How I Support 39 Clients in 25 Hours a Week

Meg:

Hello, hello, and welcome back to Business Not As Usual. This is my first solo episode since my launch. I was so pumped for last week’s episode. If you did not listen, go back. I interviewed my incredible relationship coaches Angela and James Mitchell, and I mean, the title alone, I was like, this is a, this is a juicy clickbait title, but it’s not clickbait because it’s true. The Entrepreneur Marriage Problem Nobody Wants to Admit. It was A very personal episode, and I also sent quite a personal update to my list last week about my marriage, which was funny cuz I didn’t plan to, it just kind of came out. It just spilled outta me. Uh, that’s what happens in those newsletters and in these podcasts. Like while I love Instagram, this is where the juice is. This is where the, this is where I’m like, I feel most comfortable is the podcast and email. So, um, anyway, all that to say, go listen to the episode, but this is the first one back and. I haven’t done a full launch debrief yet. I will definitely share more as I always do on launch and things I learned and really exciting things and things that I wanna improve for next time. But I will say this past launch, I have never had such a diverse group of skills. Like, let me just read to you real quick before we dive into the topic at hand. The different industries that we have here. So integrative health practitioner, neurodivergent community leader and app creator, weight loss and nutrition coach, life coach, micro bakery coach. Micro bakery coach, how freaking cool is that? Astro system strategist. So a business strategist, really a system strategist who takes an astrological lens. Perimenopause, weight loss and hormones, nutritionist and personal trainer, money coach, fiction book coach, holistic hormone and fertility coach, pelvic floor physio, life coach for women in tech, Meta ads expert, newborn photographer coach. I mean, how cool? I’m just so excited. I’m like, wait, this is so freaking cool. And it’s kind of funny because over the weekend, this past weekend as I’m recording this, I re-recorded all Phase 1 videos. So over the holiday break, I spent a lot of time redoing some of Phase 1. I added a few lessons. I added to a few lessons, and I also took, I think it was 2 or 3 lessons, and I made them bonuses in that section because they’re not essential. And I really wanted to just make it like, this is the essential stuff that you need to do to really define your edge. The rest are great to have and going to make things even better, but aren’t like essential if you only have a certain amount of time. Right. And so I wanted— I’ve been wanting to do that. And especially after a year being in the program, even though I was making tweaks as I went, I just find every program needs that kind of rejuvenation and you learn so much. And so now my next phase, I’m going into phase 2, which is a little meatier. So over the next few weeks I will be diving into that and retweaking it. But phase 1, even though phase 2 in my program is a little meatier in terms of like its content, it’s a little bit more, I guess you could say complicated. Phase 1 sets so much foundation that that took more brain space for me than phase 2 will. So anyhow, did that, sent to the team, but we were, you know, working on so many other things that I did, just didn’t have the time to record. So. I recorded all this weekend and one of the lessons that I recorded was about niching and talking about getting more specific to then grow. And this is just such a cool example as I was just reading out all of those different industries, right, of students who just joined. My first group program I ever ran was all fitness coaches. Every single coach I coached was a fitness and health coach. That’s where I started. And so when I branched out into business coaching, I only coached health and fitness coaches. I quickly started to get out of that. And I think one of the reasons is even though I started in health and fitness, I wasn’t like a, a, a diehard, an OG health and fitness girly. Like, yes, I love it for my own self and body and health and all that jazz, but like I got started in network marketing and then I branched out into health and wellness and I, I didn’t do that crazy long. So I already had so much more, like I wasn’t, that wasn’t my only thing really. So I feel like I was able to expand quicker.. But I know hands down, me niching down in the beginning of my business to health and fitness coaches is why I was just able to read all of those different industries. And maybe you never wanna even branch out of your specific niche. Maybe your niche is your niche is your niche, but I just find so many people are so fricking resistant to getting real specific with who they talk to in the beginning. And it is just easier to find your people when you have a more specific person. It’s just easier to find them. So, This is just such a great example as I was recording that this weekend and then seeing the proof in the pudding of all the people who joined now years later. I’m like, wow, so cool. So, so cool. So anywho, one other little life thing that I just wanna share in case you don’t read the emails, but go, if you know, if you’re not, make sure you are subscribed to the Weekly Edge. I put my heart, my soul into my newsletter and it really, really, uh, is getting such incredible feedback lately. I, I separate it into 3 sections, my edge in