$108K Behind-the-Scenes: My TDE & Mastermind Launch Numbers

Megan Yelaney:

Hello and welcome back to Business Not As Usual. We are gonna do some launch debriefing and I’m really excited. And you know, these kinds of episodes are a little vulnerable, aren’t they though? Like, hey, let’s talk about how much money I made. Let’s talk about all the cool things I did and all of the bad things I did. Not bad, that’s dramatic. Mistakes I made, right? Every launch, I— this quote has been ingrained in me since I started my business, and I swear this, if anything, is what is going to help you. Not if anything, this over anything is why I am still here even through all the tough seasons, is why I have been able to shut things down when I needed to, is why I have been able to really push through very hard seasons. Not let ego take over too much— takes over sometimes— is that I have learned so much more from my mistakes than my successes. You do not learn— you, you learn from your successes, I’m not going to say you don’t. Oh, this worked great, why? Of course you definitely learn. But man, man, do you learn from your mistakes, because usually the successes that I have are because I learned something from a mistake. And so then I implemented it, and then it became a success, like 9 times out of 10. And so these just kind of episodes, reflections in general, again, are vulnerable. It’s like, ah, okay, let’s dive in. So I want to talk about 3 specific things today. I’m going to talk about my TDE launch. I’m going to talk about what happened before that, leading up to it. And how I had to look at this a little differently. And my mentor really helped me with this before I started. And then also, actually, I guess there’s 4 parts. Um, what I did behind the scenes, a launch I actually had behind the scenes which was bigger, more than double the actual public launch. Um, and then the 4th component— and I promise I’m doing this all within 30 minutes. I actually have to because I have to go take over for the boys in a little bit. So, um, but I love doing that to myself because then I won’t make this too long because I wanted you to be in and out. So I’m like, I’m gonna record this one, I know I only have a certain amount of time so that I can get in, get out, and get you the goods. The 4th part will be all of the launch reflections. So I wrote a list like right at the end, basically one of the last days. I was like, hey, here’s everything that’s coming to mind of like things that went great, things I need to improve. Honestly, just because we’re our own worst enemy, they were mostly things that I want to improve, but I definitely will highlight some things that went well Of course. Also, okay, so let’s start first with just, uh, the strategy for the launch and then numbers for this current one, or for the— this most recent one. And you know what’s kind of funny? Literally as I’m recording this today, I have 2 people signing up for TDE a couple weeks after, because it is technically evergreen. You can literally sign up anytime. Uh, but I was raising the price and some other things that were changing a little bit. So, um, I’m not counting this because I wait till things go through officially, but one is definitely doing VIP and one might be doing, um, base. So let me get into it. This round we had 15 people, 15 new people pay. I’m not counting continuers, things like that. 15 new clients come in, and out of those 15 Let me do my math quick. 9— I have it up here— 1, 2, 3, 4, 5, 6, 7, 8, 9. Yes, 9 did VIP and 5 did base. Is my math correct? Hold on, let me double check. No, 9 and 6. Did I say 9 and 6? Okay, 9. Oh my God, Megan. 15 people, 9 did VIP 6 did— oh, God. 9 plus 6. Okay. 9 did VIP, 6 did base. Out of those who did VIP, let’s see, we had 1 2, 3, 4, 5, 6 pay in full. And so the rest did payment plan. And for base, we had 1, 2, 3, 4 base payment plan, 2 pay in full. So it’s interesting, the majority of the people who did VIP paid in full, and the majority of the people who did base did payment plan. And what’s very interesting is my launch in January, it was roughly the same amount of people, almost exactly, but it was lower, low, uh, lower numbers because I didn’t have— I had 3 VIPs and it was like 12 base. And most people did, except for all VIP paid in full, did the extended payment plan option that I had. So it was really interesting to see this flip. We had 1, 2, 3, we had 5. So we have a, uh, 3 of a couple different payment plans. We have an Obviously Painful, which has a, has a discount in it, and then we have a 3-month payment plan. It’s a 3-month program. And then I do have a 5-month option as well. And out of the VIP, we, like I said, I think we only had a couple VIPs do the, the payment plan and one did the extended. Then for the base, we had 1, 2, 3 due, 4 due, an extended payment plan. So anyway, all of that, you’re like, Megan, you’re getting way too nitty-gritty here. It was just very interesting to see it shift from mostly base extended payment plan to mostly VIP, mostly pay in full, right? And you know, I could like wrestle over the reason, the thought. Very different time of year, end of January versus end of June. People have— a lot of these people most of them had joined my email list either the end of last year or the beginning of this year. But I will say, actually, as