3 Investments I Made Last Week To Get Back to $100K Months

Megan Yelaney:

Welcome back to Business Not As Usual. I am recording this in one of the best moods that I have been in in quite some time because, ladies and gentlemen, it is 50 degrees today and sunny and gorgeous and the snow is gone. That bitch is gone. I could not be happier. We’re going to get another little cold spell later this week and then I think we’re on the up and up. And man, I am a typical East Coaster who complains about the winter. Yes, I’m not gonna pretend I’m not, but normally I can work through it. But your girl could not this winter.

Megan Yelaney:

It was the worst winter I feel like I’ve ever experienced. Literally, I do not remember in all my 38 years, 38 and a half, more than 38 and a half, I’m gonna be 39 in June, let’s be honest. I have never remembered a worse winter. And it’s just funny cuz we moved to this awesome town literally on the water. One of the reasons we moved was how close we were going to be to the water and how beautiful this town is. And it was extra cold, and I was like, I hate it here, I miss my old place. Champagne problems, I know. I’m not— I’m very grateful, I’m very blessed, very privileged, I know all that.

Megan Yelaney:

And it sucked. It was such a bad winter. It was such a bad winter. But we are on the up and up, and it was just— Mike and I were just discussing this earlier. We are very highly going to consider being bicoastal again with the boys until they’re in school. And we’ll even see what school is like when they go to school, cuz school is so in the air in terms of what we’re actually gonna do with them. But all that to be said, I am in a good fricking mood as I record this. And it was just funny as I was on my walk with the boys this morning, cuz I could actually take them on a beautiful walk today.

Megan Yelaney:

I was thinking, wow, this series that I’m doing, the Road Back to $100K Cash Month is such perfect timing because then as it gets nice out, and I know you probably feel this way, as it gets nice out, I want to be outside and I want to work as little as possible, or I wanna work outside, right? And it just motivates me so much. It like lights a fire under my ass to be like, we’re fricking doing this, we’re getting this done, we’re getting this ball rolling because mama doesn’t wanna be working in the summer. I wanna be outside. Outside. I want to be in the sunshine. I want to be running around the backyard with my boys. I want to be at the beach with my friends. Like, oh, I just see sunshine and I get so happy, and I just want— it makes me not want to work as much.

Megan Yelaney:

And I love what— I love my work, I love my clients, I love what I do. And I know you understand and you feel the way— the same way. So we’re just in a good freaking mood today, even though it’s been, um, you know, I’m gonna kind of switch gears, not to be like sad, but it’s been a— it’s been a rough month, let’s say that. Actually, as I’m recording this, I’m recording this a week before you’ll get it aired. Um, it’s March 9th and it has been exactly a month since my mom’s surgery gone very, very wrong, which is wild because it almost feels like it’s been a year and it feels like it happened yesterday. It’s one of those strange things. That’s kind of how I felt about like newborn life. It felt like it went so fast.

Megan Yelaney:

It’s like the days are long, the years are short, right? That’s how it’s felt the last month and I, I haven’t shared too, too much on the podcast. I shared a little bit, and I’ve shared glimpses here and there on stories, but I don’t think I’ve really let myself sink into how big of a deal this was for our family until a couple days ago when I was talking to a friend about it, and she’s like, wait, that’s like a really big deal. Like, what? And I, I guess I don’t want to say it. It’s very jarring, and to even admit, but like, my mother literally almost died. She had to get resuscitated during a surgery. She had to get shocked 6 times. It’s— it was such a serious— and then we found out that if she didn’t get that surgery, if she had a heart thing happen to her again, I’m not going to get into the specifics of it, she probably— her heart probably wouldn’t have withstood it. So she needed the surgery, even though we’re like regretting her having it because of the aftermath.

Megan Yelaney:

She also desperately needed it. So just a weird mix of emotions. And I think I haven’t let myself really sit with that too much the last month because it just is so scary. And it’s been a test to— I don’t want to say— it’s been a test to our family in many ways. And just, you know, navigating sibling dynamics. And I’m so grateful that I have 3 siblings. We’re all so dedicated to my mother. They’re my half siblings, so they all have the same dad.

