From NO Audience to Going Viral on Instagram: A TDE Case Study

Megan Yelaney (00:01.858)

Welcome back to Business Not as Usual. Okay, this TDE client case study is a doozy. It’s a wild one. So I’m gonna hit you with some numbers first. Kate and Hallie joined TDE in April 2026 with about 300 Instagram followers and zero on Facebook. Or as Kate says in the interview, big old goose egg, which made me laugh. I haven’t heard that phrase in a while. Five months later, they are at now over 10,000 on Instagram and over 18,000 on Facebook.

They’ve had two reels, over 800,000 views, one that hit 2.3 million, and they are literally waking up to sales from their website for their first course that we mapped out together. Their second course is finished, and they just went into a launch and had a bunch of people actually purchase their course right at the end of this. So we didn’t get to record that part because it was in the middle of their launch. But what makes their story a little different from a lot of case studies that I I share is

That they actually didn’t experience what their idol client experienced. They help co they help parents of divorce, divorce parents, co-parent effectively. And they are both happily married. They have never been through a divorce. But they both have a lot of experience in this field. Kate’s a child and adolescent therapist. Tally’s a licensed psychologist and custody evaluator. So they have seen what happens when parents don’t have.

these resources and don’t have these tools. They are in the preventative, passionate place basically that they want to be with their business. That’s why they created the Co-Parent Collective. They really wanted to go to the preventative side. And they’re building as a duo, which is just so cool, and a course-based business, which is a little bit different from a lot of the clients that I’ve coached who build more coaching practices with lots of high-ticket or group programs. So it’s a really cool, unique client case study and just

So freaking awesome how fast their growth has been. so again, if you are a very credentialed expert and you want to transfer that to your business, but you maybe don’t have a personal transformation story, then this is gonna be an episode definitely to perk up in. I am so pumped to introduce Kate and Hallie. They’re absolutely incredible. We’ll put them, their their handle below, of course, as well as the application for the distinctive edge.

Megan Yelaney (02:16.48)

Remember, an application is just to start a conversation. Go apply, and I hope to see you inside.

Megan Yelaney (00:01.358)

All right, welcome back to Business Not as Usual. I’m so so excited to have a client spotlight, and it’s actually a duo team from TDE, Hallie Strauss and Kate Alcamo. Welcome to the podcast, you two. I am so pumped about this interview. Thank you for being here.

Kate Alcamo (00:16.888)

Thank you for having us.

Hallie Strauss (00:17.878)

Yeah, thanks for having us. We’re excited to be here.

Megan Yelaney (00:19.8)

Course. Well, let’s dive right in. I did a little intro, but I’d love to hear from your perspective, who you are and what you do and how you help your clients. And especially you two have a kind of unique story from a lot of the clients that I’ve worked with because you didn’t necessarily go through, you you didn’t go through what your clients experience. So it’s a really cool perspective that I’d love you to share. Like, why are you doing what you do? So take it away, whoever whoever wants to go first.

Hallie Strauss (00:47.086)

Eight, do you wanna go?

Kate Alcamo (00:48.504)

Sure. My name is Kate Alcamo. I am a licensed clinical marriage and family therapist by training and have spent years working as a child and adolescent therapist and still do. And then kind of my my second, you know, I don’t know, education training in this field was learning to work with families of divorce. I’m a collaboratively trained divorce professional.

which means I work with families navigating divorce who are going through the collaborative process, and I am what’s called a child specialist. So I bring the kids’ voice to the table. and for me, I think doing that and just working with kids who are, you know, navigating divorce in therapy. I just I mean, my my hope I always say is like I’d like to work myself out of a therapy job. I would like to create a better future for kids who are going through this. so that

you know, it doesn’t affect their present, but also what we see a lot is how it affects their future. And so just kind of really changing that trajectory for them. And that’s kind of what brought me to kind of what Hallie and I are doing jointly, which is the co parent collective.

Megan Yelaney (01:58.689)

I love it.