life. So what’s going on in life? Edge in business, behind the scenes, giving you all the goods behind there, like everything that’s happening as well. And what I’m learning, like in the moment, as well as, um, edge with clients. So a client win and not just a win, but like context. Like for example, this week, not only did I share a client win from one of our new TDE clients who just joined and is already signing clients, which is so freaking cool, but I’m sharing how you can apply some of what she’s learning inside the program right away. I’m giving you like a re-engagement strategy in the email this week, so. If you’re not on the— if you’re not in the, um, if you’re not getting the Weekly Edge newsletters, I will make sure I drop the link to subscribe to them in the show notes of this episode so you can go get those. But one of the things I put, and it was funny, like I said, it was related to the episode last week with Angela and James, is that this year my husband and I had a long discussion before— well, on, on January 1st, actually. Our boy’s birthday’s the 2nd, and so we decided the 1st is always gonna be this like celebration of surviving another year of parenthood and just like a date for ourselves. We’re rarely gonna go out on New Year’s Eve. It’s like never been a crazy thing for us, but also now with kids we’re like, it’s not gonna be a thing. But on New Year’s Day when people are hungover and not a lot of people are out, it’s perfect. So when we were out, we just really had to get honest with each other because we And I’ve, I feel like I’ve been so honest about my relationship in this, in this world, in the online space. Like Mike and I have shared a lot. Um, obviously some things we keep privately, but we’ve shared a lot. But I, we just realized and had to get really honest about like our marriage and how the last 2 years, of course, understandably has been all about our boys, all about our boys, all about their health. Physically, mentally, you know, everything, right? Their development, being there for them. And we’ve had so many incredible moments as a family because we both get to be home with them. It’s the most amazing thing. Like, I just get chills even thinking about all the doctor’s appointments we get to go do together, all the things we get to experience together. It’s, it’s very incredible. And I wanna just start with that. And the thing I think sometimes that’s a little tricky is when we are rotating and we are, you know, popping back and forth. It’s like we’re either working or we’re taking care of them, which even if you’re in a 9-to-5 job, that’s the same thing. So it’s not like it’s any different necessarily, but we just— we know we’re not doing, uh, the job we need to for our marriage to be great. Our marriage is good. We have good communication. We have— we’re being— I think we’re being great parents together, honestly. I think we’re parenting really, really well together. We hear each other, we talk things through, we, um, are really good in front of them, we kiss in front of them, we show good communication. Like, I think we’re doing a stellar job at that, and that has been such a priority for us. The thing that we haven’t been doing a stellar job at, and I think I mentioned this in the episode last week with Angela and James, I’m pretty sure, and I said it to him, I said, I feel like I am the mother of your children, but I’m not your wife right now. And that’s been, that’s a very normal thing to feel. And I think a lot of people listening to this who’ve gone through becoming a parent and have felt the strain on your marriage can know what I’m saying here. Like, it’s so great because he’s constantly saying how incredible of a mom I am, and I’m constantly saying how incredible of a dad he is. But that’s kind of the only roles we feel like we’ve been playing. And the first year, of course, it’s kind of expected, but after 2 full years, I’m like, okay, we’re in a groove. We have a routine, we have help, we can get more help. We actually did get a babysitter for an extra 4 hours a week, not even for work. We’re not even adding work. We literally got it so we can go to our relationship coach’s session and have like a meeting and time just us. So it’s kind of funny that like, we’re not funny, but we’re, we literally just got extra help for 4 hours a week, but it’s, it’s not to fill it with work, it’s to fill it with us. So it was just something we had to get really honest with. Like, we can’t keep going at the level we are because I do not wanna turn into one of those couples that the second the kids leave the house, you’re like, who are we? I don’t even know you. And a lot of people get divorced at that time. It just is what it is. And we are, after our separation and everything we went through, when we came back together and we worked especially with Angela and James, it was a very big shift in the sense that we’re like, we are all in, we are all in. And both of us feel very confident in that. We’re not worried about that at all. Like, we know we are all in. We are so committed to each other. We are so committed to our boys. But even then, it’s so easy sometimes because you’re all in to let Certain things fall off and let you just take the other for granted cuz you know they’re all in, you know they’re always gonna be there and you know that they are doing their best in that moment. And we’ve just been having like the normal excuses of I’m tired and blah, blah, blah