How to Scale a Coaching Program in 5 Steps

Megan Yelaney:

Welcome back to business. Not as usual. Okay. I am so in a good mood today, which is funny because I had a show of last week, let me tell you. But as I’m recording this, well, today, the day I’m recording this, which is a week before you will get it released if you listen in real time. I am heading to my Mastermind retreat today and I am genuinely so excited. Of course I’m a little nervous because anytime that I am going to serve my clients in any way, even if it’s a call, even if it’s people that I love and adore and I know so well, I get a little of those butterflies, those nerves kind of like when I’m on stage and I’m just like, ooh, I’m excited. I know I’m prepared and ready and I, I’m confident in my abilities and I want to do a good job, but I want them to be served and I want to make sure this is super impactful for them.

Megan Yelaney:

So there’s definitely a little bit of that. But I actually feel more calm and collected than I have in past retreats, which is interesting. Now I will say the last retreat that I hosted, it was almost three years ago, which is wild. And my life was so different. I mean, three years ago, the retreat I held was the beginning of June or mid June. It was about two and a half weeks after my dad passed. I did decide to go through with it and I’m very glad I did. It was really healing, honestly for me to be with clients who had become friends with my obm, who became a friend with just people that I love and adore and I had so much help.

Megan Yelaney:

I had three incredible guest speakers that were there. It was in Las Vegas, so I had a lot of really great in person connection there. I had so much support. People came out of the woodwork to help me through that, that like, I actually didn’t do too much at the retreat in terms of like facilitating. I did a little training, but not much. I was really just there to support them, hold the space and all of that. But that retreat, my dad just passed. I, I was pregnant, 10 weeks pregnant with my boys.

Megan Yelaney:

I had just found out right before the retreat that it was twins. So everything was so new and fresh. I, I mean my life is just so different. I now I have, you know, two year old twins. I have moved from Las Vegas to New York. My dad’s been gone for three years, which, that just shapes you. Oh my gosh. So different.

Megan Yelaney:

And my business couldn’t be I mean, I guess it could be more different, but it’s quite different than it was. Different programs, different focuses, different messaging. I mean, it’s just a completely new retreat in that way. So there’s certain things I am taking that I love, love, love that I’ve done at retreats that are really great. We have amazing guests coming. Two virtual, one in person who’s actually also in the retreat, which is so cool. Actually two in person. We have an incredible energy healer who’s also doing Private Chef dinner.

Megan Yelaney:

We have a beautiful dinner that’s going to be on the water the last night. We have an incredible photographer coming who was my brand photographer last year for my shoot, who I am obsessed with. She’s coming to do individual sh with everyone and then some group shots. Like, we just got so much goodness happening and I’m very excited about it all. And leading up to this, I promise we’re going to get to the task at hand and the topic at hand because it’s going to be juicy, it’s going to be to the point and quick for you, I promise. But I had such a shitty week. Like, such a shitty week, I cannot even tell you. I had one of those weeks where everything just kept building upon each other.

Megan Yelaney:

And when I say shitty week, I don’t mean like the majority of what happened. It was more. So these two in particular things. Well, one, I was getting my period and I was just really feeling it. Like I got it over the weekend, which is so perfect because now that I’m starting the retreat, I’m in my follicular phase, which is like the best phase to be in to facilitate clients. So I’m very, very pumped about that. But I had over. I had at least four hours.

Megan Yelaney:

I clocked it. I think it was over four hours of customer service issues with bank of America. I am transitioning from my New York business to my Nevada business and I made an error. This was due to my mistake. I’m in an error of transferring a lot of money. And so upon reflection, after spending four hours on the phone, which I did not have four hours to waste last week prepping for the retreat. I had eight and a half hours of rehearsal for my show this weekend, plus being with my boys every second I can because I’m going to miss them getting ready for this 10k onliner event that I’m running, which go to the link in the show notes if you are not in this event. Oh my gosh, it starts tomorrow.

Megan Yelaney:

It starts tomorrow and it’s going to be so, so good. I’ll explain a little bit more about that in a bit. I have a lot of moving parts, but I’m great at a lot of moving parts. I’m built for this. This is like, I actually thrive in this. It was the extra customer service time and getting my period. And it was also tax day, which is a day that I almost feel like it’s more my dad’s birthday than his birthday. It was a day that was very significant to us.