Hallie Strauss (02:00.104)

Hi everyone, I’m Hallie Strauss. I’m a licensed psychologist, also focusing on separation and divorce. so I’m a parent coordinator, custody evaluator, coach, to kind of do all of all of the things for except work with the kids in the divorce realm. And I’ve gotta say, like I I have always been super interested in divorce, which sounds weird, but always had a curiosity about like when did you realize this and when did how did you know and what was the moment and

understanding how those puzzle pieces fit together essentially. And that’s what and I like the intensity of it. I had always wanted worked in serious mental illness, but realized that that really wasn’t for me. And so like wanted to was drawn to something that followed the same line of intensity. and then met Kate a couple of years ago through a mutual mentor who thought we would hit it off. And she was as she is about most things, she was right. and

we kind of came to this realization that there was a big hole in the market for education and for getting people early education and early interventions about how to help their kids and how to not end up spending hundreds of thousands of dollars on this process because your attorney thinks something different than you think or than what you know to be is true, or you didn’t know there was another option. and so that’s kind of where we got started on the co parent collective and it

has evolved in some forms, but really has stayed true to our desire to help people have more child-centered divorces.

Megan Yelaney (03:32.598)

Mm-hmm. I love it. And the cool part about this, and I’ll make sure actually we link your origin story in the the post that you made in the description. One, it’s a great example of a good origin story. but it’s also a great example of a story that again, you didn’t you you both are happily married. You didn’t go through this process. And so it was like, hey, how do I share how my origin story when I didn’t actually go through it?

And the whole purpose of an origin story, and this really kind of was the catalyst for a lot of the growth you had is the passion and the purpose behind what you’re doing. Like, why do you care? And boy, do you have the experience to to have that? And it’s it’s preventative, right? It’s I kind of compare it to a lot of I work with a lot of health coaches, as you guys know, and so many of them, a lot of them have been in the healthcare field or are in the healthcare field, and they’re like, I’m seeing people who

really don’t need to be here if they did this preventative. I want to get them out of the hospital. I don’t want them to have to come in. So it’s very kind of similar. it’s just like such admirable work. So I’ve been just having the blast working with you too, because it’s just so cool what you do and really needed. so thank you for your work. So happy you’re here. okay so I know you actually worked with one of my awesome friends, clients. She also does SEO work for me. We share every role there is possible. but

Brittany Hersberg, the fabulous Brittany, and she set up amazing SEO for you guys. And then she said, Hey, I think that I know you’re looking for some help. I think you should talk to Meg. I would love to know what problem specifically did you want solved when you joined this program? Like why did you go, I I need this help? What was that like kind of inkling that made you guys join?

Kate Alcamo (05:11.694)

I mean and jump in at like Hallie too, because I I think it was pretty similar though. We we had been trying to do our own version of this, right? Like we were trying to do our own thing and we had had a live workshop which had a lot of success. And then we were like, okay, like maybe we can create because we also are still doing our other work as therapists, as PCs, as custody evaluators. So it’s like how do we do this in a way that doesn’t take up additional active time week to week?

So and and we realized families are really busy and we thought creating something that they could do on their own, like asynchronous with videos and resources would be really helpful. So we were recording kind of like these videos. They were all over the place, but we thought they were valuable. But we were like th we had no we had no, I don’t know, framework. We had no like thing to steer families to that had any meaning. And I think we felt like we were also just throwing darts at the wall hoping they’d

land somewhere valuable and it just wasn’t feeling cohesive or like we had a real plan, like a business plan in this field. Like we’ve we’re both very successful in building practices, but like this is so different from what we do day to day that it felt like guidance would be pretty critical if we wanted it to do what we hope it does.

Hallie Strauss (06:26.79)

Mm-hmm. And I remember I’ll add, I I had a call with a a colleague of mine from grad school who did start like a successful in online presence with a course. And she I remember very distinctly, she looked pulled up our our Instagram and she was like, Yeah, you guys should have more followers. Like at this point. Like she was like, I don’t know why you don’t have any follow and she had some theories of which I think do ring true, but it was it was really a like a moment of like, okay.

