How to Effectively Use Pinned Posts on Instagram

Megan Yelaney (00:02.026)

Welcome back to Business Not as Usual. I am doing another solo. You can’t get rid of me. Sorry, not sorry. Okay, sorry. I’m in a weird, a weird mood. I just spent the whole morning with my boys. I had an hour of Kundalini yoga with my girl Lauren Courtney. Shout out. I’ll drop her below. Definitely go follow her. She’s just incredible. so that was a nice like mama time. But it’s been go, go, go, and they just were

Full of energy because we were cooped up in the house because it was raining most of the morning. But then we got out for a nice little drizzly, then turned into sunny walks. So that was wonderful. But it’s just that like kind of wired energy. You you would think I’d be exhausted and like, wow. Let’s see, eight, eight to two thirty, four or five, six and a half hours. So five and a half hours because I was I was doing my yoga straight. I would need like to collapse, but I kind of feel wired. Like I feel wired now. I’m like, let’s re-

Record. Let’s when we feel wired, let’s record. Anyway, I’m pumped. I’m excited to chat with you today a little bit about customer journey and sales in terms of what you need to have at the top of your Instagram page, what you should have highlighted on your blog, on your podcast.Anywhere that people come to stalk you, you should have these things ready and available for them to view, for them to really.

Binge, honestly, and get to know you and not just know you and like you, but know you and really think of you as someone that they want to hire, right? That’s the point. I don’t know about you, but I am not in the business just to bring people to my page to follow me because they like me. And that’s great. Likes don’t pay the bills, right? Someone liking you doesn’t support your family. We want people who are actually gonna take action and purchase and change their life and all of that go through our program. So I feel like a lot of the content that I’ve been seeing and a lot of the content I’ve even put out in the last few months has been rate.

Focused around followers and growth and engagement. And just like so much stuff I see is like how to, you know, grow and how to get all of this engagement and all these followers. And that’s amazing and wonderful. And what happens once they’re on your page, right? Like we actually want to turn those followers into buyers. And this is where I have a post coming out about this soon, but this is where I I’ve seen, I’ve literally had a couple sessions with people.

Megan Yelaney (02:18.632)

a few people in particular who I can remember had over a hundred thousand followers and they were making less income than clients of mine who had two thousand followers. And I just share that because it it’s I think sometimes we think more followers, people are rolling in it. But that doesn’t that’s not necessarily true, right? If the funnel is not set up, if they’re not, if they don’t know how to take people on a journey to actually purchase, right? And so before I get into the meat of it, the three main posts, because we’re gonna go over that in content fix.

Well, actually, before even that, if you are not registered yet, stop what you’re doing. Pause this episode. I will give you a sec. Pause. Well, actually you have to listen to what I’m gonna say. Then then you can pause. my gosh. So after I say this, pause this episode, go register. Go to Megan Yelaney dot com. Yelaney is with an EY at the end. So Y E L A N E Y dot com forward slash slash content dash fix and sign up for the content fix happening the twenty ninth, thirtieth,

And first, we’re going into October together. Yeah, spooky season. And register, even if you can’t come live, we’re doing it at 1 p.m. Eastern every day. If you can’t come live, that’s okay. Replays will be sent out. You do not want to miss this. This is one of the best events that I have run. I haven’t run it in a year. And it has a really special upgraded version this year. I am walking you through the three posts that you need pinned at the top of your page so that strangers, people you want to bring in from these reels that

Do well and bring in these new people, you wanna take those strangers on a journey to actually become customers. That’s the goal. And so we’re gonna go over those three. I’m gonna walk you through them today as well. but we’re gonna go into actually how to do it. I’m gonna give you templates and all that jazz in the training. So make sure you have registered number one. All right. So before I map out those posts that you are gonna do in the training, I wanna just talk about the customer journey. So you can kind of understand from a psychological perspective.

standpoint, what happens? And and I really actually want you to think of this inceptionally too. Like when you go to someone’s page, when you find someone, when you actually end up purchasing, I even if it’s something small, I want you to ask yourself, what was the journey that I went on? So I’m gonna give you a good example. I followed someone recently or discovered someone recently who has like 800,000 followers almost in the business space. Like huge, huge, but for some reason I had like never really come across them, which was really interesting.