Megan Yelaney:

He was an accountant, so he would. We would always go out to dinner and celebrate. It would be this whole big shebang. And so I just feeling. Feeling on my feels. And I think that all, like made those other aspects of, you know, just holding space for clients, a lot of client emotions last week, which normally I am great at holding and I can hold really easily and I can separate myself, but all of that combined, it was a very exhausting week. And I definitely cried more than I normally do. Bless my husband.

Megan Yelaney:

He was such a saint. And bless my good friends. Oh, my gosh. Shout out Jen Marilla, her and I, she just got me through and, you know, as I came out of the weekend and I’m feeling fresh and I’m very excited for this week, it’s like, I’m so grateful for those problems because the problem that I was on the phone with for four fricking hours, which is so hate. It is a, is a, is a champagne problem. I was transferring a large amount of money and I transferred it to the wrong place, came out of the wrong account. It’s fine. I’m so grateful I had to really sit with this.

Megan Yelaney:

Like, I’m so grateful that I was able to have. I even have this, this problem. Right? And so I’m not saying it’s like always rose colored glasses. Trust me, I had many meltdowns last week. But when I really sit back, the things I was overwhelmed with were really due to emotional things in my life happening in this particular week. Getting my period, my dad, missing my dad extra. Like everything else that’s happening. I am so freaking grateful for striving for these really big business goals, doing a show that I’m so excited about.

Megan Yelaney:

I’m really enjoying the rehearsal process, spending quality time with my boys, prepping for a retreat with nine incredible clients that I adore and all of them are coming. I’ve never had a retreat where every single client was able to come. I am so freaking lucky. And so when I took that step back and really, like, looked at that, I just really was able to sit with it and feel such a gratitude and calmness. And honestly, like, grateful for. I just said gratitude. I’m saying it twice. But grateful for the problem.

Megan Yelaney:

You know, it made me look back at last week and go, okay, I really. I kind of needed that. I needed that release, I think. And it also did help me recognize some patterns and things that I need to work on, too. Right. And so if you’re having a tough week, if you’re having a tough season, I’m not saying in the moment, because I could not in the moment see this, but afterwards, I could see the purpose of it. I could see what it was teaching me and what I needed to learn from it. I just wanted to share that with you because I like, just.

Megan Yelaney:

You’re my therapy. Thank you. Thank you for being my therapy. My amazing podcast people. Okay, so let’s dive in to the topic at hand. I will definitely do a retreat recap. I kind of want to do, like a retreat podcast. I would love, love, love that.

Megan Yelaney:

We’ll see, though, where we’ve got a lot planned. And I have a lot of downtime planned, too, because some of the best conversations happen when you’re actually, like, not learning in a structured setting and you’re just chatting and talking and things are coming up. And so I’m leaving a lot of space for that. A lot, a lot of space for that. But I wanted to talk about how to scale a coaching program. Very, very, like, basic thing to say, but I’ve been having a lot of conversations with people about this. I’ve been getting this question a lot because this is exactly what I did last year and what I’m actively doing now this year. And so I want to walk you through kind of like five or so steps I’ve written out that really encapsulated.

Megan Yelaney:

I mean, there’s many steps within each one. Of course, what I’ve been doing to scale my program from just starting last year, right, to now bringing in, I think it’s over, almost over 300,000 in sales.

Megan Yelaney:

And even though I have done this before with programs, I’ve been in the online space since 20, well, 2012, but running my own programs like this since 2017. So I’m not like a novice to doing this by any means. But I had just such a different outlook perspective when I was restarting my. My business and really restarting my program after my boys. And one of the biggest things I did was really sit down. The first thing I did was really sit down. This is really is the first step to truly scaling a coaching program. If you don’t feel like your messaging is on lock, if you’re like, my messaging is on lock, you can kind of skip some of these first steps and go to more of the logistical one, which I’ll get to in a second.

Megan Yelaney:

But the really, the first thing that I did was I asked myself, what are the things that I could talk about all day long? 24. 7. I feel super confident in. If you tell me, hey, you need to do a keynote speech on this topic, you’re like, I’m good. I got it. And when I really thought back to it, it was a topic that at the time I called your unique coaching method. And it was something that I had built a quiz around, I had built a whole program around, I was speaking on podcasts around. And I kind of got away from it in the years prior because I just.