and all this stuff, right? But we just made that decision like we cannot just be great parents together. We want a great marriage. We had a great marriage and we, it’s still there, but it’s been buried a bit. Because parenting came top of, you know, it was first. But we know that we can only be the best parents we can be together if our marriage is number one, and we know that. And so 2026 for us is the year of Mike and Meg, like, getting back. And a couple things that we’re doing is we’re starting back with our relationship coaches. The other thing is we’re going to do monthly date nights, like scheduled. Like, we’re going to have our— one of our babysitters Um, like on rotation, like every 4th Friday of the month or whatever it is, right? Probably the last week of the month since I don’t take calls the last week of the month. Now that’s gonna be like probably one of our date days or date nights. We might do a date day. We prefer that. So whatever it is, we’re gonna have a recurring one and we’re gonna have 2 times a week that right after we put the boys in, before we turn on any TV, we’re gonna have a 10 to 15 minute recap. How are you feeling? Connection, just like as human to human, because it’s so hard for both of us to be intimate when we don’t feel connected in that way, in an intellectual and emotional way. It’s so, so hard. And so that is something that we’re like, non-negotiable. If we cannot talk for 15 minutes before we put the TV on, we have an issue and we need to like not watch any more TV. And it’s so hard at the end of the day when you’re exhausted and you’re like, oh my gosh, I I just mommed and business all day long. I am shot. I just wanna be a potato and do nothing. But 10 to 15 minutes of connection with my partner is actually, it’s like a, it sounds bad because of course it’s not like I don’t wanna do it, but it’s like a workout. Once you get going, you’re like, oh my gosh, this feels so good. I feel so good. Right? And it’s the same thing. So that’s been something. Really, really big. And we are, um, I just wanted to share that. I don’t know why I just felt like the need to share that with you. So anyway, I shared it with my newsletter peeps and I was like, I have to share it with you. Okay. 

So to the topic at hand, last week on my mastermind call, it was our first actual coaching call. The first one was like an orientation, getting everyone situated and welcomed. And one of my clients who I frigging adore, she’s hysterical. I said, okay, is there anything like top of mind, anything urgent that you guys need right now? So let’s dive in. Because they were all going through some, um, modules that I dropped earlier that week on Offer Suite, on customer journey, on yearly planning, things like that. And so as they’re going through that, we just wanted to work on whatever was like kind of top of mind before we dive into their planning individually. And one of them commented in the chat, I’m going to curse. So if you’ve got kids around you, just know that. How the fuck do you manage all of us? TDE, TDE group, TDE VIPs, marketing, content, one-on-one clients, group calls. ‘How do you do it?’ And one other person commented, ‘I second that. That’s my question.’ I was dying. I was dying. And my response in a nutshell: I have 3 main things. So it’s— guess it’s not a nutshell. I have 3 main things. When I— I was laughing so hard at this, and I thought about it for a second, and I was like, ‘I have to do a podcast episode on this,’ because as of this week, as I’m recording this, I have 39 clients. I have 15 in TDE, although I am talking to 2 other people who might hop in before our orientation. That might be 41. 39— or 15 new TDE, 13 returners, 9 mastermind, and 2 one-on-ones, both of whom are re-signing. And the thing about all these clients, in the past I’ve had way more than 39 clients at once, but a lot of it was programs that were not as hands-on, I’ll say, um, membership-style courses that maybe were $100 a month kind of vibe. So there was no material reviews, there were no calls, or if there was, it was a once-a-month group call kind of thing. There was no private messaging, nothing like that, um, or courses, right, self-paced. And so sure, I had hundreds of clients at once in that, in that sense, but the way my offer suite is right now, I have more high ticket and high touch, and that’s just how it is right now. And even my not as high ticket, like my TDE continuation, for example, is the lowest ticket I have. Even that, ask any of my TDE continuers, I am very hands-on when they ask a question in Slack. I don’t usually do a one-word answer. I never do a one-word answer. It’s an in-depth conversation. It’s when I prep for those calls, it’s a training. It’s not a training just to have a training. It’s in-depth. It’s things that are working. It’s things that I’m really thinking through. Like, I spend so much time making sure what I put out for these clients and the work I do with them is top-notch, number one. And it’s why the return rate— my return rate is really high. And it’s intentional. Obviously, I want most of my energy to go to helping my clients get the best results. Like, that’s, that’s the purpose of it, right? And so because I refuse to compromise on that, I give them all. And so I think when I got this question, that was one, one thing she’s asking. And this is a client in particular that I’ve become really close to, and I’ve really, really helped grow so