The Edge-Led Launch System
Monday Dec 8 @ 1 PM Et
Get access to the system that generated me $166,000 from two launches even when my reach was tanking
$147 • Live + 30-Day Replay • Edge-Led Launch Flow Map + 2025 Launch Simplifier Worksheet
Most coaches are struggling because their message is too broad and their launch content doesn’t show why their method is the missing piece. Their story and framework aren’t woven into what they teach.
Once I built my launches around my Edge — my story, my framework, my secret sauce: everything clicked.
Why Most Launches Flopped This Year
(And Why Mine Used To)
Fast-forward to this year: $166K in sales across two launches (with an offer that costs $2500-$4000) with LESS engagement on my content
YET WITHOUT THE EDGE-LED APPROACH
A year ago, I launched a $500 offer publicly…and it completely flopped.
I did everything “right.” Emails, bonuses, warm up. And still…🦗🦗🦗🦗
That’s the system I’m walking you through in this live workshop
You’ll Also Get
What You’ll Learn Inside The Edge-Led Launch System
You’ll get a transparent breakdown of the five-phase structure behind my $166K in sales that I implemented only working 25 hours a WEEK…AND learn how to rebuild your next launch around your Edge so it attracts the right people long before cart open.
Phase 3
Conversion Event: Make Your Framework Un-Ignorable
Host a free or low-ticket event that helps people see why your framework is the missing link — so by the end, they can’t unsee it.
Phase 4 & 5
Sell Before Cart Open + Sell to Public: Clarity Creates Confidence
Use messaging and email sequences that guide buyers to an empowered decision — without pressure or performative selling.
Phase 1
Private Invites: Start With Warmth Not Noise
How to quietly fill early spots before anything goes public, so sales start behind the scenes, not at cart open.
Phase 2
Lead Magnet: Belief Shift Over Freebie
Choose a lead magnet topic that filters for buyers by challenging an existing belief and previewing your framework — not just another “tips” download.
Phase 2A
Low-Ticket Workshop: Proof In Action
Design a small offer that lets people experience your process and immediately understand why your method works — so they’re already halfway to a “yes” before your main offer even opens.
Edge-Led Launch Flow Map
(PDF visual of the 5 phases)
2025 Launch Simplifier Worksheet
(to map your next launch live)
30-Day Replay Access
(to re-watch and implement before Q1)
Attendee-Only Bonus for The Distinctive Edge
(revealed live)
Hey, Hey,
Twin-mom to Ayden & Kevin, former musical-theatre nerd turned multi-seven-figure business coach.
Since 2017, I’ve helped 1,000 + coaches build uncopyable brands and sell out their offers by being their actual selves online — not a watered-down version the algorithm prefers.
I’ve brought in over $4M in sales since 2017 without “going viral” and with pretty shitty ass engagement on Instagram — because I own my Edge and market it intentionally.
Now I help you do the same.
MEET YOUR HOST: MEG YELANEY
Walk away with a repeatable, Edge-Led launch system that sells even when engagement is low
This $147 workshop shows you why your last launch didn’t land — and how to rebuild it around your Edge so you can go into 2026 with a repeatable launch system that actually converts..