Megan Yelaney:

It’s hard to say the exact reason, but I became basically a basic business coach, kind of helping people with everything. And I think at the time I felt like maybe it was too niche, it was too specific. I need to make it clear that I can help you with so many things and not just finding your. Your now what I call your distinctive edge. And I got lost in the sauce of it all, trying to, like, be everything to everyone and just really changing so much of what I was known for to the point where I wasn’t really known for anything. I was like just again, a basic business coach. And so for me, that was the first step was really going, what do I want myself and this program that I want to scale? What do I want it to be synonymous with? What do I want people to go, oh, you need this thing. Okay, you need.

Megan Yelaney:

You need Meg’s program. That’s really what I was like, what is that thing? Right. Ironically, kind of in Inceptiony, that’s literally my thing is helping other people find their thing. So it’s probably why also I was like, ah, this is tricky. So that’s really what it was, was, okay, let me take A look at my past and my story. And so I literally went back, I went to my fitness coaching days and transferring into business coaching and my whole story. And I found the common thread for all of this. What I’m really confident in, again, is helping other people find what is unique and different about them and their process and putting it into a message that.

Megan Yelaney:

That act that their client actually cares about. And that’s the distinction because, yes, we wanna start with you. I always start with your story, and then I move on to, great, now you know what your story is. And we have some of those clues of what your thing could be, what your edge could be. Now let’s look at your process that you use with clients. What is that? So what are those specific steps you take them through to get to their success? Because that leaves a lot of clues too. A lot of times when I take people through that process, it’s like, oh, wait, wait, wait. What you do in step one is very unique and different.

Megan Yelaney:

And the approach that you take, that is gonna be part of your edge, that has very big something that we really make clear. You do differently. You have a slightly different approach than, let’s say, 10 other people with the same niche. Right. And tame. Same. They say they help people in the same way. Right.

Megan Yelaney:

The same expertise. This makes you distinct. So those two things. But you can’t have just those two and not think about your client. You want to start with you, because if you just build your client off of. You just build your program off of who you want to help and go, okay, I have to just go with what people are telling me they want, you will find yourself resenting your business and you will find yourself hating what you’re talking about. And that’s literally what happened to me. So at the end of the day, start with you.

Megan Yelaney:

But we have to, of course, take your ideal client into consideration. So that’s the third part is who are your people? What are they asking for? What are the problems they say they want solved? Not that you want them to want solved, but meeting them where they’re at. Again, a great example is people come into my program going, I really need to work on my message. I need to have one distinctive message that I could put everywhere that I’m known for. For that’s going to help increase my income, that’s going to book me out, that’s going to get me onto podcasts and stages and all of those things. Can you help me with that? Right, of course, yes. That’s what the program is for. And A huge thing that happens behind the scenes is so much clarity on who you are and the mark you want to make so much confidence in how you speak about that.

Megan Yelaney:

Like, so much personal growth happens in the first phase of my program that people are like, even if I never made a dollar, I got my money’s worth in that first phase. Right? But I’m not gonna market that because that’s not gonna sell. That’s not what my people want. Right. That’s just a bonus byproduct. It’s like, I know they’re gonna get that, and I might mention that, but it’s not gonna be the star of the show. So you have to factor in your ideal client. And so those are the three, like kind of trifecta points that I started with.

Megan Yelaney:

I said, okay, what, what do I want to be known for? What do I want this program to be known for? Even if you already have a program that is established, is it known for the thing you really want? Is it based on your story and your unique process and meeting your client where. Where they’re at? If it’s not, that’s where you should really start. And shameless plug. I have an event happening tomorrow, I already talked about it, called the 10K One Liner. And this is really, really, really going to help you find kind of that, that culmination of your story and in your framework and your ideal client into one line that you can rinse and repeat over and over again. Plug into different hooks, have as like your website header, have as a conversation starter in the DMs, have as your podcast intro. An example of one is one of my clients I just shared on my stories. She helps people move abroad.

Megan Yelaney:

She did it without having a job offer already in line. And so she used her one liner, which basically is that. And let me give you the exact. She. She just messaged me. So she, she’s like, okay, you have to tell your people that this is what they have to do or they have to join this because look what just happened. She posted an example of her one liner. And I’ll use the exact one.

Megan Yelaney:

She plugged her one liner into a hook that she found. And so the hook was. Let me d. Oop. The sound just came up. Let me de influence you as a 40ish American mom who moved abroad with 20 without 20k, a remote job or a great grandmother from anywhere useful. So her one liner is moved abroad without a remote job or without. Without 20k, like without money.