much so quickly, which is why she joined the mastermind. And so when I really break it down, there are 3 main reasons I am able to support this many clients. And before I dive into the 3, I wanna just say it’s not perfect at all. Like one of the biggest things that I am working on this year is my systems and my support. I have great support. I have an awesome VA, OBM, and tech funnel, uh, bookkeeper, financial advisor, coach. Like I have really great support system and there’s still way too much that I’m doing. There’s still way too much shit that I am doing cuz when I went on maternity leave, And I decided that I need to start over. I got rid of pretty much everyone except for a tiny bit of help. And so I really built it all up again. So, you know, the hardest part of scaling, it’s always been the hardest part. The hardest part is having your system set up to, to take on that. Right. And it’s why also one of the first guest speakers I’m having in my mastermind is on systems. So all that to be said, I just wanna say that like a big asterisk is that this is not perfect and pretty and beautiful behind the scenes. Like it’s, it’s still, it feels so messy to me. It’s so funny when people tell me, one of my clients said the other day, oh my gosh, you’re so organized. And I showed her something behind the scenes and I’m like, really? I don’t feel organized at all. But certain things, yes. Like client-facing stuff, yes. Like I’m very organized with that stuff. But there’s certain things that in my brain I’m like, ah, I wish it was more organized. But I guess that’s always the case. You know, I was talking to someone that I kind of do, um, not barter work, but I, they’re a client and I hire them for work as well. And they are so organized to me in their client delivery. And they were saying the same. They’re like, I need help with systems. I’m like, really? I feel like you got that on lock. And then I’m like, people say that about you and you know, you got your shit to work on too. So all that to be said. This is something that I am cons— very heavily prioritizing this year. This year for me is a deepen year. It’s not, it’s so funny, I’m reading the book 10X is Greater Than 2X, or not greater, easier. 10X is easier than 2X. I’m reading that right now with my mastermind and it’s blowing my mind. It’s such a good book and it’s like, oh my gosh, the philosophy is so good. And there’s definitely a resistance already reading this for me because I’m like, I am not ready. To go 10x, but the way he puts it and explains it, it’s like it’s actually so much easier than going 2x. So it’s kind of like, like ruining my world in the best way right now. I guess I should say rocking my world in the best way right now. It’s wild what’s happening. But this year for me feels like a deepen year. When I was on my mastermind call last week, I said, There’s 3 types of years you can have. Now, sure, people would argue there’s more, but in my world, there’s 3: a foundation building, a deepening, and a scaling. Last year for me was a foundation building. I was rebuilding the foundation of my business. 2024 was like, what’s happening in life? What’s happening in business? 2025 was okay, we’ve got the foundation built. This year feels like a deepen slash a little scale. And I say scale because we’re going to grow the income. We’re already growing the income, like all of that. Yes, we are scaling. But not to the like crazy 10x level that I know I can. Although after reading this fricking book, I don’t know what’s gonna happen. I don’t know. We are gonna see, we’re gonna see what it unlocks. But it’s really a deepening and a deepening of what’s already working, redoing and deepening the curriculum, making it even better for my clients, having them get even better results, giving them even more resources and tools to make things better and better and better for them. That is a lot of work. And I just wanna state, say that right now, that is probably what I am spending the most time on right now. Is making frameworks and systems and trainings and concepts better and easier for my clients. And it is hard. That is the hardest thing in my opinion to do, because you can have something live so easily in your brain and your body, and I know you know what I’m talking about, where you just do it. And I literally, I just had a client even ask me this last week. She said, I was in awe watching your stories during launch. It was so good. If I didn’t, I wasn’t already in, I would’ve been in, right? She had joined in June. She’s still continuing. We’re gonna be together for 9 months. And it was so sweet. And then she, she said, are you following the system that you give us? Cuz I give everyone like an IG stories for launch system. And as I was looking at it, I’m gonna reply to it in the morning. I was taking a peek, um, earlier today. I was like, yes and no. Some of it, yes, I am following. And some of it I’m not because I’ve updated it even since then. And that’s the hardest part about. Being a really good coach and being a really good mentor is in, especially in marketing, it’s always fricking changing. There’s so much changing all the time that that is probably the thing I spend the most time and energy on. And honestly thinking about too, mental space is like all the shit I wanna learn and all the shit I am learning that I need to templatize and teach my clients. Like that is hands down the biggest part. Okay. Rants almost over. I promise. 

