How Stacey Made Over $10K From a Low Ticket Offer in a Google Doc

Meg:
Welcome back to business. Not as usual. We are doing an episode in person. Welcome. Stacy. I’m so happy you’re here.

Stacey Eddings:
I am very happy to be here, man. Thank you.

Meg:
This is crazy. I feel like. Stacy, I was like, the only person I’ve recorded in person with is my husband. Like, this is, like, a first, but we got our Long island girls together. We’re gonna get some brunch after. So I’m so, so excited because, Stacy, gosh, we’ve been working together on and off for, like, I feel like a year and a half now.

Stacey Eddings:
Yeah. It was fall of 24.

Meg:
Wow.

Stacey Eddings:
Like, October, November. Oh, my gosh.

Meg:
So it’ll be. Yes. You joined. So at the end of the year. That’s right. And then the tde. And we’re going to talk about all of that.

Stacey Eddings:
Of course.

Meg:
But before we get into the nitty gritty, share a little bit about who you are and what you do and what your edge is.

Stacey Eddings:
Okay. I am an. I am an assistant principal in New York City in a middle school. And during my postpartum experience, I think I have what everyone is now calling the millennial career crisis.

Meg:
Yes. That is. That is so what everyone’s calling it. It is. It’s true.

Stacey Eddings:
And it’s not that I didn’t want to go back to work. That was never in the cards for me. But I just. I couldn’t just be home and just be a mom. I wanted to make the most of my leave, and I had a pretty substantial postpartum weight loss transformation.

Meg:
Yeah.

Stacey Eddings:
And. And I wanted to start sharing it, and I thought I wanted to help other women do the same. Yeah.

Meg:
I thought is the key here. Oh, maybe get a little closer, just in case.

Stacey Eddings:
I don’t want to.

Meg:
I want to make sure.

Stacey Eddings:
Should I say what I’m doing now? Are we.

Meg:
Oh, no, that’s good. You’re perfect. You’re perfect there. Okay.

Stacey Eddings:
Perfect.

Meg:
And so from there, you thought you wanted to. To do that. Tell us a little bit about, like, what transpired from there.

Stacey Eddings:
So I started working with you through Sosa, and then I followed you into tde, and it was a lot. TDE puts you through it. Yeah. And you warned us about that. Yes, you did. And, yeah, it’s a lot of digging up and really confronting your own, like, insecurities, what you want to do. For me, it was like, again, I’m having this career crisis, and I felt like I was confronting a lot of issues. And there’s a little birdie in my ear named Meg that every time we got on a call because I had VIP when I did tv. So I got. Was it like one a month?

Meg:
Yeah, we had two. We had two calls and a bunch of reviews.

Stacey Eddings:
So I felt like I got a. Well, regardless whether you do base or vip, you get a lot from Meg. But I felt like every one on one interaction we had, she was always like planting that seed of. But your background’s education. Let’s go into education. Yeah. And then I shifted from postpartum weight loss towards let’s focus on the struggles educators feel with weight loss and having energy. And from there I just started realizing when I was making content more specifically top of funnel, more just about educators in general, that’s what was really landing. The weight loss stuff wasn’t. And I was finally getting into conversation. Like you would always talk about like your DMs, talk to people, market research. And it never like jived for me. Yeah. But then once I started getting educators in my DMs and talking to them, that’s where I was like, wait, I do want to help women. Yeah. But I don’t feel this. I feel more fired up about conversations in my DMs with other educators administrators than I do with my coaching clients, which I feel so terrible to say.

Meg:
Yeah, but that’s so normal.

Stacey Eddings:
Lit a fire in me 100%.

Meg:
And that’s like the feeling you need to follow. It’s like you, you loved health and wellness. And I think we have a very similar journey where like we both had transformations. We loved health and wellness, but it’s not necessarily what we’re meant to do as our career. It’s part of who we are. And it might be like in our frameworks in some way shape or form, but the actual transformation people come and hire you for, I don’t know if it. Well, right now it’s definitely not what you’re doing. So it’s transformed.

Stacey Eddings:
It’s definitely not. But it is a part of my spring of your process. Yeah, exactly.

Meg:
So who are you helping now and what is your edge within how you help them?

Stacey Eddings:
I am helping administrators, most specifically assistant principals, because that’s who I am. And I am helping them learn how to communicate in a way that they connect better with their staff to build long lasting relationships.

Meg:
And your program is called Lead like a Human.

Stacey Eddings:
Yes.

Meg:
Which is like so perfect for that because that’s exactly what you help them do. Is everything you just said. What do you feel like your unique spin on and helping admins is like, what is something that you do for them.

