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Hey, bold & brilliant weirdo 

Welcome to The Distinctive Edge

The corner of the internet where your quirks aren’t a liability — they’re the strategy.

 Where your coaching brand stops sounding like everyone else’s and finally starts sounding like you.



Let’s turn the thing that makes you different…into the thing that makes you booked out.

JOIN THE WAITLIST NOW

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Enrollment Closes In

Program starts on June 16th

A 3-month group experience for coaches who are ready to stop second-guessing their voice and start showing up like the only option, with a brand and message that’s unmistakably theirs.

Craft Your Unforgettable Coaching Brand

You’re not just getting started.

You’re ready to be seen as the obvious, only choice for your people,  Not by shouting louder. But by getting radically clear on what makes you uncopyable.


You’ve signed clients. You’ve got receipts.
You’re here because you’re ready for your messaging to match your mastery.
You want more consistency, more clarity, and more alignment — without having to water yourself down or stick to some cookie-cutter formula that worked for someone else’s business but doesn’t fit you.

Let’s Talk About What’s Actually Going On...

Here’s what I know about you:

Sound familiar? Cool. You’re not alone, and you’re exactly who this was built for.


You’ve got a powerful perspective, a method that works (even if it’s not fully defined yet), and a personality that’s meant to be seen — but you’re still figuring out how to show it all off in a way that clicks.

You’re showing up with great content, but you know there’s a disconnect between how powerful your work is… and how you’re talking about it.

You can get clients — but the process often feels effortful, launchy, or reliant on warm leads who already “get it.”

This Isn’t About Fixing You.

Because you’re not broken.

The next level isn’t about more effort — it’s about sharper positioning and aligned strategy.

What you need is to get rooted in your method, your message, and your magic — and learn how to communicate that in a way that converts.

Your lack of traction isn’t a reflection of your ability or work ethic. It’s a reflection of unclear positioning.

This isn’t about fixing what’s “wrong.”
 You’ve already proven you can make this work — but now it’s time to refine how it works for you.

The inside-out process that helps you define your unique edge, build demand, and sell with integrity.

Introducing: 

The Distinctive Edge Method™

We dig into your story, values, personality, and the way you actually help people transform. From there, we craft a clear, memorable framework that not only positions you as an expert—but gives your brand the structure, clarity, and edge it’s been missing. This is the foundation of your entire business. Without it, your messaging won’t land, your content won’t convert, and your offers won’t stand out.



Lessons Include:

Define Your Unique Coaching Method

Phase 1

Coach Approach
Your Story
Your Personality
Secret Sauce Expertise
Ideal Client
Niche
Soulmate Client Formula
Unique Framework



This is where we bring your method to life. We turn your unique framework into messaging that clicks instantly with your dream clients and content that builds real demand. The kind that makes people say, “I feel like you’re in my head.” And it works because it’s rooted in the clarity we created in Phase 1.

Lessons Include:

 Messaging & Content Mastery

PHASE 2

Domino Belief + Content Pillars
Deepening Emotional Connection / Perspective-Shifting Activation Content
Creating a Content Calendar
Storytelling Techniques

We refine your offers, simplify your strategy, and sell with integrity so you’re making consistent, sustainable income while living your actual life—not working around the clock to keep up.

Lessons Include:

Monetize Your Magic

Phase 3

Defining Warmest Leads
Drafting an Aligned Offer
Quick Cash Strategies
Expanding Reach Beyond Instagram
Scaling Up to Evergreen
Lite Launching

What Makes This Different?

We don’t start with trends. We start with you.

You’ll leave with a brand that reflects your personality, a content plan rooted in your expertise, and an offer you’re actually excited to sell — because it aligns with your life and your goals.

This isn’t a branding course.

It’s a full-blown reinvention

(And Why I Built This)

My Story

Back in 2017, I was trying to fit in with the other fitness coaches on Instagram.  Which, at the time… meant taking “booty pose” selfies.

I stopped trying to look like everyone else — and started showing up like myself.

Clients flooded in. My programs sold out.

 I hated it. I felt ridiculous. It didn’t feel like me.
( And more importantly — it wasn’t working )

So I did something bold: I made a video mocking the trend.  It went viral. My DMs lit up...

And the #PrettyAwkward brand was born.

I’ve made                       helping other coaches do the same.

That’s what happens when you own your distinctive edge.

over $3M

In the chase to scale, stay relevant, and do “what works,” I veered into strategies that didn’t fully reflect the magic that built my brand in the first place.



Motherhood made me reevaluate everything—how I worked, what I stood for, what I was modeling for my kids, and what kind of business I actually wanted to run.

It brought me back to this work: helping coaches set themselves apart, start showing up like them, and build unforgettable brands rooted in their story, voice, and method.

Because in 2025? Safe, templated strategies aren’t cutting it. Your edge is what makes people care AND buy.

But here’s the truth: even I lost sight of that edge for a while.

Then I became a mom. And it cracked me wide open.

And honestly? My results reflected that—fewer inquiries, slower sales, less alignment.


This is for you if...

01.

You’re working with clients but know your messaging isn’t fully landing

02.

 You want a clearer, more cohesive brand that matches your personality

03.

You’re tired of constantly pivoting your content thinking “what should I post this week” with no real strategy and want something rinse and repeat that you KNOW works.

04.

 You’re ready to sell offers that you love showing up for, not ones that you’ve outgrown 

05.

 You want more dream clients that come to you proactively

01.

You’ve never signed a client or don’t yet have clarity on what you offer

v

NOT

02.

You’re looking for a plug-and-play script for overnight success

03.