Megan Yelaney (04:41.064)

And big with ads, so ads everywhere. And now, of course, that I’m following them, I’m seeing their ads everywhere. But it was interesting. I had like never really seen their stuff. And so I followed them for a little bit, like a couple weeks, maybe like three weeks, and then joined, got some free one of the freebies, admittedly, did not open the freebie. And so remember, don’t get upset when people don’t open your freebie. You don’t either sometimes. It’s why while I love

lead magnets, I love live events because we’re just so much more accountable to actually like showing up and doing the thing, right? And I love low ticket because we’re more accountable to actually show up and do the thing. Which brings me to, I did though, buy a low ticket item. I think it was like $29, $30. I still have not opened that. So there you go. But it took me like a month, about a month from like discovering the person to actually purchase a $30 offer, right?

Now, some people are gonna move way quicker. I don’t necessarily I have the support I need in the realm of which she she helps people. So that’s probably why there’s not an urgent need, right? That’s part of the journey. If there’s no urgency, then people aren’t gonna purchase, right? It’s gonna be like a a one-off thing. But if I had the urgency for it, if I didn’t have that support, I would definitely be more interested in some of the other products. So I’m gonna take you through the different zones of the customer journey, really of a funnel on it, on honestly.

Because again, while yes, we want more people to your page. What if we also focused on the people who are already on your page converting, right? Converting more, buying more, becoming actual paying customers. So you can Google anything about customer journey and find so many different takes in there’s five zones. No, there’s six, no, there’s this. And that’s fine. You know, that’s neither here nor there. But here are the four zones that I like to think of it as. Again.

You might find different ones, but this is the one that kind of helps my mindset and the one that I teach my clients. I’m actually doing this with my mastermind this week. So this was good timing. So zone one is they’re aware of you, right? They found you, whether that’s on Instagram, TikTok, through a podcast interview you did. and they or maybe they’re already kind of getting your emails, but they haven’t taken action inside of your world yet. They’re not like purchasing something low-ticket, or if they’re just an Instagram follower, they haven’t actually joined your email list yet, right?

Megan Yelaney (06:58.638)

So that’s aware. They’re aware of you. So with that, the with that person that I mentioned, I was aware, I had followed, but I hadn’t actually opted in. Then zone two is where they become warm. They’ve raised their hand. They’ve down downloaded a freebie. And when I say raise their hand, they’re like, hey, I’m interested in this topic. I’m gonna put my name and email in, which yes, that’s free. But I mean, if you’re like me, which I’m sure you are in this way, I don’t give that away easily because I hate spam. The amount

of time it takes me to go through my email is annoying and I hate it and I’m trying to delete any promotion, any subscription I’m a part of. So I if if I’m not listening and open or reading and opening someone’s emails regularly, I’m unsubscribing. So I don’t want to add more. So I I consider that like just as much as a low ticket offer. I will. I’m like do I want to actually give this person the right to spam my email inbox, right? Basically. So remember that’s how other people think. So if you’re like it’s free, why aren’t people opting in?

They’re not just gonna give their email willy-nilly. Like that’s a big deal. So the warm zone, they have downloaded the freebie, they joined your list. Maybe they attended a free event, which means they also, you know, joined your list, right? Or they’ve started a DM conversation with you. So there’s some kind of connection. There’s a back and forth. Maybe they replied to one of your Instagram stories. They’re a little bit more engaged, right? The warm level, but they’re not buying yet. Then we move to zone three, which is where they’re considering. They know what you sell.