Megan Yelaney:

I have a different dad. My dad, I was his only kid, which is one reason we were insanely close. And so dealing with my dad’s stuff on my own was really hard. My sister helped me a ton cuz she’s a nurse and loved my dad, so she really did help, but she wasn’t physically there. I was in Las Vegas, she was in upstate New York. And so now having help, it’s just night and day. And I have my babies. I didn’t have my babies back then, so.

Megan Yelaney:

It is, it’s hard. It’s, it’s, it’s a lot to juggle being a mom, taking care of my mom, and just even if I’m not physically there, like mentally, you know, and emotionally, and then my business and all these buckets and everything and trying to be a wife and show up for him and trying to take care of myself. It’s, it’s so much, right? It can be so overwhelming, I think sometimes. And one thing that I have really tried to lean into, and I think I’ve done a really decent job at, is I really try to compartmentalize in a healthy way and I I try to take it truly one day, one block at a time. And this is where I’m so grateful for my boys, but this could be anything you anchor into. Honestly, this, when I was going through a lot of shit, this was Luna and she still is Luna for me cuz Luna is our first baby. She’s our only girl. She’s our world.

Megan Yelaney:

We love her. Like I would anchor into her and my walks with her and I would put my face in her fur and all things I still do. But like when I was having a tough workday or something with my dad, I would just like anchor into this. Not that I promise we’re gonna get to the topic at hand, not that this is gonna be a therapeutic episode, but kind of, I’m telling you, these podcasts are my diary. But it, it was just a, a nice way to anchor into it. And so for, for me right now, that’s my boys. And yes, I’m here to raise them and be their mom. They’re not here to make me feel better about myself.

Megan Yelaney:

Mike and I talk about this all the time. Uh, don’t make them give kisses to you because it makes you feel good. It’s not for, it’s gotta be for them. But I, I, they’re such a gift because I could have just a tough day, a long call day, a tough call with a client. You know, they’re struggling with something and I need to work through it. I need to use a lot of my energy, or I am just really bogged down by stuff going on with my mom and family dynamics and all of that. And I just look at them being complete goofballs, complete goofballs. They’re the funniest, weirdest, most ridiculous.

Megan Yelaney:

Age. It’s so funny. They are just a 24/7 comedy act with a lot of, you know, tears and tantrums thrown in there, of course. But like 80% of the time we are laughing at them. They are so funny. And I’m so— I literally get teary-eyed saying that because I am so grateful for that. It just, it really helps. Even though, yes, it’s the— it being a mom is the most, I guess you could say, overwhelming thing in my life.

Megan Yelaney:

And this is where overwhelm doesn’t have to necessarily be a bad thing because it’s such a beautiful thing. All the things that I have in my life that I’m overwhelmed with right now are also blessings that I would never ever wish to go away, you know what I mean? And so I really try to put that in perspective, and I anchor into them every single day, and I just watch them and I’m like, oh my gosh, what a blessing. They’re hysterical. And you have something like that in your life. You have something like that in your life. When I was going through my miscarriage and having to wait to try to have babies and that whole journey, which was a 2-year journey. And then also my dad and Mike and I navigating our relationship. I leaned into Luna.

Megan Yelaney:

I leaned into certain, certain friendships at the time. Like there are things that I was able to hold onto to anchor in, and that really, really helped. And for some people that is gonna be your business. And this is where I am so grateful for this business because if I didn’t have this the last month, I’d be spiraling like crazy. And I had such such purpose and intention, and I’m really in it with my clients and I’m really in it with curriculum creation and I’m really in it with new lead gen avenues and team. And like, I’m doing a lot right now in the business. Like we are shifting so much. We are getting systems set up.

Megan Yelaney:

We are really diving into exploring Facebook ads. We haven’t started yet, but my husband is like deep diving into it to start to really learn it and take that on as like a big part, as we’re very, very ready for it. We have a proven offer, proven launch system. So we’re ready to put some money behind that more intentionally. I’m diving into trial reels. I’m creating— I just created all new curriculum for the content portion of my program and filmed it all and am creating new custom plans for my mastermind clients, my one-on-ones. I mean, constantly, constantly making things better and helping. And, and I love that.