Stacey Eddings:
Well, we’re still in the early stages of it. I think for them, I help them value their teachers more and connect with them more. As, I mean, I’m kind of like in some ways the anti admin. Because a lot of us in education, it’s like you just keep going for another degree, another certification, until you really max out at your doctorate. Right. That wasn’t my journey. And I found through social media, one of the beautiful things is there’s a lot of women out there like me. They became moms. They’re administrators. They’re drowning. And they want to keep learning. Like, as educators, we are lifelong learners and we want to keep going and learning. And I feel like I’m kind of creating this pocket and community through social media where we can continue to learn and grow.

Meg:
Yeah.

Stacey Eddings:
Without spending mortgaging our houses to get a doctorate or taking too much time away from our families. Yeah.

Meg:
And something that you’ve been really doing so well. And I’m not even an administrator and I’m like, I can so see that you’re doing this is you really are making them feel so seen and heard. Especially because it can be from what I’ve learned by studying your content, a very isolating job. Like, you kind of feel like you’re the bad guy a lot of the times. And you’re helping those people who feel like ostracized or like they’re, they’re on an island. Oh my gosh, this person gets me. They’re saying everything that’s going on in my head. Like, how did they know?

Stacey Eddings:
Yeah. And I didn’t realize how I knew it was isolating. However, I come from a very large school. We have 2,000 plus students and any given year we have six to eight administrators on the team. Yeah. And even that felt isolating. And then when I started posting about that and then realizing, wait, there’s some APs who are just completely alone. Alone because their principal gets pulled to do other things a lot. Or the principal goes on like medical leave. Or it’s just a principal with no assistant principals. It’s like, who do you ping pong ideas around with, brainstorm with or just vent to? And it can be, it’s, it’s really, it’s lonelier than I even imagined.

Meg:
Yeah. And the thing too about speaking to one of the things that I think you did so bravely is you. Which I know is nerve wracking. We talked about this and every. This is something that’s terrifying. Everyone gets so tripped up by they’re like, oh, my gosh, this is too specific.

Stacey Eddings:
This is too niche.

Meg:
I’m saying something to someone very specific, and it blew up for you. And so walk me through. Like, you were really nervous to own this, I think, also because you. You had a lot of imposter syndrome come up. You were like, who am I to do this? I’m like, literally, your whole career, actually, is why. But how did you kind of go from, who am I to do this? The imposter syndrome to screw it, I’m just gonna go for it?

Stacey Eddings:
Well, I started speaking to teachers first. We talked about that together. I started with teachers, and then I realized I’m like, this just doesn’t feel authentic to me. I still felt like something was off. And I just never thought there was an audience out there of administrators. So that was. So I finally got comfortable speaking to educators. Right. And then I’m like, this just doesn’t feel right. And then I don’t know what it. Yeah, actually, I do know what it was. It was the big snowstorm we had in February.

Meg:
Yes.

Stacey Eddings:
And I’m snowed in with two toddlers. Potty training. One of them.

Meg:
Oh, my gosh.

Stacey Eddings:
And I literally, like, I’m losing it. And I just did a trial reel about, like, admin burnout. I don’t know what came. It just came to me, and I did it, and it took off, and I’m like, oh, wait, there are administrators on Instagram. Yeah. Who to thud. Get.

Meg:
You’re like, wait, that’s me. Duh.

Stacey Eddings:
And then from there, and then just the comments. That one re. The comments I was getting about, oh, my God, thank you. Oh, my God, you’re right. Oh, I’m scared of burning out all of these things. I’m like, oh, I’m gonna keep going with this. Yeah. That finally gave me the confidence, because I did think, who am I? And something I know I’ve said to you a million times is, I’m not in the school building right now.

Meg:
Yes.

Stacey Eddings:
I am on childcare leave. And so who am I? Like, no one could care what I have to say. Like, I’m not. I’m not in the trenches with them right now. And that was, like, a guilt I felt.

Meg:
Even though you’ve done it for so many years, it’s still.

Stacey Eddings:
Still.

Meg:
It’s common to think that. Yeah, yeah.

Stacey Eddings:
Because I wasn’t going to a school building every day.

Meg:
Yeah. 100. And. Yeah, I felt that very much after I had my voice, when I was, like, selling business coaching. Because I’m like, I’m not really doing much right now. Like, I feel like I’ve been out of it for so long, even though it wasn’t that long. So very similar. And I think a lot of people who, especially if you are, which a lot of people listening either want to quit their job or maybe have taken that leap and it’s just not yet where they want it to be. They’re like, wait, I’m not back there. But you, your experience and all the years that you spent doing this, that’s why you’re so qualified to do this. And that’s why the moments, the beliefs, all the things you’re speaking to so specifically in your content is clicking like everything is crushing it right now for you because you just know your person so well.

Stacey Eddings:
Yeah. Like, I have to say, for everyone who, like, struggles with content and it’s not coming organically. Like, I mean, I’m not a business coach, but what I would say is you’re probably not doing the right content.

