Evidence-Based Psychology to Help Achieve Your Goals

Megan Yelaney:

Hello and welcome back to business not as usual. We have an amazing expert voices unfiltered episode today with Dr. Tiffany Shelton. Tiffany and I actually met while we were both panelists in a Mastermind mixermind that we’re in hosted by the fabulous Linda Seydoux. And she, I’m forgetting if she went before or after me, I don’t remember in the lineup when she was speaking, as she was speaking I was like, must have on podcast like literally wrote down her name and said I need you on. And then her we each got to give an ask to everyone who was watching and I think hers was around, you know, going on podcasts and doing a tour and stuff. And I was like, well I already was going to ask you to be on mine, so worked out perfectly and boy are you in for such a treat of an episode. Dr.

Megan Yelaney:

Tiffany is just, she, I think something that I love about the way she speaks and the message that she has is she shares a pretty what could be considered a pretty intense, overwhelming topic and in such a calming way. Like you listen to her and you’re just like, I trust you, I trust you. I know you have my best interest at heart. I know you obviously know what you’re doing. She’s incredibly smart, incredibly knowledgeable on what she’s talking about. But I think that the calmness that she brings is just so nice. You’re gonna 100% hear it the second you listen you’re gonna be like, I just wanna listen to her speak all day. Okay, so a little bit about Tiffany.

Megan Yelaney:

Dr. Tiffany Shelton is a published author and neuropsychologist. She has worked with dozens of ambitious women’s to turn their dreams into reality using her proprietary impossible to fail method. Love that name. And she has spent over a decade sharing how to create a sustainable hustle using evidence based psychology systems and alignment. She shares her insights on how to systematize your goals on her YouTube channel with over 35,00 and has been featured in many media outlets including Yoga Journal, Journal of Alzheimer’s Disease, Rockridge Press and Mindful magazines. And we do talk about her YouTube following and growth. I was like, hey, I know side tangent here but I want to talk about how you’ve grown on YouTube a little bit.

Megan Yelaney:

So you’re going to get some juiciness there too. This is such, such incredible episode. Tiffany is an amazing, amazing human and so great at what she does. Make sure you go check out all the links in the show notes and I will see you on the next episode. Enjoy this interview with Dr. Tiffany Shelton.

Megan Yelaney:

All right, welcome back to business Mount as usual. I am so excited to have a special guest on today. Dr. Tiffany Shelton is a published author and neuropsychologist. She has worked with dozens of ambitious women to turn their dreams into reality using her proprietary impossible to fail method. And she has spent over a decade sharing how to create a sustainable hustle using evidence based psychology, systems and alignment. I was introduced to Dr. Tiffany in a group that we’re in called the Mix youx Mind Shout out to Linda for being the ultimate connector.

Megan Yelaney:

And when we were actually both on a panel together, when I heard Tiffany talk, I was like, wow, I one I want to pick your brain about her YouTube success and, and what she’s done there because I think my audience really needs to hear that you can grow off of Instagram, actually grow really well off of Instagram, but also just combining neuropsychology and then what you do with systems and organization is so cool. So I knew I wanted to have you on. I’m very excited for this conversation. So thank you for being Tiffany.

Tiffany Shelton:

Thank you so much for having me. Super excited.

Megan Yelaney:

Yeah, yeah. So of course I’d love to do a little bit of a kickback to what got you started in this field, like we were talking about before we started recording. I think it’s pretty interesting that you’re doing neuropsychology, but also systems and organization and productivity. Like how do those two kind of come together? So I’d love to just hear what got you into this work.

Tiffany Shelton:

Yeah. So I started off as a psychologist primarily, or a therapist first, primarily doing therapy. And then I, after getting my PhD, ventured into neuropsychology and specialized a lot with testing folks that had ADHD or some version of neurodivergence. And largely that consists of problems with something called executive functioning, largely in the brain. It’s like our frontal lobe. So that’s problems with things like planning, organization, decision making, impulsivity, focus. And so a lot of what I do as a neuropsychologist, pretty much what people come to me for is the diagnosis, but also the recommendations of how to cope with those things, especially for folks that are maybe exploring medication, but maybe are on the fence. So what can they do in their lives to compensate for some of these weaknesses that come with neurodivergence or things like ADHD or anxiety, those types of things that affect our ability to have effective executive functioning.