They’ve looked at your offers page. They’ve asked about pricing, maybe. Maybe they even filled out an application or booked a discovery call. So they’re kind of weighing their options, but they haven’t, they’re not like moving fast yet. And then we move to zone four, of course, which is the buyer. They’ve purchased. It could either be a small entry or your main program, but they’re inside of your world and hopefully going through your offer and getting results. And then maybe net ready for the next thing, especially if it’s a low ticket that leads into another offer.

Right. And so I want you to think about your own journey right now. Like, do you have these steps laid out? Now, most people have when I look, and this is I find a lot of clients get stuck in this on Instagram in particular. There is such a dopamine hit that we get. I get it too, trust me, when someone lands on your page or and and sorry, when someone engages with your reel and or your post and it does well.

Megan Yelaney (09:21.858)

And you get a lot more views than normal and a lot of comments and a lot of DMs. And it’s like, my gosh, that feels so good, right? It just, it does. It feels good to be recognized, the likes, the views. It just makes you feel a little bit more worthy. now if you don’t have that at all, you are way more personally grown than me and a lot of people I know. I’m working on that every single day. I’m not associating my worth with that stuff, but you know, when you have something do well, it feels good.

And when you work so hard on something and it doesn’t do well, it sucks. And you’re like, damn it. I’m working every day on not associating worth with that. But there’s this feeling of that, right? And I share that. I I’m going deeper, deeper into that because that keeps people at the attraction content level a little too long because they’re like, I know, I know if I do this, it’s gonna go buck wild. And then all of a sudden they’ve got a lot of views.

But not a lot of people opting into their list, not a lot of people actually going through the journey to purchase, because they’re only focusing on the top, top, top, top of funnel and not actually sending them anywhere. Which is where we come to the three pinned posts that you can have at the top of your Instagram page. And the beautiful thing about this is you can do the same with your blog, you can do the same with your podcast, you can do the same with emails that you go on rotation, meaning you can have

The on your website, if you have a podcast, you can have the most recommended podcast episodes to listen to be these three that I’m gonna mention. You can make sure on a regular basis, once a month, let’s say you have a regular newsletter, but once a month you wanna send another email. or let’s say let’s even say, just for sake, let’s say you send two emails a week, right? and you have your newsletter every week, and then you send something else, whether it’s a sales email or something something in you know, in relation to that, maybe it’s a collaboration.

You can have three, let’s say we have four weeks out of the month. Three out of those four extra emails could be these three posts said from a different angle, right? And so there’s so much more you can do here than just Instagram. That’s something I really want to get across. There’s so much beauty in the repurposing of what we’re about to talk about. Okay, so if someone lands on your page, we’re just gonna talk Instagram for a second now. If someone lands on your page and they see a reel,

Megan Yelaney (11:40.398)

They’re like, I this this is so resonates, or I want this thing. I’m gonna comment for that freebie, or I just like this person. Let me go to their page. They read your bio and they’re like, okay, yeah, yeah, yeah. This I could use this help, or I like this, I’m I vibe with this. Okay, I’m gonna follow this person. Then they’re gonna do a nice little stalking, right? If they have the time. Sometimes we’re like at the grocery store and can’t, but they’re gonna do a little stock, a little light stock. Who doesn’t love a light stock? I love stalking. Love lurking, love a good lurk. But we don’t want the lurks just to lurk. And so we need to give them.

Something to do, obviously join the email list, but we need to give them something to lurk that is really going to be intentional in helping them get to that buying zone quicker. So to move from aware to warm to considering to buyer faster. And one way you could do this is through your why you post. So your why you post is going to be the very first pinned. I ideally, I mean it’s not a big deal if these aren’t pinned in order, honestly.

But this is gonna be the first thing we work on in the content fix is the why you post. It’s basically your origin story. It’s why you’re doing this in the first place. What is your motivation? What’s your purpose to this business? Why do you show up every single day excited to serve, to create content? What’s what’s the purpose at the end of the day, right? Really the the post that really makes a stranger like stop scrolling past a profile that kind of looks like everyone else’s.