Meg:
Yeah.

Stacey Eddings:
Because I was there and I felt like I was always forcing things and comparing myself, doing all those things and constantly checking for the views, the followers, everything. And yeah, I just was never doing work or sharing a message that aligns with who I was.

Meg:
And I remember you messaging me and you were like, you sent me a screenshot of a carousel taking off and you’re like, oh my gosh, I remember you talking about this, that people’s carousel posts do well. And I was like, I don’t believe her. And now you’re experiencing that. And I think this is like a. Such a big. The big takeaway I want everyone to have is like, you could be following all the content tips, all the content strategies out there. If you are not speaking one to the person you’re meant to be speaking to, but also in the way that they need to hear with these. We’re going to get into this, these micro moments, these really specific scenarios. It’s not going to land no matter how good the hook is, no matter how many other people are doing it. And that’s what was happening. You were putting out good content. It wasn’t bad content, but it wasn’t what you were meant to be talking about. And there was no edge to it. Yeah, there was no edge to it.

Stacey Eddings:
There wasn’t. Yeah. Like, as much as I was passionate about health and wellness, I. It, like, did it. There was always, like some. It just felt forced. Yeah. Like, now I am, like, holding back content ideas. Like, I’m constantly. I felt something just on the way here. Because I like driving and I’m like,

Meg:
oh, my God, you’re like another one.

Stacey Eddings:
Yeah. Because it is, it’s so is it embodied in grains?

Meg:
Yeah, I think both. Yeah. So since you. What is like, we’re going to share some of the stats that has happened for you, which is insane. But what do you think has led to the growth that you’ve had? Like, what are some specific things I remember you mentioning to domino belief and micro moments, and we can dive into those. But anything else that you think has really helped you go, okay, I know my. So if someone listening. I feel like I know my person. I feel like I, I am doing the right. I’m in the right lane, in the right niche, but my content’s still not landing. Like, what do you think flipped for you? And maybe it is just the domino belief in micro.

Stacey Eddings:
I think it was finding, like, yeah, definitely the domino belief for sure. But I think more than anything is just doing, speaking in my content, like, as who I am. Like, there’s a lot of educators, teachers, administrators on social media because now I see that that’s all my algorithm gives me. Sure. And they all, like, do, like the funny stuff. And I’m like, that’s not me. And I thought, like, should I be doing more of the funny stuff and whatever. No. Like, I found something that I felt like a lot of administrators were lacking from in conversations from people I’ve worked with through the years, which was their communication skills.

Meg:
Yeah.

Stacey Eddings:
Like, you have to. It’s a human job. You have to learn how to communicate. And we’re never taught it. And I’ve just really locked in on that and everything goes back to that. My domino belief.

Meg:
Yeah. And so when Stacy’s saying domino belief, it’s the main belief that your people need to take on in order to go, oh, wow, I need your program. Right. And so for yours, it’s like the communication skills is. Yeah.

Stacey Eddings:
Like the way every AP under the sun can relate to. Oh, I send beautiful emails. Like Monday morning every step number gets this perfect email with all the reminders. They do perfect slide decks for professional developments. Yeah. Pretty bulletin boards, all of these things. And staff shout outs. And they’re like, but why, why does my staff still push back? It’s like, because you’re not connecting with them.

Meg:
Yeah.

Stacey Eddings:
Like the. A pretty email that’s color coded with nice emojis isn’t going to get somebody to trust and respect you.

Meg:
So connecting and being an effective communicator is the way that aps can really have a Good relationship with their staff and the students. So that is her belief. And that’s simple. It doesn’t. It shouldn’t be complicated.

Stacey Eddings:
Right.

Meg:
And so everything from there, all of her content stems from that. So she looks at that belief and goes, okay, what. What educational content stems from this? What story can I tell? What moment can I get to? But it all circles from that. Once you nail that down, content becomes so much easier because everything just goes back to that. And you can kind of test it and go, oh, is this sharing that belief? Yes.

Stacey Eddings:
Great.

Meg:
Okay, I’m going to post it. And now it’s like everything just goes back to that for you.

Stacey Eddings:
Right. And for me in particular, trial reels was the biggest gift because I had so much fear. Yeah. Because a lot of my followers were my other admin on my team and teachers I currently. Well, not currently on leave, but teachers currently in my school building. Yeah. And I had that major imposter syndrome. Who am I to talk to admin? But having trial reels to kind of like test different things and build up that confidence. Yes. Like, that was very important for me. I. I don’t know if I’d be exactly where I am today. It probably would have taken me a little bit longer to get over the fear.

Meg:
Yeah.

Stacey Eddings:
So that definitely helped accelerate it.