Megan Yelaney:

I love the learning. I’m reading a buyer psychology book, and a question I get from my clients constantly is, how are you literally doing it all? And one of the things is I am really good at compartmentalizing, at sitting down and knowing before I sit down what I’m working on. For example, I knew I was recording this podcast today. I, now that I have a new setup with our awesome SEO show note writer, shout out Brittany Herzberg, who’s also doing our blog. I now have, I have to get my podcast the Monday before and then my husband will edit it that weekend, but she has to get it. I have to get it to her early so she can do the show notes and the blog. And all of that. So I know on Mondays I write my Weekly Edge, I record my podcast, or if I already have a guest recording, then I just get that ready.

Megan Yelaney:

So a little bit less time, you know, conducive if I— or consuming if I already had that. And I check in with my mastermind clients, my one-on-one clients, and that’s pretty much it. Like, that’s what I do on Mondays. And knowing that, yes, do I also have some— do I also have TDE curriculum that I’m working on? Do I also have TDE clients I need to answer tomorrow once I’m hardcore back in Slack? Yes. Do I also have the next iteration of launching that I wanna plan and we’re going to evergreen, so I have to plan some events for that? Yes. My list of shit to do is very long, but it doesn’t all have to get done on this day, this Monday as I’m recording this. And that’s what really I think has helped me ground because I’m gonna work 4 hours max today. I already worked about an hour and a half earlier.

Megan Yelaney:

I’m gonna work about 2-ish hours now, and then I have a podcast recording. And I’ll check a couple messages in the car. We’re going to see my mom later with the boys. She hasn’t seen them in a month, so we’re gonna bring them over and have a little visit. So I’ll get to check in there. So I have— Mondays are a shorter day for me. I have about a 4-hour day and it’s intermittent, and I know that’s all I can get done. And so instead of making myself feel bad and looking at my whole laundry list, I’m like, no, my whole list for today fits into 4 hours.

Megan Yelaney:

How is it serving me to make my list a million miles long and then go, oh, I can’t get that all done today, and then feel shitty about myself, right? No. So I, I stopped doing that. I used to do that and I, I literally was like, you are, you are your boss. Why are you doing this to yourself? You’re making yourself feel shitty. You have no one else to blame but yourself. Why are you doing this? So that’s one. The next thing before I dive into some of the investments that I made last week for expanding my capacity, because I wanna talk about that, is this term capacity. Now I’m gonna tag two people in.

Megan Yelaney:

The show notes. Actually, I’m gonna tag 3 people in the show notes. Um, 3 people in the show notes, one who are TDE clients of mine who are just 2 of the best humans I know and are such experts at expanding capacity. So if you need any help, their content is so fricking good and they specifically help entrepreneurs expand their capacity, but in a way that’s not like bro marketing and that really helps people who have, like, they call it complex life circumstances. You have a lot of stuff coming at you, right? You don’t have the just typical, oh, life is— I mean, no one’s life is easy, but you have a lot of stuff. Whether you have family or kids with ADHD, neurodivergency, you have— you’re going through perimenopause, you have queer kids, or you’re, you’re dealing with different, um, growth stages with your children, and you’re just so many things that you can be dealing with that are— it’s not Necessarily the typical entrepreneur. They’re so good at that. So anyway, I’m going to tag them below.

Megan Yelaney:

Shout out Tasha and Brandon because the conversation we’re having on capacity is huge. The other person I’m going to tag is, um, Rachel Joy, who I actually just invested in for some NLP intensive sessions. We’ve been talking for literally years, so it’s about time and she’s become a good friend. Um, and then the other person I’m going to tag is the other person I just hired is Jordan Gill. She’s creating my entire back-end funnel system for, um, going— or sorry, my back-end system for going evergreen with my clients. So I’ll explain those investments, but the reason I’m tagging Tasha and Brandon is because capacity has been something we’ve been talking about a lot. And when I sat down to go, okay, how am I going to map out my next $100K cash month? The math mathed in terms of, well, I know how to do that. I know how many one-on-ones I could easily sign.

Megan Yelaney:

I know how I could— and I don’t say easily. Silly to be like a brat. I just, I know I can. I’ve done it before. I’m doing it again. Uh, I, I know how to, how to sign clients, right? And that’s why people hire me. So I know I could sign, I could put out a post and an email and stories and talk to a couple people who’ve been interested and sign probably 3 to even 4 high-ticket clients right now. I’m gonna be really blunt and honest with you.