And so with this post, I want you to think of it in that way. Like, what’s actually gonna stop their scroll? What’s a line or something a little maybe provocative about me that I can say to make someone go, huh, interesting. This person’s a little different. There’s something fun or quirky here, right? And what I find a lot of the times is it’s that thing that you haven’t been talking about because you might think it’s too obvious or like basic, or if it’s too personal, and that, you know, is a personal choice. You don’t have to share the most personal thing.

But if you’re open to it, you can build this post around it. So I’m gonna give you a quick example of this one. I have talked openly about my husband and my separation at way after we separated and got back together. That’s when I shared it. And it went wild. It went mega viral when I shared about that experience. And I had so many business owners and friends in my DMs being like, my gosh.

Megan Yelaney (13:56.49)

I I I can’t believe you’re talking about this because we’ve been considering this or I’ve been struggling balancing my business. And and it’s funny, I literally, as we’re as I’m recording this, about two hours ago, I was just chatting with a friend really quick in in the DMs. The boys were watching Sesame Street for like 30 minutes. It was so cute. they’re like obsessed with Almo now. It’s really adorable. But I wrote down, I was chatting in the DMs with her, and and this like sparked a thought for a post.

I girl bossed so hard my marriage almost fell apart. And the other day I wrote a post that was basically like five things that I did in my business are that I contributed to my separation from my husband, something like that. And I’ve had a lot of people DM me. Not a lot of people comment on that post. It’s very vulnerable to be like, me too, on something like that. But I’ve had quite a few people DM me, right? And that’s the thing, is when you’re talking about deep stuff, you’re not gonna always necessarily get the comments and the engagement, but you’re gonna get the DMs.

Because if it’s something that people don’t want to admit and or they are like, gosh, that hit home, but I don’t want other people to see that that hit home for me. I get it, I’ve done that. Where I’m like, I’m not gonna comment, but I’m gonna DM this person. I’ve been there. so if it’s something like that, just know that that’s might happen. They might DM you. But that I I was like, okay, I have to do more content around this. I haven’t talked about it that much since my first like announcement of it in 2021. And it’s a really big thing. Like

Is your business overtaking your whole life? Is it affecting your relationships, your marriage? I see it happen constantly. It happened to me. It happens to so many people. So this is a part of my story and a part of my values and a part of how I show up with clients, a part that’s literally made clients choose me over other people. I have had so many clients tell me that. So when when we’re so nervous and we think we have to keep our story so professional and tight lipped and like it, it just has to be about the business. It’s like, well,

Everyone’s is about the business. How can yours be a little different? Share something a little vulnerable. Again, what you want to. You don’t have to sh I’m not saying share everything. You don’t have to put take all your skeletons out of your closet or however that phrase goes. share all the skeletons in the closet. I think that’s how it goes. You know me on my phrases. I’m horrible. I have them in the head in my head, but they’re like all mushed and mangled. Like there’s no it’s never the right order. I try, I try. Anywho, like you don’t have to share everything. You share what you’re comfortable with. I’m

Megan Yelaney (16:19.746)

way too comfortable sharing. I’m like an open book, probably to a fault, but it I am who I am. So I’m like, it just it is, it is what it is. And my husband is my husband and he’s very open and he’s he’s like, I don’t care. Share whatever you want. He really does it. It’s pretty funny. There’s sometimes he’s like, you should share that. I’m like, no, no, no, no. That one we’re gonna keep between us. Like what? So it’s kind of funny sometimes. Anywho, share what you are comfortable with. But all of this, I went on this tangent to say that I find the more vulnerable you can be in this post, the

More it’s gonna actually do its job, which is make people get people really interested in you as their person and actually hire you. And that’s right, that’s one of the whole points of this. Okay, so that’s the why you post. I hope you understand now why the why you post is so important. Now, the next one, what we’re gonna do on day two is the what you actually do posts. So the one that really turns the my gosh, I love your content.