This goes really beautifully into the first reason I am able to— how the F do you do this all? My answer, I have frameworks for everything and I’m always updating them and making them better. And so I’m still almost like I’m looking at the next couple weekends and every weekend I’m, I’m scheduling in a good 4-hour block of work to create and expand some of these frameworks because I just want to make it better and better and easier and easier for my clients. That’s my goal. When I learn something, I cannot tell them, I cannot help them. I cannot be like, oh my gosh, this is what’s— what I’m learning. This is what just worked. You have to go do it now, right? Like, I need to share that with them. Of course I cannot gatekeep. I don’t want to. And so that’s— even though that is hands down one of the main reasons I’m able to support so many people at once in this way, It’s also the thing that takes the most time, I will say, to develop. And it’s the thing I think most people are resistant to. It’s, it’s kind of like when you’re resistant to hiring help for the first time, you’re like, it’s gonna take me longer to explain how to do this to someone. I’m just gonna do it myself because it’s just easier. Right? But you know, it’s gonna take you a little longer in the beginning, and then once they get it and learn it, all that time is taken off your plate. It’s the same thing with, with creating a framework and a process and a backend system. Once the system’s created, once the training’s created, once this thing is in motion, oh my gosh, how much time does it save you? I can’t imagine if I had people join my TDE program and I was like, okay, we’re starting over from scratch. I gotta think, I gotta do it on the fly every single time. All right, what should module 1 be? Okay. Um, what should their homework— like, whoa, mental overload times 50, right? So I have truly have frameworks for everything and I’m always evolving them. So that is, this is the number 1 thing that helps me hold space for this many people. And it’s the number one thing that takes— that I have to constantly reinvent and get better and better and better and improve. And I don’t think it’s ever gonna end because of the nature of the business I’m in. I think certain businesses, yes, but because I’m in a business that’s so quickly changing all the time and I wanna be on, on the pulse, it is always changing. And in the same breath, I kind of love that. Like, I wanna be challenged and I don’t wanna be bored, and this keeps it exciting. It’s like sometimes, okay. Can we just keep a lesson a lesson and not have to add an update? Yes, but it’s also fun. It really is. It keeps you sharp. It really keeps you sharp. So that is the number one thing. I have a process that I take clients through for every offer, even if it’s more custom work, which saves so much mental space and energy. Again, I think a huge reason people get so in this, like, I am either coaching clients Or I’m marketing, which, you know, kind of bites them in the butt because by the time they need new clients, they haven’t marketed and they’ve left their audience cold. And so they don’t really have anyone to market to, and then they can’t get the new clients. And it’s this feast and famine, and it’s hard for people to balance the two. Having this framework is so helpful. And that goes into having systems for other parts of your business. So not just your client service, right? But also your content. Your launching, your sales, all of that. Having some kind of system for every single part of it is going to make this all so much easier. And it sounds overwhelming and it— oh, got a little ding. It sounds overwhelming and it sounds, you know, like a lot at once. But again, you take one system at a time. This stuff has fricking taken me years to develop. And as I reinvented it, that’s why this year for me is a deepen year because I, yes, I have a lot of systems from the past, but I’m redoing a lot of them. A lot of them are outdated. A lot of them don’t feel aligned anymore with this new business that I have. I feel like my business is completely different from before I had my boys. So there’s also so many things I feel like I’m starting over in a way. So that’s why for me it’s more of a deepen year. So that’s number one. I have frameworks for everything that makes it so much easier to serve people cuz I can take them through a process and then the custom pieces of course come in as we’re going through it. 