Tiffany Shelton:

So a lot of things I was teaching them were systems, so how to get more organized, how to plan, how to stay focused how to accommodate impulsivity or time blindness, all those things is exactly what I was doing in my work as a neuropsychologist. And so in my work now as a coach, I’m just packaging in a way that is more friendly and probably more accessible to the average person. And also just like specially, especially for ambitious women, what that looks like, you know, juggling, you know, motherhood and business that can just, even if you don’t have adhd, can feel, mom brain can feel like that along with like running a business. So I’ve been able to use the neuropsychology side, but also really beef it up with all the systems that just help ambitious women in general.

Megan Yelaney:

Oh, I love that. How long ago did you start, or I guess I should say, how long after you were a neuropsychologist did you start your business? Like, did you just kind of get the idea that, oh, this could be applied to the business space too?

Tiffany Shelton:

Yeah, so I think I was doing it simultaneously. So even when I was doing therapy, I was blogging about how to create a sustainable hustle and I was talking about like discipline and motivation and achievement psychology, just accomplishing your goals. And then it morphed into something more concrete as I was a neuropsychologist. So I did it coaching and testing simultaneously, I guess, starting about five years ago and then switched solely or predominantly, I should say, to coaching about two years ago. I love it.

Megan Yelaney:

That’s amazing. And something that really stood out to me when we were chatting in or when you were presenting at the mixermind was the fact that you’ve primarily used YouTube to grow your business. And like even what you just said. I started blogging. I think I’m in this little bubble and a lot of people who listen are in this little bubble where they kind of think Instagram is the end all, be all, and that’s all you do. And I love it because you’re like, I just got an Instagram because I had to for ads, you know, and you’ve had this successful business for years, primarily bringing in leads on YouTube. So can you share a little bit about like your decision to even go that route, I guess, like what kind of made you go, okay, I’m gonna go all in on this. And then we could talk a little bit about the growth over there too?

Tiffany Shelton:

Yeah, I think largely being a mom and a business owner and for a while also having a full time career as a neuropsychologist, it wasn’t the plan to ever quit that. It just, you know, happened Because I really loved the work I did there. I needed something that I could get the most bang for my buck. So I, I really did feel like I gave a good try to Instagram and TikTok in short form places. But the moment I became a mom, I just, I knew I didn’t have the capacity or I didn’t know how to do it in a way in short form that could align, because I know some women do, with my goals in motherhood and growing business. So I really kind of did what I asked my clients to do, which is streamline and focus. And so I just decided I’m gonna grow this YouTube channel and my email list because I’m a writer first and foremost. I started off blogging, so like long form just felt like intuitive.

Tiffany Shelton:

But it also is a channel, I think YouTube, that I don’t think a lot of people understand is that people are coming, they’re kind of like podcasting, right? You’re coming there to get cozy. You’re not coming there when you’re looking at a long form video to, to be enter to swipe. You’re looking for a solution, you’re looking for an answer or you’re looking to, you know, listen to something long term while you’re cleaning or whatever the case may be. So people are just more locked in automatically. So you’re skipping a lot of the hoopla. Like, I don’t have to share my family pictures of my family and my kids on. No one cares about that. They’re like, give me the solution, lady.

Tiffany Shelton:

Or, you know, get straight to the point or let’s, you know, hang out for an hour and talk about something important. So there’s just a sort of different quality. It’s probably similar to your podcast audience, but then there’s that added layer of search, which I know a lot of podcasters go to Instagram for that, but it’s kind of like intertwined with the algorithm of YouTube. So, yeah, that’s kind of why I chose it. And then you also don’t have to have such a large audience there to make, you know, a good living in the sense that as long as you have the right viewers, it’s more important than having a huge following. So I’m about 40k now, but I was doing 6 figures when I was under 10k on YouTube just because of the nature of, you know, it’s the right people and they get to know you really quickly. Yeah, they’re binging your. Your videos.

Megan Yelaney:

That makes sense. Yeah. And like you said, I think with search Based whether it’s blogging or YouTube, it’s. They’re actively searching for that topic. You’re not trying to interrupt the scroll, right? So I love that. I’m curious with your approach because I think one, I guess, objection. And even this comes up for me as I’m listening, I’m like, oh, this sounds good. And one objection I think is, well, while it saves time in the long run, like you said, more bang for your buck.

Megan Yelaney:

The editing and putting things together and having cohesive thoughts and not like all of that I think comes up for people. So did you have any of that in the beginning and how did you start to work through that?

