How I Hit $99K in 6 Weeks—By Burning the Plan

Megan Yelaney:

Welcome back to business. Not as usual. I am recording this during a crazy week and I actually just made a story about how cool entrepreneurship is on weeks like this. So I’m going to do a little life recap at the beginning and then I’m going to break down our really awesome quarter. So far, we are on track to hit our 200k quarter cash goal for the quarter. Oh, my gosh. Say that again. So I set a goal to hit 200k cash this quarter on April 2nd. Like beginning of the quarter. Right? I posted about it, I shared about it, and we are, we’re on track. We hit 99,000 within the first six weeks. So we are literally, I think it was 99,500 something. We are exactly halfway there, which is kind of wild. And it didn’t happen in the exact way I thought. So I’m going to share a little bit about that, but before I do, I just want to share, like, some updates and thoughts. And it all. It all relates. It all totally, totally relates. So this is. We’re. I’m releasing this on June 1st. And June is my favorite month because it’s my birthday month, let’s be honest. Gemini. Have you ever met a Gemini who doesn’t like their birthday? I mean, I haven’t, so I love my birthday. I’m not gonna try to pretend I don’ I love celebrating, even if it’s in a small way. My husband and I have been talking about what I want to do and I’m getting a massage. I scheduled it already. We’re gonna go down the block to this waterfront restaurant bar with the boys and some fam. Grab a quick drink and some dinner and be in bed by nine. Like, very simple, nothing crazy. I would like to do some karaoke one day too, but anywho, I get really excited for June and I also have a big launch coming up the end of June. A really amazing event happening this month. Like, so much beauty is happening in the weather. Hopefully it’s gonna finally get better because it’s been super, super up and down. My best friend’s coming the very beginning of July. Like, so many things are happening that are really exciting and I know that as this episode releases June 1st, this is the day after my show ended. So if you are new to the pod. I am an actress as well as a business coach. I’ve been an actress by hoop since I was 8 years old. I performed professionally for a few years, fully supporting myself and just do it for fun. And I just wrapped up doing Fiddler on the Roof. And I’m recording this before that. So it’s a little, like, funny to be saying that because I. I’ll definitely come back in real time after, because I know. And I’m a little nervous, but I’m anticipating. I know I’m going to be in a funk. I know this. I’m going to like. It’s just funny because the show that I’m in, Fiddler on the Roof, I’m playing Sidle from A Sarah. And from a Sarah, if you know the show, you know what that is. It’s not the lead. It’s a big part. And I get some really great, great, great parts to do and songs and things like that. But it’s. It’s one of those, like, awesome roles because you get to do your thing, but you’re not running the show. I’m not Tevye the lead. Right. And I love shows like that because you get to just kind of relax a little bit, but still are such a huge part of the plot and moving it forward and you get your moments to shine. It’s such a fun kind of part to play. And so it’s not like it’s the biggest part I’ve ever played. It’s not like I. My, like, my family does have a big connection to the show. Every one of my sisters has been in the show, so. And now my niece and I. And so it’s been. It has been big part of our family. But it wasn’t like a crazy, special show to me until now. And it’s become such a special show, Such a special show. And I think it’s interesting, the last show I did was into the woods, and it was when I was 3 months postpartum with my boys. So that was special in the sense that it was helping me, like, have something outside of myself when I was feeling really lost in my business, it was like. And. And just in being a mom, you know, being a new mom, it really was anchoring me. This. This, like, brought back this creative zone. I can’t even. It’s hard to explain. Like, this just. It reminded me why I love theater so much and why this was my first love and passion and why I feel the most me when I am performing. And I love singing, and singing is probably my number one, but it’s really performing. It’s like being part of a show, being a character, like, on a stage, performing. It’s truly musical theater. Like, it’s very niche and specific. I love acting. I’ve done just straight shows with no music and I love just singing. But there’s something about the combo that is truly when I feel the most me is when I’m performing. And that’s why I was gonna do it full time as my main career and did for two years and then realized the starving artist life is not for me and insanely hard to make it. And I knew that I didn’t need to do it to be happy in my life. Right? I knew I could do other things and. And still be happy as long as I was doing it in some way. But it’s just this time, it’s brought back this creative and play during a time I needed it so badly, during