Meg:
That’s such a great point for everyone. Like, you have nothing to lose. Nothing on that. Because it’s going to your non followers totally test it. And if it does, great. Or even if it doesn’t, it’s not. I know Brock Johnson says this a lot. He’s like, that’s not going to be indicative of if you should keep going or not at all. Like, sometimes there’s no rhyme or reason, but it’s a great place to flex the muscle. So I’m so glad you mentioned that. Something that we actually just did an episode a couple. I’ll make sure we link it down below. But we did a couple episodes ago about micro moments and you mentioned that. So in your. In your words, what is a micro moment? And why do you think that’s been so helpful for your content taking off for.

Stacey Eddings:
In my words, a micro moment is basically that moment in the school day when I was ready to have a breakdown.

Meg:
So very specific. Oh my gosh, I am gonna break down. I can’t do this anymore.

Stacey Eddings:
Like the carousel I shared with you a couple weeks ago when I was advertising the wait list for the plate book. It was literally just such a specific moment. It was like it started with it’s 6pm on Tuesday. And I’m just painting a picture in a few slides of me trying to make dinner with my kids, having my phone open, and constantly refreshing my email. Cause I was anticipating an email that was gonna ruin my night. So like, Stacey, why are you doing that? It’s just. Cause, like, you knew it was coming.

Meg:
Yes.

Stacey Eddings:
And I. What was it? It was like in three hours, I had like 20, 30 people join the wait list right after I posted that. Yeah. Because we. That’s one of those micro moments. Like, you know what it is to keep your work email open on your counter while you’re trying to do other things. Yeah. But you’re just waiting for that bomb to drop.

Meg:
Oh, and that’s such a beautiful example of not only a micro moment, like an actual thing that they experience in their day, but an emot.

Stacey Eddings:
Yeah.

Meg:
And that’s where people. People buy emotionally, logically, socially. They buy all different ways, usually all of them. But when you can hit them in the emotional, like, this is literally giving me anxiety. This is giving me this, like, really stressed feeling. They want to relieve that. And so when they feel so seen, oh, I have to swipe. And then 30 of them join the wait list. Like, that’s huge. That really means you hadn’t hit the nail on the head there.

Stacey Eddings:
Yeah.

Meg:
And I know that’s a big thing that you’ve consistently been doing and really leading with.

Stacey Eddings:
Yeah, that. That’s what I try to do. Like whenever I. I would love to journal every morning. Not to go off on a tangent, but the girls just keep getting up earlier and earlier. But when I do have an opportunity, like, I do try to just think back to like a typical work day or the work moments that, like, left an impression and try to like, journal on that. Yes. Because I’m seeing and especially anything related to becoming a mom and the admin angle that like, goes bananas for me.

Meg:
Yeah. And this is where like the. The cool part is, Stacy had a different business. Like we said before, you know, you had the. You were kind of affiliating for a health company, and then you were doing your own coaching, and now you’re leading, leading, like helping people lead like a human with admins. And you use the same process for each one.

Stacey Eddings:
You.

Meg:
You mapped out your story, you mapped out your framework, you know your ideal client in and out. You got your proof that it works. All of that is what we do in phase one of tde. But the thing is, it finally worked for you because you were aligned with the person you were talking to. And I think that is such a key. I know we mentioned it before, but I want to say that, like, it’s not like you didn’t do the process before. Like, it clicked because you were meant to actually talk to these people.

Stacey Eddings:
Yeah. And the whole process was so worth it. Even though I was talk going, when I was going through tde, I was talking to the wrong person, but I was learning a skill. Yeah. The skill of, like, storytelling. How to craft, like, content captions, carousels. Like, I’m so grateful I did all of that, like, before. Really. I learned more about AI and stuff. Yeah. Because I always still hear you in the back of my head with a lot of things when I’m doing a caption or carousel or something. Yeah.

Meg:
And you. You messaged me something like that, too. You were like, I’m so glad I got this under my belt before AI because it’s. It’s scary out there. Now I see. I’m like, people aren’t even trying to edit this stuff. It’s wild. And yours is like. One of the questions I asked in the private podcast I did was, if you go to your page, could you easily tell, like, oh, that’s me. Like, it’s. I wouldn’t even need to see my name. And you said, I 100% look at my stuff, and it’s like, oh, that’s Stacy’s.

Stacey Eddings:
Like, there is nobody else out there putting out contents like mine. Not to say, I’m not saying mine is better than other people’s. I’m just saying mine is you. So unique and speaking to one person with such a specific message that I have yet to see.

Meg:
I think, like, something that I just want to hone in on too. And I always get timid sharing this. And I’m sure, like, some marketers would say I shouldn’t share this when promoting a program, but I want to be honest about the work we make you do in the program. Like the. You said the first phase is very confronting.

Stacey Eddings:
We.