We we need some we need the guidance and help here because we just like we I think we were too all over the place with where we were trying to attract people, but also like we’re mental health professionals. Like we we don’t we’re not we didn’t know what to do. And so I think that was a big a big moment for us of like, Okay, we we we should be being more successful than we are and we we don’t know what we don’t know.

Megan Yelaney (07:14.86)

And you don’t have the time to figure it out on your own because you’re both so busy. Like every time I think about what you two do, I’m like, wow. And like I’ll follow Halle. I think we’ve I follow your personal account and I’m like, and she’s a mom and she’s going here and there. And I’m like, my gosh. Like I’m just constantly reminded of if they can do it, anyone can do it because the busiest people I know. And sometimes you might think, well, you have a partner, but that’s not n you guys love each other, of course, but that’s not

Hallie Strauss (07:31.118)

You were

Megan Yelaney (07:39.66)

always easier than doing it yourself because you have someone else to talk to and you need to be on the same page. So it’s not that it’s just easier and the work is split. Sometimes it can be that, but there’s there’s a lot that goes into that aspect of it too. It’s so much more fun with partner, but that’s a whole whole aspect of it as well. and how I’m curious, have you told I’m I’m sure they’ve seen, but have you shown that colleague your growth? Are they so excited for you guys?

Hallie Strauss (08:03.982)

I think she she responded after we’ve had two like very big Instagram hits and I think she has responded to those and just been like, you guys are doing so amazing, like you’ve had such turnaround ’cause it’s I mean, we have had a massive, massive growth this summer. And I think I talked with her like before we met with you, so that must have been in in February, March. And so she has definitely been like, Wow, I you guys have had so much success.

Megan Yelaney (08:28.142)

Love it. that’s so exciting. So before you joined, did you have any hesitations? I knew you wanted to work on your messaging. You wanted a really clear offer to send people to. you want to just have that business plan. But was there any like, I’m a little nervous? whatever the reason, investment or have I tried this before? Like, I’m just curious what came up for you. I’ve never actually I’ve

Hallie Strauss (08:48.27)

‘Cause Kate called me like two minutes after we got off with you and she’s like, We need to work with her. No hesitation.

Megan Yelaney (08:53.622)

So you’re like no

Kate Alcamo (08:56.994)

I it’s a big financial investment. But yeah, I think both of us feel very I wanna circle back to your point real quick about the partner. I I tried to get something off the ground like a while very something very different. Mm-hmm. But the partner who I’m still very good friends with, I love her, but it is you do have to find a partner who is as passionate and as invested and is willing to put in the work. And from day one, Hallie was like, We need to put this on our calendar every week for an hour, an hour and a half so that we’re dedicating time. And I think you need

someone who’s willing to do that and has the same, she has all the woo-woo vision stuff. But I love that I don’t necessarily do or know the manifesting. But you know, I think we both feel like this could go really big and we want that for the kids and the families and we want it for ourselves. We’re excited about this new kind of passion. Yeah. but yeah, no, I mean as soon as we talked to you, it was like if we wanted to do what we wanted to do, and I think we do, then we need this.

Megan Yelaney (09:52.694)

You saw the potential. You were like, I see what could be. And it’s like once you and and this is just a little inception A for everyone. You guys know this now, of course. But when you have a clear process and framework, you can show potential clients and say, Hey, here’s exactly what we do and here’s where I see the gaps for you. And so when you can see that and you’re like, you have to trust the person and make sure that they’re reputable and all that jazz, of course, and you were came referred. So that’s gonna always increase trust. Anytime someone’s referred, they trust the person who refers them, right?

but still like having that locked in, which now you guys have a locked in framework. That was the first pretty much first thing we worked on. That is gonna make it so much easier to explain what you do and why they need it, right? It’s like here are those gaps. So okay, awesome. Well that’s cool. That’s cool to hear. so and now let’s talk about some fun results because that’s been so cool to see. So do you remember roughly how many followers you had starting?

Hallie Strauss (10:47.13)

I think we had about three hundred, maybe. Maybe a little less.

