, and stay #PrettyAwkward!
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