Meg:
And actually it’s why I have co coaches now who are specifically on nervous system regulation, because I realize it brings up a lot. So we brought in our co coaches, Tasha and Brandon. Shout Out. I’ll also link their episode below, which we’re going to have. But they help you really get your nervous system settled when you’re like, oh, my gosh, this work is bringing up a lot for me. Yeah. So what do I do? How do I post this story? Oh, my gosh. And the biggest thing is like, we. We knew back then, we knew you were meant to really work with these people, but it was. You weren’t quite ready yet. And so that’s something I see happen a lot is like, you might come in with one idea and you, you know, you’re working with clients. You’re like, no, no, I’m actually like, running this business. I have clients and I see it. And it might be slight. It might be just very slight. Another interview that we’re going to have, Sarah, she did the same thing. She was in hormones. She. She switched to infertility, only everything took off. Everything took off. And it’s because when we went through her story, I’m like, this is.

Stacey Eddings:
She struggled with infertility. Yeah.

Meg:
For three years.

Stacey Eddings:
Oh, my God.

Meg:
And now she helps people heal naturally from infertility. Her business is a gift blown up. And because she switched to what she really was meant to do, she’s been. She was a nurse by trade. Like, she has all.

Stacey Eddings:
Great.

Meg:
I need her account.

Stacey Eddings:
Yeah, I’ll send it.

Meg:
We’re like, well, yeah, I’ll said she’s incredible. And she. So it’s. It’s a very similar thing. Like, when you come in, I don’t just want to help you learn hooks and content. Like, you can buy a $97 course for that and that’s fine. But if you’re putting hooks to the wrong message, if you’re putting hooks and content to the wrong, you’re not speaking to the right person. That’s why it doesn’t take off for people. It’s because it’s not what you’re truly meant to do. And that’s hard. And it’s takes. It’s personal growth. And we really make you deep. And so the first phase is confronting and you have to be able and willing to work through it. And again, we have these amazing nervous system regulation coaches to help you do that and stay centered through it all. But that’s. It’s hard in the first.

Stacey Eddings:
First part.

Meg:
But if you can stick through it and you push through it, what happens on the other side is pretty cool. And Stacy has now in the last, like four, five months. Has it been five months?

Stacey Eddings:
February? Four months.

Meg:
April, May, June. Oh, wow. Four months. Yeah, four months. You’ve grown over 20,000 followers.

Stacey Eddings:
Yeah, we’re at. So I had about 600 then. Okay. Just to give everyone. Just so you know how misaligned I was when I started posting about, like, health and fitness, I remember I was exactly at 222followers. My account was super private. As educators, we typically don’t put Ourselves out on social media much. Yeah. And then through the first year with, with working with Meg and everything, I got up to about like 600 and something, which I thought was amazing.

Meg:
Yeah.

Stacey Eddings:
And then since February, now I’m at like, I’m at 22 now, 22,000 followers. And I remember saying to you, it was never about the followers for me. I wanted that number to grow because that meant I was finding my people.

Meg:
Yes, exactly. Exactly.

Stacey Eddings:
And now I can confidently, I confidently say every person that’s hitting follow now is a teacher or an administrator. Yeah. Or they were.

Meg:
Yes.

Stacey Eddings:
Because otherwise you have no business looking at my content. It is just so specific to them.

Meg:
I’m only following you because I’m your coach and your friend. Yeah. Otherwise your content really doesn’t obviously speak to me, but I’m still drawn in because I’m like, oh, she’s doing this so well. Like, this is such a beautiful example of how to speak to your person. So. And then, so you, you grew, by gosh, over 21,000 followers. And then you also launched a low ticket offer. Tell us a little bit about the first launch and then the second launch.

Stacey Eddings:
So my low ticket offer, I pulled out of the sky again. I started posting to administrators with no idea. Like I didn’t know what I was.

Meg:
You didn’t have a plan to sell?

Stacey Eddings:
No, I was just like, oh, this con. I enjoy making content. I’ve said that to you before as well. Yeah. So I’m like, oh, let’s just keep going with this. Then I kept getting the same messages, the same comments and everything. So I started like organizing my ideas, my experiences into essentially, I guess like four pillars. And I put it all together in a Google Doc. Like tips, advice from my experience to help you in these areas. All basically centered around different communication skills with teachers. And I did it as a Google Doc. I did it for 97 the first time. And I had, I mean, the waitlist was over 300 people, 37 people ended up purchasing, and I was ecstatic. Then I turned it around again, like two months later. Right. It felt like a much longer time. Yeah. And now this time I added in video lessons. I branded the doc a little bit better, made it prettier. And we’re going to have four trainings over the summer. And I priced it at 137 and I think it’s 56 people bought. So in total from both times, I made over $10,000 from an offer that I sold the first time at $97. The second time, $137, which is incredible.