a time that I was getting very, very hardcore. Type A planner. Everything has to go exactly as planned. And I was holding very tightly onto the plan, especially when I set this goal for 100k cash months and then my 200k quarter and all of the things. And it just could not have come at a more perfect time. Which is funny because at the time I was like, this is crazy that I am doing this all at the same time. Like, this is. This is nuts. Like, I can’t do this all because I. It’s too much. It’s too much. It’s too much to be supporting my clients, trying to go for more, trying to do, do a show, get, be in rehearsals, host a mastermind retreat, and be a mom to my kids, which is the number one thing I’m doing. And now I can see the perfect divine timing as we can, because a month and a half ago I was having a meltdown and now I’m like, oh, this all happened exactly as it should at the right time. Of course it did. This show was meant to be in my life at this exact moment. I can say that with a hundred percent confidence now because. And this is before it’s even over. I can say that with a hundred percent confidence as I’m recording this. I needed this so bad. I needed to get back into that creative zone. I needed to force myself to, like, let some things go. I needed to also, like, kind of drop the ball on some things. No one would notice, but I noticed, like certain marketing things that I wanted to do that I just did not have the capacity to do. I had to let go of it. And I know that me letting go of that proved, one, I didn’t need it, it was extra, that wasn’t actually gonna move the needle forward, and two, it let me lean into this creative zone and do something for just me. And this is I think the biggest reason I am on track to hit my 200k quarter, I don’t think it’s because my plan was rock solid. I don’t think it’s cause I had the perfect plan and everything went as, as planned. Cause it didn’t. I think it’s because I set the intention and then I, and I set the plan. I still had a plan. Doing this event at this day, doing these pieces of content, this day and all that jazz. And then I let go of what actually didn’t feel right in the moment and I opened myself to other opportunities. And this is where I think sometimes when we want to bring in things into our life and I’m not gonna get all, I’m not gonna talk about manifestation and all of that. I’m not an expert in that arena. I have plenty of people I can, you know, send your way if you need that. Amazing people in my life who do that and who have helped me through this. But it’s more so I set the intention of this goal. And then at my mastermind retreat, something hit me. As I was coaching the other women and I was seeing them say the things that were limiting them that they wanted to let go of. They didn’t want to leave, they wanted to leave this retreat letting go of some things that were holding them back mindset wise. And for me it was the plan. And I literally wrote down the plan and I burned it at the retreat and there was something that actually shifted there. And then I started intense rehearsals for the show and so I started to sleep in because I couldn’t wake up at my 4:35 o’ clock in the morning after I was going to bed by at 11 midnight. You know, I, I need sleep. Sleep is so, so important just for anyone of course, but when I’m doing a show and I’m a singer, I lose my voice if I don’t sleep. I have to sleep. I need to sleep to have like tip top voice shape. So I had to shift my schedule, I had to let certain things go. I had to rearrange stuff and it showed me, oh look, when I rearrange stuff, when I let some things go, when things went not according to plan, I’m still okay. We’re fine. We’re more than fine. We’re surviving. We are actually focusing on the things that matter and that will move the needle. And it made me not obsess and it made me truly have to. I was forced to let go. And this is where my boys are. Such a gift. Because If I didn’t have them, I wouldn’t have let go because I would have had extra time. But I still wanted to be with them every second I could. So it wasn’t like, oh, I’m just gonna work more hours. No, I couldn’t. I couldn’t work more hours because I was with my boys. So I worked the least amount I’ve ever worked in the last few weeks while making. Having a net as of right now, about a $70,000 cash month. And we still got a good amount of month left. I mean, as you’re hearing this, we don’t, but we have a whole week left. A lot can happen in a week. I’ve seen it. And so I say all this because if I did not set the intention and make the plan, I believe making the plan is important. And then going, okay, here’s the plan, and I’m going to follow it. And if other things come up that are feeling like they need to be added to the plan or the plan needs to be adjusted, we go there, we follow that nudge. We trust that we are being led that way. And a huge part of this is like, yes, it’s, you know, it’s belief and faith. And if you have a certain faith, you follow or mana, or you’re more spiritual, whatever it is, it’s that it’s like your intuition and it’s also data. So for my more