Megan Yelaney:

My one-on-one contracts pay in full right now start at $20,000. So we could get there this month if I wanted to. Now, they cost $20,000 for a reason because of how involved I am. I’m a partner with them. So for me to take on 4 more— I have 2 private clients right now, not to mention my mastermind, not to mention my TDE— for me to take on 4 more would literally be going against everything that I have been sharing the last few weeks. I would be adding way more time to my my calendar, I would be adding just a lot, especially cuz the one-on-one is so custom. So I have room for maybe one, maybe, maybe two, depending on one client if we continue in a modified contract. So all that to be said, one, one of the first questions I got in my broadcast channel was, well, how are you adjusting your offers and your launches and your lead gen and all that? And I said, you know, while when I sat down to do this and I started to do the math and I said, well, obviously I know I’m not just gonna take a bunch of one-on-ones.

Megan Yelaney:

Because the whole point is not to work more than I am right now. I want to scale my group program, and the thing about it is this program is very special. It is very hands-on for a group program, and I don’t want to compromise that. I know that’s why the clients get such great results, and I don’t want to drastically increase the price. I am increasing the price. I should have increased it at the beginning of the year. I meant to and just got away from me, so I’m increasing it a little bit. Nothing dire, but enough that I’m like, okay, this is what it actually should have been last year.

Megan Yelaney:

But it was, you know, the first year with the program, but I’m not increasing it drastically where it’s gonna make the biggest change in the world. And I refuse to compromise again on the service and on the hands-on-ness of the program, cuz that’s, I know why people get such great results. So how do I expand when I’m like, okay, I’m gonna be at a limit soon, right? And so when I looked at the math and did the math, It was very clear that before I go after this goal, because again, if there’s anything, if you challenge me to hit a goal, I will fricking hit it. I will go, okay, let’s go. We’re going all in on marketing. I’m going to go double down on trial reels. I’m going to start Facebook ads. I’m going to do 5 collabs a month.

Megan Yelaney:

I mean, I know how to bring in the leads. I’ve done it before. And I know that I refuse to work more hours than I can. So the first thing after I looked at that, like semi-mock Scenario was to support this amount of clients in this group program, what do I need to do? How do I need to grow? How do I need to change? And one of the first things I realized was I need more systemization on the back end to support clients because there are still like little, you know, those little admin things that even when you have a team you end up doing and you’re like, why am I doing this? And it’s not your team’s fault, it’s because you keep doing it and your team even gets annoyed with you and they’re like, stop doing that. Yes, that’s happened a lot for me. It’s little things that I’m like, oh, well, this is easy. Or a client DMs me about this. Oh yeah, this is easy.

Megan Yelaney:

Instead of directing them to support or directing them here or there, I just keep doing it because it takes 1 minute. It takes 5 minutes. Those 1 to 5 minutes, that adds up. All of a sudden, that’s an extra hour, hour and a half during the week. All of a sudden, that’s an extra 4 to 6 hours a month. And when you expand your clients, that’s going to grow and grow and grow. And that’s a lot of extra time on your plate before you know it. That could become an extra 20 hours a month.

Megan Yelaney:

That’s huge. That’s an extra $100 grand. Like, that— there you go. There’s getting to that $100K cash month. So I knew that was something that I was going to always feel a little tentative and a little timid to do the big push in enrollment increase that I know I want to have and I know I can have. I didn’t feel confident doing it until I got this set up. So that is in the works. It’s going to be set up literally by the end of the month, which is so freaking exciting.

Megan Yelaney:

And oh my gosh, once it’s set up If you’re not in the broadcast channel, definitely go to the broadcast channel. I’ll link it in the show notes. I’m gonna show them a first behind the scenes, like they’re gonna get first dibs to see behind the scenes. Um, because the podcast isn’t video yet, so I can’t show you, but I want, but I love you. I treat you like my, my, my favorite people. So make sure you’re in the broadcast channel so I can show you that behind the scenes once it’s set up. And that’s my girl Jordan Gill shout out. So I will tag her down below.

Megan Yelaney:

Systems Saved Me. I mean, how perfect is that name? Literally systems are saving me. So that’s number one. And then it’s like, okay, I even like just took it like a deep breath, then it’s like, great, now we’ve got the systems to support. The next thing is the actual doing of the work, is the actual supporting of the clients, right? The systems is making sure the onboarding is good, the tracking of client results is good, the tracking of their homework is good. Everything is like set, and we know when people enter, we know when people stop, because we are going evergreen. So we need to track it. Open/close cart is easier in some ways, and it’s harder in some ways.