Meg:
This one was a little over 7,000 number that you said. And that’s from, again, a very low ticket offer. And that’s from something you started in February.

Stacey Eddings:
In February. And I literally, like, it was all based on what people were messaging me. Like, I had no plan. I didn’t know I was going to make this playbook. Yeah. Or do it like some sort of community. No clue. And I just kind of followed the people you did.

Meg:
You were like, let me. And this is really, you know, if you have the luxury to do this, if your people can. You can grow some of the community and then they can share what aspects they need.

Stacey Eddings:
You can still.

Meg:
Let’s say you’re a health coach. You could still do health coaching, but you can tweak certain things to fit what they want. Right. And in a way. And message it in a way that they’re like, oh, I haven’t tried that before. I need that. And that first phase is really how we figure that out for you. And that’s, again, that’s the work that people want to skip because it’s uncomfortable, and then that’s why they just keep struggling. But when you actually do that work, what you’re meant to do actually comes out, and that’s why the message starts to click.

Stacey Eddings:
Yeah. And I want to be clear also, that I’ve gone back to all those docs from TDE since once I started doing the admin stuff, I went back to, like, really go back to do domino believe, create the chart with the moments of the day to organize my thoughts and everything. Like, now I can kind of just do it.

Meg:
That’s the goal. It’s just as natural for you.

Stacey Eddings:
Yeah. But I definitely went back to the beginning.

Meg:
Yeah. Once you know your clients so well and your message and you’re like, I 100%. I’m locked in on my edge. Most people I know who I’ve coached through this don’t actually need a content schedule or calendar. And we have all of that, and we have all of those guides for you. But I find that’s helpful when you’re still figuring it out. But once it’s in you and you’re like, oh, I know my person. I know what they need to hear because I’ve tested enough, then it’s just. It just starts popping off and it’s easy for you. So the content now is you. It went from, like, spending. You spend a lot of time trying to figure out to. It’s just flowing out of you now.

Stacey Eddings:
Yeah. It really Is. And now I just try to balance it in my head because I said to you, I have to now my next step is really working on my framework now, this process. Yeah.

Meg:
Your new friend.

Stacey Eddings:
But there’s the four pillars in the playbook that I really speak off of. And now throughout the week, I try to make sure, like, I touch on each pillar, whether it’s in, like, an Instagram story or through a post, just so I have that balance. But I could just do that all mentally now, because I know it, which is so well.

Meg:
And it’s so cool, because you’re working with these clients now, and you can get to know them and what they need next and what. Maybe what they need a step before. And so your offer suite can start to come from these people, too. Yeah.

Stacey Eddings:
And that’s what we’re going to continue to work on, because now I’m just like, okay, like, what’s next? What do I do?

Meg:
Yeah, you’re like, oh, my God, it’s working. What do I do next?

Stacey Eddings:
Yeah.

Meg:
And I just. Again, I wanted to really feature you, because I think it’s so easy to just be like, oh, so and so joined. And in five seconds, they blew up. And those are amazing stories, and we share those, too. Yes. But this is the realistic piece of. It is a lot of people will join any program, not just mine, any program, and not really do the depth of the work that they need to do. And then it sinks in, and then they really do it, and they’re like, oh, okay, now. And so your patience and your commitment to, like, keep going, even when it was like, oh, my God, how many times did you want to just throw on the towel and go, this isn’t for me. Like, entrepreneurship is like, I don’t know.

Stacey Eddings:
No, see, No, I didn’t want to throw in the towel.

Meg:
Okay.

Stacey Eddings:
I just felt like I got to find who I am in this. Yes.

Meg:
Yes.

Stacey Eddings:
Like, I really love. I do. I like showing up on Instagram. I don’t. It was more the health inside. Like, I just felt so misaligned, and I’m just like, I’m gonna keep pushing until something goes, and that’s when. And I also kept comparing myself just to the other. My TD cohort.

Meg:
Yeah, of course.

Stacey Eddings:
Because the majority of them at the time were health and wellness. Yeah. And I just kept trying to fit. What is it you try to fit? Like a square. Yeah. That’s what I was trying to do. So I said to you, I’m like, I got to take a step back. I got to Take a break from continuation.

Meg:
Yeah.

Stacey Eddings:
Put my head down and, like, reconnect with who Stacy is.

Meg:
Stacy is.

Stacey Eddings:
Yeah. And that’s what I did.

Meg:
Yeah. And that’s. It’s so normal when you’re. Go in, say you’re a health coach coach or your business coach or whatever, to start comparing yourself. And you separating yourself from looking at everyone else helped you realize, oh, wait, I’m not. I’m not a health. That’s not what I’m supposed to do. That’s why it feels so hard, you know, and so just be open to pivoting and things changing, because that’s another thing. I see people, they’re like, so, oh, this has got to be it. I have pivoted my business every four years. Every four years, I’m doing something a little different. It doesn’t have to be drastic, but it’s going to change. That’s entrepreneurship. You are just going to evolve. And so you letting yourself evolve. It’s like, who would have thought, you know?