Megan Yelaney:

Right? She did it without already having a job offer. Lined up. The reason she chose that is one, it’s part of her story, and two, it’s part of her process. And three, it’s a big objection she gets from people. So again, taking into consideration the client. Right. Those three parts we just talked about, she already has nine people who commented for the actual freebie. And it was literally like two hours ago that she posted this.

Megan Yelaney:

So she’s like, you gotta go share it. And it’s great. Cause I, I’ve used her as an example. So one of many, many, many that we have on the sales page and in all the promo I’ve been doing. Go sign up, go to the link in the show notes. This is going to be a nice little mini intro. It’s 27 bucks. It’s going to be such a good intro to the whole process that we teach you inside of the distinctive edge.

Megan Yelaney:

And you’re going to get a nice sneak peek and walk away with one liner and an idea for a video series. Okay, I digress. That’s the first phase. So once you got that rocking and rolling and you know, mine again for my distinctive edge is. Or my. Yeah, my edge. The thing that I help people with is finding their distinctive edge. Another.

Megan Yelaney:

I wrote down two other examples I just really want to quickly share. Another example is my amazing client who actually helps with this podcast, Brittany Herzberg, who’s an SEO queen. She’s the SEO queen. Her edge is simplifying SEO strategy. That’s her edge. She helps business owners actually get found on Google by really simplifying it, helping them do it. Either it’s their team or themselves doing it for themselves so they can have consistent SEO, bringing in leads without needing to be on social. My amazing client, Kayla.

Megan Yelaney:

Both who are mastermind clients who I will see later today, which is so exciting. She is really getting known for identity led fat loss. So changing who you are as a person, wanting to become the baddie she talks about, become your best self, of course, but the baddie version, that person who is confident, who says what they want, who’s bold, who doesn’t just put everyone else first, who actually takes care of themselves. She works with a lot of moms who kind of got lost in motherhood and years later are like, okay, I’m ready to get myself back, like fully, not just physically, but like myself. So really, identity led fat loss is truly what she’s becoming synonymous with her name. So those are just a couple examples I wanted to tie in. So that’s the first thing is what is the edge of your program. What is your program going to be unique and known for? So that again, it could be synonymous with a specific phrase, word, term.

Megan Yelaney:

Next. And this is again, if more you’re in the beginning stages and this is exactly what I did. I sold my program behind the scenes fully to past clients, referrals. I did a little light launching to my audience, like when I was testing content just to kind of gauge interest, like, hey, I’m doing a program based on X, Y, Z, DM me this word if you’re interested in learning about it. The first cohort was high touch, lower ticket. So it was the lowest price it will ever be. Everyone got the VIP treatment, very hands on. So I could test out the process and the framework.

Megan Yelaney:

Then I did another kind of behind the scenes launch and then I did a public launch. So really the second phase is you would do a public launch. And I did it with an event that made my framework the star of the show. Right. So during this pro, this event, I did a three day. You could do a three day, a one day, you could do. It doesn’t have to be a structured event like that. I’m doing this telegram series next week.

Megan Yelaney:

That’s an example of something like that. But basically, over these few days, they could see why each phase of my process solved a gap for them. Filled a gap, solved a problem. They’re like, oh my gosh, I don’t have this. I don’t have this. I don’t have this. This is why I’m not getting the results. I need.

Megan Yelaney:

I need this process. That’s, I think the distinction that I really like kind of was like a light bulb for me last year. Even though I’ve been doing this for so long, it was such a light bulb of, you are not the star of the show. Well, your client’s the star of the show. Your client’s the hero. Right. But your framework is the star. And I think this is where you can kind of start separating yourself from your business in a healthy way.

Megan Yelaney:

Meaning, like, you need to tweak the framework. Okay, I need to tweak the framework. I need to tweak how I’m sharing this or how I’m teaching this. If it’s not clicking as much, it’s not you, you’re not broken. It’s like a little thing in the framework that needs to be tweaked. Right. And it just. That separation helps, but also it makes people want your process and not just you.

Megan Yelaney:

Right. As a person. Because when people just want you as a person you feel, again, so attached. And personal brand businesses are huge. I run a personal brand business. All my clients are in personal brand businesses. Meaning like you’re the face of it and people are, yes, buying into you as their mentor. But I want them to buy into the process.