Tiffany Shelton:

Yes. And you can cut me off if I’m talking.

Megan Yelaney:

No, I love it.

Tiffany Shelton:

So the search piece is a thing just to go back to what you’re saying. But it’s also once you have, you want to also align with people that watch YouTube so that are also on the feed. So you have like a combination of the two. But then on the other side, yes, I guess that is a, I don’t want to say misinformation, but it does still take time on YouTube. It’s just a different way. It’s more of a batching type of thing that I can sit down and do four videos in a week and that’ll last me like a month. But it does take me time. I script all my videos so that the editing for my editor is much easier.

Tiffany Shelton:

I did have an editor very early in my process of being on YouTube, which helped because I was working a full time job as a neuropsychologist. That’s something that allowed me to do that. I found my editor on online jobs ph, and she’s still with me today. So that does take time. The editing takes time, the scripting takes time. And then sitting down to film, you know, because you are on camera, you got to do your makeup, you got to, you know, batch the videos and then upload all the clips. So it does take time. But I think it’s because it’s more concentrated.

Tiffany Shelton:

I can put it on my calendar and then I can schedule those out and set it and forget it. So it’s just kind of a trade off. Also of like if you’re a good writer or if you’re a good chatter, it, it might be better for you. It’s also playing to like your, your strengths, I think.

Megan Yelaney:

Yeah, I love that. And I think it’s smart that you talked about the editor because sometimes people think, oh gosh, another thing, I have to take on myself. And those are those like little investments that at the time might seem big, but it’ going to give you back so, so much. So it’s very worth it. And I, I would. One of the things too that I definitely thought I used to do YouTube and I’m kicked myself for stopping it because it was growing and then I just like stopped because I stopped working with my editor and I was having like more highly edited videos and I didn’t need it at all. And so I’m curious your take on that. I think like I immediately think, oh, it’s got to be engaging.

Megan Yelaney:

It’s got to be these fancy edits and it’s, it doesn’t have to be. I’m sure at the end of the

Tiffany Shelton:

day, yeah, I feel like the fancy edits calls in a younger and less attention focused person rather than like when I scaled back my editing, I actually called in more of like my person who is like 40 and above or like late 30s and above. I work with women that are executives or business owners and they’re usually established and it’s just a different like we want to be calmed when we watch something you don’t want like a ping and a sound effect.

Megan Yelaney:

Yeah, yeah, yeah.

Tiffany Shelton:

All these jump cuts. It’s like. But younger folks do want that to stay to keep their attention. And so it’s also knowing your audience. But what I found is like just doing less which has even like been hard for me to like accept because yeah, you’re paying for an editor, you’re like let’s go for it. But like just really simple clean on brand editing has worked better for me. And even in my thumbnails. Like I have a thumbnail designer now, which you totally don’t have to have but that I, I do like ABC testing on all my YouTube videos for the thumbnail and like the really simple ones that are just like, you know, very, you know, elementary and a few simple elements perform usually better than the ones that I take forever thinking about.

Tiffany Shelton:

And yeah, that’s so interesting.

Megan Yelaney:

I think it’s, it’s helpful for people to hear that though because we assume and you know, even on Instagram right now we’re, we’re seeing this like juxtaposition. It’s either video that are like super highly edited, that that person is known for that. Right? They’re known for that style or it feels like you’re on a FaceTime with someone and those are doing really well. That’s my vibe because I’m not doing the super high edited. So it’s just like, hey, a chit chat between two friends kind of energy. And I think it’s the. Because of the rise of AI, people are like, I want to know you’re a real person. I want to know that you know, you have real opinions and thoughts.

Megan Yelaney:

And that’s why I think YouTube podcasting, any long form is so important to have one of these in your arsenal because you can’t learn about someone or know that they’re the higher the person for you from 1-15 second reel. Yeah, you got to go. Or email. Right. You got to go explore them somewhere else. So. And YouTube with video is just so huge. There’s so much you can do too with that.

Megan Yelaney:

You can clip it for Instagram reels, you can clip it for posts and there’s just so much. So hope this conversation the top. The topic that we’re here is really something else that we’re going to dive into now. But I had to pick your brain about that because I was just like so enthralled by the fact that you’ve mainly only like used YouTube to grow your business. And I think it’s so cool.