strategic peeps, like, I listened to my audience. I listened to what people were saying. Prime example. Example. I was like, maybe a week or so into marketing my 10k, one liner, three day telegram, sprint, I did. And I was like, why am I not getting the signups for this that I thought I would like, what’s happening? I think I had like eight signups. And I. I was shocked, Shocked. Let me tell you. I’m like, what is going on? And I got a really great question. And they like, basically were saying, how can I use this one liner? Like, what is this actually going to give me? And I’m like, wow, you can’t. You don’t know that from my. My page. You don’t know that from my content so far. That’s on me. That’s on me, right? Someone who helps people with messaging for a living. You’re not perfect all the time, right? And so I went back and I tweaked it and I changed. Didn’t change the name, but I started using a different term. And boom, it was like, immediately people started to get it and go, okay, yes, yes, yes, yes. I need it and then, oh my gosh, the feedback’s been incredible. I had someone message me the other day who did a sprint two weeks ago and she was like, she had a post go mega viral from the one liner we created in her in the three day sprint, which is pretty freaking cool. So already it’s like helping people so, so much. But I had to change course, right? That’s just an example of like a messaging changing course. Instead of going, no, I’m going to dig my heels in. I already planned all the emails, I already planned all the blah blah, blah. It’s like, well, hey, do you want to just like press play on something that you know is not going to work just because you already did it, that sunk cost fallacy. Or do you want to change it to get the actual people in that need to come in? Right? And so I, I use that, I use feedback. And so I started to do that with myself too. And my initial, when I set out to, to have this goal, to set this goal, I thought the majority of the people coming in over these few months would mainly be from my, my TDE program from this three, three, three day sprint. And then also from my launch I’m gonna do at the end of the month and continuation people and then maybe a one on one client and a couple masterminds. But most of my masterminds will probably resign in July. So because the mastermind ends mid July, most will either sign end of June. So technically it could be end of June or beginning of July. And what ended up happening the first month? I think I hit around 35,000 the first month, meaning April, which is a little bit lower for me for my baseline. But I had zero launch going into this too. I was doing my three day sprint, but I wasn’t doing a full big launch. I was only selling to 30 people inside of that. So didn’t expect it to be anything crazy. Once I had 30 people signed up, I think maybe 30, maybe it was like 30, might have been like 34, 35, but it was around 30 people. And I initially was like, oh I, I would love like five to 10 people to go on to TDE from that. But I also am realistic with numbers and that would be a very high conversion rate. And so I, I didn’t expect that. And so we had three people. Actually no four people end up joining, which I was very, very happy with, which is awesome. And then I had a good amount of people continue. And then in May I had three people sign on early for my mastermind, two of them who paid in full and a new one on one client come in who paid in full plus extra continuation people and then two extra TDE people. So I ended up having way more high ticket sales than I had planned for in May than I expected that I put out. Right. And this is the whole point of set the intention, make the plan, be open to it changing. That’s one. The other thing is these are people that I’ve worked with that I’ve helped get results right. So two of them in particular have had their best months ever working with me. And then another is had just switched entire her industry entirely and entirely. But like a lot, she switched a lot of her focus and just had an 8k month after switching and had a new program come out filled her program, not the top of what she wanted but a good amount. She was very happy with a first edition of her program, brand new messaging. She’s grown by thousands of followers. Like so much success came from our first few months working together. And these people, I can say with a hundred percent confidence as I try to do with every client, I poured myself into them. And this is where I think sometimes we overestimate client attraction and we underestimate client experience and client service. If you can serve your clients, whether you have one or two or a hundred, so fully and so fully doesn’t mean 247 being there, being able to be contacted every second. No, I don’t, I don’t have that. I talk to my most of my clients Tuesday through Thursdays. Like there’s a lot of boundaries around there. They respect that, they love that that gives them the permission to do that. So when I say over deliver and be like really serving, I don’t mean that. I mean I am always, always making my program better. I