Megan Yelaney:

I want them to see this process and go, oh my God, I need this process. Right. And so that’s the point of the event is to help them see very clearly that they don’t have this process and they need it. They’re missing it. They’re missing that piece of the process. Okay. That’s such a huge part of it. Okay, now next step.

Megan Yelaney:

Once you’re running your event and you’re getting people in now the next step is to systematize. If you want to scale, you have to make sure you have the right systems in place. Do you have a curriculum? Or maybe it’s one on one that you’re, you can scale one on one to a point. Right. But you have some, some way of delivering a message that you are constantly having to repeat. If you’re always repeating yourself, make sure you make it into a video. It’s going to save you so much time. It’s going to save your client time.

Megan Yelaney:

It’s going to help you use your calls for more productive conversations that really, they need that nuance from you. Right. So curriculum, updating your curriculum, creating it, if you have it. How’s your client feedback loop? Like how are they submitting things for you to look or how are they asking you questions? Is the boundary clear? Are you helping them Monday through Friday, Tuesday through Thursday? Like, what’s your cadence with that? What goes to you and then what goes to maybe your support email, for example. Even if you’re running your support email, what are the distinctions? Right. So for me, I really, really try to train my, train my clients that support email and my team, who they now know my team and they’re, they tag my team. And support questions is more for tech questions, logistical, scheduling, things like that. Because that stuff can get very heavy if you take it on as you scale.

Megan Yelaney:

It’s like impossible to scale if you’re taking on all of that kind of little nitty, nitty gritty stuff that you do not need to be doing now. In the beginning, yes. But as you grow systematizing, this is so, so huge. Again, those tiny, these tiny little details make such a difference. So really is like setting your program up, whether it’s one on one or group, setting your program up for scalability. Can you handle more people and if the answer is no, then we need to either look at, okay, do you need to raise your prices? Do you need to fix something in the deliverables? Because again, remember, the first round is going to get more. They’re going, you’re going to be like, whoa, how am I going to do this with everyone? How am I going to scale this? Like this way, it doesn’t have to live that way, it lives that way while you’re tweaking. So my first round, for example, so many things that now I have in systems, I now have in videos, I now have in examples and homework templates.

Megan Yelaney:

All of that is now was hands on. So it took me a lot more time. Now I can point to a video. I can go, here’s the homework. We had an AI bot created recently that the clients are experimenting with now to get questions answered and know where things are. They can literally go, hey, where do I find this, this lesson? Or where do I find this concept in the program? And it’ll go tell them where to go. Like so many cool things that are available to us now, right? So that’s something though that I was doing very, very hands on. So even with a small group of people, it took a lot of time and effort.

Megan Yelaney:

Now we’ve scaled to where we can hold space for 40, 50 clients and I’m not spending that much more time because we have systematized so much and now I’m hiring. I already did hire a co coach to help out with that as well. So these are things that as you scale, you want to be ready for the influx. And I think this is a big like mistake that I know I’ve made in the past, but I’ve also done it right in the past, meaning I was ready for the influx before the influx came. So I hired the co coaches before the influx came. I, I got the things created, the systems, the back end before the influx came. So that when it comes it not everything like collapses or I’m overworked or I’m overwhelmed. And I think right now in this stage of life, I can’t be because of my boys.

Megan Yelaney:

Like it would require me being away from them and I just will not let that happen. So I had to get that stuff set up. I hired a systems person, I got an AI bot created, I hired my CO coach before I really needed it. Like, I’m good, I can handle it all right now, but where we’re going, I know I can’t. I know I needed those extra tools to make sure the students are getting just as good, if not better results, right? That’s what we always, always want. And I’m not strapped, I’m not stretched, I’m not overwhelmed, right? So that’s a huge part of scaling a program that I don’t think people talk about enough is like, you have to be patient and kind of like not take a step back, but sometimes take a step back or pause, like, take a month where you’re not actually signing new people and you’re not doing as many marketing efforts and you’re really spending that time getting everything on the back end set up so you can move forward, so you can scale, right? That leads to the next step, which is once you got all that set up, then you can ramp up your lead gen efforts right now that your back end is set. And real quick, for me, when I think of backend, I think of onboarding. When a client comes in, are they getting the right email? Are they getting added to the course portal? Are they getting added to the community? Are they getting.