I’m looking at these numbers, I would say almost a third joined my list in the last few months, which is pretty cool. So one, the ads slash the, um, podcast tour that I went on, uh, really did its job, right? And the cool part about all of this— I actually made a story about this I had a meeting with my ads person and we were chatting— ads person, ads manager— and we were chatting and she was saying something that’s pretty cool that she noticed is like most of her clients do sales calls and don’t have the price on the page. So on the sales, on the sales page, there’s no price. It just goes straight to an application to book a call and then the price gets shared on the call. And that is a strategy that Lots of people use. I’ve used in the past. A lot of clients I’ve had have used that. I have had the price on the page ever since the inception of this program a year and a half ago, and pretty much for most of my stuff over the last like 5 years, I would say pretty much since like 2020. Um, and I did for this, I don’t believe I got on any. Like occasionally I’ll get on one, but as I’m looking at everyone, no, I didn’t get on one. I didn’t get on one sales. Oh nope, that’s not true. I’m so sorry, I lied. I shared on my, my stories that I didn’t get on one. I got on one. As I’m looking at everyone, I’m like, wait, nope, I got on one. I got on one sales call. And I’ll offer that, of course, if someone’s like, hey, can we hop on a call to talk it through? Yeah, totally, 100%. I’m not opposed to them, but it’s not like a strategy that I lead with, right? Like, you don’t have to book a call to join the program. One of the ways that I love to help people make the decision, besides being in the DMs and chatting, is walking them through what I call a framework walkthrough. And this is something I teach inside of the program, is mapping out your process and then showing them where they specifically fit into the process, how you are going to help their specific business, and really show them. Like, it takes a little bit of time. Honestly, it probably takes almost the same amount of time as a sales call, but the asynchronous city— did I say that correctly? Um, it being async, you being able to do it on your own time— I can do it at 5 in the morning when I’m in my robe You know, before the boys are up. For the lifestyle I have right now, if I can do work not having to be somewhere at a specific time, that I will always choose. That is so much easier. It’s why I love material reviews. It’s why I love all of this stuff. Like, yes, I still do calls, of course, and this is so much easier for me right now at this stage of life. Now, could I hire a sales call closer? Could I just open up my calendar for those 2 weeks? Yes. And these are things I’m considering. I’m not opposed to it at all. For that, you know, level of program, it’s now going to be $3,000 and $5,000 for base and VIP. It’s understandable to do it that way. So it’s not something I’m against at all. It’s something I’m considering. And I thought it was pretty cool that we literally signed, you know, almost $50,000 in sales from with one sales call. And so I have to like really sit with that to be like, wow, that’s cool. And that was like a boundary that I decided to set. I was like, I know I could do it the other way. I just don’t want to right now. And so that was, that was pretty cool. So roughly, let’s look at the, the total sales. It was around $40,000. It was like just shy under $47,000. So it was $46,709. And total cash was pretty high because we had a lot of pay in fulls. So cash was $38,882. And then, like I said, we had a couple people who are joining today, trickling in, but I’m not counting that as part of the launch. So in terms of launch, was not my best launch numbers. I’ve had 22 people join at one time. But a couple things I want to note that felt, as I was talking to my ads person and just my mentor about, that were really cool. When I look at this list of people right now, I knew, like intimately knew, one person. One person. One person. Oh my God, stop saying it. I was about to say their identity, but I don’t want to share that obviously, so I wanted to stop myself. So I knew one person pretty well, like would consider this person a friend. And then a couple people, one other person had worked with me in a past program in 2021. Like we haven’t talked in years, in years. And then, oh, I’m getting a phone call. No, I am podcasting. I cannot talk right now, please. And then let me look at the date email that they joined my list. So I’ve had before 2025, I had one, one person on who joined was on my list before 2025. And that was the person I worked with in a program many years ago. Wasn’t a one-on-one at all. There was no hands-on work. Everyone else either joined at the tail end of 2025. One person was on like mid of last year or beginning to mid of this year. Quite interesting. So a couple things I was talking to my, again, ads manager about. When I look at my launches last year, my June launch and my September launch— my June launch, I knew a lot of people, or they were direct referrals from another program they had seen me in. So it was a lot of referrals, it was a lot of, um, people I’d worked with in the past who came back. And then the September one started to be like, okay, I don’t actually know