Creating Unique Content to Stand Out in Your Industry | Episode 83

Creating Unique Content to Stand Out in Your Industry

In today’s episode, I’m giving you my best tips on how to unlock your own uniqueness so you can create truly original content and stand out in whatever industry you belong to. If you are struggling to find your unique perspective in a sea of other people in your industry, if you feel like you’re having trouble connecting with your dream clients, or if you’re hitting any roadblocks in putting out content, this episode is for you! I’ll be sharing activities for you to try, questions to ask yourself, and plenty of examples to help you find what I call your “unique standout.”

But before we dive in, let me introduce myself. My name is Megan Yelaney, and I have built two six-figure businesses and one multi-six-figure business by fully embracing my authentic self and not trying to hide the quirks that make me, ME.

So if you’re a female entrepreneur looking to learn, grow your business strategies and mindset, and scale your biz to multiple six figures while having fun doing it…you’re in the right place, girl! Because I made this podcast exactly for YOU!

And today we will be diving into how to unlock your unique content so you can stand out in your industry and attract dream clients! For even more tips and tricks, be sure to tune in to episode 83 on your fave streaming platform.

 

 

 

Creating Unique Content, Point #1: An Activity that Will Help you Find your Uniqueness

What I see people struggling with is feeling like they’re just another one in the crowd. They feel like “just another coach,” or whatever industry they’re in.

If you’re feeling this way, the best way to counteract this is to focus on the things that make you, you! I learned this activity when I was training to be a life coach, and I’ve found it to be super powerful.

Here’s what you do:
Grab a piece of paper, and draw a line down the middle.
On one side, write “being,” and on the other side write “doing.”
On the “being” side, list the things that make up your personality as a whole.
What words describe who you are? It’s helpful to think about how a friend might describe you.
Then on the “doing” side, list all the things you love to do.
You can write the books you like to read, TV shows you watch, hobbies you have, and rituals.

Doing this activity, you might feel like what you wrote down is a little boring, but all of your interests are things you potentially have in common with someone else. Knowing this will help you connect to your ideal client. This human connection piece is so important.

Your clients should feel like you really “get” them. The more you fuse the things you wrote on your list into your content, the more you’ll be able to find what sticks and refine your messaging.

 

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Creating Unique Content, Point #2: Questions that will Guide your Content Creation

The second thing I want you to consider when you’re thinking about your signature stand out is how you want to make people feel.

These are a few questions I want you to answer:

1. When people are inside your container, how do you want them to feel? What words immediately come to mind?
2. When your client is at a store and they see something that reminds them of you, what sensations or feelings do you want them to have?
3. What symbols, themes, signs, or words do you want them to associate you with?

Be sure to communicate to potential clients how they will feel if they work with you!

Focus on that in the content you put out.
People will remember how you make them feel.

When you focus your content around these values, you’ll stand out from others in your industry. Commit to sharing how people feel inside your community once a week. I promise you, it’s so valuable to you and your people!

Creating Unique Content, Point #3: Talk About your Process

Talk explicitly about what happens when someone works with you.

What’s a first call like?
Do you take thorough notes in your calls?
Is there homework for your clients to do?
Do you have fun icebreakers in group calls?
How do check-ins go?

Make sure your audience knows this! Communicate your process in the content you put out there. This will give your audience the security they need to take the steps to work with you.

In my applications, I have people answer why they want to work with me, and I highly recommend you do this too. This will help you know what it is about you that sticks with your audience. Use this to lean into your own unique edge.

Creating Unique Content, Point #4: Use Metaphors

Once you’ve created your being/doing lists, look back at them and ask yourself which of the things you’ve written lend themselves to metaphors.

Using metaphors will definitely help you stand out and connect with your audience in a unique and fun way!

It will help them “get” what you’re saying on a deeper level too.

I’ve connected business to Friends, Harry Potter, Schitt’s Creek, and so much more!

I have a TON of examples for you here! Check them out, and come up with some fun metaphors of your own!

I know this will be so valuable for you and your clients. Have fun, and think outside the box!

Signature Standout Examples:

IGTV’s/Reels (DOING)

1: https://www.instagram.com/reel/CGV1Umwjysy/

2: https://www.instagram.com/tv/B_0jWjjhBVr/

3: https://www.instagram.com/tv/B8IPQfxBGSb/

Posts (DOING)

Harry Potter: https://www.instagram.com/p/B8znJgZBLWg/

Friends: https://www.instagram.com/p/B6d4vAlh0-U/

Reality TV: https://www.instagram.com/p/CCrsYHUhfKD/

IGTV’s/Reels (BEING)

Reel 1: https://www.instagram.com/reel/CD_vafZhdjt/

Reel 2: https://www.instagram.com/reel/CGtPXYrjX-K/

Reel 3: https://www.instagram.com/reel/CHOn8F6Dj43/

Posts (BEING)

Makeout Post: https://www.instagram.com/p/CFKwEKcjDTC/

Meme: https://www.instagram.com/p/CDhqK4-hAQQ/

Metaphor Post: https://www.instagram.com/p/CEZLRp2j1OA/

Coach Emily’s Instagram: https://www.instagram.com/coach_emilyy/

Harry Potter Comparison Post: https://www.instagram.com/p/CHYTXktjwh-/

Schitt’s Creek Comparison Post: https://www.instagram.com/p/CG2y7WEDDM1/

Creating Unique Content to Stand Out in Your Industry: Main Takeaways

Creating your own unique content is really all about being yourself!

The things you love can serve as major connection points between you and your clients. Remember that you want them to feel like you totally “get” them. I hope this episode helps you find some fun and creative ways to tap into your own unique voice.

And as always, stay safe, stay healthy, and stay #PrettyAwkward!