Which we love hearing, or like you’re so inspirational, it’s really nice, but that doesn’t equal sales, right? Into wait, how do I actually work with you? Because they understand now, okay. I understand what you do. So what are the different offers? What do I what can I what can I enjoy? You want to make it stupidly clear what you do, who it is for, and what you can help them change and how it’s slightly different than anything that they’ve tried before. I talk about framework a lot. It’s your framework post. This is your, hey.

Here’s the process that I have really worked hard on perfecting, have used with clients, have used with myself, and it works. And this is probably what you’ve been missing, right? And so if you’re XYZ, if you’re these things and you list out the qualities and you want to achieve this goal and overcome these problems, this is the process that’s worked for my clients. So I’m gonna give you examples in the three day event, which is technically next week. my gosh. the three day event, as well as a template for this also.

So the the what you actually do and why this is so important. I mean, I feel like I can breeze past this one because it’s pretty obvious, but it people have been burned. They have tried many, many, many things. there is definitely I hate saying trust recession. I just feel like it’s a scary term, but people are I’ve talked about this in the pod in the part in the in the last few episodes, but people are buying way more cautiously. I mean, that’s been going on for a while, but it’s I’ll actually, you what I’ll do? I will link down in the show notes a real

Megan Yelaney (18:39.192)

From Savannah Jordan, a marketing expert. It’s a really good reel. And I reshared it on my page, but basically she talked about how the customer journey has gone from like seven to ten touch points someone needs t with you to buy to like 20 to 30 to 50 even. Like what? That’s wild. And so especially if you have a higher ticket. Now, are you gonna get your people who find you and are like, my God, within a a week or a day, even I love you? Yes, that’s gonna happen.

A hundred percent. And it depends, right? Like I did a workshop a couple weeks ago with someone else’s audience and it was such an awesome experience. They had they just have such a cool audience. They’re such a cool person. So I knew that it would be a really great collab and loved their people. Have I’m still having really great conversations with their people. And I had three people already join my program. My program is a minimum, it’s a three thousand or five thousand dollar program, right? Now there’s payment plans and all that jazz, of course. And we had some specials and a little discount.

But it was still like from a $47 workshop they joined to that. That’s pretty big jump. And it was a so a couple joined within a few days. It was basically within a week that the three joined pretty quickly from that. And they had just met me. I had three other people join my program a week before from another workshop I did, but they were a little bit more warm to me. So I don’t even count that right now. These were very, very green, didn’t know me, just met me on this workshop. But it was a 90 minute

workshop where I helped them map their framework out. They saw how impactful that was. They felt so much growth and hands-on help. And I s I showed them what they could do with this program and how this would help them. I walked them through it with a with a messaging audit on their specific page. And it made such a difference. It made them realize my gosh, I’m ready to do this. So that was very fast. That’s a fast buy that was a really short s a cycle for them from meeting me to buying. Right. So it totally can happen. But of course I had

I made it really clear who I’m me, what my process is, what I actually do, and that it actually works because I had so many client wins and testimonials to share client stories in the workshop. So that’s really important. That’s the second day. That’s what we’re gonna write second is what you actually do, why it’s unique, why it’s different, something they haven’t tried. Again, because they’ve been burned, because people really take their time. This is so important. Okay, then number three goes very much in line with number two is the it actually works post.

Megan Yelaney (21:06.39)

You could just say all day that your thing works, but how do how can we why do how do we know? How do we trust you? Right. So proof that really makes someone or really moves someone, I should say, off the fence. Not just, hey, here’s a random screenshot, look what my client did, but the one that takes them on a journey and gives context in a way that someone reading it who’s considering you hiring you, working with you, is like, shit. If they helped them do that, they might be able to help me too. They can visually see themselves.