a lot of these people. Pretty cool, pretty cool. And then the January one, I was like, wow, I like less and less and less people I’m knowing, like a couple. This one, one person that I really knew. And so that was pretty freaking awesome. And to me, I’m like, that’s winner winner chicken dinner. Like, that is— that was so— that was more exciting to me because that means new people in my world trusted me enough, believed in this process enough to say yes to a $2,500 or $4,000— we did raise the price since then— $2,500 or $4,000 program. That’s big. This is not a $47 workshop, right? This is not a $300 course. And even those, like, that’s still exciting when new people buy that kind of stuff. This was a— this is a big investment. This is serious, right? And you’re not just gonna do this off out of a whim, on a whim. You’re gonna really consider it. And there’s an application, right? All of that stuff. So to me, it was such a freaking win because of that. I mean, it was a win regardless, but that was such a huge, huge part that I absolutely loved. So I’m going to talk through a couple more— one more number is going to go backwards, and then I want to talk through the strategy that I actually used to build this. Um, so before this I had 11 people join TDE between April and May, and that was $38,000-ish in sales. It’s a little bit more, it’s probably more like $40,000. Um, I didn’t count for the payment plans, which we had a bunch of people on payment plans. So let’s— it’s probably more accurate to be $40,000 actually, because payment plans obviously are a little bit more. So, and, and this is what something my mentor really, really helped me with, because technically if I did that, the $40,000 plus the $46,000 Um, that would be about 86. Normally those, because I used to do open-close cart, those people wouldn’t have been able to join until this launch. And so she helped me realize like, these are all people that would’ve joined now if you had not opened it. So if you hadn’t made it evergreen. And so that was kind of cool to stop and realize like, oh yeah, I decided to make this evergreen. And so all of these, I actually had quite, quite a good amount of people come in for evergreen just starting off. Um, I mean, 11 people over evergreening for 2 months versus 15 for a launch, that felt really great, right? And this is where I’m so excited to be in this model because I had my launch in January, I did an evergreen push in April. When I say push, it was very much behind the scenes talking through leads who were in my launch event in January who couldn’t join, um, re-nurturing them in email, things like that. And then had my launch in June And then I’m going to do something in August, like a small, um, workshop into reintroduction mainly. I’m not pro— I’m not going to do ads to that workshop. It’s just going to be to people who’ve been in my world and who’ve come in recently. And then I’ll do a launch end of September, beginning of October. And so it’s like these little pushes in between. It helps people who didn’t say yes be like, okay, now is the time. And especially if you offer some bonus or incentive, things like that. It’s like a very mini launch. It’s not public facing. It’s not all that energy. So it’s way, way different, but it was pretty cool to see that. So I had to share that. So the Evergreen brought in about $40,000 in sales, and this one brought in about $46,709. I like to be very exact. I’m pretty sure those, those are very accurate. And then Mastermind. So completely behind the scenes— okay, then I’ll get to the strategy. I was going to do the strategy first. Damn it, Megan, stay on track. Let me just finish all the numbers. So that was amazing, awesome, great. Then completely behind the scenes, I was launching my mastermind. And as I was looking at my calendar, I was like, shit, what did you do? You have your launch ending like 2 weeks before your mastermind’s supposed to start. So if you don’t have everyone that you want in there, you’re, you’re not going to be launching those 2 weeks. I’m not going to go into a mastermind launch. I could have totally if I needed to. But a mastermind launch is so different to me. I have run many. I haven’t run them in years. I haven’t had to. This full— this mastermind was completely, completely behind the scenes. So was the last one. Very blessed. But there’s a method to the madness. I’ll explain in a second. But all of the other ones I’ve done, I usually fill half the spots at least behind the scenes, but then I usually have a little bit of promo. Not a launch, not like a big, um, or I should say not a launch event usually. It’s more of content and things like that just in general. But this one was completely behind the scenes, and thank God, because as I was looking at my calendar, I was like, girl, you do not— what did you do, uh, with timing of it? But then I had to remind myself, I think subconsciously I did this on purpose, because I knew the last one filled behind the scenes, and I had full confidence this one would as well. Because having a— I’m just gonna, you know, it’s cool when it brings it back to your own framework— having a clear distinct— yes, pun intended— brand message, cohesive message that everything comes back to, I am able to help those people so fully, dive in deep with them, to the fact— to the point where they get great results and they go, I want to keep going. So I have a continuation program. Some of those people are going to be ready for the next, next step. They’re going to be ready to go even past that. And when I look At every single mastermind client I have, which I’m going to bring up because as I’m recording this, I literally welcomed our new members in. We had 5 out of the 9 returning members and then 5 new people joined. Out of everyone who’s in here, 1, 2, 3, 4, 5, 6, 7, 8, 8 out of 10 went through my TDE program. Joined, went through the 3-month program and graduated, had great results, wanted to uplevel. 