Megan Yelaney:

So evergreen is actually going to open up so much ease for us in terms of We’re not creating new Slack channels, we’re not creating new emails, we’re not creating all this stuff. It’s like evergreen is going to make it so much easier. And you have to track when people are in and out. You know, everyone starts at different places. So I wanted to make sure that felt really, really solid. So that’s the first thing we did. And then the next was, okay, I need— I’m ready for a co-coach. Now, I, in my last program, I had two co-coaches who were previous clients of the program, very good examples of really embracing the process, going through it, having great results, and just very in line with my values.

Megan Yelaney:

To this day, still very close with them, adore them, love them. And I had just such a good experience with them that I’m like, I was so scared when that program ended. And, you know, I didn’t— obviously we parted ways in terms of me having them as co-coaches. And so when I started my program up again, I was like, you know, I just want to be just me for a while. And I now have more people in this program than I did in that program when I had co-coaches in that program. And this program actually has more hands-on-ness than any program I’ve had in terms of reviews. So it’s, it’s long overdue that I have some support. And I think I was so nervous because, which is funny because I only had a good experience with co-coaches.

Megan Yelaney:

So I’m like, why am I nervous? Like I’ve only had a good experience. And I think I was holding onto that belief that like someone will only wanna be in the program if I do every single second of every feedback, right? When I know that’s not true. ‘Cause I saw the results that the clients in that program got and they loved our co-coaches. And it wasn’t the situation where you sign up for a program and the person that you think you’re getting coached from literally never shows up or pops in like once a month for, for like an hour. It’s not that at all. No shade to that if that’s what you do. It’s just not me. It’s not the way I wanna run my stuff.

Megan Yelaney:

Like you’re hiring me to be coaching you in the program. Majority of the time you’re gonna get me. And there are things that a trained co-coach who has gone through the program, who knows the in and outs of it. Who got great results with it, who has similar values and who’s just a really smart business owner and has been in business for a long time and knows what they’re doing fully, it’s only going to help the clients. So the co-coach is really gonna help with our answering in Slack and more so just like client management in terms of, are you good? Do you need support? Where else can we help you? So that I have a better gauge, right? And I don’t have to do those check-ins. The co-coach can do those check-ins. So that’s gonna be huge. And then the third thing that I haven’t purchased yet, cuz you know, we made some big, big investments.

Megan Yelaney:

I think altogether last week I made, I’m being real transparent with you obviously in this series. I think I spent $6,888. Yes, $6,888. That doesn’t count once we start with the co-coach. So it was a lot in one week. I mean, I’ve spent a lot more in one week before on mentorship, but it was like, okay, this is our goal, let’s go. And so this next iteration that I’m looking into is creating a custom AI bot that is more so for behind-the-scenes use, but also for clients to use. So like, that’s trained in me and my methods and my frameworks and everything.

Megan Yelaney:

So it’s like me, but obviously not replacing me, but a resource that’s just going to help clients, um, have even more access, especially on the weekends when I’m not coaching, right? I coach my clients Tuesday through Thursday, uh, so that’s gonna be great. But also internally for me to help me get through things faster. There’s so many times I’m repeating myself in reviews and things like that that I know I— there’s so much I can’t stand about AI, and there’s so much that is amazing about AI. And when we can just go in to go, hey, two truths can be, you know, there can be two things true at the same time. Do I think AI is making everyone sound like a freaking robot? Yeah. I look at someone’s content, I’m like, well, I know you literally didn’t think of any of this yourself. This is copy paste from ChatGPT, and I can tell. Like, that is where I can’t stand it.

Megan Yelaney:

And then the other side of it is it’s so incredible. I just, we did this on my mastermind call last week. We’re going through like different ways to utilize it in an effective way for systems. And one of our members, she has a very full roster of hormone, gut health, very complicated cases. She’s a naturopath and she’s fully, fully booked out to the point where she’s like getting people on waitlists, booked for months in advance. And she can very much lighten her load if she has AI help her a little bit with the transcription of her notes and things like that. And it was like a tiny, tiny tweak and she’s like, What used to take me 30 minutes literally just took me 3. Think about how much time she just lightened up.