Stacey Eddings:
Yeah.

Meg:
And it’s. So we didn’t share this. I forgot to ask, but. Or mention this at the beginning, but Stacy and I met, well, right before you joined, but virtually. But how did you find me? It’s so cool and random.

Stacey Eddings:
Well, I just started. I was someone who, like, never posted on social media. And then I start posting about, like, my health transformation. Yeah. My very best friends in the world since pre K. Jill, she forwarded me one of your reels. And Jill is a doula. And she said, this is one of my clients. I think. I think you should look at how she does her content. Like, I like her reels. And I’m like, oh.

Meg:
Oh, that’s sweet. Yeah.

Stacey Eddings:
Yeah.

Meg:
And now I think you had just

Stacey Eddings:
started because I remember the day actually, because you had just started your series on weaning.

Meg:
Oh, yeah. My pumping.

Stacey Eddings:
Yeah, yeah, yeah. And she’s like, you should, like, do. Try to do something like this. And that’s when I started following you. Yeah. And then my second, Claire was born right around the time of your boy. So I’m like, oh, we have babies, like, the same age.

Meg:
Yeah.

Stacey Eddings:
Even though you had twins, which was a completely different beast. But that’s.

Meg:
That’s so cool. Another, like, you just never know where people are gonna come. And now, you know, we’re just bonded for life. Yeah. Stuck with each other for life. It’s just so cool. Yeah. Jill was an amazing doula. She got us. True. I would not have survived, I feel like.

Stacey Eddings:
And like, I remember even, like, hearing about Your birth. Which is so crazy thinking back, because Jill, she’s in our, like, friend group tech. She’s like, this mom. She just delivered these boys.

Meg:
It was. We were kind of famous at the hospital for the vaginal. The vaginal birth was a big deal.

Stacey Eddings:
Everyone was like, Jill was on an adrenaline high, too.

Meg:
Everyone’s like, oh, my gosh, this is crazy. But I just remember. This is such a side tangent, but I remember coming home and she was with the boys at one point, and she was just holding both of them so easily, so naturally, like, she’s done it every day, all the time. And I’m like, how are you holding them at the same time? Like, I was, like, so confused, and I was crying every five seconds, but I was like, how are you doing? She was amazing. But you just never know where things are, what things are going to happen. Someone can share a post to someone who then becomes a friend and lifelong client. Like, you just never, ever know. So I just. I like that story because I think people are so reliant sometimes on social. And yes, everything we’re talking about pretty much is growth on social. And you will meet your clients and some of your favorite clients in ways off of social. And so just be open to that, too, like, when you’re really being your authentic self and sharing your message. And lastly, I want to. Well, two last questions, but this is more of a cool realization. You were telling me that you had a friend who messaged you and said, I’m at dinner. In a different. Oh, my gosh, this was so fun. Share this while I get the last question.

Stacey Eddings:
Okay. This was, like, two weeks ago. So one of my friends is in Sanford, Connecticut, and she FaceTimed me. It was like a Friday after 7. Usually my phone is off by now. I have to shut my phone off. I’m like, this is. Why would she be FaceTiming me? Yeah. And she was out to dinner with three of her colleagues. They’re all teachers, and the other three gals are all in administrative programs. And they brought me up like, they’re out to dinner, having drinks, and they brought up like, oh, do you follow Stacey Eddings? And my friends was like, wait, stop. No. Like, I. Stacey Eddings is like, my person. Like, we’ve been friends.

Meg:
She’s my friend. Yeah, you follow her.

Stacey Eddings:
And so she FaceTimed me. And that was like. That was. That was cool.

Meg:
That’s amazing. You’re like. And what state was that?

Stacey Eddings:
They’re in Connecticut.

Meg:
Okay. So it’s just like, we’re In New York. We’re in Long Island. Like, how cool is in another state? So people are talking about you because you’re. You’re the admin girl now. Like, yeah.

Stacey Eddings:
And then my friends, who’s an AP in another New York City school, she texted me a few days later. I didn’t even tell you this one, that one of her teachers went up to her about me and said she looked at the mutual friends and everything. And her family in Pennsylvania, who are teachers and administrators, all follow me as well.

Meg:
Oh, my gosh, this is so cool. It’s so wild because I think maybe six, seven months ago, we met at Starbucks. I’m forgetting the exact timing. Maybe it’s a little bit longer.

Stacey Eddings:
Oh, I know what you’re talking about. And we were. September. Was it September?