2 of them, one was a private client turned mastermind. She went through the TDE process point blank, step by step by step by step. We just did it in a one-on-one container. And then she joined the mastermind and she returned. And then one was an outlier. And I have, I had a couple last time too, and I’m taking her through a like sped-up version of it just to make sure we have everything we need. But she again had so much of this already done, she was ready for the mastermind. So only 1 out of 10, and it’s a $12,000 mastermind for 6 months. I had a special for returners, but just to keep it simple, that’s, that’s roughly what it was. But I did have a special invite for returners who paid a little bit less for continuing. That’s pretty cool. Like, as I sat down and I was like, oh my God, I just, I didn’t even like, sometimes during launch you don’t stop to really acknowledge. And it’s funny because my husband and I were talking and he was like, I mean, not that he’s like, not that it’s not going great, it’s going great. But like, I feel like you have a lot more money in the, in the business bank account than what you signed. Because he’s only looking at the TDE, right? And I’m like, yeah, because I’ve had all these mastermind clients sign behind the scenes, right? He follows me, he watches my social, he, we talk about what’s going on and he knows what’s going on and I tell him, but It was just really cool. And I was like, yeah, because we have a whole secret launch happening behind the scenes. And so mastermind totals with returners with the special as well as new peeps, we actually had 4 pay in full, 1 do the payment plan, 5 returners at a special rate all did payment plan. Total is $108,500. So behind the scenes, we had a $108,500 launch, which is for 6 months of coaching, right? Where TDE is for 3 months of coaching. So I always like to say that to put that into perspective, right? People will say these numbers and be like, I had a 6-figure launch, and that’s amazing. Anyone who can say that is freaking awesome. How long is their program? How much does it involve them? How much work, right? And so my mastermind is obviously going to be a little bit more work for me It’s higher touch in that sense, and it’s over 6 months versus 3 months. So I always wanna make sure that’s so clear and be, I wanna be really transparent with that. So between Evergreen, between TDE July launch, June, July launch, and the mastermind, we totaled from April to July in new sales. This is not monthly recurring revenue. This is not anything that was already contracted. This is new sales. 193,209. So pretty cool. And I share all of that because I think sometimes— I know sometimes we get so caught up in launch numbers and we’re like, was this a good launch? And we put all our eggs in the launch basket. And if our open cart doesn’t do a slam dunk, oh my gosh, everything is going downhill. Yeah. And I switched out of that mindset years ago, and thank God, because I— one, just for my nervous system, oh my gosh, but two, I know what a launch is. A launch is an awareness campaign. A launch is a great way to say, hey, remember, here’s this really great offer that you probably should join and you’ve been thinking about. You might have forgotten about it. Well, I’m gonna put it back in your face. So that you can remember it and hopefully join us. And if you don’t, you’re going to get reminded of it in a few months again when I do a launch, right? Or if you’re in my nurture sequence, or if you’re listening to my podcast, you’re going to hear about it, right? A launch is not— to me at least, some other business coaches might disagree— it is not the only time you ever make money. To me, that’s very dysregulating. That is exhausting. And I think it’s why, like, yes, there were aspects of this launch that exhausted me. I’ll get to that in a minute. But overall I don’t get exhausted from launches usually because I don’t put that pressure on it. Like after my January launch, when I was like, huh, I wanted like, I wanted like 5 more people. That was my goal. Well, we, we signed those like right at the end of March for April start date, right? For that beginning of April, the first 5 evergreen. Cool. We did it. Like we did it. So it just wasn’t in the timeline that I contracted that I thought in my head. I made up in my head this arbitrary timeline. And so when I look at a launch, it serves so many other things, right? That serves the next program, which is continuation, and then the next program, which is mastermind. There’s so much involved in that. And so how we did this was I— my like phases, if you will— I had a private podcast, Main Character Energy, release in May. I know