Kate Alcamo (10:50.506)

And a big goose egg on Facebook.

Hallie Strauss (10:52.972)

Yeah. Yeah. Like n right. We forget about Facebook, yeah. Which we should

Megan Yelaney (10:55.395)

Zero

I was like, What’s a goose egg?

Kate Alcamo (11:00.278)

day, sorry, things you know.

Megan Yelaney (11:02.232)

That’s so funny. How many do you have on on fa Facebook right now?

Hallie Strauss (11:08.002)

I’m looking right now. Okay, this Kate, you’re gonna call it my woo-woo-ness because there’s a lot of repeated numbers. We have eighteen thousand three hundred and thirty three on Facebook and nine thousand six hundred and sixty six on co on Instagram. One second. But the three three three is good. We’ll just we’ll just go with that one.

Kate Alcamo (11:20.11)

Yeah, but six times is a little weird, but yeah.

Megan Yelaney (11:25.42)

That’s crazy. Okay, I did not know that. That’s wild. So that’s insane. and then Instagram, yeah, it’s so funny. Now you have nine thousand six six six. By tomorrow, hopefully someone follows you so you can get rid of that. I’ll be but from three hundred in April to you know nine thousand six hundred now. It’s been wild and

Kate Alcamo (11:38.04)

Exactly.

Megan Yelaney (11:48.81)

And also you’ve sold your you developed your course, you guys mapped out, you filmed, you recorded it, you’ve been making sales of your course. And I think something cool last week you’re like, a couple of people bought our course from the website. Like, were those people you even had conversation with or did you just kind of wake up to sales?

Kate Alcamo (12:04.226)

Woke up to sales and then I have two coaching like short term coaching clients, one’s from New York and one’s from Michigan, I think.

Megan Yelaney (12:11.264)

I didn’t even know that. That’s so cool.

Kate Alcamo (12:14.286)

So we got that from that, which is which is crazy great. And we’re about we finished for the most part our second course. We just have to like read over everything and make sure it’s good to go. But yeah, we’ve we’ve cranked out a lot in a short amount of time for sure.

Megan Yelaney (12:29.43)

You really have. And then you’re also working right now on your first launch, which is actually as we’re recording this tonight, you have your first workshop. I think you have over a hundred people registered. and I think one of the biggest results that I’ve seen at least, but I’d love you to speak to this, is your you went from going, I don’t know what to really do on Instagram. We’re kind of throwing spaghetti at the wall, as everyone does, right? To like, we understand how this platform works now and like.

We you guys could probably teach a course on Instagram right now, honestly. so I’m curious what that’s been like. Like just from like, whoa, from not really understanding how to speak to your client to not only speaking to them, but them engaging, signing up for things. Like, what’s that been like for you?

Hallie Strauss (13:12.664)

I’ll say a little bit, but I think Kate is k I I Kate has a slightly more mastery on this than I do. I think sometimes it’s been a combination of like, yes, we we know who we’re aiming for and we know what hooks them in and what is like kind of a standard post that will do well. Like we at the very beginning were boost paying to boost posts and they would get like four thousand views and we’d be like, my god, it did so well. Like, you know, and would get no f like one follower or something. Yeah we’d pay fifty bucks every time. And now it’s like

I would say our pr we’re pretty much like we I would consider something doing not well if it gets less than twenty thousand views. Like it’s just it’s and we’re getting a lot of engagement on the carousels of like people are saving and which I think is has a lot of meaning for building trust and nurturing, which are terms I didn’t know before we did TDE and so so there I mean there’s a lot in there too that I think it’s it’s very successful. But there are definitely stuff there’s things that I would say like our we did one of those Netflix

documentaries that everybody. And I was like, this Kate was like, We I think we should do this. And I like, this is ridiculous. This is gonna go nowhere. And it took off like eight hundred thousand views, you know, thousands of follow. And it was just like I hadn’t and so many comments had no idea that that was so I mean for me I think sometimes it’s like a mix of, yeah, we have an idea of what’s gonna hit, but sometimes things just come out of and like we had one reel that has a two 2.3 million views at this point. And like

I knew that was going to be a good one, but I don’t think either of us knew that it was gonna hit like that. And so it’s still some of it’s still a mystery, but I think we have a pretty good sense of like, mm-hmm, here’s our core audience and how we can reach them. And then doing some fun trial stuff can sometimes help expand that.