Megan Yelaney:

Are they clear if it’s. If it’s Evergreen, if it’s not open closed carpet, even if it is open closed cart, are they clear exactly what they should do first? What they should do second? Making the client journey really seamless is going to help your clients get better results. That’s gonna help your testimonials be better, and that’s gonna get you more referrals, right? So, for example, we just got everything set up for Evergreen and created this whole new onboarding setup because of. It took a lot of time, took a lot of energy. I basically spent a whole weekend, like, the entire weekend I was working. Um, I mean, every second I was working, which was like eight hours over the weekend, all I was doing was this, like, getting all the nitty gritty stuff, not the backend tech stuff. That’s what my team did. But, like, more of the do this and then I want you to do this and then I want you to do that kind of stuff.

Megan Yelaney:

And we’re literally only had one week of coaching so far with the new Evergreen people. And they’re like, I have never taken so much action in a program before. I’ve never felt so clear. I’m so happy I joined. This is like, exactly what I needed. I feel so supported. Like, all of this incredible feedback is coming already, and we didn’t even ask for it yet. So it’s really, really nice to see this already paying off.

Megan Yelaney:

And it took time. It took time. And so put yourself in your customer’s shoes. Right. And I know you might if you’re maybe like not there yet, you’re going to be. So start to think about that stuff. Start to. The earlier you get this done, the better.

Megan Yelaney:

But don’t let that stop you from like putting yourself out there and getting people in. As long as they have something right when they sign up to either take action on or to do, even if it’s filling out an intake form, like something for them, that’s gonna be huge. So that was really, really big to set you up, right? All those backend. So that’s onboarding what happens when they join, all of that kind of stuff. That’s what you really wanna get set up. And then also just tracking, like, are you certain things? So I review certain staple things with all my clients inside the program. Their story, their framework, their bio, their domino belief and their offer. And so I want to make sure, is everyone getting that done? Are they on the path to completing that? Everyone will move differently in the curriculum.

Megan Yelaney:

Different, like, speeds. But I wanted to make sure, are they getting those staple things done, that everyone gets reviewed. And so checking in if I haven’t heard from them or they haven’t submitted something. Hey, notice you’ve been a little quiet. What’s going on? How are you doing? This is where I think people really, they just kind of like the, the whole phrase. Struggling to even put this into words. Obviously, I believe in radical responsibility for your results. You have to show up, right? You can’t just pay for a program and magically it, it happened.

Megan Yelaney:

And I agree with that. And you know, I, I understand when you have programs with tons of people, it’s impossible to do this, but I have had a lot of people in my programs and if I notice someone’s disappearing or like, not there for a couple weeks, I, I stalk them. And I don’t mean like, you know, go everywhere, like smoke signals all over, but I message them in Slack, I message them on Instagram. That’s usually the two places. Maybe send them an email and go, hey, noticed you, like, haven’t been in the portal. Notice you haven’t been here. I can’t tell you how far that goes. Like, people are so appreciative of that, especially if they’re like, I’m good.

Megan Yelaney:

Just life’s been crazy, you know, and just having that touch point really, really helps people re. Engage because it’s easy to like, get lost. It’s easy to feel like, ugh, I was confused on this one thing and I feel silly for asking clarity on this. Even when I have said so clearly, do not suffer in silence. There’s no such thing as this dumb question. Ask everything in the group. Please, please, please. People are still going to feel that regardless of how much you tell them not to, right? Or regardless how much you tell them they don’t need to, you’re there to support.

Megan Yelaney:

And so I have noticed that really goes a long, long way with my clients. Like, hey, notice you disappeared. I’m here for you. What do you need right now? Of course, especially when it’s a group and if you have like, like I have a base in VIP tier. So if it’s base, I will. I will quickly move the conversation back into the general channel. But I still do that one on one touch point to be like, hey, what’s going on? How are you? Kind of thing. You could have a team member do that too.

Megan Yelaney:

As I grow, I might have that. But right now that feels really authentic and good for me. Okay, so then again, that leads to ramping up your lead gen effort so you can support them. You feel good. Now you can run another launch. But now you’re like, great, I want to throw gasoline on the fire. I want to. My launch event went well or it resonated.

