How to Turn One Idea Into 9 Pieces of Content—Without Reinventing the Wheel

I just wrapped a seven-show run of Fiddler on the Roof. I played Tzeitel and Fruma Sara, and it landed in the top 5 theater experiences of my life out of probably 50 shows. Not because it was the biggest part I’ve ever had. (It was actually one of the smaller ones.) It made the top 5 because for about 6 weeks, I had something in my life that had nothing to do with my business.

There’s a reason why I’m telling you ^^that in a post about content.

For those 6 weeks, I had 8 hours of rehearsal a week, 3 toddlers at home, paying clients, and a launch to prep. I did not have a single spare minute to overthink. 

And the thing that happened when I stopped overthinking? My content got easier. More fun. The ideas started coming again, the way they come in the shower when your brain finally shuts off. I wasn’t on my phone comparing myself. I wasn’t making a post that flopped mean anything about me as a person. I just made the thing and moved on.

That creative spark is what makes the rest of this possible. Because the system I’m about to give you only works when you stop white-knuckling every piece of content like it has to be perfect and brand new. 

So let me show you exactly how I helped one client brain dump ten weeks of content from a single question, and how you turn one topic into 9 pieces without starting from a blank page every time.

Why Do I Always Feel Behind On Content?

A couple weeks ago I had a call with one of my VIP clients inside The Distinctive Edge. She is brilliant. Credentialed up the wazoo, more expertise in her field than almost anyone I know. And she was completely stuck on turning all of it into content.

Not because she didn’t have anything to say. Because she had too much, and she was trying to plan it the way she thought she was supposed to. Staring at her framework. Staring at her origin story. Trying to map out educational topics in neat little rows. 

For some of my clients, that planning style works great. For her, it was a trap. The more she organized, the more frozen she got.

So I gave her one question, and she brain dumped ten main topics in about ten minutes. Ten topics that become thirty pieces of content. Three posts a week for ten weeks, from ONE prompt.

The question was: What would surprise someone about what you do?

That’s it. What do you know that other people don’t? What would genuinely catch someone off guard?

She’s a perimenopause and hormone coach, so here’s what came out:

• You’re gaining weight because you’re doing too much cardio during perimenopause.
• Anxiety that comes out of nowhere in your late 30s and 40s is most likely hormonal.
• Most doctors, including hormone specialists, were never taught about perimenopause in medical school.

Three answers. Three days of content. And we’ll get to how each one of those multiplies in a second.

Start By Generating the Right Idea to Create Content From

Before the multiplication math, you need to know the door you walk through. Because the number one reason content planning fails is people try to shove themselves into one formula, it doesn’t fit how their brain works, and they decide they’re bad at content. 

You’re not bad at content. You’re using the wrong entry point.

There are three. Pick the one that fits you, and know that you can flip between them whenever you want.

1. The Surprise Brain Dump

This is the one I just walked through. Ask yourself what would surprise someone about what you do, list out every answer, and each answer becomes a topic. This works beautifully for the expert who’s so deep in their knowledge they’ve forgotten what’s obvious to them and shocking to everyone else. If you’ve got more credentials than you know what to do with, start here.

2. Where Are You Sending People This Month?

Start at the destination. What freebie, event, or offer are you driving people toward this month? Then go to your ideal client notes, the deep ones (if you’ve listened to the Main Character Energy episode on your ideal client, you already have these). Grab one problem they have, one mistake they’re making, or one belief they’re holding. That one thing becomes your topic, and you reverse engineer the content to point at where you want them to go.

3. What’s Alive In Your World Right Now

This is my personal favorite because I have a lot of conversations to pull from. A DM question. Something a prospect said on a sales call. A theme popping up in your comments. You take the real thing happening in your business and you turn it into content. This very podcast episode is an example. I took one coaching conversation and turned it into four pieces of content: this episode, an Instagram post, an email, and a face-to-camera video. Same idea, 4 formats.

If you’re newer and you don’t have a flood of DMs and sales calls yet, lean on entry points one and two. As your conversations pile up, number three becomes a goldmine.