Tiffany Shelton:

So, yeah, yeah, I really have loved it. I mean, I’m kind of biased because it’s like my favorite platform, but I think it works well too with just warming folks. Like most of the people that when I get on a call with, they’re like, I feel like I know you because I’ve spent so much time binging your. Your videos. It takes a lot of the. And if you’re authentic within your, you know, presentation, they do know you and they do know. Yeah, about. And it takes a lot of the like time out of like trying to convert people.

Megan Yelaney:

Yeah, that’s so true. Actually, it makes me think last year I joined. I had my TWINS January of 2024 or gosh, two years ago now. Oh my gosh. I’m used to saying last year. And I’m like, wait, no, that’s two years ago.

Tiffany Shelton:

It goes fast.

Megan Yelaney:

Yeah, it goes so fast. And I actually joined a program to help increase milk supply. It was a pumping program to help you learn how to pump. Which is. Was just so cool that there’s a program for everything out there.

Tiffany Shelton:

Yeah.

Megan Yelaney:

And I found her from YouTube. I just. That’s the first place I went was I didn’t go to. I didn’t go to podcasting. I did a little bit of podcasting. I didn’t go to Instagram. I went right to YouTube and typed in how to increase pump supply. How to increase milk with pump and twins and all that and started just binge watched her videos.

Megan Yelaney:

By the time I got on a call, which was maybe after a week of watching her videos, it wasn’t even long. Yeah, such an easy yes for me, I was like, oh, this is just a formality and to know the price like this is. I’m doing this. So yeah, as you said that I’m like, oh yeah, that was a very fast turnaround, at least for my, where I was in my life. So I love that. I would love to talk a little bit more about specifically like yes, there’s so much with systems and time management. But I, as we were talking about before we recorded, I tend to have a lot of followers or people who listen, who are like me and like a lot of my clients where occasionally when we have white space on our calendar, we might be good about putting it there, but we’re not great at like not thinking about work or not making ourselves feel bad because we should be more productive. There’s always something to do.

Megan Yelaney:

Always, always, always. I think that’s the entrepreneur’s curse is you always have the next project, next idea. Where with the friends of mine who have nine to five jobs, they have a easier time of like shutting it down when they come home from work, they’re like, okay, I’m home, I’m. And even the ones that love their job and love their purpose, they’re. They’re just, they can cut it off. Where for us it kind of feels like this never ending cycle. Especially when you work from home, it’s like how do you stop work and go into your family? So I’m curious your thoughts on that, how you help clients work through that. It’s just like the actual stopping work and enjoying your white space essentially.

Tiffany Shelton:

So there’s a few pieces that I think about it from the brain perspective. I’m really working with clients to increase something called cognitive flexibility. So to be able to switch, even just to switch tasks at the end of the day, to close down the day, the workday and switch to mom mode or whatever it is you’re doing after. So thinking about it from a brain perspective, I give them more tactical and practical tools like using a timer and then if a timer doesn’t work, adding an alarm that’s across the room that you have to actually get up and take back your autonomy. So thinking about tools that can help your brain with the time blindness and the hyper focusing and not being able to switch. But then on the more, I guess larger scale and like the psycho, the therapist part of me, I’m thinking about acceptance and tolerating. So when I think about white space for ambitious women, I’m thinking about claiming it, not it easily coming to you. You really do.

Tiffany Shelton:

It’s not something given to you. You have to really take it and claim it as yours. And that doesn’t mean it’s going to be perfect and that your mind is going to be or guilt free, but you’re just going to do it anyway. You’re going to commit to taking that white space because it’s something that’s important to you, it’s something that you value. So when you’re sitting down to do it, it’s less about not having any guilt or not are fully just being present and not thinking about work. It’s kind of like meditation. So the point of meditation is to not never have any distracting thoughts. It’s about bringing yourself back to the present moment.

Tiffany Shelton:

It’s a practice of constantly bringing yourself back to the moment. In white space is the same thing. You’re going to have those guilt feelings like, oh, there’s so much I could be doing, I’m launching soon, or I had this great idea that came to me. All those things are going to come and try to take you away from that white space, but you’re just going to bring yourself back to the present moment. So even if you have to carry that guilt with you in the background, you can tolerate it and it’ll get easier the more that you do it, but you’re going to carry it with you anyway and bring in other emotion. So if you think about your emotional experience as like a pie, one piece of that pie might be the anxiety because you know, you got to get back to emails or like you have a launch coming or work guilt that you are, you know, taking time off. So it, you know, there’s like three pies pieces that are negative, but when you, what you do in that wide space, I want you to bring instead of think focusing on getting rid of those three slices, what other slices can you bring into your pie pan? So maybe you do some water coloring and that brings in like peace and calm or maybe you’re actually present with your kids without your phone and that brings in like pride maybe because you don’t usually do that or just like feelings of connection. So you’re filling that pie with other pieces, not in the sense of focusing on getting rid of the anxiety or the guilt because the more you focus on that, the more you’ll have of it.