Megan Yelaney:

I need to just get more eyeballs. So you really want to look at your organic short form, your TikTok, your Instagram, that kind of stuff. Your long form with if you’re on YouTube, if you have a podcast, if you blog something SEO, have something SEO out there, your email, and then other people’s audiences. And then if you’re doing paid ads, right, Those are like kind of four main categories that you can look at. What is your plan there? Are you really taking advantage of repurposing? Right. So I’m recording this podcast episode right now. I am going to make this into a blog post. Not just a blog post for the podcast episode, but also an actual blog post.

Megan Yelaney:

And blog post probably will be called how to scale a Coaching Program. That’s probably what it will be labeled. And then we’ll repurpose that into a blog post. I will definitely do one or two reels or carousel posts that lead back to this podcast episode. Right. I’m going to milk this. This is my anchor content in my newsletter. I will share about this episode.

Megan Yelaney:

Right. I might even do a little bit of an expansion on. On one of those, you know, five steps that I just laid out. Right. So don’t reinvent the wheel. Take your one anchor piece. If you don’t have that, that’s the first thing to start with and let it milk so that you can start to expand. Expand this for more organic and for more organic, short form and long form.

Megan Yelaney:

But other people’s audiences is a big one that I’ve really been leaning into this year and last year and it’s been so incredible. I think half of my clients now are coming from other people. Audi. Other people audience. Oh my gosh. Others people’s audiences. I can’t talk today. What’s happening? Oh, gosh.

Megan Yelaney:

Opas. Other people’s audiences like collaborations, right? So summits. I’ve been on bundles. I’ve been in podcast tours, guest speakings, things like that have been so amazing because the clients that I notice come from those are really awesome, like really cool people. Because they’re kind of already vetted, right? They’re already vetted through someone that you like, that you’re like, I’m collaborating with this person. I don’t collaborate with people unless I like them, unless I believe in what they do, unless I know that they’re good at what they do. And so it’s going to be the same thing, right? It’s like the stamp of approval that’s been so huge and that doesn’t require you to promote on social. It doesn’t require you to do all this extra work.

Megan Yelaney:

So it’s a really, really good strategy to start to get into that could be. That is a whole other episode. I’ve done a couple guest episodes on that. So go back and search off social, anti social, things like that. I have a couple of good interviews with that. Two that come to mind if you want to search is Holly Haines. That was very recent. My.

Megan Yelaney:

My fellow twin mama who I adore. And Sophia Parra. That was last year. Oh my gosh. Sophia’s my girl. And really good episode, really, really good episode about basically utilizing other people’s audiences and not just being on yours. Definitely go bookmark those. You know, we’ll find those.

Megan Yelaney:

We’ll put those in the show notes for you. Thank you. Britt. Who does the show notes. But those that’s like such a great way. And then we are just starting with Facebook ad. So we’re just dipping into that. So I don’t.

Megan Yelaney:

Can’t speak too much to that. But Facebook ads, another really, really, really great way. I’ll also put one of my favorite people in the description for Facebook ads. Quayjo definitely go check out his stuff. He’s amazing. But there’s so much like potential with all these different avenues. And again, it’s hard to go, oh, what do I focus on? Have your anchor piece of content and then repurpose it so that you’re not feeling like you’re creating a ton of different stuff. And I’m going to circle it back.

Megan Yelaney:

When you know your edge, when you know your thing, you have your main single message. That’s what makes all of those lead gen efforts so much easier. 9 times out of 10 if I’m on a podcast episode, I’m talking about story or framework switching between those two signature speeches. Boom boom, boom boom boom. It’s very easy. Very easy. That’s what I’m known for, right? Yes. Are is there more that I do in my program and with my clients? Of course.

Megan Yelaney:

But those are the things that that I am asked to speak about and that leads back to my lead magnets, which leads back to my program. So all of that being said again, finding your edge, selling behind the scenes to clients first, doing a public launch systematizing it and then ramping up your legion efforts for another launch and to scale. If you have questions, please shoot me a DM on Instagram meganielaney. And do not Forget, we start 10k one liner tomorrow as this episode releases. If it’s past that time, definitely check out the show notes for other resources that will help you with your edge. I have a 10k month strategy guide that walks you through this process as well as my business story blueprint. So a lot for you to mull over. I don’t normally recommend you do a million call to actions like I just did by the way, but this is an SEO podcast as well, so you might be listening to this far later than when we release it.

Megan Yelaney:

So go check out all the good stuff. But if you are listening to this in time and it’s April 28th, 29th 30th, 2026, go register for 10K1 Liner. It’s going to be absolutely incredible and I will see you in the next.