because I was recording content for it while I was doing Fiddler on the Roof. In costume recording some fun content for that. So that released for about 3 weeks and then went into Wildly in Demand Summer Sales Edition. We ran that the 3rd week of June, and then we launched the next week. So it was end of June into beginning of July. July 3rd was the last date. So this is where I’m gonna quickly turn it into some things that I just kind of brain dumped. And I was like, okay, not that it was bad or good, but just to be aware. Launching around July 4th, I mean, some would say not the best choice. Did I realize July 3rd is the day before July 4th? Not until July 3rd, let me tell you. I was like, oh gosh, tomorrow’s a holiday here. I totally forgot. Like, literally not the smartest business move in that sense. That being said, I do not really know if it would have affected anything because let me tell you, the amount of DMs I got on Saturday talking through things, 2 people of which who are now signing— there was a lot of conversation going. People didn’t care that it was a holiday. They’re still working. So I don’t know, there’s sometimes I think we like so over-obsess on the timing. We’re like, timing, timing, timing. And I get it, it’s like nice to lean on that Right? Like, summer’s hard, the holidays are hard. There’s truth to that. There is totally truth to that. People are distracted in those times of year. And then I’m like, but the people who are gonna do it are gonna freaking do it. I don’t know. I’m very— I don’t have the solution to that. I don’t have the absolute answer. And I tell my clients that all the time. I’m like, I don’t know. I’m like torn on that. I don’t think there’s a right or wrong. And I think anyone who’s like so steadfast is kind of bullshitting, honestly. So that was just interesting observation. But because I had so many conversations and people trickle in literally over the weekend, we had like 5 more people join over the weekend, like on July 4th and July 5th, and then people inquire, and then 2 who are joining now. It was like, okay, there’s something— I don’t know, I don’t think it did affect it really. Maybe it did, I don’t know. So there’s that. Um, big, big, big thing. Triple, quadruple, 5 times You are checking your links for things. We sent out the wrong link in the reminder emails for the first day of our 3-day live event. Let me tell you, I had to pull out my best acting skills when I realized on day 1 that half of the people weren’t able to sign on. I was like, these feel like very low show-up rates. What’s happening? I was quite confused. We did everything we should have done. And then we realized after that that happened. Now that happens, right? It, it, you, it’s gonna happen, especially when you’re working with new systems and new people and all this stuff. And we should have just double-checked it. Like, I’m, I was kicking myself for not like triple-checking that link, right? And making sure it was all the same. It was the correct link in the confirmation email, but it wasn’t in the, in the replays. And it obviously confusing. So huge thing that stressed me out, stressed my team out. We all were stressed together and we all figured it out together. And now guess what? We’re never gonna make that mistake again. So we’re all fine. Nothing in business is ever an emergency, as I try to say every day to myself, because it’s true. But trust me, I was having a meltdown right after that. I’m not gonna pretend I wasn’t, but we got through it. So that was one thing. Tech, the tech gods were not on my side. We, I, we have a house behind our house. It is amazing. It is why we are renting this place because we have a 3-bedroom house and then we literally have a 3-bedroom house behind the house. And it’s why we wanted this place so bad. One of the rooms is like our office, then a workout room Mike just made, and then the boys’ playroom. It’s a dream. I am so lucky. I love this place. I feel, I feel very blessed to be living here. And because it’s behind the house, we have to get separate Wi-Fi. So we upgraded, we got all the good Wi-Fi. Well, the freaking Wi-Fi was being shitty that week, and on my bonus call that I did to make up for this tech issue, I was going in and out. Oh. When I tell you the frustration, I was like, kill me now. Why is this happening? So I’ve been doing some calls in my house, in my bedroom, and I’m like, the whole point of this office is so we could have separation. Anyway, I digress. It was frustrating. So that was happening. I also, my normal light that I use, my like small ring light that’ll snap on my computer, couldn’t find it. I’m gonna blame the boys on that one. So I was kind of in the, not in the dark, but it wasn’t lit the way I wanna be lit for a, a live event that, you know, we ran ads to. We’re stepping it up. It wasn’t fancy, it wasn’t beautiful. That was annoying. I was locked out of my Facebook until halfway through the launch, so I could not do anything with ManyChat. So I missed some comments to reply to. I had to do everything manual. 