Tiffany Shelton:

But Focusing on bringing in other things to sit with it. So it’s not the only thing that, that you are experiencing. And over time, it’s not the intention, but over time those other pieces will usually go away or get smaller.

Megan Yelaney:

Oh, I love how you. There’s so much there. Oh my gosh. That I want to unpack. But what you just said about like not focusing on the. Trying to get rid of the anxiety or guilt. I remember hearing this a while ago, I think from a therapist or psychologist was the more shame you give yourself for feeling shame or for feeling bad, like, oh, I, well, I shouldn’t feel bad or I shouldn’t feel this. You just feel more of it and it’s just like a never ending cycle.

Megan Yelaney:

So I think that reframe even right there is. Stop making yourself feel bad for thinking of something while you’re with your kids. Right?

Tiffany Shelton:

Yeah.

Megan Yelaney:

Instead, like you. I love how you put the meditative. That’s such a great thing for everyone to grasp onto. It’s like, okay, notice it and go, great. Now how can I just get back into the moment and be back with them instead of letting myself feel crappy the rest of the time I’m with them, you know, until bedtime. Because that’s happened. It’s like you just, oh, man, I shouldn’t have been on my phone. I hate that they just saw me on my phone and instead going, okay, we put it down and we come back and we just really, really go.

Megan Yelaney:

Go back into that present moment. Which I know is easier said than done, but do you find when you’re doing this kind of work with clients that once they kind of get into this groove of really having this white space, it amplifies their productivity. Because a big thing, which it seems so counterintuitive, but a big thing that what I’ve noticed when I actually embrace this is the time I’m working is so much more effective when I have like really good time off. So much more effective, so much more potent. And I think a lot of people are struggle with that. They. They’re like, wait, rest. Rest is gonna help propel me forward.

Megan Yelaney:

And it’s like, yes, it’s actually gonna really do so much more than you grinding it out all day till to the point where you’re burnt out.

Tiffany Shelton:

Obviously, yes. There’s lots of studies that actually support that. Like having those breaks, having the rest or even just play. And so much of our lives as women business owners, especially if you’re a mom or wife, is like work and then more work on Top of it. It’s never like when do I actually get to play and be creative or rejuvenate, rest and like self care is great and all those sort of things. But sometimes stillness is just what we need. And having that space in between to just be amplifies your creativity in work. It amplifies your focus.

Tiffany Shelton:

When you do sit down to work, it just kind of makes it’s counterintu because you feel like you should be using every second down to the bone. But it’s actually helpful in your actual day to day life. Just one of the things that we do in my program is a wind down work routine challenge. And it’s very difficult to have like that. I start with you with 15 minutes between ending your workday and transitioning to like, you know, if you work from home, going up and being in mom mode or whatever it is, I really want you to do 30 minutes of space in between ending your day so you can touch of your desk, plan your next day, but then also just like breathe before you have to transition into this other role. And it is one of the hardest challenges for the women that I work with. We do a few different challenges just because it’s just take you feel like I need to work to that last minute, but it’s really going to actually help you. I call it slowing down to speed up.

Tiffany Shelton:

So it’s going to help you actually in your next day if you walk into your desk that’s clean and clear or that you know your day is already planned out so you know what you’re, you can zoom out and kind of get a bird’s eye view of what’s really important. Whereas when you just go, go, go, you don’t have like that clarity, you don’t have that peace of mind. And really what are you going to do with 15 minutes? Is it really going to move the needle in your business to not yourself? 15 minutes at the end of the day, but when you’re in it, and that’s another brain thing, when you’re hyper focused, it’s hard to like zoom out and actually see, wait a minute. And if I did take a moment to just breathe, maybe I could show up as the mom I want to be when I’m with my kids. Or maybe I could like lessen my anxiety or maybe I could walk until tomorrow feeling more, you know, aligned or remove some things that need to be moved in my calendar. So we also have to kind of like take ourselves out of the moment and kind of realize that that space is really really important.

