Scaling Your Business with Structure & Sustainability with Tatiana O’Hara | Episode 57

Scaling Your Business with Structure & Sustainability with Tatiana O’Hara

The biggest thing that’s helped grow my business is simply treating it as one. As an entrepreneur, especially creatively, it can be tempting to only work on your business when you feel like it. 

That’s why this week on the #PrettyAwkward Entrepreneur Podcast, I’m chatting with Tatiana O’Hara, she is an agency and team operations coach who specializes in assisting coaches and agencies such as social media management companies. We are diving into how essential it is as an entrepreneur to have systems in place for structure and sustainability, and how you can still have a game plan but also stay in your creative zone of genius.

But before we dive on in, let me introduce myself. My name is Megan Yelaney, and I have built two six-figure businesses and one multi-six-figure business by fully embracing my authentic self and not trying to hide the quirks that make me, ME. Meanwhile, Tatiana is a Business Operations and Efficiency Consultant.  She helps entrepreneurs grow their team and utilize them in a way that allows them to efficiently scale their business!  I know her tips and tricks she shares throughout the episode will be game changing for your business, so get ready to take notes!

So if you’re a female entrepreneur looking to learn, grow your business strategies and mindset, and scale your biz to multiple six figures while having fun doing it…you’re in the right place, girl! Because I made this podcast exactly for YOU! 

And today, we’re talking all about an important part of your business that many entrepreneurs can overlook! And for even more deets on everything outlined below, be sure to tune in to episode 57 on your fave streaming platform.

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Scaling Your Business with Structure & Sustainability, Point #1: There is freedom in having structure within your business.

A huge problem that I see so many people have is not leaning into a structure for their business. That’s why so many people ultimately don’t’ have success. They just want to rebel against any kind of structure. You need to shift your mindset and start thinking, there is freedom in structure.

When you have a structure in place, you don’t have to worry and wonder when tasks are going to get done. When you lay a solid foundation where everything has a place, a day and time, you will be ready for bigger things. If you have a team, you can delegate out duties to certain people.

A huge part of what Tatiana does is coach and mentor entrepreneurs to have the mindset of treating their side hustles and small businesses as a big company. What’s the biggest difference between your coaching practice and a bigger coach such as Tony Robbins? Think about what separates you from the bigger and more successful companies. It all comes down to the foundation you lay.

If you build your entire business upon feelings and the mentality that things will get done whenever then it’ll replicate that kind of money. However, when you have a concrete way to get things done, you hire people with intention and you have a framework, you will be ready for bigger money when it comes your way. You’re then in a position where if you ever needed to make a hire for more demand, you can do that.

The #Prettyawkward Entrepreneur Podcast

This podcast was created with YOU in mind.  The female entrepreneur looking to learn, and grow your business strategies and mindset, to get your business off the ground and scale to multiple six figures and have fun doing it.  To inspire and empower you to take the required action you’ve been putting off to create products and make sales.

Each week we will be covering topics that will help you start, grow and scale your business.  Some topics that you can expect to be covered include: 

• The top mistakes online entrepreneurs make when signing clients
• Strategies to grow your instagram engagement and connect 
• How to break through mindset blocks that are keeping you stuck in your business

I can’t wait to hear about what you learn, what makes you laugh, and what tips allow you to grow your business and brand as your authentic self.  
Stay #prettyawkward.

Scaling Your Business with Structure & Sustainability, Point #2: If you treat your business like a hobby, that’s what it’ll be.

I think back to my Network Marketing days and how I treated it like a hobby so I made hobby money. This saying is so accurate – If you treat your business like a hobby, that’s how it’ll be. If you treat your business like a big CEO corporation, you will attract those results. Create your vision, and what your goal is within your business. The next step will be to figure out how you can bridge the gap and achieve this google with your team. You need to embody a CEO mindset. 

If you have a team but you don’t have that vision, there will be no progress. You have to take steps to allow for bigger things and your dream clients. The biggest tip that Tatiana shares for anybody starting as an entrepreneur is to map out everything you do for your business on a day to day basis. Once you determine that, you will want to decide what duties you can clear off your plate so you can focus on bringing in more money to your business. Figure out what those duties look like? For example, if most are social media related, you may want to look into hiring a social media manager. 