10 out of 10, do not recommend. We are back in, we are back in. I can do ManyChat now, but man, was that frustrating. Very frustrating. This is a big one. I had a VIP version of this training and it was $97 for 3 bonus group calls after the calls. And I quickly changed it to one-on-one messaging, either Voxer or Telegram you chose, for all 3 days after the training because I had a few people message me saying, hey, I really want to do the VIP. I’d love your eyes on some stuff, but I can’t make the call times. And honestly, when I’m being truthful, like just doing those live trainings, even though they’re like an hour, Sometimes an hour and a half. I don’t do any other calls that week, but I put so much energy into that that the idea of then doing another call after was already exhausting. So I was like, yes, let’s change this. Why did I do that? So it was a good change. A couple of things though. Normally I would charge more than $97 for that. It’s a lot of work. And secondly, I did not prep accordingly. So last, learn from this. So if you take nothing from this, this is the thing to learn. It’s simple, but it’s so important. Last August, which I’m doing again this August, I did a workshop. It’s called the Framework Workshop. Well, it’s called Your Process Packaged, um, Build the Framework That People Get and Buy, but I just call it the Framework Workshop. We map out your framework and I did an order bump for $147 and you get a day of Voxer with me and you get to submit your framework and I review it just like I would review a TD client’s framework. I send you a Loom back and then on Voxer for 24 hours, we get to talk about it. Ask questions, etc. So clear what the deliverables are, so clear what the outcome is. We only had 30 people buy that workshop. I had 8 or 9, maybe I had 10. I had a good amount do VIP. I think I might have had like 10 do VIP. 8 people ended up signing up for TDE from 30. That’s a lot. That’s a big conversion, right? And 4 or 5 of those were VIP. It converted really well. Now, actually, about half of the VIPs from this did end up joining, so it also converted really well. However, the energy exchange— night and day. The energy exchange, night and day. I— because— and it was me, it was my fault— I didn’t give direction. I said, hey, you come in after the training and ask me what questions you’re coming up with. And now I gave homework for day 1 and 2, so they had some semblance of like You can talk to me, you know, talk about the homework and stuff. We had homework every day, but the, the thing about my process, which is like most people’s process, right? When you’re working with clients, usually there’s clarity comes after some confusion. You’re learning new things, you’re questioning things, you’re a little overwhelmed, right? You’re gonna experience that. That’s normal. And so what was happening was I was getting so many questions and so many deep dive things that people wanted reviews on that I literally couldn’t because I have to save that for my TDE clients. So I had to handle that, that conversation and voice messages that were— we were all over because again, the topics are meaty. And so it felt so open-ended. Yeah. And while every single person said they got so much out of it, I know I delivered. I know I showed up for them. Like I was committed to that on my end. It was, it was way more exhausting than it needed to be because I didn’t give them direction. So I just kind of went where it went. Right. And I was like, wow, this is exhausting. And I think back to what I did for the framework workshop. And even I had a VIP version for a workshop I did at the end of the year. Same thing. Very detailed, very specific action. It was 3 days as well, but very specific things we were working on. That people want tangibility, they want direction. And when you give them too much like, just message me your questions, it was a, it was a lot. It was a lot. Again, it all worked out, and I will not do it like that again. So I learned my lesson. Have very specific, this is what we’re doing on this day, this is what we’re discussing on this day, here are your prompts on this day. Or just do one day, or if you’re doing 3, that’s fine, but have very clear Expectations and things that you’re going through. Give people questions, give people prompts to work through like that. That would’ve saved me so much time and energy. Also, um, I needed to pause or extend client reviews. So I don’t know why I didn’t have this issue last launch. I think it was just a timing of like client, I didn’t have a lot of client reviews that week. I don’t do client calls the week of my free event. And usually the week after, I did do some the week after, but I still kept client reviews open. And I swear every client needed something reviewed that week. Those 2 weeks I was like, what’s happening? Oh my gosh. Now I have 5 to 7 business day turnaround. I have that in my contract. I hardly ever take that much time, but let me tell you, I had to take that much time during launch, which is fine. That’s in my contract. That’s, that’s very clearly stated there. But I wish that I said, hey, reviews for the next 2 weeks, you can submit them, they will be a little delayed, it’s going to be more like a 10-day turnaround, and gave them that upfront warning. No one cares, I promise you, no one cares, right? Because I don’t teach people to have to rely on me 24/7, right? Nothing in business is ever an emergency. Submit ahead of time so you can get it back when— in the due time if it does take the full 7 business days, right? We make that really clear. But I