It’s been such a gift to not have the capacity to overthink. I took one question from a coaching call for a client to braindump 10 weeks of content in mere minutes! In this episode I’m breaking down exactly how that happened—the prompt, the framework, and the 3 entry points that work for different kinds […]

Generate 10 Weeks of Content with the Answer to One Question

It’s been such a gift to not have the capacity to overthink.

I took one question from a coaching call for a client to braindump 10 weeks of content in mere minutes!

In this episode I’m breaking down exactly how that happened—the prompt, the framework, and the 3 entry points that work for different kinds of brains. Whether you’re drowning in expertise or staring at a blank page, this is the content strategy that stops the reinvention cycle for good.


Topics covered in this podcast episode:

  • The 1 question that inspired 10 weeks of content for a TDE client
  • 3 entry points for content creation depending on how your brain works
  • How to turn 1 topic into 3 posts—then easily triple it to nine!
  • Why repurposing isn’t lazy, it’s the whole point
  • Why your audience needs repetition more than they need new ideas
  • The 3 things you need locked in before any content strategy will work


You don’t need more ideas—you need to say the right ones more often.

I want you to stop thinking you have to reinvent the wheel every time. Because what you need to actually do is say the same thing over and over and over until you’re blue in the face.

Take it a step further and secure your seat! ⬇️


Resources:

Deb Driscoll: Substack Instagram

Instagram Post Mentioned in the Episode

Main Character Energy Private Podcast


Connect with Meg:

Say hi to Meg on Instagram


TRANSCRIPT

Megan Yelaney:

Hello, my party people. Welcome back to business. Not as usual. I am recording this the day after my show ended. So it is actually June 1st, the first day of June that I’m recording this. And, you know, I. It’s funny, I came into today or before today happened yesterday, I was like, I’m prepared for how I’m gonna feel. I’m gonna feel so sad. Because if you’re new to my world or my podcast, I just wrapped up a seven show run of Fiddler on the Roof. I played Seidel and Fruma Sara, and it was one of the best theatrical experiences I’ve ever had. I’ve been in a lot of shows. I can’t even count how many shows I’ve been in. And also, it’s funny, this part, while a great part, was not the biggest part by far that I’ve had. Like, it was one of the less big parts. I don’t know how to phrase that. It was one of the less big parts that I’ve had in a long, long, long time. Pretty much every show I’ve done In the last 10 years, I’ve either been the, the lead or the second lead, right? And this show, I mean, if you don’t know this show, the character Tevye is the show. I mean, it’s a family show, but he’s the leader of the pack. And so it’s just funny because, you know, I think a lot of times when people think of theater, I promise this is a quick aside, we’re going to get into business. But a lot of times in theater, people assume, oh, your favorite shows are going to be the ones where you’re the star, you know, of course. And yeah, there’s, there’s merit to that, of course. You know, we, we love being the lead and getting to do most of the stuff. And I was talking to one of my friends in the show. It’s like, my husband loved your, Loved your singing. I had to tell you because I know, I love hearing that. And he’s like, of course we’re actors. We want to feed the ego. Like, I’m not going to pretend we don’t love applause. We don’t love being told that we’re great. We love that. Of course we do. We’re performers. Like, why do you think we do what we do? Like, it’s part of the process. And any performer who says otherwise is lying. Right? It’s part of it, right? It feeds us. Whether it’s healthy or not. It is what it is. Right? So all that being Said, you know, this was not that part for me. And yet I know 100% this is in the top five show experiences I’ve ever had. Again, I’ve been in a lot of shows, a lot of shows, like, off the top of my head, probably 50. So for this to land in the top five is, like, that’s a big deal. And it was. The show itself was literally a family and a village. The characters are a mama, a papa, five daughters, and then a village. So it’s a family. You’re all together as a family. And then just the people were so great. Not only insanely great performers, like, for. Especially for community theater, it was like, these are all professionals. Like, everyone was so good and so great in there. Like, there was not one weak link. You know, everyone was so good and just good humans. Like, we had fun. We had so much fun doing this show. And at our cast party yesterday, every single person came every. I don’t know, the last cast party I’ve been to, I didn’t go to the last cast party that I did of a show. I did into the woods two years ago, and I was knee deep in postpartum, pumping every five seconds. And so I had to get out of there and go home right after. So I didn’t go to the last cast party. And, you know, usually you have some people out and not taking part. Every single person was there. Every single person was there. It was just like one of those. I looked around, I’m like, oh, my gosh, how freaking cool and unique is this? Like, this is a very special experience in so many ways. So I knew that, and I knew I was gonna wake up today and just feel this sadness and this, like, piece of me that’s missing. And I’m gonna try not to get emotional. Oh, my gosh. It’s already happening. But it just. I felt like this show revived something in me that I desperately needed and I didn’t know I needed. And so the reason I’m sharing this with you, the reason I’m getting emotional sharing this with you is this is something that, like, no business strategy can give you. And I just. I see. I saw it in myself. I see it in my clients. I see it in my friends who are so talented, so great at what they do, but their business becomes everything. It becomes every. It consumes every single thought. It consumes every single thing they do. It dictates 24. 7 their decisions. And, you know, you’re gonna follow people who promote that, right? Who are like, 10 x 24 7, never stop grind till you die. And if that’s the kind of business you want, that is totally fine. You probably don’t wanna listen to this podcast or follow me, right? That is not my method. That’s not my way. And the reason I bring all this up is because, you know, one of the biggest things. I just got an email from a friend, Like, a peer in this industry. Um, we’ve podcasted together, like, and she said in the email, girl, look at you go. She opted in for my. My private podcast, and she replied to the confirmation email, and she said, I don’t know how you do so much. It. I’m still drowning with the toddler at home. I love seeing you win. Um, and I’ve gotten messages like that a lot over the last few weeks. A lot. Like, seeing you do this inspires me. And someone said the other day, like, this was. We were on a. I don’t know if it was a zoom call. I don’t remember what it was. It