Megan Yelaney:

It’s not writing any prescriptions for her or protocols. Obviously, that’s what she does. It was transcribing something, some of her notes, and putting it into summaries and things like that that she was literally doing by hand that was taking her so much time. So things like that, there’s so much that we can really use to our advantage. And as I’m saying this, I’m like, I need to have a guest on this podcast because I have not had a guest on who is specifically AI, like, expert to talk about how we can use it for systems, right? There’s so much we can utilize there. Again, I’m not a big fan of having AI do your content. I’ve seen people do it, and it sure can ideate for sure. Oh my gosh, totally, totally can ideate.

Megan Yelaney:

But actually, of the actual writing, unless you super, super train it, I just see it hurt people’s conversions more than help. So I cannot stress that enough. But this part of it is so genius, and if it can really get to know you, oh my gosh. So That is something I’m looking into. Um, but again, it’s a little pricey, so we are doing it one step at a time. And then this past week, my husband really dove deep. Like, I’m talking almost treated it like a part-time job. Like, I think he spent 20 hours on a very intense Facebook ad training that he’s really excited to take over.

Megan Yelaney:

And so we’re going to start that. That’s a whole journey. But I said, you know, I want you to do the training, get comfortable with it, because yes, I want to do that and start that. But again, I want to make sure that we can handle the influx that’s gonna come in. And so that’s the next step is we are moving my program to evergreen. I’m still gonna be doing launches. I’m still gonna have pushes because I just love launching and I know how good it is for my business and it’s just a really good awareness campaign. Even if you wanna do evergreen, having 1 to 2 launches a year is just so, so good for, again, awareness to your offer.

Megan Yelaney:

So I will be pushing my public launch probably until June. I normally was gonna do one beginning of May or even end of April. I’m gonna push that and I’m just getting right into Evergreen. And I sent out a bunch of invites yesterday to people who were very interested. We already have 4 links out, 2 people signed up. So the other 2 are signing up this week and I’m following up with some other people today who are very interested. And so we’re gonna have a smaller like Evergreen start round, um, starting in April and then it’s just gonna be, you can join whenever. So I’m really pumped because we’re gonna start utilizing more Evergreen funnel behind the scenes sort of sales methods.

Megan Yelaney:

And I’m going to be selling every day. I’m going to be selling every day in either email or stories or a post or conversations. And I mean, it’s not that I didn’t not do that, but this is what I love about having both an evergreen offer now and utilizing live launches is I will bring people into my world from, from collaborations, from trial reels, from my own content, obviously, from other people’s audiences. That’s collaborations. From Facebook ads, once that starts, like I’ll be bringing them all in, they’ll be going through my funnel, they’ll be getting my nurture sequence. I’ll be having those DM conversations with them. And then if they’re not quite ready when I make the offer to join my program, they can come into the launch event. And that’s usually when a lot of people are ready.

Megan Yelaney:

So that’s what I look at launch events for. It’s not just, hey, I have to get everyone excited right now. It’s like all of the people you’ve been nurturing beforehand. In your evergreen world, that’s when they’re like, okay, I want to take advantage of this bonus or this special or whatever it is, right? So that’s what’s going on there, and I’m very excited about it. So big investments being made. And one thing I will say that I think is the hardest part of growth— my heart’s like beating very fast as I say this. Obviously it’s beating, but it’s beating faster as I say this. I think the most uncomfortable part of setting this goal and this growth is that I know, I know that I am going to have to change parts of who I am.

Megan Yelaney:

And I’m going to have to get comfortable with being uncomfortable. And part of that, this is the part that’s hard to say, is being okay with disappointing some people. And what I mean by that is when you change deliverables in your offer sometimes, when you change pricing. When you make a very specific delineation between who can come into your offer and who can’t, like the level of experience they have to have, for example, when you set more strict boundaries. It’s scary. And after, as someone who has done this many times and have had these uplevels, every time I get so nervous to do that, And usually it has to do with team, but every time I get so nervous to do that, the people on the other side that I’m nervous are going to be disappointed or not want to do the uplevel with me. 99.9% of the time they’re so in, they’re so excited. And it’s funny because I just coached one of our TDE clients through this.