Megan Yelaney (14:58.264)

And you know, like, like you said, you know what hits for them, you understand. And you went through that work. And that’s the thing, we all have it within us. We all know our client, but until we like write it down and go through it, you wrote down those moments. I remember reading through so many of that, so many of that that you have. And now with your work, you’re literally getting gold content all day long, I’m sure, with your work that you do now. and so you just really understanding your client and laying it out that way and then going, okay, I can show them how and why they need my program because of the framework.

It just makes it all like a nice customer journey. So I’m curious, was there anything specific in the program, whether it’s one of the ways we support you or something in the curriculum that like really you loved or you that you think clicked for you was like one of the kind of catalysts for you guys having this growth?

Kate Alcamo (15:47.512)

I mean, I think you have I I think I’ve said this to Hallie too before, like you have so much information and so much like so many resources, so many things to read through. I think there are moments where I’m like, I wish this was our full time job because I think we’re like there’s just so much we probably don’t even get to really do thoroughly or because we’re trying to move it along, but also like it it’s just also really valuable. So I I think

For me, the nice part is the ability to do it on my own time, just because I am fitting it into all of these different windows and having the one on one calls for you with you are for me probably the most helpful because I’m a big like talking it out kind of person. So having both and and your review my god, your reviews are outrageous. Like we’re like, how do we not think of that? How should I do that? Like we’re just it’s always like,

Hallie Strauss (16:38.242)

That’s what I was gonna say.

Kate Alcamo (16:45.248)

You know, it’s a neighbor.

Hallie Strauss (16:47.17)

I would say the reviews and the I actually I loved the the weekly meet the work sessions. Like I I think those were always very interesting. And I feel like I learned through hearing other people’s experiences and then the little lesson, I feel like I’d always leave those like very invigorated. because sometimes the social media stuff, it’s like I didn’t, you know, I went to grad school to be a psychologist, not to be online. And so sometimes it can feel like a a little bit of a grind. And so I thought like I often left those feeling invigorated and more excited about

Trying some stuff out again.

Megan Yelaney (17:18.146)

That’s so helpful. That’s really, really great to hear. And that’s, you know, it’s why it’s a little bit different than I would say a lot of programs I see, a lot of group programs I see out there, we have specific things everyone gets reviewed. So whether Kate and Halle did the VIP, they got calls and extra reviews. But whether you do VIP or base, everyone gets their story reviewed because that’s such a big part of like how do we reshare that over and over and over again to really help people trust you. Because if they didn’t see that you had the credentials you had and the reason you’re doing this.

You can have the best tips in the world, but they’re not gonna actually buy. And then also what’s your framework? So we review that, which I know that was such a big unlock for for you guys because that’s how we figured out your different courses. Going, what’s the first step we take with them? What’s the second? What’s the third? okay. These are actually three separate courses. They could be bought together, but a lot of people can just buy, start with course one. and you know, I work with people with all different types of offers. I would say the majority do more hands-on.

High touch coaching. And so it so fun to also work on a course related program too. I love doing that stuff, but I don’t get to do it as often. but it was cool once we lay the framework out. It’s like, yeah, this makes sense. And now you have such a nice journey for them. So if they buy the first 90 days, which is your your first course, right? The first name, the name of your first course, to then the second one after, it’s like it’s a natural next step for them. So you have this journey for your people to keep.

Staying in your world and getting support from you, which is so cool. And I know that unlocked a lot. And then we also review your bio and your main belief. We call it your domino belief that a lot of your content stems from, and then your offer as well. And so that’s just for for everyone. But I know those things were were pretty big shifts for you too. Was there anything like, I’m just curious, because content went from, I remember you being like, I don’t like Instagram, it’s frustrating, to

We’re pros. We could teach Instagram, honestly. was there any like shift? Like when did it feel like, we got this? Like we we know someone’s gonna hit. Like I’m curious, that’s just like a personal curious question because that’s something a lot of clients ask is like when do I get that feeling? And it’s hard to explain. It’s gonna be different for everyone, but I’m curious what it was like for you.