wasn’t a phone call, because who does those anymore? I think it was a zoom call. But she’s like, I just. It’s so cool to see you doing something for yourself. Like, that is so exciting. And I think this is how I am doing it all, is by doing this show. I have two things to say with this. By doing the show, it has gotten me. It has forced me to not overthink things in my business. Not overthink things that don’t go. Right. Right. Let’s say a client situation, a launch situation, a. A team situation. Right. There’s all these things, especially in this place I’m at, in my business, as we are scaling up again, there’s a lot. There’s a lot to it. There’s. There’s client growth, there’s team growth, there’s marketing. There’s so many moving parts. And because of that, especially if you’re a type A overthinker, Gemini. I don’t know. There’s so many things, right. That I identify with that I’m like, oh, my gosh. These are all the perfect storm. The perfect storm to make me really great at what I do, and the perfect storm to make me really overthink what I do. And I was forced not to because I literally didn’t have time. I did not have time. Otherwise, I wouldn’t have slept, and then I would not have performed well, and I could not overthink. And so. Because I could never think, and because I was so present and because I was at rehearsals and at the show and doing all this stuff. I also was not on my phone as much because I wasn’t on my phone as much. I wasn’t comparing myself. I wasn’t seeing all the stuff. And when you’re just not on your phone as much, you just feel better, man. You. You just feel better. And the downloads come, right? This is, I mean, proven over and over again. If you take a break, get off your phone, get off your laptop, go on a walk. Why do you think people get all these insane ideas in the shower? They’re like, oh, my gosh, the best idea came to me in the shower. It’s because your brain’s turned off. You’re not thinking, and you’re just being. And that’s when the best ideas come. That’s when the best ideas come. And so I’ve just been having a lot of that over the last few weeks, which has made content so much easier, so much more fun. I stopped. I didn’t overthink it. I didn’t make it if it did well or did bad. I didn’t make it mean anything about me. If a client did well or didn’t have a. Had a great launch, didn’t have a great launch. I didn’t make it mean anything about me and that stuff. That’s hard. That’s hard. That’s the hardest part of entrepreneurship, and that’s when you make it mean something about you and you take it so personally versus, like, okay, let’s be a detective. The launch went great. Awesome. It’s not because I’m magical and I’m godlike. It’s because xyz, let’s look at the data, right? And it’s the same thing if it doesn’t go well. And so it’s been such a gift to, like, not have the capacity to overthink that. I had to say, if I want to get the things I want to get done, I don’t have time to. I don’t have time to waste. I can’t sit there for an hour overthinking this. I have to just make decisions and get it done. And if it’s the right decision, great. If it’s not great, we’re gonna be fine. We’re gonna be okay. So this brings me to actually had three points to. My second point is I’ve really reconnected with my intuition a little bit more like, my creative side, because I’m not overthinking. I’m on my phone less. I’m more present again, more downloads. I’m really trusting my intuition way more. And it’s tricky because, like, actually I do have an amazing client who does teach this. Deb Driscoll shout out. I will, I will link her website or one of her, maybe her substack. I will make sure we link that in the show notes. But she is definitely a teacher of this. So I’m not going to say you can’t teach it because you totally can intuition, but it’s something that like, it’s just been coming back. It’s been coming back. I’ve been able to trust like, this is the right direction, this is the wrong direction. And part of this actually was when I was over the last couple of weeks, I was getting my event ready that you can sign up for now, which is so exciting. Wildly in Demand Summer Sales Edition. I knew I wanted to do Wildly In Demand again. This is a good example of like I looked at the data, the data and the intuition together, right? I looked at the, what I, you know, I said, okay, great, we have a launch coming up. I want to do an event into my launch. And I love, love, loved the event I did in January. It was my favorite by far that I’ve ever done. I had a great time doing it. I worked really hard at it. So I’m like, I also want to repurpose it. It was six months ago. So even if a lot of my people are, I know we have a lot of new people who came into my world so it will be new to them. But even people who attended who it’s not new to will still get something when they come. Especially with this, you know, refreshed version. I’m doing Summer Sales Edition, which is a combo of just like timeliness, it’s going to be summer a topic I’m very passionate about that like not buying into the belief that just because something’s a traditionally slower, slower, slower season, or other people say something like, oh, it’s slow. It’s like if we buy into that belief, we’re gonna make that true because we’re gonna take our foot off the gas and it’s gonna become true, right? And so in this three day event, I’m