just put this pressure on myself to like still get them done. So that was something I should have communicated early on. And then another thing too is we had some backend glitches with a new system we were doing with our application and things like that. It didn’t affect anyone on the outside. No one would’ve known. But again, it was just like time that took away. And then lastly, and this is not something that you can control, my babysitter was sick the week before. And I went through this in, I think, the last episode about just, you know, the timing with my dad’s passing and my birthday and Father’s Day and all of that. It was all right around launch. I was behind on creation. I was behind on creating content. And I never do content the day of, um, with launches. I know a lot of people do, and that’s how they work. I don’t tend to work best that way unless it’s like, which I do this, I do objection handling in the moment. So I will go and be like, all right, I’m getting this objection. I got to talk to this. I’m going to create a post. 100%. But I didn’t even have the regular stuff as ready as I normally do. I had a couple things, but not as regularly, not as like— like I had like 3 things, 3 posts ready. I had my client case studies ready, those were ready ahead of time. And I had emails mainly ready, but again, still needed tweaking, still needed little things. Nothing was 100% done, and I was being a little bit of a perfectionist with some of this stuff. And then I, my babysitter got sick, so I got a lot of time that I didn’t get and just, you know, life stuff. So I feel, I felt like I felt behind. And so I was trying to keep up with client reviews and the VIP and get things ready for launch week and do things in the moment, reply to objections, infuse the objections into my content. Normally during launch, I don’t have as many client reviews. I, all my content, my base content is done so that I have the energy and time To take what conversations are happening and put it in content. So that’s why I’m not usually stressed out during launches, because I’ve baked that time in. I didn’t do that as well this time. I’m going to be so honest with you. I did not do that as well. And then the kicker, I was in my luteal phase and had no idea until I got my period. I got it early, which I saw a reel on Instagram that was like, Who else got their period twice in June? Me. I did. So what was happening? What’s happening in the world? Um, got it early. And so that was fun. That was so fun. I was like, why am I so emotional this week? I am never— even my husband was like, we gotta talk about this. Like, what’s happening? Are you okay? Like, you’re never like this during a launch. I was like, I feel like something else is happening. And then I got my period and I was like, oh, okay, this makes so much sense. I was like a week ahead of where I thought I would be. Anyway, if you know, you know, right, what, what that, that can be like. So all of that together. Now again, I truly do approach business as nothing is ever an emergency. I let myself have my breakdowns, I let myself have my cries, I let myself work through it. I don’t shame myself for feeling that way. And then I get to work through it, and I get to have real conversations, and I get to do all the things. And then the last 2 weeks, diving in with these new students, introducing all the new mastermind clients today— I mean, I’m onboarding 13, 23 about 23 students right now because 2 who paid for TDE are actually joining the September round. They paid to secure their spot. Um, that’s pretty freaking cool that I can say that, like, 23 clients who all paid me $2,500 or more, right, over the payment plan, some of them, and a lot of them or more of those mastermind clients. I’m really proud of what we’ve done. I’m really proud, even though there were many things, as I just listed out, that I’m like, man, Oof, gonna change all that. One thing I can say with complete confidence is, you know what was really on lock was the message. Really on lock. The message was so on lock. I have so much more I actually want to say as I’m saying this right now, and I’m looking at the clock and I’m like, oh my gosh, I want to keep this concise. So what I’m going to do is next week’s episode, I’m going to write this down. Next week’s episode, I’m going to dive into a little bit more of like what worked with the messaging. And then something that I did notice running ads for the first time in years, a big thing that I noticed in terms of cold versus warm audience. So I’m writing that down. Stay tuned. Promise that’s gonna be next week’s episode, which is so nice that I already have it planned out. Yay me. But I wanted to get this debrief so you can see the numbers, the transparency, everything that went behind it, the highs, the lows. I’m gonna share more of the highs, lacks next time. I feel like I only shared the, the things that I learned, but I honestly, again, I How I started this off. I learned the most from the mistakes, from the things that I’m like, ooh, I wish we did this differently. So I will share that in the next episode. If you have any other questions too, DM me, cuz I will add those to on Instagram @meganyelaney or email. That’s fine. I will add those to next week’s episode as well. Love ya. See you in the next one, baby. Bye.