Megan Yelaney:

I love that. It’s funny because I’ve been. My husband and I have been chatting about this. This kind of. Almost exactly where I’ve been telling him, hey, when I come in from work, I feel so scattered because it’s just like, right into crazy Todd. They’re also at an insane age, like, two, and like, not even two and a half yet, but, like, almost. And they’re twins, so it’s just like chaos when I go in. And I love the chaos.

Megan Yelaney:

It’s beautiful. It’s fun. Like, it’s. That’s been making me play so much, which I love, and I’m so grateful for that. They’ve totally made me more creative. But it’s also, like, I just, like, finished with a big client thing or whatever it is, or I didn’t get this thing done. And I’ve been noticing, man, I’ve been saying to myself, so this is a sign that you’re. You’re on the proper.

Megan Yelaney:

I’ve been saying to myself, I cannot do this. I have to have a couple minutes. I thought, like, even take five minutes. But I think I like the challenge of 15, so I want to make that challenge to everyone here. I think it’s really great. Is, hey, get yourself set up. Like you said. Take some breaths.

Megan Yelaney:

Like, maybe. I don’t know if. Go for a walk, something. But just. Just give yourself that reset to go back in. I’m going to commit to that because I never get anything crazy done in those 15 minutes.

Tiffany Shelton:

Yeah. Yeah. None of us do. I like to use the analogy of, like, pulling back an arrow to aim and shoot, like, at your target. Like, that slow pullback to, like, realign and, like, focus before they. The bow and arrow person. I don’t know what they’re called. Let’s.

Tiffany Shelton:

Oh, Archer, I think, is Archer.

Megan Yelaney:

Yeah. I’m not an expert on, like, flail

Tiffany Shelton:

around and throw the arrow. They, like, take a moment to step back, pull it back. So true, focus, and then let it go. Or, like, in the design world, there’s so much, you know, benefits of white space in the design world. Like, even back in the day on Instagram, do you remember, like, everybody wanted their feed to be, like, pretty. I know they don’t do that anymore. Yes, yes. But one of the things that I was, like, trying to figure out because, like, my individual images were I always felt, like, looked nice or the covers looked really nice.

Tiffany Shelton:

Nice. But the. The feed still looked chaotic when I looked at it. And I had a friend who had this beautiful Instagram and I asked her to look at it and she said, well, you need white space. Like the eye doesn’t have anywhere to rest to take in like the beauty. And it’s actually a huge thing in the design world and interior design. Like the emptiness is what allows to like take in all the other things that, that you’ve added. So yes, that’s interesting around it.

Tiffany Shelton:

It.

Megan Yelaney:

Oh, and even as you say that. Yeah, when I think about some accounts I go to, I. It’s like you get a sense of calm or like peace in certain ones and a lot of them have that white space. So that’s like a really. That’s so interesting. I never like connected that.

Tiffany Shelton:

That’s. Yeah.

Megan Yelaney:

Cool. I love that. I would love to hear a little bit more about your impossible to fail method because I love the name. I just think it’s so, it’s just such a cool. Like I’m a big into frameworks and I’m helping people name frameworks all the time. So I’m like, ooh, solid. A plus on that. It’s so good.

Megan Yelaney:

And it’s just, it says what it is, right? Like how empowering is that? So if you could just quickly walk us through what that, what that is and how you use that with clients.

Tiffany Shelton:

Yeah, I saw that you’re interested in that. I actually sent one of my clients to you who’s working on.

Megan Yelaney:

Oh, I love it.

Tiffany Shelton:

Of course. So essentially it is all evidence based psychology that I use on goal achievement. So there’s like four layers if you imagine a pyramid that help me that are included in this impossible to fail based on evidence based psychology on achieving your goals. So the bottom layer is all based on proven systems to help you achieve your goals. So we. I have systems that I teach my clients a goal system to go from scattered to streamlined. Then I teach them an organization system. I won’t go into what they all do.

Tiffany Shelton:

Productivity system and reinvention system. And those are like the, the, the bare bones, the meat and potatoes of what we do in the program to help women reclaim their time and create this white space and achieve their goals. But then there’s three other things that I’ve added into what I give that make it impossible to fill. On top of those proven systems though the first one is one to one mentorship. So that’s the next layer. It’s all about personalizing these systems based on all the research on mentorship and how that helps you reach your goals faster. Just having like someone on the outside in a one to one capacity helping you See things that you can’t see and then kind of, you know, that feedback loop. The other piece is on top of that accountability.