literally just mapped out creating some new curriculum and tweaking some of my content curriculum that I’m recording new videos for this week. Like I joked around with my mastermind last week, the one I’m a part of. I was like are we ever not creating new curriculum? Like what’s happening? It’s like always being tweaked and edited because as you learn more and as you find what works for people, you tweak it and you edit and you. I want everyone to get this. I want everyone to have access to this. Right? So that’s one is I’m always asking myself how can I make something better so something easier for someone, especially with AI right now. While it’s helping people, it’s very much hurting people. Too in the sense that they’re going to it to outsource their creativity. And it’s, I mean I did a whole episode on this last week. So I really am trying to give people enough where they can pull from within, especially within the way I shape my program. And so that’s one, two is when I give feedback, it’s hands on, detailed feedback. And I’m never, I, I really want them to show up as the full, full, full their full self. And so if they’re struggling or they’re having something in their personal life, I hear them out. I don’t just say, well just go do it anyway. And I think holding space for that has really helped people. Go, okay, I two things can be true. I can need to have, you know, make progress in my business because I need to support my family and I can be having a real tough time in my personal life. How do I reconcile those two things? Right? And that’s something I’ve personally had to do a lot. So I think I am adept at really helping people through that and holding space for both. Hey, we can do both. We can make time for ourselves and hold space for what we need. And we can also be realistic in the sense that we need to make money and we need to support ourselves. And so all of that said, that was a huge, huge reason for these people signing up. These weren’t people who are new to me. They are committing to longer, higher ticket contracts, masterminds and one on ones. That’s no joke. That’s not a joke. Investment. It is a very serious investment. Right? And I take that very seriously and I know they do. And so that is such a huge part of it is like serving your current people. Now if you’re listening to this going Meg, that’s amazing. Good for you. I need more people to serve. I need more people in the pipeline. I get it. And I have an event coming up that is going to be perfect for you especially, especially if you’ve been listening to Main Character Energy, my private podcast. If you haven’t been, go listen, binge all the episodes. They should all be out by now. And that’s going to be a perfect precursor to the event. But I’m running an event the end of June, June 23rd, 24th, 25th. And if you attended my January event, it was called Wildly in Demand. This is also called Wildly in Demand, but it’s the summer sales edition. And let me just tell you what I have planned for this. I am so freaking excited. So even if you came to January, you must come to this one because it’s going to be even juicier. But I’m really pumped about this because summer is that time that people just like take their foot off the gas. And I get it because I want to relax during summer. I want to enjoy. I don’t want to work as much. I’m with you, but that doesn’t mean like we stop working and stop making money. And I think the mistake people make is they assume everyone is off mentally. So that means I shouldn’t sell, which is such, such the wrong thing to think. Because regardless, people are going to think that. So if you don’t think that and you take action, you’re going to be so much further ahead than your competition. And again, when I say take action, it doesn’t mean you don’t still enjoy your summer. You don’t enjoy your beach time and your lake time and your vacations, like a hundred percent. But why does it have to be all or nothing? Summer can be. Summer has been. I actually have two emails going out to promote this event already written. So I know summer was the first month I ever hit 100k. Cash in my business was a summer month. It was, I believe, June or July. I’m gonna go get the exact date. Actually, as I’m saying that I think it was August. That’s funny. I’m pretty sure it was August 2019. So that’s one. Um, I have a client in particular, I’ve had many, but I have one in particular that really, really stands out. And the only reason I remember this so clearly is because my dad passed in May of 2020. Actually, as I’m recording this tomorrow, it’s his three year passing. Um, but he passed May 26, 2023, all of a sudden was not ready for it. I ended up taking up the whole month of June because I needed to mentally, emotionally. My clients were set up. They had. I extended all their contracts that I had a one on one client who we had already run a launch with her earlier that year. That was her best launch. She rinsed and repeated it that summer without me. I was not there in June with her to support her cause I was taking off. I came back in July. She ended up having her best launch to date