helping you really walk through the story, the positioning, the proof that you need to really lock your message in to so that you can make sales now in the summer, all throughout the summer, so that you can have a great fall. Because people who have great fall launches, it’s because they do the work in the summer. And when I say do the work, it does not mean that they’re working 247 and not enjoying their summer. Hell no. I have. I’m gonna work the least I ever worked this summer. I’m gonna be chilling. We’re gonna be enjoying ourselves. We’re gonna go on lots of little mini trips. Like, I am so, so excited to enjoy our Long island summer. It’s beautiful here. We are taking advantage of. So I want you to just remember that it doesn’t mean you have to be so all or nothing. And I think that’s how people kind of get with business. I’m like, that’s why you feel behind in the fall. And then all of a sudden, before you know it, it’s the end of the year and you’re like, man, this year was not what I wanted it to be. This summer is such a crucial point for how the rest of your year goes. Do not sit on it. So anyway, as an aside, go to the link in the show notes. Sign up for a Wildly in Demand Summer sales edition. It’s going to be so fricking good. I’m so excited, honestly. It’s one of the things that’s like, getting me through this post show depression of like, we got our event. I’m really genuinely excited about. But part all of this to say, like, my. I use the data of that worked. Let’s do it again, right? Don’t reinvent the wheel. And I use my creative side going, okay, I want to do a spin on this. I want to have fun with it. I want to make it interactive, like, all this stuff. And again, I don’t think that would have come through if I didn’t let go of things being so tightly to the plan and organized and everything has to go exactly as it is. Or if I was overthinking and if I didn’t have something outside of my business, I would have been overthinking. And now you might be thinking, meg, that’s great. That’s amazing for you. I, you know, have a family and I have all this other stuff. And yes, I do too. But the thing that could be outside of your business doesn’t have to be a musical. That takes a lot of time, right? It doesn’t have to be that. And in truth, when I really look at our schedule, we had. We started rehearsals the basically the beginning or mid April. So it’s pretty much mid April to. It was about a month of rehearsals and we had about eight hours of rehearsals a week. So, yeah, that’s I guess, a good amount. But it was for basically four weeks and then it ramped up near the end. And so it’s a tight timeline. It’s like a lot of my me time in a very short amount of time until I do the next one. But it doesn’t have to be musical but something that gets you out of just. I’m an entrepreneur and a CEO and I’m a parent or I’m a this or that, right, Whatever role. Cuz I love my boys and I love my clients, but I am a person outside of that. I am a human outside of just being a mom and just being an entrepreneur. And the reason I say that is because I think identity wise, when we wrap ourselves in a particular identity that has some, I don’t want to say metrics to it, but like for example, if my sons are, you know, having a great day or having a sad day or you know, they’re tough that day, it can feel like I was a good mom or I wasn’t, you know, and we can, we can just wrap so much of our worth in how that day went with our kids at least. I’ve done that a lot. I try not to, but it’s just so natural. And then with business we can wrap ourselves up in. Okay, this launch went great. I’m a great entrepreneur. I had a really good last six weeks of my business. I had a, I crushed it. We had a great, great six weeks. So I’m feeling good now. If I don’t have a great six weeks, am I not going to feel good? Am I going to think I’m a crappy entrepreneur? Am I going to think I’m a bad coach? Am I going to think all these things right? If we are constantly. It’s like if you post on social media and you base all of your worth on if your post does well or not, you’re going to be in a good mood today. If your post does well, you’re going to be in a bad mood. If it doesn’t. This is exactly how I felt when I was pumping milk. Literally if I had 45 plus ounces for the day, my goal was 50 for my boys, I felt good. I literally felt like a good mom. I’m just being honest with how I felt. If I didn’t, if I fell short and I got less than 45 ounces for the day, I felt shitty. I literally did not feel like a good mom, which is so wild and crazy to think about. Now I’m like, it’s so ridiculous. There’s obviously no truth in that, but that’s truly how I felt. I fully identified as an exclusive pumper. And that was my job and that was my sole focus. And you know what? At that season in life, that’s pretty much all I had the capacity for. Although I did do a show during that time, funny enough. And it did help me, just like this helped me. So there’s again, that theme. What is something you did as a child, naturally you loved. It doesn’t have to be something you got paid to do. I was a performer. I literally got paid to do that. It doesn’t have to be something that you got recognition for even. It could be that you love drawing. It could be that you loved watching a certain. Like, I’m gonna name random things. This could be so random. Bird watching or