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And it’s costing you.

If your dream clients can’t tell the difference between you and five other coaches in your niche, that’s a problem. 

(unless that IS your business… then go you!)

Here’s the thing…

You didn’t start your business to follow Instagram trends or become a master of marketing 

You started your business to have real autonomy, to make a meaningful impact doing work you love,  and to never have to ask for a raise again, because you know you can just create it for yourself. 

The result?

You’ll attract clients who instantly get it and can’t wait to work with you. Because when you own your edge, they don’t need convincing. They just need the link.

GET YOUR FREE BLUEPRINT HERE

I help coaches build brands so distinct, they’re impossible to ignore.

Where do I come in?

How?

With messaging that’s true to you, a signature framework that clearly showcases why your coaching WORKS, and offers that connect on a deep level, you won’t need to constantly prove yourself to be seen.


FILE UNDER: My promises to you

Money in the hands of women isn’t just power: it’s peace of mind, legacy, and leverage, and is more important now than ever before.

It doesn’t just change things, it opens doors that used to be locked. I help you build a business that not only supports your lifestyle but gives you real choice, whether that’s being home with your babies or going all-in on your boldest vision.

Wealth isn’t the goal for the sake of it. It’s the tool to help you live fully and give generously.

Success means nothing if you're drowning in your own strategy. You didn’t escape the 9-to-5 grind just to be glued to your laptop 24/7. We’ll design your offer suite, marketing, and sales systems around your actual life, so your business grows with you, not at your expense.

Life-First, Business-Second Scaling

What you see is what you get. I show up on Zoom and in real life the same way I do online: no filters (unless we’re having a rough hair/skin day #letsbehonest), no fluff. I share the wins and the hard days, the viral moments and the pivots. My success is real because I’ve built it honestly, and I’ll show you how to do the same.

 Authenticity, Always

I’ll always be straight with you. If a goal is going to take more time or effort than you expected, I’ll say that upfront. I’ll also lovingly push you out of your comfort zone when you need it, because playing it safe doesn’t build the kind of business you’re here to create.

Honesty, Integrity, and a Little Tough Love

Forget the formula. We uncover your unique edge, dial in your voice, and build messaging and content that makes your ideal clients feel like you’re reading their minds. One of my clients recently said, “Thank you for helping me find my voice.” Now? She’s gone viral multiple times, and her leads won’t stop rolling in. The magic started with her simply sounding like herself.

Helping You Be You

You can scale to $20K+ months without hustling yourself into the ground. My clients are former business addicts who want to win big in their business and make room for the life they actually want: travel, family, slow mornings, or whatever lights them up. You can make bank and still be present for school pickups, dance parties in the kitchen, and all the moments that matter.

Big Results Without Burnout

I don’t coach your business in a vacuum, I coach the human behind it. My clients don’t just get a strategist; they get someone who genuinely sees and supports their whole life. That’s why so many of them stay for years or come back again and again. I hold space for your ambition and your humanity, whether you’re scaling to your next income goal or figuring out how to build a business that supports motherhood, not competes with it.

Whole Person Coaching

 Women + Wealth = Power

I use a three-part framework that helps you go from “just another coach” to the one your ideal clients can’t stop talking about.

The Distinctive Edge Process

The way we do things around here is simple, powerful, and proven.

We dig into your story, values, personality, and the way you actually help people transform. From there, we craft a clear, memorable framework that not only positions you as an expert—but gives your brand the structure, clarity, and edge it’s been missing. This is the foundation of your entire business. Without it, your messaging won’t land, your content won’t convert, and your offers won’t stand out.

PHASE 1: Define Your Unique Coaching Method

We refine your offers, simplify your strategy, and sell with integrity so you’re making consistent, sustainable income while living your actual life—not working around the clock to keep up.

PHASE 3: Monetize Your Magic

This is where we bring your method to life. We turn your unique framework into messaging that clicks instantly with your dream clients and content that builds real demand. The kind that makes people say, “I feel like you’re in my head.” And it works because it’s rooted in the clarity we created in Phase 1.

PHASE 2: Messaging & Content Mastery

Between cocktail waitressing and background work, I started a network marketing business on the side. I didn’t realize it then, but that was the moment the seed of entrepreneurship was planted. I moved back to New York in 2012, met my now-husband, and booked professional theater work across the country. It was thrilling, and yet…even with steady gigs, I was still struggling to pay my bills.

The side hustle

Increasing my impact

I’ve since helped thousands of clients build brands that feel like home (hundreds to the 6 figure/multiple 6 figure mark, and some even to 7 figures). Ones that reflect their actual personalities, stories, and values. I’ve made over $3 million, had $100K cash months, and built a trusted reputation in the coaching space for coaching the whole person, not just the strategy.

I went all-in

I realized I didn’t need to perform for a living. I loved it, but I wasn’t willing to live the starving artist life. I went all in on my Beachbody business in 2013, and that decision changed everything.

I grew my network marketing business to multiple six figures, ranking in the top 50 of the company. Then in 2017, I launched my own fitness coaching brand. And that’s when things took a weirdly magical turn.

It started to pay off

Becoming #PrettyAwkward

I posted a video of myself trying to do the infamous “booty pose” that every fitness influencer was using to get clients. It felt ridiculous. It wasn’t me. So I posted the outtakes instead. I called out how wild it was that we thought that was the secret to client attraction. That post went viral, and in that moment, my original #PrettyAwkward brand was born.

I pivoted into business coaching and built my brand around being unapologetically myself: sometimes performing, sometimes singing, sometimes making fun of myself, always real. And it worked.

The Pivot that changed it all

I’ve been performing since I was eight years old; leads in the high school musicals, All-State for singing, and driving to LA for auditions while I was still in college at San Diego State.  After graduating (as the Outstanding Student in the College of Business, just saying), I moved to LA to ”chase the dream” that so many actors chase. 

Chasing the dream

My journey to helping women create financial freedom and choice.

Before I was a business coach with a multi-million dollar brand and a community of over 29,000+... I was a Long Island girl obsessed with theater, chasing the next audition, script in hand, coffee in the other...

It all started at school

The kind of choice that lets you stay home with your babies and still support your family. That lets you book the trip, say yes to the dream, or take a breath without everything falling apart.
This isn’t just about standing out online.

It’s about building a business that makes you unforgettable, because it’s so true to who you are, it could never belong to anyone else.

To help women create financial freedom and choice.

Now I’m also a mom of twin boys. And everything I do: every email, every client voice note, every offer…is rooted in one mission:

- The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better - The podcast that says what you’re thinking and helps you say it better -

What you can expect:

You’ll get strategy that works, stories that resonate, and episodes that make you say, “Finally, someone said it.”

Business
As Usual 

TUNE IN

The podcast for coaches who are done playing by the rules, and are ready for bold truth, behind-the-scenes realness, and business growth that actually fits your life.

NOT

NOT

Hosted by me (Meg), mom of twins and queen of doing things differently.

Coming June 30th

Featured episodes

03

What to Do When Feeling Pulled to Pivot in Your Business 

01

Allow Your Business to Evolve With You Through Pivoting

02

Evergreen vs Open/Close Cart: $350K from going evergreen