in June. In health and wellness, traditionally not a great time. Right? It’s summer. She squashed that. She totally was like, I’m not buying into that. And had her best launch ever that summer. So without me even there, because we already set up everything, my goal is my clients be able to do this without me there every second. Right. And those two, those are just like two of so many examples. But also the summer is the time you are setting yourself up for fall, which is such a huge season. Fall is like a new year for people. Not only like the back to school vibe, but there is something about, okay, I am, I’m, I’m done relaxing like for the summer, and I’m ready. I’m ready for my goals. I’m ready to end this year. We’re going into quarter four. Like this can be a really strong end to the year, which then starts the, the, the new year. Right. It’s so crazy that we’re already talking about this. I just feel like we just started the new year. It’s so wild when I think about how fast time goes. Anywho, that’s neither here nor there. Just a side tangent. So this really is the time not to sleep. And again, I’m not saying don’t sleep in. I’m not saying don’t enjoy your vacations. I am very much going to be having a much chiller summer than, than the this past season, trust me. And what I’m teaching you in Mildly in Demand is why that’s not going to equal no sales, that’s not going to equal me not prepping my audience for the fall. Both can be true. You can make great money and relax. Now do you have to work and you have to be intentional when you work? Yeah. I’m not going to tell you. I’m not going to be one of these people who come on Instagram and are like, hey, I work four hours a week and I make a million dollars a month. No, I know. It’s just not going to happen. Right. There’s the people that, that happens to have such a big team, have such a big system set up. And I don’t, I don’t even, I don’t even want to get into it. That’s a whole other episode. That is not going to be the norm for 99% of people. Right. And I’m talking to people. That’s not gonna be the norm for. That’s not gonna be the norm for me. Right. So you can, you can work very intentionally and hard, but that doesn’t have to equal all day. That doesn’t have to equal even eight hour days. Right. I average around four hours a day of work. Some days are sick, some days are less. It really depends on if I have a babysitter or if I don’t. And so I really want you to go into this training having that mindset. I get to do both. I get to make great money and I get to be with my family and enjoy my summer. It doesn’t have to be one or the other. And because you’re going in with that mindset, you are going to be so much further ahead than anyone else entering the fall and you are going to stand out from your competitors. The whole point of this event, Wildly in demand as I’m walking you through the process that my distinctive edge clients go through to find their edge to stand out. And you’re going to do that during a season that most people are sleeping. You are going to do that in a season most people are sleeping. So make sure you go to the link down below. Wildly in demand or sorry. Meganyeleni.com wildly-in-demand sign up, get registered, get on. I’m so freaking pumped for this. So all that being said, when I think about everything that’s led up to this moment, again, I want to kind of do a little, little recap. I know this has been a bit tangenty, but you know, I just kind of needed a selfish episode. I trusted one, one of the biggest things, I wrote this down because I wanted to make sure I really hit this when I set my goal and then and my intention and my plan and then I let go. I trusted that what I had in place was enough. And if I don’t hold on so tightly, other opportunities will arise. And it’s just something that I really want you to take in. Whether your goal is your first $1,000 month, $5,000 month, $10,000 a month, whatever your goal is, I really want you to take that in. Trust that what you have in place is enough. And if you don’t hold so tightly onto it, other things can happen. And I have shared this client before. I’m going to share her again because she’s such a beautiful example of this. But one of my amazing clients, Stacy, who I already, I think I shared her last week and last, last week’s episode but she’s just such a perfect example of this. So I’m going to share her again. She was doing health coaching niche down to teachers because that’s her past and realized as she was testing top of funnel content, she just wanted to talk to admins, she just wanted to talk to assistant principals and not from a health perspective, just from a what it’s like to be that. And so she did. She followed that nudge. She followed that nudge and she leaned in. Now she has over 19,000 followers. She filled her program, her new offer, completely from a wait list. All of this happened in the last few months. Last few months, because she set the plan, she set the intention, she worked diligently, and then she was open to the plan changing. And boy, did it change. Boy, did it change. But it changed in a way that