Taking that journey. When this is why I love framework posts, because it’s so helpful. And you can have like actually framework and proof be combined. I actually recommend doing this. But I want everyone to have three separate ones, but you should put proof in your framework. What I mean is when you’re talking about each step in your process, you also share screenshots of client wins during that process. Like right after phase one, here’s what clients achieve experience. Here’s here’s proof that it happens. And here’s some examples of clients, right? Anywho, so this is really great because.

Think about like I actually have done this recently. I purchased a friend’s program, it was 297, and it was on creating a digital product and like a 30-day challenge. And I mean, it’s a very good friend of mine, so it’s a little skewed because of the journey. I mean, I’ve known her for so many years. I’ve known her since like 2017, 2018. So I’m talking like very warmed, very good friend. We’ve done so many trainings for each other’s groups and have supported each other in every which way in the last, you know, gosh, nine.

Eight years? Wow, that’s wild. That’s so wild. so a little different in that sense, but it was cool to be like, when I saw her going through her journey and some things she’s been able to do, which is part of my business model, I want to enhance. And then sharing a client example, I was like, okay, I can see myself going through that process, but I I really can I could envision it because she walked us through that journey and I was like, yes, I want that, and then I want that, and then I want that.

When you’re just like, hey, here’s what you want, here’s what I had, go buy it. It’s like, I need, I need to understand what happens in the middle. Like, how do we get there? Otherwise, I’ve heard I I you could anyone, everyone and their mom can throw up claims, but how do I know it’s legit? Right. And so this post is really, really, really important. We want to craft your proof, your testimonials, your case studies in a way that really highlights your process as the hero. Not you, not your client, even, it’s the process.

Megan Yelaney (23:30.53)

Which is you because you developed your process, but we’re like making the process the thing they need. They’re like, shoot, I need that. And when your proof can consistently reinforce your process, again, it doesn’t feel random. Sometimes con like random screenshots. And I mean I do these occasionally. Like, you know, sometimes when you’re just lazy and you’re like, I don’t wanna share this client win and I don’t feel like giving context. I’ve done it, I’ll do it again. And I try not to, but it happens. But most of the time I wanna

Take them on a journey. I want walk them through like what they actually did to get there. And it’s it’s funny because you might think, my gosh, I’m so redundant. Like every single week in my weekly Edge newsletter I send out on Tuesdays. I don’t think I’ve missed one in, I don’t even know. It’s been a long time. And I in the third section, it’s edge with clients. And I share a client win. And almost every time.

The client win when I’m walk I’m not just sharing a screenshot. I’m walking them through the process the client went through. It’s pretty much the same process every time. Now I share it in a slightly unique way because they’re different clients. And so I can talk to different starting points and what they what they had a leg up on, what they didn’t have a leg up on, you know, things like that. But it’s the same process every single week, pretty much. And that’s on purpose so that the clients can go, okay, I get it now. Or the clients, the potential my clients, the the my subscribers.

Who are opening the emails can go, I’m I’m seeing this thing, this process over and over again, and all these different every single week is a different screenshot. Every single week. Then this is there’s something to this, right? But if every week I’m like, well, we did this process and then we did this process, and then I have like so many, there’s no consistency. I want to be so annoyingly redundant that they’re like, okay, my gosh, I need it. I know, okay, I’m I’m in. Like they’re so sick of hearing it in the sense that.

They know they need it, right? You need to be willing to be uncomfortably redundant. It’s it’s uncomfortable because you can feel like I said that already. Say it again. Say it again. Remember that reel I’m gonna share in the link below. 30 to 50 touch points. 30 to 50. Wild. Now, some people might be so discouraged by that and I get that, but think about it. If you’re posting on your story and then you repurpose that to your feed, there’s two right there.

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And that’s just one day. So let’s say you’re doing that every five days a week, right? That’s 10 touch points in one week. We can get there pretty quick, right? This could happen fast. But if it’s like I’m gonna do one post today and then not eat my mail my list and not do a podcast and not do this, and like not saying you have to be on every platform, my gosh, no. But we’ve gotta be visible, right? And so that could be collaborations, that could be whatever you want.