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THE thing that makes any of these entry points actually land is the story underneath them. The Business Story Blueprint shows you how to use your real experiences so your content connects instead of just informing. 

Because a surprising topic with no story behind it is just a fact. The story is what makes them trust you.

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How to Turn One Idea into Multiple Pieces of Content 

Now the fun part. Let’s take one topic and watch it grow.

We’ll use the cardio example: you’re gaining weight because you’re doing too much cardio during perimenopause. One surprising idea. Here’s how it becomes three pieces of content…

First, the educational post. 

Teach why it happens. What’s going on with hormones, why the cardio backfires, what to do instead. Straight value.

Second, the personal story post. 

The moment you realized this. My client lived this herself, so she tells the story of when it clicked for her. If you don’t have a personal story for a given topic, you skip this one and double up elsewhere. (More on that in a second.)

Third, the client story post. 

Someone you helped make this exact shift, and what actually changed for them. This is your proof. It shows the thing works beyond just you.

Education, your story, their story. One topic, three angles, three posts. 

And if your own story doesn’t match the topic perfectly, you just do two educational angles or two client stories instead. There’s no rule that says it has to be one of each.

How to Repurpose 3 Pieces of Content into 9 

Stay with me, because this is where most people are leaving content on the table.

Take that one educational post. On Instagram, that single post can be a carousel, a face-to-camera video, or a B-roll clip with text over it. Same teaching, three formats. So your one educational post just became three.

Now do the same to your story post. Carousel, face-to-camera, B-roll. Three.

And the client story post. Three.

Your three posts for the week just became nine.

You don’t post all nine in a row, obviously. You space them out. Do the face-to-camera this week, the carousel the week after, the B-roll the week after that. Something I do constantly: I’ll take the caption from one post and turn it into the carousel slides next time, then take a carousel and turn it into a caption. 

You’re saying the same thing in a slightly different shape, and that’s not lazy. That’s how people actually learn.

Repetition in Content is Not Lazy

Think about school. Almost no one hears something once and can recite it on a test. You learn through repetition. Your audience is the same. 

They need to hear your core message over and over and over until you’re blue in the face, because they did not absorb it the first time they landed on your page. The coaches who struggle are the ones who believe they have to invent a brand new wheel every single week. You don’t. You’ve got the stuff. Use the stuff.

How Do I Come Up With Content Ideas?

You already have more content than you think. I’m living proof!

For about 6 weeks I was barely on my phone, deep in the show, my twin toddlers at home, working less than I had in a VERY long time. 

And in that same window I: 

• prepped a launch, 
• kept serving every one of my clients, 
• and turned a single coaching call into a podcast episode, an Instagram post, an email, AND a video!

I did NOT create four separate ideas. I had one idea and gave it four bodies. That’s the whole game. 

When people message me asking how I’m doing it all, part of the answer is that I stopped treating every piece of content as a fresh act of creation. I let go of perfection. My house was a mess, the laundry sat in piles, and my content calendar was the easiest it’s been in years. 

Because I finally trusted that saying the same thing in new formats IS the work—not a shortcut.

Summer is the Perfect Time to Lock in Your Message!

All of this only works if your story, your positioning, and your proof are on lock. 

Your origin story → so people know why to trust you.
Your positioning, your actual framework and process → so people go “oh, I haven’t tried that before.”
And your proof, the clients and results that → show this isn’t a fluke. 

Those three things are the difference between content that fills space and content that sells.

That’s exactly what we’re walking through inside Wildly In Demand: Summer Sales Edition, my three-day event happening June 23, 24, and 25. Summer is the season everyone writes off as slow, and that belief is the only thing that makes it true. The coaches who have great fall launches are the ones who do the work now, and doing the work does not mean grinding through your summer. It means getting your message dialed so the sales come while you’re actually enjoying your life.

Come live if at all possible! There are prizes, and the magic happens in the room. There’s also a VIP upgrade if you want one-on-one feedback from me in a separate group call. (Look for it when you sign up…)