You want someone to hand you a business strategy without doing the inner work

04.

 You’re cool with blending in and don’t care about standing out

05.

 You’re not willing to get a little weird, bold, and magnetic online

 $4000 or 3 x $1467

Everything included in the BASE tier plus...

VIP TIER

$2500 or 3 x $917

  • 3 transformative phases of my proven method

  • Weekly group coaching calls

  • Tuesday–Thursday Slack Q&A support

  • Touchpoints to ensure you're in the right direction

  • Monthly material reviews

  • A community of brilliant, heart-centered coaches like YOU



BASE TIER

  • 3 x 60-min 1:1 coaching calls with Meg

  • WEEKLY material reviews (Personalized coaching feedback on messaging + content)

  • Pay in Full Bonus: Custom Launch Plan

What You Get Inside

join the waitlist

join the waitlist

Bonuses to sweeten the deal

join the waitlist

Sign up before june 6

Delivered via Loom & Slack 1 month into the program after you’ve implemented the messaging changes to see what holes we still need to fill and where to focus. 

Valued at $297

VIP Pay in Full AND GET

A full strategy to help you confidently promote your redefined offer, mapped out step-by-step

Fully Custom Launch Plan

Private Brand & IG Audit

Because clarity creates momentuM And momentum creates results.

Because staying stuck in “this kinda works” territory is costing you more than you think.

You didn’t start this business to second-guess every post, pivot your messaging every other week, or feel like you're almost there… but not quite.

You’ve done enough consuming. Enough tweaking. Enough DIYing.

This is your moment to root in your real magic — and finally build the brand that reflects the coach you’ve become (and the leader you’re meant to be).




If you want the second half of this year to look wildly different than the first — this is your sign to move.


Why The Distinctive Edge Is Exactly What This Season of Business Calls For

Why Now?

That’s what happens when your message finally reflects your magic.

You feel seen, understood, and respected for the way you do things.

Imagine Your New Normal:

You launch your offer with excitement (not panic).

You say what you do — and people just get it.

You wake up to aligned client inquiries saying, “I feel like you’re in my head.”

Your bank account grows — and so does your confidence.

You launch your offer with excitement (not panic).

You launch your offer with excitement (not panic).

My first launch working with Meg, I signed five high ticket clients into my signature offer. I’ve accomplished more in five months working with her than I did all of last year on my own.

From burnt out to my best launch yet + first team hire + hosting events 

Laura

Kim

Clients Who’ve Used the TDE Process

The way her content and frameworks are structured in the program allowed me to have the confidence to know exactly what to say for my clients. Within a couple weeks of joining the program I posted my origin story Meg helped me through and had my DM’s BLOWING up. It’s brought so many more women into my programs and I’m SO grateful for TDE. 

From almost quitting my business to having my biggest launch yet of my new signature offer, booking a major Las Vegas speaking gig and feeling more confident than ever in my business and the direction that it’s going in.

Mary

JULIA LYNCH

I had and have continued to have some of the highest paying months in my business!

I got clear on communicating my process, how I help people and speaking to my ideal client!

What I love most about TDE are my 1:1 calls with Meg and how she always gives such insightful guidance for whatever I may be working on!

Sabra

My business took off while going through TDE!

I’ve been struggling for years to figure out my origin story. It’s the thing you see every single business owner sharing—but I had NO clue how to take all of my twists and turns and wrap it up with a cute lil bow so a potential client could see that I’m their girl for SEO. Meg was easily able to take my career braindump & pull out the main thread of an impactful, heartfelt story I can share with my audience. If all I got out of TDE was my origin story—100000% worth the investment because I've struggled solo for SO long. But of course I got so. much. more. out of the program!

The group of entrepreneurs inside TDE is probably the thing I’ve been most surprised by! (But, like… it’s Meg so of course the group would be full of amazing, insightful, uplifting humans!) It’s been great to see others having similar struggles, get feedback from people who are at a different part of their journey, & the fact that we’re all each others ICA is a blessing and incredibly comical.

Before TDE, I wasn’t sure what to post on social media—especially after taking over a year off from intentionally posting on Instagram. Now I’ve got a SUPER clear plan of what to post, how often, etc. And I’m actually excited for the first time in a long time to post on Instagram!

Meg’s flexibility, insight, & grace in responding to all my questions always warms my heart. It’s the experience I hope to be providing my clients & to be on the receiving end is so special. She has this unique way of giving direct but kind feedback. So you’re clear on what you can do to improve the situation, but you don’t feel bad for what you’ve done.

BRITTANY HERZBERG

I spent years trying to figure out my origin story, and Meg helped me nail it in one go. That alone made TDE worth it, but I also walked away with content clarity, renewed excitement to show up, and a community that just gets it.









Messaging, Mindset & Clarity

Highest Cash Months

Follower / Email List Growth

Client Inquiries

Clients Signed

FAQs

What if I can’t pay in full?

 No worries. Payment plans are available — you still get full access (minus the PIF bonus)

What if I don’t feel unique enough?

 You are. You’re just too close to your genius to see it. That’s why this process is collaborative and guided.

What if I’ve tried other programs before?

 This isn’t a one-size-fits-all blueprint. It’s built around you, not someone else’s template.

Watch the BTS video tour of the program.

Want the vibe check?

Material Reviews Are All The Rage

Watch below for how in depth we get in material reviews

Final Call:

You’re not here to be “just another coach.”

You’re here to be the only choice for your people.

Your Magic Deserves to Be Seen

It’s time to own what makes you unforgettable and turn it into your most profitable asset.

join the waitlist

SPOTS ARE LIMITED

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