Kate Alcamo (19:33.448)

Probably after the second B roll. So we had one big B roll that hit like eight hundred and something. And it got it was the first one that got tons of engagement, people putting comments and we were like all day on the fourth of July, like you know, responding to comments and watching the numbers increase with every response. And then we had another pretty successful B roll. And so like I feel like that for me, that was when B roll clicked. I was like, Okay, I know how to do this in a way that generally this is gonna be

pretty successful when we do it.

Megan Yelaney (20:05.89)

Yeah. You like could see the the way the hook was shaped, the tension that you left them in. So that also you did you guys do such a good job of giving them something to comment on and comment about, which sometimes leads to negative comments, which you two have built in building a thick skin. Let’s just put it that way. Learning how to block and delete is a very important skill also.

Kate Alcamo (20:31.079)

And look Facebook’s way worse than Instagram.

Megan Yelaney (20:33.636)

I’m not surprised. Facebook is Yeah, Facebook is just the worst. But also, hey, we love 18,000 people following you. That’s great. So we’re not complaining. But my gosh, the comments on that platform sometimes. and so you’ve had to let that’s like a a part of it that I think people don’t really talk about is like the what also the o the darker side of going viral and being able to like you have a lot of skills naturally for what you do with other people. So I’m sure that helps. But I’m curious if that like

Hallie Strauss (20:35.031)

is wild.

Kate Alcamo (20:35.788)

Wild, wild west.

Megan Yelaney (21:01.07)

How that impacted you guys at all? Did it make you not want to post content? Did it stop you at all? I know we briefly talked about it, but

Hallie Strauss (21:09.016)

I I mean like as part of my like custody evaluator work I’ve had to be like go up on the stand and listen to a a lawyer like list out everything I did wrong and ask why I did all of these things wrong. So I’m kind of like okay. Like I it I it does and I would say like it’s just it kinda a lot of it is just like you’re wrong, you’re wrong, you’re wrong or and it’s like

Kate Alcamo (21:31.564)

Divorced.

Hallie Strauss (21:32.232)

You’re bitter and that’s what actually I can’t wait until down the road we can do. I’m like filing away for a post because the number of times that we get created by the the bitter ex mom or like ex-in-law or whatever or like created by the bitter single mom, like and I want to be like if the in like I I’m crafting this post of like the response to like clinically supported advice or guidance is to say, Okay, well coming from the bitter ex mom, like that’s how you know you’re getting bias, right? Like f from

Well we get a lot of a lot of that. I feel like

Kate Alcamo (22:08.174)

Yeah, it doesn’t bug me. I I think I talk probably with my like teenage therapy clients, we talk so much about social media and what that world is like. And I’m constantly like helping them understand like you know, if you’re gonna put yourself out there, this is something that comes from it. And it’s just learning like not to take it personally. And I think probably the the thing we’re learning is either when to just disengage, and it’s fun because we can use the modeling like what we teach our co parents, right? With a high confidence co parent.

But also just, you know, making sure we’re crafting thoughtful responses that challenge kind of unhelpful negative critical statements, but also don’t continue to engage in a back and forth that there’s no point in

Megan Yelaney (22:52.28)

There’s no winning there, you know. So

Kate Alcamo (22:54.186)

Usually like one comment and done and then

Megan Yelaney (22:56.586)