Meg:
And I was really, really, like, pushing that peer, pressuring her in a nice, ethical way. I promise.

Stacey Eddings:
Yeah.

Meg:
But I was like, stacy, I need you to start talking to your connections and your admins. Like, you have to get in there. And that was for health. Like, I didn’t predict that it would become this, but I just had this gut, like, this is your story, and this is where the first part of what we do is, what’s your story? I can’t tell you. It sounds so simple. How many people. When I. The way I actually have, you flush it out. I’m like, wait, this is what you’re supposed to be doing? Why are you doing this other thing? Or why are you marketing it this way? It tells a lot. And I look at everyone’s story for that reason. Some of my friends in business think I’m crazy that I look at everyone’s story in that much depth. But I said, this is really, literally what impacts everything else. It’s the domino for everything else. And so it’s just wild how quickly that change from I’m so scared to reach out to any administrator friends to now I am being talked about as the go to for administrators.

Stacey Eddings:
Yeah.

Meg:
By strangers.

Stacey Eddings:
Yeah. I remember that. That Starbucks.

Meg:
I could feel it. I was like, she’s nervous to do this. Oh, God, I was terrified.

Stacey Eddings:
She is nervous. And that still, it was after that meeting, I started talking to teachers. Yes. And then, like I said, it wasn’t until February, like, we got there, administrators.

Meg:
And now you’re like, screw it, I’m here.

Stacey Eddings:
Yeah. Yeah, I know. People ask me, how is it when you go? Because I did go into work a little bit this spring to help out during, like, the busy testing season. I would say my friends are, how is it like when you go in there when. Yeah, it’s. Nothing’s different. Yeah. Like, I’m still like, I’m working headings, the ap. Yeah. Nobody.

Meg:
No one’s like, you’re famous now. Oh, my gosh. I love it. Okay, one last question. So for anyone, a lot of people listening to this were just in wildly in demand and. Or considering tde. And if they’re thinking, I know I’m targeting the wrong, like sub niche, niche person, but I’m really scared to commit like you were. What would you tell them?

Stacey Eddings:
Honestly, I would love to say something profound, but I would say just start testing stuff on trial reels. Okay. That’s really where I got my confidence to do it.

Meg:
Like I already mentioned, I want to say something profound. Be honest.

Stacey Eddings:
That was really it. Once I learned what that was and I just started putting stuff out there and I need for me, I needed that. I needed people to start talking to me about my experience to get that confidence. And I was just terrified to do it on my main feed because I have so many educators there that I knew.

Meg:
And if you don’t feel as nervous and you can talk about it on your regular feed, I think the whole point is start talking. You need to know who you’re talking to, but start talking to them. Start asking them questions. And again, we help you through all of that in the first phase. So my last question is if someone who just attended is like, okay, this all sounds great. I’m really, really nervous because I’ve invested in other things before. It hasn’t worked out. How do I know this is going to be different? Like, what would you say if they’re considering joining from just the experience that you had and a legit fear because they have been burned before?

Stacey Eddings:
I think TDE is also like just an exercise in personal development. I think whether you get something out of. Even if you get something out of it different than what you intended, you are going to get something out of it. So you may not have a business completely blow up right away or anything like that, but I think you will learn fundamental skills that will help you wherever you go.

Meg:
Yeah.

Stacey Eddings:
Because I think knowing your story, having a domino belief, that’s what I attribute everything that has happened to me too.

Meg:
And where do you see, like, I know you don’t really have a vision for the future with this, but what do you see this, like, maybe being able to do for you and your life and your family? Do you have any of that?

Stacey Eddings:
I have aspirations, yes. In my head, in the immediate, with this business. I would like to continue to refine the playbook and, like, build it out to some sort of course. And I would love to do in person events for administrators. Like, get them. Not, like, traditional professional development, because those tend to be a total snooze fest. Yeah. But, like, in person events with, like, inspiring guest speakers and. Yeah. Okay. That’s something I really want to do.

Meg:
I love it. Oh, my gosh.

Stacey Eddings:
I’m.

Meg:
I can’t wait to have you on in a year or six months and be like, okay, let’s talk about what happened since then. I’m so excited.

Stacey Eddings:
It.

Meg:
Thank you so much, Stacy. You’re just such a beautiful example of trusting the process, following it throughout and being really patient with it. Like, you were very with yourself, with me, with everything. You were like, okay, I’m gonna trust this. And. And it’s working because you’re in the right field now. And so I’m just so proud of you. I’m so proud of you. And we’re gonna go celebrate at brunch, so we’re gonna. We’re gonna head out. Everyone, if you are applying for tde, but make sure you DM me at Meganulaney or just go to the link down below meganulini.com. tDE. And we will look through your application, but we start on July 6, so make sure you get your application in. Thank you, Stace, and thank you. I will see you guys on the next one.