Megan Yelaney:

She had to raise her rates after so many years. Oh my gosh, should have raised her rates a long time ago. Had to raise her rates and she was really nervous to talk to these clients. Some of them were in person, so yeah, it’s a little scary. Not one of them said no. Not one of them questioned it. Not one of them was like, wait, why are you raising your rates? And one of the biggest things I said to her— so if you raise your rates, this is a huge thing— do not justify why you’re raising your rates. Don’t go in saying, hey, I just want to let you know that my rates as of March are going to be XYZ.

Megan Yelaney:

You know, we’re raising them because I’ve been in business for so many years. Our clients have gotten great results, including yourself. You know, it’s been about time. I said, no, no, no, no, we’re not justifying. These are my new rates. Here’s the package. Here’s what I see us doing together and how I see us progressing forward. Would love to keep doing this with you.

Megan Yelaney:

Right? There’s no justification. Not one of them came back with an objection. Not one of them asked why she raised her rates. They’re like, hell yeah, let’s keep going. Let’s do this. And I, it kind of flashed me back to the, I think it was January of 2019. One of the first things I did in a mastermind I was in, I was challenged to raise my rates and I doubled them. I doubled them and I was so scared.

Megan Yelaney:

I was so scared. And I think I had like 5 or 6 private clients at the time. 2 of them were ending contracts and did end and didn’t continue. The other 4 literally doubled their investment with me and said, hell yeah, you’re up leveling. I’m up leveling. Let’s fricking go. And then the results they got because of that were insane. Insane.

Megan Yelaney:

They like all made their money back in like 2 months. Big contracts, I’m talking big contracts, like very high-ticket contracts. It was so cool to experience and to see. And so this is kind of something that— I don’t know if it’s just feeling like I took so much time off and coming back and getting my sea legs back or what, but I kind of feel like I had to go through that again. And I am going through that again. It’s like I have to get comfortable with changing. And, you know, I’m still going to be me to my core, but changing in a way that I know I need to. And I know that that’s going to inspire others to do the same.

Megan Yelaney:

Because you playing small, you staying small, you giving every bit of you energetically, physically, emotionally to your clients at the expense of yourself— it’s not helping them. Definitely not helping you, but it’s not helping them either, right? And so again, this is a huge conversation I’ve been having with my clients, is about capacity and how One of my clients just realized, she’s like, I’m sending so many, uh, email reminders. This is a very specific example, email reminders. And it’s taking time. It’s taking either her or her team time to like get those together, get those set up. And sure, can that stuff be automated? Yes. But like, do they need it? And it’s funny because the mastermind I’m a part of, which is all multiple 6, 7-figure entrepreneurs, we don’t get any email reminders. We get the call calendar at the beginning of the mastermind.

Megan Yelaney:

There’s like a pop in the channel that day. Hey, here’s our reminder. We have a call in an hour. That’s it. That’s it. There’s no Monday email reminders. There’s no like, because we’re all adults and we go to the call calendar and we put it in our calendar and it’s not their fault. It’s not the mentor or the team’s fault if they don’t constantly remind us, you know? And so if we’re like, oh, constantly reminding people of things and then we stop and then they’re like, well, you didn’t remind me.

Megan Yelaney:

It’s like, well, I, I gave you everything at the beginning, right? And so it also helps you. This just shows you none of us questioned that. I never once thought, mm, I really wish she sent us out an email reminder at the beginning of the week. Honestly, I get so many freaking emails that I’d rather one less email. I, it’s in my calendar. I did that at the beginning of the mastermind. I put it in my calendar. So it’s like the, the type of person you also attract, someone who’s going to be an adult and take charge and take action and be responsible and do that themselves.

Megan Yelaney:

That tiny thing, right, is gonna free up Actually a lot of time for her and mental space. And another thing another client is doing is limiting their time from a 90-minute call to a 60-minute call. Not one client cared, not one client complained. Again, we set these rules. This is a great example. I used to do Monday through Friday coaching, and I do Tuesday through Thursday. I do pop into my mastermind and one-on-one on Mondays lightly, like I’ll do like one, maybe two check-ins during that day. Um, that’s like a perk of one-on-one and mastermind, but primarily it’s Tuesday through Thursday.