Once you determine who you’d like to hire but you feel it’s not the right time – start documenting what that process looks like before you bring someone new onboard. This way, when you do bring on a new hire to do social media management, you can share what you need to be done rather than just broadly instructing. When we don’t do the pre-work and get that hire set up before they come in, there’s a lot of confusion and misunderstanding. This can cause you to assume that bringing on team members isn’t effective, but in reality, you just didn’t take proper steps through the hire to ensure understanding for their role.

Scaling Your Business with Structure & Sustainability, Point #3: It’s essential to have intent when you bring on new hires to your team.

I want to speak more about this because I experienced this. I made a big mistake and I didn’t hire a real team when I started, meaning I wasn’t intentional about who I brought on board until very late in my business. With early entrepreneurs, it’s so important to realize that you can start recording your processes now that way you’re better prepared to bring on a new hire. One of the biggest reasons I went through so many Virtual Assistant’s and struggled hiring was due to me, not them. I realized I was expecting my new hires to read my mind and know what I wanted.

When you get to a point in your business where you are so busy, you don’t have time to properly train someone, by having this process in place, it will save you time when you do bring on new team members. When you determine the list of tasks to delegate, analyze what it’s telling you. A lot of us can avoid making that first hire a Virtual Assistant when it really shouldn’t have been. 

As you get higher up in business and make more money, look at your hires from an offer standpoint. Ask yourself:

“Which of my offers is making me the most money and which has the highest earning potential?”

When it comes to bringing onboard new hires, it’s important to remember that the reason behind this should be freeing your plate up to make more money for your business. Ensure that you are systemizing your business firstly, and then delegating off tasks to others as needed. Another common mistake entrepreneurs can make is putting off the hiring process due to the financial investment. It’s important to acknowledge that you don’t have to bring someone on full time, or even at 20 hours. There are people you can hire on for as little as 5 hours a month, start small and go from there.

Scaling Your Business with Structure & Sustainability, Point #4: When it comes to pay raises within your team, always position the pay raise as an offer with an open conversation.

As you’re scaling and growing your business, you may find yourself offering a pay raise to an employee of yours who you’d like to take on more duties. The best way to go about this is always by looking at industry standards, don’t just decide on a random number. You want to ensure you’re paying fairly, you can do this by analyzing the tasks on their plate and what you’re adding. Ask yourself, what is the industry standard for someone doing these tasks?

Make sure you’re having the conversation with the person you’re promoting from the standpoint that this is an offer, not a take it or leave it circumstance. Having an open conversation will leave room for the employee to give feedback and let you know if they agree on the rate, then you can go from there.

It’s important to also acknowledge the tremendous value their service is bringing to your business. As long as the compensation and raise are fair in both your eyes and theirs, then there’s no issue. Ultimately pay rates and raises are up to you as a business owner to decide.

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Scaling Your Business with Structure & Sustainability with Tatiana O’Hara: Main Takeaways

To scale and grow any business, you need to treat it as such. By embodying a CEO mindset, hiring team members on board with intent and purpose, while having a clear vision and path to your goal, the sky’s the limit! However, when you don’t properly delegate tasks, analyze what is working and what isn’t, your business will not scale and grow the way you want it to.

So I hope this episode has brought you tremendous value on important factors that go on within a business that you can scale with sustainability and structure. I’d love to hear what tip you will take away and implement to scale your business! 

And as always, stay safe, stay healthy, and stay #PrettyAwkward!

THANK YOU SO MUCH FOR LISTENING!

Thank you so much for taking the time to check out the #PrettyAwkward Entrepreneur Podcast. I would LOVE to have the opportunity to connect with you, check out my #prettyawkward Female Entrepreneurs Create Impactful Passive Income free group on Facebook!

To connect with Tatiana O’Hara, check out her Instagram, her Facebook page, and her Website!

If you like what you saw and heard here, head on over to iTunes to subscribe, rate, and review the podcast. And don’t forget to come follow me on Instagram and Facebook! 

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