But we have to be consistent with that in some way. So a great example. I have a couple friends in a mastermind I’m in that pretty much only use collaborations and email. They very, very rarely use Instagram. It’s so interesting. They call me the Instagram girl. It’s really funny. and or some of my friends in there call me the Instagram girl, which is hysterical because I’m like, I’m not an Instagram coach. I just use the app. But the the thing I love about it is I’m on their lists and I see.

They email like four or five times a week. So they are very much nurturing. They are getting those 20 to 30 to 40 to 50 touch points. Man, they are getting those done, right? So it doesn’t matter how you do it. If you’re like, I hate Instagram, it’s the worst. Great, do something else. But be consistent there. Get those touch points in. People need to see it. And I will say, if you say you hate Instagram, I get it because man, I have had such a love-hate relationship with this app. But

I’ve had so many clients in the last couple of years say that and then majorly shift because they’ve gotten the re-engagement, they’ve gotten the followers because they finally dialed in their main message. And that’s a huge part of what we’re gonna do. The why you, what you actually do, and it actually works, those are three of the six-ish parts that I have clients go through to establish their distinctive edge, which is how they’re gonna stand out. And that establishes their message.

And so a lot of what we’re gonna do in this training is gonna help you get more clues onto what that edge should be, and then of course, how to actually talk about it. And so this is all it’s all this like ecosystem. I want you to remember that when you get overwhelmed with content, because trust me, I do too, but it’s all an ecosystem. And so you can say things from a slightly different way or not even. For example, and a slightly different platform. I wrote some really awesome, I tend to think it’s funny, like podcasting is my favorite.

Megan Yelaney (28:07.128)

But like when it comes to like writing, I tend to think in in Instagram content and then I will turn it into emails. And then I love the emails. I really love writing emails, but I tend to do better if it’s from like a post and then I can go, okay, what’s the main thread here? Let’s expand upon it. So I wrote a really great carousel post for my promo for the content fix. I was like, this is this is good. I need to repurpose this shit. And so I was looking at it and I was like trying to turn it into an email. And

I just was like, you know, I’m just gonna get rid of the slides because I sent it to my designer to like make the slides. And that’s the whole email. The emails literally copy paste almost identically with like reply back or click here instead of comment below or DM me. It’s pretty much verbatim the same because it was so good. It was basically an email written in a carousel form, right? And that carousel is going out, I think like on a on a Wednesday, I’m pretty sure.

And then that email is gonna go out on a Friday. Now, will some people is are some people gonna see that post and then also see my email? Yes, awesome. Well, I hope they’re already signed up for the contact fix. If they’re not, it probably will make them. And if they’re not, well, they needed to see that message again and they’ll see the next message and then they’ll sign up. You have to get comfortable with with that repetition and not being like, my gosh, they’re gonna know. Great. If they know, that means they are paying real close attention to you. If someone is like, Hey Meg, you posted that and then emailed that.

They’re probably your they’re they’re usually my clients and or they’re gonna gonna be clients, right? It’s usually one of the two. So awesome. No one is studying your content. No one is like, let me see when Megan posted this, unless they’re doing it to like reverse engineer, right? No one is sitting no one has time for that. Who has time to do that? Right? No one is doing that. So just get that out of your head if that’s like something that’s floating around. All right.

This is a nice little sneak peek. I’m so, so freaking excited to walk through this with you in depth. Give you the templates, give you the tutorials. And when you go to the content fix page, after you will get invited to the VIP version, make sure you take a good look at that. Because if you want me to personally review yours and then give you a lot of really good ideas on how to repurpose that content, you want to sign up for VIP. It’s stupid cheap. Make sure you upgrade it. And I am capping it though. So at the time of this recording, I cannot guarantee how many will be left, but

Megan Yelaney (30:28.29)

DM me if you’re interested in that. And I will see you in the content fix next week.