Smarting. I love that. And I I’ve had a lot of clients in, you know, fields similar to yours where there’s a lot of opinions and people get very triggered and very sensitive. And those are always going to bring out, you know, this the the the negative comments and the people who are like standing their ground. And it’s such a huge part of it. And I think you guys have you’re built for this because of what you’ve done. I always joke that my acting background has built me for no. I’m like I could hear no all day long. I don’t care. Like I’m like I literally was told no three, four times a day on every audition I went on because you

get like one gig out of a hundred. So I’m like, whatever. Tell me no all day. I don’t care. So it’s it’s like those experiences that you’re like, I’m so grateful for that now because like this doesn’t this doesn’t faze me at all. And I actually just an aside, I think that’s a huge part of why you two now have developed such a great skill of like you’ve gotten into that mindset of test. And yes, of course, when things don’t go like you want, it’s disappointing. And you’re like, damn it, why didn’t that do well? You know but you also have this like

experimentative mindset and every client I’ve interviewed who has done well and has had growth not only in their social but in their business financially they really they realize that that all marketing is is truly an experiment. There’s a process, yes, but it’s seeing what works and then diving deeper into it. And you’ve done such a beautiful job of that and not taking something personally if it doesn’t do well. You know what I mean? So I’ve loved seeing that. Okay, amazing. So

Just lastly, what would you say to anyone who’s kind of like on the fence and a little nervous, maybe they’ve invested in things before that just hasn’t kind of given them what they’ve wanted or they’re highly considering? what would you kind of say to them to think about?

Hallie Strauss (24:34.04)

Interesting. I mean I think it’s very it’s like like Kate said, it’s kind of interesting or it’s kind of similar to our course. I think the appeals, right? Are like you can do this on your own time. I think being with the community was helpful in like seeing where other people were and helping that use that as a motivator and not feeling as alone, right? Like and being able to see other people.

Like I remember I very specifically there’s a Dr. Sing Singh, I’m not gonna say right, but like she was in T yeah, Dr. Flora. She was right ahead of us. Like she was a couple of weeks ahead of us or a couple months ahead of us, maybe. And I remember seeing how far along she was in followers and course and you know, say stuff like that. And I was like, Okay, that’s where we could be. and feeling very motivated by that. So I think the community aspect was very important for me in feeling like we had a handle on things and and then obviously

you know, the feedback we got from you was so transformative and helpful in in changing how we put everything out there. Yeah.

Megan Yelaney (25:34.064)

thank you.

Kate Alcamo (25:34.67)

And I would say like what I said to Hallie, just do it. Like I feel like there’s no but but also Yeah, I love it. Do it if you’re willing to put in the work. It’s kind of like what I say to my therapy clients. You can show up every week to therapy, but that’s not actually that that’s doing something, but it’s not the the work happens, the change happens with what you do between sessions. Right. So I think, you know, s you give us so many tools and resources and it’s really up to us to then take it and do something with it.

if we actually want it to work well. certainly given everything we need to do well.

Megan Yelaney (26:09.122)

Thank you for that because a hundred percent. That’s such a like our last one on one call, which was only like a month ago, we mapped out this whole launch plan. Bing bang boom, you guys implemented you’re having your launch tonight. Like yes, you asked a couple questions along the way, and I was there to support you, but you just like got to work. You used the resources, you didn’t waste time, you know? And so I think there’s that’s such a huge element of it. And it’s also content, especially is this really like nebulous, confusing thing for

Pretty much everyone until like it clicks. And you have to mud through that and you have to be willing to feel like frustrated and like it’s not working. And being able to sit that out is hard. And so you guys did a really good job of that. And yeah, you didn’t have to sit it out as long as some other people do, but you still had to put stuff out that didn’t do well. And that, okay, that got nothing, and that got nothing, and that got nothing, and that got nothing. Ooh, okay, that got something. Let’s follow that breadcrumb.

So I love that you said that because it’s it really is. I can only do so much, you know. And so I’m really it’s just you’re you guys are awesome. Thank you so, so much for this. I’m so excited about your workshop. I’ll maybe do a little intro update after we’ll see. but I just appreciate you both. I will definitely drop the Co Parent Collective Instagram and website down below for everyone to go follow you. but thank you too. it’s been such a joy and I’m so excited we get to continue together.

Kate Alcamo (27:28.152)

That’s true. Thank you so much. Bye.

Megan Yelaney (27:29.718)

Bye guys.