I’m so excited to have a returning guest for today’s post! Jonnie Agresta has visited with me before and was here again for an interesting conversation. Jonnie is one of my closest friends, has been a former long-term client of mine, and is a brilliant online business coach herself.
We chatted about pivoting your business and how to know when you’re ready to do something else. As you’ll soon learn, Jonnie has done this beautifully and has so much knowledge to share.
Jonnie has been in the online business space for about three years. She came into this industry after being a registered dietitian and personal trainer for about a decade. She found herself being halfway into the entrepreneur world and then after reaching a breaking point, she was ready to take the plunge.
She was ready for a career path that excited her! She then started online as a specific health coach that worked on life coaching and manifestation to promote physical changes. Her business quickly blew up to multiple six figures within the first 18 months – wow!
From there, she started coaching other people on how to build their online businesses. She incorporates a lot of manifestation, spiritual work, inner work, mindset work, and business mindset strategy into this.
One of the big things about Jonnie’s journey that’s really striking to me is that she trusted her intuition. After living her life for so long without trusting herself and feeling like a chicken running around with her head cut off, she realized that she couldn’t prove her worthiness into being happy.
While she’d achieved all the things, she couldn’t truly say she was happy. She realized that the external couldn’t make the internal her happy. From there, she took a hard look at who she actually is at her core. She realized she was constantly chasing and it was time for her to get real with herself about something being missing.
She started to understand that loving herself internally had nothing to do with her physical world at all. The universe pushed her to learn this lesson – she truly believes that! From there, she knew she couldn’t run her business from a place of not listening to herself and doing what she knew she needed.
One thing I’ve noticed with other entrepreneurs is that everyone has to experience burnout in their own way to come to the true realization that they no longer want to be overworked anymore. Of course, most entrepreneurs have monetary goals. But in my experience – and in Jonnie’s – everyone gets to a point where they get to the point of burnout.
Jonnie recalls being stuck in the cycle of trying to prove herself and being forced into that lesson. She also has worked with clients that experience an energetic burnout because they’re expecting themselves to work in a certain way that is against their inherent way of being. Their lesson ends up teaching them that they don’t need to be someone that they’re not.
Jonnie is really an expert on going below the surface of what she’s posting on social media and diving deep with her clients. After helping thousands of people with their health, she knows that it’s not just about the weight loss for these clients.
There are so many fears that contribute to how these people feel in their space and it causes them to not take care of their bodies in a healthy way. This can affect things like your sex life and intimacy abilities and so many other aspects of life.
Once Jonnie realized this, she also realized that change comes from internal to external. She began owning that message and brought it up in a way that her ideal client can resonate with. She knew it wasn’t just about weight loss and that there’s something deeper that people can grasp onto.
Sex began a topic that helped Jonnie get that message across to her clients because it’s relatable. The whole self-image relating to how people take care of themselves and that relating to thoughts about themselves and how that affects intimacy is something she really understood and saw the connection on, so she ran with it. She feels she’s meant to share on this topic and it just flows out of her as a way to help others.
This was her anchor that allowed her to get deeper with her clients. Jonnie really goes below the surface level, and it’s truly her secret sauce.
This is Jonnie’s jam! She explained how she navigates getting deeper with her clients without losing her overall audience. She came to the realization that clients who did the inner work and shifted the way that they thought about life are the ones that saw the most positive and impactful changes. We’re unfortunately not taught to put ourselves first. Jonnie works with clients to uncover the reasons why individuals aren’t putting themselves first.
Jonnie believes wholeheartedly that everything that you’ve learned thus far in life has gotten you to the moment where you are now. That belief dictates that you wouldn’t know what you do if you hadn’t gone through all the steps that it took you to get here. It’s up to each person to put that together in a way that feels true for themselves right now. Everyone has to figure out how they want to show up and incorporate the “science” of their industry into their overall message.
Jonnie shared that it’s really important to get clear on how they want to represent all of your knowledge when you want to go into depth. Having that connection with yourself allows it to come out more naturally for your client.
That goes to say that your content exists as a way to show people how you think differently and to teach others to do the same. The best marketing is having a full embodiment of what you teach.
Something Jonnie feels passionately about is that it’s so important to go all in. She embodies that so much. Jonnie shared some tips on how to do this, but she really believes that the universe will push you to do this when the time is right.
It’s important to listen to your gut if you are feeling like there’s incongruence between what you want in your business and what’s actually happening. If something is not working and you feel disconnected from your message and content, you’re not embodying what you teach.
Every time Jonnie pivoted in her business, she found herself unable to continue fitting herself into the box of what she had been doing. She became so uncomfortable and then knew she needed to transition to the new thing she felt called to do.
At these times, you may go back to something that was previously working and realize it’s no longer effective. It’s so important to live in alignment with what you actually want to do and how you’re meant to do it.
Zero into your “light bulb moment” where things just click. Think of a tree and you’re the trunk – that’s your core. Your certification is one branch. Your experience is another. You keep adding branches with different skills and it is growing beautifully. They all go alongside who you are at your core. And when that happens, you can shift industries or niches and it’s not as hard because at your core – or at your trunk – you’re still you. While things may change, you’re still tapping into who you’ve always been.
The truth is that EVERYONE changes and evolves. It’s a good thing! And inherently, we all have the innate desire to go all-in on what we want. We’re conditioned not to do it, which makes it tough, but finding confidence in business is the key to success. Jonnie cites it as a major way that she’s been able to put great things out there into the world and find the success she has – she simply knows how epic she is and that’s what allows her energy to transmit so beautifully.
Finding a message that you feel like you CAN’T not share with the world and with your audience will help you exude that confidence and really connect with the people you’re meant to.
Once you have the message nailed down and you know where you want and need to head in your business, you’ll be able to pivot with confidence in a way that your audience is bound to relate to, appreciate, and you’ll be able to find success in it.
Thanks so much for reading!
To sign up for my courses and coaching and explore all the resources I have to offer, check out the links below. And don’t forget to tune into The #PrettyAwkward Entrepreneur Podcast, wherever you love to stream content!
Podcast: Just Keep Thriving Podcast: https://podcasts.apple.com/us/podcast/just-keep-thriving-podcast/id1506921072
Expansive AF Entrepreneur Mastermind: https://www.jonnieagresta.com/Expansive-AF-Entrepreneur-Mastermind
Register for My Masterclass happening on February, 22nd at 12PM EST…”Your Unique PPP: Powerful, Purposeful & Profitable Pivot”: www.meganyelaney.com/profitable-pivot-masterclass
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I have helped HUNDREDS of women get their unique coaching voice and find their soulmate (clients that is!)
Because I’ve been there too. I went from wanting to be a health and fitness coach...trying to take awkward booty pooping selfies, to embracing my #prettyawkward style and scaling my coaching business past six figures.