Tiffany Shelton:

So there’s research that shows that you can increase your rates of success by up to 95% if you have an accountability partner and you have like a meeting with that partner. Usually it’s recommended on a weekly basis. So we have accountability built into to the program that I offer. That’s our group accountability, but also one to one with me. And then the top layer of my impossible to fail method is community. So it’s just based on all the research on peer support, just being around like minded individuals. You all can kind of rise together because you’re doing similar things and learning from each other. I love that.

Megan Yelaney:

And it’s. It’s so interesting. Like, I was talking about accountability the other day with my husband because we started with our relationship coaches again, again. And it’s funny how just you know what to do, you know how to make your marriage and your intimacy and all of that like, work, yet it’s so easy to let it go. And so before we had our first call, we were like, okay, we’re actually gonna do our meeting. We’re gonna plan our intimacy, we’re gonna plan our date. I’m like, why? Why did it take us like paying someone and actually having a call on the calendar to do this? This is so silly.

Tiffany Shelton:

But it works.

Megan Yelaney:

Sorry, what are you saying?

Tiffany Shelton:

But it worked.

Megan Yelaney:

It did work. It totally worked. I was like, this feels so ridiculous that we have to go through all these hoops to do something that we want to do and so important to us. But I said at the end of the day, like, that’s the power. I’m like, this is why I have a job. That’s the power of coaching and of accountability, is there’s someone on the other side not letting you off the hook. And when you invest, you’re like, all right, well, I’m not gonna let that go to waste, you know, at least most of the time if it’s significant. So it’s.

Megan Yelaney:

And I think that’s just such a good reminder for everyone listening because sometimes I think we. I definitely fall into this trap sometimes where I’ll overthink that I need to have all these new, exciting trainings and all of this, all of this new shiny stuff, curriculum and all the, all this stuff for people and sure, like, knowledge and research and learning is great. And half of the battle, if not more, is just being there as accountability for them and, and holding that space for them and talking things through. And we have to remember that that’s such a large part of why people hire coaches. Otherwise they would just get courses and be fine. But that’s why people have group coaching programs or one on one. There is something so powerful about that accountability. So it’s just such a great reminder

Tiffany Shelton:

as you were saying. Yeah, yeah, definitely. I used to do my program as a course only and I was like I can’t. I need to get in there and make sure you’re actually implementing this and not it’s just gonna. The results.

Megan Yelaney:

Yeah, I think like very low stakes kind of things are great for courses. You know that if I was going to learn for example some Instagram reel things like, like tactics, I don’t think I necessarily need a group program. Right. But. But that’s like so low stakes versus what you do with systems and reaching your goals and organization. That’s. It’s deeper, it’s bigger work, you know, so, so it’s. There is that feeling of okay, I need that.

Megan Yelaney:

That hand holding. So yeah, I love that. Oh my gosh. I feel like we could talk for hours and hours of so many things I want to dive into with you. But luckily for all of us you have a fabulous YouTube channel with so much incredible knowledge and information. So we will definitely link that of course in the show notes. But I also know you have a systems or success systems checklist and GPT. Could you share a little bit about that whether us.

Tiffany Shelton:

Yeah, so the, the. All the systems I just mentioned. I actually have a checklist for ambitious women to help you kind of get an idea and self audit which systems may be. You may be missing and that could be helpful for you. And if you find on there that you are on my YouTube channel I have tons of free videos talking about each one of those. But it’s kind of just gives you a good self audit using my framework which is flourishing efficiency of all those four systems of what could be useful to help you to just be more efficient and have more time essentially more white space.

Megan Yelaney:

I love that. Okay. We will put that definitely in the show notes along with your YouTube anywhere else you want us to. To send people. I know those are. That’s your jam though. So figure.

Tiffany Shelton:

Yeah, that’s my main place I think YouTube if. If you want to learn more. And I’m over there a lot. So yeah, that would be great. I would love to connect.

Megan Yelaney:

Yeah, I love it. Well, thank you Tiffany. This was so wonderful. I’m so glad we finally got to do this everyone go follow Tiffany’s YouTube channel. Go get the checklist. And. And thank you so much for listening. We will see you in the next one.

Tiffany Shelton:

Thank you.