Number two, and I’ve shared this many, many a time, but someone always needs to hear it. I separate client service days from my own workday. So I’m recording this on a Monday. I’m recording this the week before you’re gonna hear it. Fridays to Mondays are for me. Now I do check my Slack for my mastermind and my Voxer for my one-on-ones. So I do some one-on-one work, but I don’t have calls on Mondays. I don’t do any reviews on Mondays. Like a client just dropped something for me to look at and I’m gonna look at it tomorrow morning for her. Like Mondays are sacred for me. I write my weekly newsletter. I record my solo podcast episode for the following week. I am probably gonna add blog writing to that cause I wanna start getting into that. Um, I do anything like content planning, anything that is for me and my business is gonna be on Mondays. Friday, Saturday, Sunday. So Friday to Monday, I do work on the weekends. Um, I don’t work a full, full week, but I don’t work a full day every any day. This whole morning from the boys slept so late this morning, might I add, they slept until almost 8 o’clock, which is kind of wild. So I watched them from 8 till nap time till almost 1 o’clock. Straight through, straight through. Did not go do any work. Um, I worked for like an hour before they got up before my workout. And then from, they, they were napping from 1 to 3. I think Mike just got them up at 3. Um, I started to work around 1:30. I took a little nap. I was tired. I took a little nap. So around 1:30 I started to work. It’s 4 right now. I’m gonna wrap up this podcast episode and call it a day. So this is about a 4-hour workday for me, and that’s pretty standard. Some days are more, when my babysitter’s here, it’s more like 6 hours. So those days when she’s here, I’d say I get about like 18 hours of my week done, um, in 3 days when she’s here. And then the other days I, I fill in. So that’s where I get about the 25 to, to 30 hours a week. And it depends, some weeks are less, some weeks are more, you know, it depends on kind of the week. So all that being said, having that separation. Tuesday through Thursday, like tomorrow morning I wake up early and I dive right in. I have some client one-on-one client work I’m looking over, a mastermind, um, plan I’m looking over for my mastermind clients, a couple stories I’m gonna review for the new TDE clients. I’m gonna check Slack, catch up on that. That’s gonna take a good chunk of my 6 hours tomorrow that I’m gonna work. I would say I have 3 one-on-one calls, so 3 hours are gonna be for that. The other 3 are literally gonna be doing all that. Like that’s gonna take up the whole time. I am maybe gonna make a post. It’s week after launch, so I don’t I don’t usually pressure myself to have anything ready this week, which is fun stuff, but I had a lot of ideas come up, so I do have content ideas I wanna share. So I’m probably gonna make maybe a post in the morning, but that’s it. Like normally that stuff is already done because I, I want to be in the client zone. That has massively helped. It has helped my brain. It has helped me deliver better work to my clients, more focused work. The other thing I’ll say with this is while I still obviously have client calls, I do a lot more asynchronous work than I used to. Now, of course, there’s one of those those moments where it’s like, uh, let’s just hop on a call. This is so much easier to talk through, right? Like, you just want to talk it through. Of course there’s those moments, and there’s so many things that you can talk through in an app or through a Loom or through a document, right? Especially with what I do, it’s very like, hey, I need to look at this messaging, I need to look at this content, I need to look at this plan, and I can do that in my own time, record a Loom, send it back, and it’s like, oh my gosh, yes, I get it. And we don’t have to be somewhere the same time. The amount of time I might be taking is probably the same as if I was on a call, but it’s, it’s so much more less, it’s so much less energy and output when you don’t have to be somewhere at a certain time and you can just do it in your own space. I could do it at 4:30 in the morning in my sofa chair with my dog on my lap with my coffee in hand, which is where I do 90% of my best client work. Not have to be like in my office on a, on a call looking nice. You know what I mean? Like I could be just woken up. Fresh mind, that’s when I do my best shit. So it’s like, it works for my clients too, right? So that’s been huge, huge, huge for my brain to separate versus like popping in and out of client work all day, popping in and outta my work. Okay, I gotta go write a post. Okay, I gotta do this. Now everyone’s brain works differently. I’m not saying yours is gonna work the same as mine, but give it a shot. It can’t hurt to try it and let me know what happens. 