like, no knock to bird watchers, right? Or a specific sport. Or like, I was talking to one of the cast members yester she used to play competitive tennis and then stopped it because she loved it, but, like, knew she didn’t want it as a career. And she’s like, I want to pick it up again just for fun, right? So whatever that is to you, it could be. It’s something that just like you, when you were doing that thing, you had fun and it got you out of your head and in the zone and you were present with it and that’s all you were doing. So my husband’s such a good example of this. He is in a bowling league and he plays softball. So now he’s playing softball every Thursday night. Bowling just ended. He like, right when bowling ended, softball started. So every Thursday night he plays softball. And for that chunk of time, when he’s there for about two to three hours, he has a couple games, he is just there. He’s not a dad. He’s not a ticket broker entrepreneur. He’s not a husband. He is Mike. Playing softball and being present and enjoying it. And that three hours a week fuels him so much. Right? Same when he’s doing his bowling league. Like these little things that there’s no end goal and. Well, there could be, but, like, not necessarily. It’s really putting you in that presence. I can’t tell you how much this helps your business. Like, so, so much. It’s why, like, I’ve just. I’ve had this just revelation the last few weeks and people are like, how are you doing it all? How are. All this stuff has been so great. Like, I’m loving the podcast and I’m so grateful for it. And a lot of my credit to that is due to how I’ve been feeling is due to this show giving me that gift. And the last thing I’ll say around this is how, how I’m doing it all is, yes, family and help and all of that, of course. But also I, I let go of everything being perfect. My house is a mess. And we are actually getting another organizer in next week to organize the boys toys because it’s out of control. Out of control. Can’t stand it, hate it, clutter, can’t do it. So we’re getting that situated now that the show’s over and we have some time, but we didn’t have time and something had to go. So guess what? The house has been a mess for quite a bit and we clean up every night. But like a mess in the terms of organization, it’s not what we want it to be. And we said, you know, this is a season and we don’t have the capacity to deal with that right now. Something’s got to go. We’re just going to leave it and it’s gonna be fine. And we’re. We’re totally fine. Right? We ate out a few more times than I usually like to during the week. Usually I wanna cook more. We didn’t get some things done that we needed to, like. I didn’t schedule an appointment. I needed to schedule. I let something else go. I have to get back to my accountant with something that was like two weeks ago. Like, which, you know, get, get on your stuff with your accountant. Don’t do that. It’s nothing like urgent or major, but like little things that I knew. Usual Megan type A, like to check the box. Megan gets that stuff done when it’s supposed to be done and supposed to be. Meaning, like if someone emails me, I will email that back in a timely manner. This version for these, for this specific time period. If I knew it wasn’t urgent, if I knew it wasn’t something that needed to be done right then and there or else there was a consequence. It was. It was put to the side because during this time period, my paying clients, my marketing efforts to bring in new leads, nurture them for my launch and just for my sales, to pay my bills and support my family and reach our goals. Obviously being a mom to my boys and memorizing my lines and being present, those were the priorities. Everything else fell to the wayside. And so I shared that because I think sometimes we see people doing stuff and we’re like, how are they doing it all? One, they probably have help. And two, there’s probably like a lot of other stuff in their life. That you’ve got a handle on that they’re letting go. Right? Laundry has been in piles. Like we. We fold it occasionally or my babysitter folds it when. When we can work it out. And the timing, if the boys are being chill. But let me tell you, it hasn’t been getting folded right away. Like, little things like that. I did four loads of laundry this morning while I was watching the boys. I was like, we are catching up. But like, little things like that that I mentioned because it’s. It’s huge. Those things I had to let go of. And now that we’re in this other season, we can catch up on some of that other stuff and those, like, more adulty annoying things and appointments and all that stuff that you gotta schedule. So all that being said, that’s how we’ve been doing it all. And again, that creative spark is something I do not want to let go of. So I’m actively, actively looking to fill that. And it’s not another show because I can’t be away like I was. I don’t want to be away like I was for, you know, the boys. I want to be with them. But, like, something, something to fill that. Because I. I know how I feel when I’m not thinking about business all the time. I know how much better my business is. I know much better I serve my clients. Everything is better. When I can compartmentalize and not constantly be thinking about it. It makes everything better. And so have something outside of it for you. 