she needed to, and she followed all the nudges. And that’s the thing. It’s like, I am very strategic and I’m very type A and I’m a planner. And I also am really getting back in tune over the last few years. I have to thank my boys for this. Have really been getting back in tune with my intuition and into my gut. And what am I actually being steered towards. And this is where like, yes, use the data for sure and trust yourself. When I kept feeling that gut of this business is not the business is meant for me anymore. This isn’t it, I knew I had to step back. And so I did. I stepped back for a long time, Almost a year. I feel like I took off all of 2024, the first year of my. My son’s lives. And that allowed me to really plan what I wanted to do next. And again, listen to my gut and my intuition and go back to my story and my unique process and what makes me different and what I love and what I could talk about 247 over and over. Because the thing is, what we’re going to talk about in wildly in demand is you have to figure out a message that you can repeat over and over and over again. And if you’re repeating something over and over and over again, you got to believe in it, you got to like it, you got to want to talk about it. If you are repeating something over and over and over again that you cannot stand talking about, you’re going to have a lot of resentment and you’re going to burn out fast. I’ve been talking about the same damn thing for a year and a half, and I am nowhere near bored of it. Not even close. I got so freaking excited getting this event ready. Last week, it popped. I was like, oh, this is it. This is it. And so I really encourage you to go back to the basics in that. And that’s what we’re really going to walk you through in this. We’re going to connect you back to what makes you unique, what makes you different, and what are you really meant to be known for. And then we’re gonna lean in so that you can actually have a really great summer. A summer that not only brings in sales, but preps you for the fall. So I hope all this hodgepodge of a life update episode made sense. I just really selfishly needed an episode where it kind of, you know, had, had you as my diary. I’m celebrating in a big way. I’m celebrating an amazing quarter so far. I’m celebrating really tapping back into my creativity. And now I have to make sure that when this show ends, I do not let that go. I am already setting things in motion. So I don’t let that go because I’m scared to. Honestly, I can’t, I don’t want to let it go, but I can’t do a musical all the time. That wouldn’t work for my family. It’s just a lot of, a lot of time away. But I can keep that habit going. And so that is something that I know. I am actually my best in business. I am my best less creatively when I am tapping into my musical side and I have to keep that at the forefront and I let it go a lot and I can’t. I’m like stomping, putting my foot down. That is, that is one of the best business. Many money making activities for me is literally singing and playing for the purpose of just doing it because I love it. So I’m going to end that, I’m going to end this with what do you love doing with no end goal, there’s no purpose. It’s just, it fills you up, you love it, it sparks some creativity in you. It just makes you happy. What is that? And now I love reality TV just as much as the next person. But I don’t want you to list that on there. I don’t want you to list it on there. Something that, like you’re actually doing something to spark that creativity that you’re like, oh man. But it doesn’t have to be something that you are the best at or there’s a goal or like, for example, one of the things I’m probably going to end up doing is either singing in a church or, or taking voice lessons or doing something where I’m not on a stage, like performing, I’m not getting applause. Which, hey, as a, you know, as a performer, we, we’re all, we all have a big ego. We all want to be told we’re great. We all want to get applause. I mean, any performer who says different is lying. Trust me. We love it, we love it. We love the applause, we love the accolades. But this is, I’m not going to get that when I’m. Unless I’m doing a show, right? And truly, truly, the best part is the actual performance for me, like, even rehearsals. The best part, like, I just like the actual act of performing. And so I know that’s what I need to do. So what is that for you? I want you to prioritize that. Even if it’s 30 minutes a week, I know. I. I’m with you. I don’t have a lot of extra time. You kidding me? I have no extra time. But this has made me so much happier. It’s made me a better mom, it’s made me a better coach, it’s made me a way better business owner, way better content creator. It is so positively impacted every other area of my life that I can’t not make time for it. So hope that helps. Sit with that. Go register for Wildly in demand. I cannot wait to see you in a few weeks. If you have not listened to main character energy, do that first and then I will see you in the event and I will see you on the next episode. Lots of seas. See you soon.