And then the third one, and this is a big one, this is literally what my whole program is built around. I have one main message that leads the charge in my content, which makes actual content creation so much freaking easier. But more importantly, of course, the message actually converts into clients because it’s super clear, it’s simple to understand, and it speaks directly to what my audience wants. And this is Exactly what I do in the Distinctive Edge. It’s very clear because it’s based on who I am, my unique process, and it matches what my clients want. So for me, my main one message is you need to have a distinctive edge in order to stand out in this market. It was that last year. It is that this year. Now this year, even though that’s the message, one thing I think I am going to be doing is getting a little bit more specific in the ideal client part. So in the person I’m attracting, a little bit more specificity. You’re probably going to see me start to play around with in my content, but the main message is the main message is the main message, and I’m just deepening and deepening and deepening. Now, if the main message wasn’t working, was it converting? Totally. I would go back to the drawing board. Obviously, I’m not going to keep doing something that’s not working, but it is working. And so we’re just deepening it and testing different angles, and that’s where that specificity comes in. As I’m doing it, I will like kind of meta take you with me. I’ll be like, okay, here’s what I mean by the specificity, right? Getting more clear on the type of person I’m bringing into my world. That’s what I mean with specificity. And that does mean, well, niching, right? That does mean I am going to exclude some people, and that’s okay. It’s okay because you don’t need to serve everyone all the time. I promise you there is gonna be someone out there for them. Or sometimes, and I should say lots of the times, the people who are outside that specificity will still reach out and say, hey, I noticed that you only help so-and-so, but I’m really just drawn to your message or you. Do you also help XYZ? I cannot tell you how many times that happens when you get really clear and really confident in your message. It’s like, that’s why getting specific is so helpful. So because I have that one main message, I’m not popping around going, what am I posting today? I follow my literal process that I teach in my program so that it makes content creation so much easier. And I milk it and I repurpose the crap out of it. This episode was inspired by a question. From my mastermind call that inspired something in my newsletter that inspired this episode that you better, better bet I’m going to have a reel about this with the screenshot from the client. It’s going to be on Instagram. It’s on the podcast. It was in the email. Repurpose, baby. Your best stuff should be everywhere. I’m probably going to write a whole blog post about this once I start blogging. Like, that’s, I think, another thing that we, we forget is like, use it, milk it, let it live. 

So all that to be said, I’m going in 39 clients and I don’t feel— dare I say, I feel very bold— I don’t feel overwhelmed at all, which is kind of funny because I thought I would and I don’t. And I feel like it’s because of the systems. I also think it’s the way I’m setting up my year with having the last week of no calls. That gives me so much breath and space to plan and give a whole week just to my business, still supporting my clients in Slack and in Voxer and things like that. But it gives me that space to have that time for myself. Do not neglect your business just because you are so deep in serving clients. I promise you can do both. I do both. I know you can. So I hope this helps a little bit. I’d love to know any follow-up questions you have. Thank you to my amazing client. You know who you are who asked this question. And, um, yeah, make sure you go to the show notes for all those things I mentioned. And one thing I will say, The first one, I said, I have a framework for everything. If you don’t have your framework nailed down and you have not taken my framework workshop yet, you must, must, must go take it. Go to the link in the show notes. It’s $47. And not only that, you get a GPT distiller that walks you through. It like helps you actually name all the pieces of your framework, gives you content ideas. It’s got— that alone is worth like hundreds of dollars. One of my clients who recently went through it, she’s like, wait. Or she, she was in TDE earlier last year, like the first round of 2025. And so it was before this was out and she couldn’t believe it. She’s like, wait, this is so good. This is so good. I was like, I know, right? So make sure you go get that workshop. I’ll put it in the show notes along with the other things I mentioned. Thank you so much for being here and I will see you in the next episode.