All right, Hard pivot turn. Don’t forget, sign up for the event. Go to the event in the show notes for wildly in demand but hard pivot term to a little strategy. The reason being, I had a bunch of people message me from this post thanking me for it, and they were like, this is like a literal masterclass. So I’m going to link the post I’m talking about in the show notes. But I made this post because I had a call with my TDE group two weeks ago, and it was after a really good conversation I had with one of the VIP TD clients. And she was struggling to. She mapped out her framework. She felt super, super solid with it. And she’s so fricking, like, smart and has so much, so many credentials and so much expertise in what she does, and almost to the point where, like, she was overthinking how to turn it all into her content. Right? And we have a process that we take through, but everyone, everyone is different, right? And so it’s even something I’m adding To my program, I’m adding a new layer of, like, how to create content from these concepts I teach from different angles. So there’s not just one way to create content. Right. And so she was really overthinking it. And then I gave her a prompt, which I’m going to give you in a second, very simple question. And she brain dumped 10 weeks of content that can turn into 30 pieces. So basically three posts a week. And I’m going to break that down from 10 main topics. So what I asked her was what would surprise someone about what you do? Because what she was getting tripped up with, but she was looking at her framework, she was looking at her story. She was looking at, like, different educational topics and trying to plan that way. Now I have a lot of clients who. That works for them. They love planning that way. But it’s not gonna work for everyone, right? Everyone approaches this differently. Everyone’s brain works differently. And I know that because she’s so educated and so, like, good at what she does. It’s easy to go to the okay, what is something about what you do that’s like, surprising? Like, what do you know that other people don’t know, essentially? Right. That unlocked so much that one, one question, like, basically, what do you know that would genuinely catch someone off guard? And again, she came back with 10 answers quickly. And two of them or three of them, I’ll give you examples. You’re gaining weight because you’re doing too much cardio during perimenopause. Anxiety that comes out of nowhere in your late 30s or 40s is most likely hormonal. Most doctors, including hormone specialists, were not taught about perimenopause in medical school. Those are three, just three specific, like, answers to that question. And we’re going to turn that into three days worth of content. So she’s going to take, let’s say that too much cardio is backfiring during perimenopause. That one little surprise that people would, wouldn’t know, right? She’s going to take that and create an educational post teaching why this happens. And then she’s going to do a story post about the moment she realized this was happening because she has an experience with this. And then she’s going to share a client story who made the shift and what actually changed. Right? So right there, one main concept thought surprise turned into three pieces of content. But the thing is, and I go through this again, I’m going to my more visual people. I’ll link the post so you can walk through it. I Also found though that everyone, everyone uses enters content differently. So for hers it again was the surprise brain dump, right? What’s. What would surprise someone and you know, you list out all those answers. Then the next entry point that works for a lot of my clients is where are you sending people this month? So what freebie Is it a live event? Is it your offer wherever it is? Like where do you want to push people to? Usually I recommend it being some kind of lead magnet. And then you’re going to go to your ideal client notes. If you listen to main character energy, the episode about Ido client will. You’ll be set up for this if you, if you go listen to that. So if you haven’t listened to main character energy, you must. It’s a perfect, perfect segue into Wildland demand. I do this, I do this intentionally. This is not accidental, right? We plan this out. So main character energy is like a perfect lead in. It’s a little appetizer to our main event, our main meal at Wildland. But we go over. I decline a lot there and in a much deeper way than you’ve ever done. Psychographics, what keeps them up at night, that kind of stuff. And so you go to your ideal client notes, you grab a problem that they have or maybe a mistake that they’re making or a belief they’re holding and you take that one thing. So let’s say it’s one mistake that you’re gonna take and you were. That’s gonna become your main topic. You’re gonna do an educational post about that mistake. You’re gonna do a personal story about a time you made that mistake or a client made that mistake. And then the. If it’s. If you don’t have a personal story and then the third is a client. So if you are like, oh, I didn’t really have the same exact. Like my story is not equal to my clients, cuz I didn’t go through the same exact thing. Then you can lean on your clients and you can do two of those or two educationals. Right? It doesn’t have to be all those three separate ones. Then the third entry point, if this works better for you, is what is just alive in your world right now. It could be a DM question that you’re getting someone from a sales call, something that someone from the sales call said, or a client call or like just a common theme that you see in your comments. This post, this and this little snippet of this episode is, is a great example of that. I literally