Megan Yelaney:

It’s like when I’m doing reviews, when I’m doing plans, all that jazz, when I’m in Slack. No one has questioned that. No one has complained about that. No one has said, that’s not fair, I need you Monday to Friday. No, they don’t. No, they don’t. They get plenty of what they need Tuesday through Thursday because also I set them up to. I set them up with the curriculum.

Megan Yelaney:

I set them up with the community. Now we’re going to have eventually this AI bot. We’re going to have all these things, but they already have enough. Enough. And when we’re babying our clients and overgiving in the way that we’re like— it’s kind of when a client’s having a hard time, and so how you handle that hard time is, oh my gosh, they’re freaking out, I need to freak out, I’m gonna match their energy, I’m going to record an hour-long plan for them, and I’m gonna go above and beyond, and I’m gonna write all new curriculum just for them. I say this as someone who’s done this in the past, so no shade if you’ve done this. I literally have done this. Me matching their energy in that high, worried way is not going to help them versus, hey, okay, here’s where you’re struggling.

Megan Yelaney:

I see this, I validate this, let’s talk it through. And here’s, here’s what I see us doing. Here’s what I see you doing. Here’s some tweaks you can make. You probably have the answer in your curriculum, or you have the answer in something you’ve done before with your coaching. You, you’ve either coached them on it or you’ve coached someone else on it. And when you match, when you can balance their energy in that way, they’re going to respect you so much. You’re giving them what they need, and what they need is not you giving them an hour dissertation on a whole new proposed plan when you already gave them a plan that they could follow and trust and stick to.

Megan Yelaney:

And maybe you have to make some tweaks and pivots, but it doesn’t mean you have to go back to the drawing board and create a whole new crazy plan for them. So A little tangenty, but all that to say, this has been, you know, the last couple weeks, that’s been the biggest thing that I have been wrestling with is like, I have to be okay with some people maybe being disappointed in me. And I, and I know that’s like 99% not gonna happen, but I have to like remind myself of that. And I have to be okay with changing and growing and being bold and This is the beautiful part of entrepreneurship and it’s also the hardest. It’s like, wow, when you look back on who you used to be, you’re like, I’m so freaking proud of that person. Like, look how far she’s come. And man, when we’re in it and in the thick of it, it’s really freaking hard and it can be exhausting. And that’s where you just gotta protect yourself.

Megan Yelaney:

Right? And that’s where like entrepreneurship is so not the same. I’ll work like a 4-hour day and to a friend who has a 9 to 5 that kind of, they feel like they’re checking in and out a little bit. Not all 9-to-5s are obviously like that. I have plenty of friends who do not have jobs like that. They have very intense, very stressful jobs. But let’s say, you know, it’s like that. It is so different. That 4-hour day feels longer than that person’s 8-hour day because the energy, especially with coaching— if you are coaching people, there is an energetic exchange.

Megan Yelaney:

Now, if you can learn how to balance that, that is something I’ve been, again, good at compartmentalizing, is I don’t take— I’m trying my best It happens occasionally, but I do my best not to take my clients’ problems and to take my clients’, you know, moments of struggle into my own business and my own life because that’s not going to help them. And lastly, the last thing I’ll say that’s come up this, this week is the excitement of sharing in real time and sharing in the moment as I’m doing something. For example, as I’m going through all of this, I’m sharing in my broadcast channel, but I’m also sharing even more behind the scenes with my clients. And they get like first dibs play-by-play, especially my mastermind clients. And one of the things after I made this goal, I popped in my mastermind channel. I was like, okay, I want everyone to brainstorm a series and I want you to do something that you are publicly talking about. Like you are, you have a goal, you’re announcing it, you’re claiming it, and you’re taking them along with you. It is wild what happens.

Megan Yelaney:

Like I would not have made these investments as quickly. I would not have had Mike dive into this Facebook ad stuff and he was excited. It was like wildly perfect timing. All this shit wouldn’t have happened if I did not claim that publicly, right? And so that’s one, one of the first things that I had them do. And so I’m really excited. Again, it’s the exciting and scary part of it is sharing with you in real time as things are happening. So if you want that, make sure you go to the broadcast channel. I will pop it in the show notes.

Megan Yelaney:

Ah, thank you for just letting me ramble and have my diary for the week. I hope this was helpful so you can see the breakdown of some of these investments, the mindset, the thought process that I’m going through. I will share more as it comes. Check out the show notes, and I will see you in the next episode.