took A conversation from a coaching call and created not only actually three pieces of. Actually four pieces of content. This post that I’m linking in the show notes, this part of this podcast episode is number two, the email that I am. I think I either sent last week or I’m going to be sending this week. I have to go double check. It’ll definitely be in my weekly newsletter. And then also I re. I repeated this just like I. I’m going to share in a second. I created a face to camera video explaining this exact same concept. Because this brings me to my next point is you can make this last for you even longer. So right now I just laid out three different pieces, right? The education, the story, the client story. Now let’s take it one step deeper. Stay with me here. I know there’s a lot of numbers. That education post, if we’re talking Instagram specific, that could be a carousel post, that could be a face to camera, that could be a B roll with text over it. So right there, that one educational post just became three. And then that client store or the story post just became 3. B roll with text, face to camera, and then carousel, and then the client story became a three. So now your three posts for the week actually became nine. Now, don’t do all nine in a row, but this shows you, like, you could do that one educational post, you could do a face to camera this week, you could do a carousel the week after, and then you can do a B roll text the week after. And you’re basically saying the same thing. Something I’ve done a lot is I will take the caption and create the. The next time I do a carousel, it’s gonna be the what the caption was and then vice versa. Whatever the carousel was, I’ll take that and that’ll become part of the caption. I want you to stop thinking you have to reinvent the wheel every time. Because what you need to actually do is say the same thing over and over and over to your audience until you’re blue in the face. Because that’s how they’re gonna learn. People don’t learn the se the first second they land on your page. They need to be told things over and over and over again. Think about school, think about learning. Just like, unless you have like a photographic memory, most people don’t hear something once and go, okay, I can recite that on a test and I can really integrate it. It’s like, it takes time. And so you gotta give your audience time. And the repetition is so important. But it’s like that’s where people struggle, is they think they have to constantly recreate the wheel. And it’s like, no, no, no, no, no. You got these. That from that one topic. One topic for the week, right? Let’s say it’s the cardio, right? The cardio topic example that I just used. She’s got the education, she’s got the client story, and she’s got the her own story. Three pieces, then we. We triple each one. Face to camera B, roll text carousel. That’s nine. That’s nine pieces of content from one. One question that she, she answered on. What would surprise you about this, right? That she can repurpose, reuse your stuff. Stop trying to reinvent the wheel. You’ve got the stuff. Got the stuff, right? And again, you can pick those different entry points, whether it’s the where am I sending people to and I’m going to reverse engineer that way, or the question, what would surprise you about this? Or the what’s alive in your world? And I. Everyone’s going to be different. I tend to lean towards the what’s alive in my world because I have a lot of clients. I have a lot of conversations. I have conversations in my DMs and questions. So I have a lot of that to work with. If you’re newer, if you’re starting out or you’re in that messy middle and you don’t have as much of that, you probably will lean towards one of the other two, right? And so. And you can flip flop. You can totally flip flop. But this is the thing with content, there is no one size fits all, like, at all. Anytime I see people try to, like, shove themselves into a formula, they’re like, that didn’t work for me, of course, because you’re all different. Everyone’s different. And so really experiment to find which one works for you. Now, all this to be said, you know, I’m gonna wrap this up with the Knights of LeBeau. If you do not have your story and your positioning and your proof on lock, it’s your story, meaning your origin story. Why should people trust you? Your positioning, what is your process? What is your framework? Why are people going to go, oh, my gosh, I haven’t tried that before. You need to have that unlock and then the proof. How. Why should I, Why should I believe you? Like, where’s the proof? Where are the clients that you’ve helped? How do I know this process works beyond just you, Right? It’s not a fluke. You need those things Three things set. And that is exactly what we are going over inside of Wildly In Demand Summer Sales Edition. So make sure you go to wild meganyelaney.com/wildly-in-demand again it’ll be in the show notes for you. Super easy Go Opt In. It’s happening the week of June. I think it’s 23rd, 24th, 25th. Please do everything you can to come live. I’m giving away really great prizes, but also there’s just so much opportunity when you’re on live. And we have a special VIP bonus edition if you want to upgrade to VIP and get one on one feedback from me in a group call separate from the main call. So definitely check that out. Both of those options are available to you on the Opt in page. If you have questions about it, DM me @meganyelaney or email me meganyelaney.com I hope you enjoyed this kind of therapeutic episode as what’s new? As per usual for these solo episodes, they’re so selfish, but I know it helps. I’ve been told that, so I hope this helped you. Can’t wait to see you inside Wildly in Demand and I will see you in the next episode.