“People think everything has to be polished and perfect, and—it doesn’t.” What does it really look like to build a thriving business and have a full life outside of it? In this episode, I’m sharing a real-time behind-the-scenes look at my current season—balancing motherhood, marriage, a new fun project, and a major business growth push. […]

3 Strategies I’m Implementing to Scale to a $200k Quarter

“People think everything has to be polished and perfect, and—it doesn’t.”

What does it really look like to build a thriving business and have a full life outside of it?

In this episode, I’m sharing a real-time behind-the-scenes look at my current season—balancing motherhood, marriage, a new fun project, and a major business growth push. I’m revealing how I’m expanding my capacity so I can get where I want to go without the burnout.

You’ll also learn what’s not working in marketing anymore—and what to do instead to actually reach and activate your people. As well as an epic upcoming workshop you don’t want to miss!

If you’re in a season of growth—or even transition—this is the episode that will help you stay grounded, focused, and motivated to keep moving forward.

Topics covered in this podcast episode:

  • Why people do NOT want perfect and polished right now
  • What is actually different about my revised annual plan for the business
  • What the first step is to take my TDE program evergreen
  • Why I’m having an AI co-coaching bot created
  • What changes to make if you’re at max capacity but still want to grow the biz
  • One new strategy I’m using to increase lead gen
  • How (and how quickly) I’m building out my evergreen funnel
  • The importance of asking for help in seasons of growth
  • 3 things that just do NOT work in marketing anymore

If you want an even deeper dive into how I mapped out my $200k quarter, come say hi on Instagram! (Just message me $200k quarter 😉)


Resources:

Rachel Joy
Jordan Gill
Framework Workshop
Business Story Blueprint
$10K One Liner

Connect with Meg:

Say hi on Instagram


TRANSCRIPT

Megan Yelaney:

Welcome back to business. Not as usual. This is a solo, which I feel like it’s. It’s only been two weeks since I’ve done a solo, but, you know, I just missed you, my friends and I. I hope you enjoy this, but I’m pretty much going to be solo for a couple months now. Maybe with an awesome interview sprinkled in here and there. Definitely with an awesome interview sprinkled in here and there. But honestly, I have so much I want to share with you.

Megan Yelaney:

I’m like, okay, you need to not make hour long episodes. I want these to be short, implementable. I want you to take what you need, leave what you don’t. Those type of episodes, you, I know you love, I’ve been told. But I also have so much that I want to share with you because lots is going on. Lots is going on. So quick Life update. And then we’re going to dive into some things that I just really think is important to talk about.

Megan Yelaney:

So first life update, as I’m recording this, it’s so funny, I always say that, like, obviously as I’m recording this and I’m always recording it very close to when you hear it during the day. Just know that at least for now, at least for now, we’re very in the moment. Perks of having your podcast editor be your husband and live with you. I’m like, honey, I have a new idea for an episode. Thank you. Go edit it. So first things, I’m gonna give you quick personal life updates and then we’re gonna dive into the a hundred K cash buildup and things that are really exciting going on there. And then just some things that I, I really think will be helpful for you to take away in terms of marketing and how to really reach your people.

Megan Yelaney:

So please stay tuned. I’m gonna make this short and sweet, but I promise it’s going to be worth the whole listen. So real Quick Life update, your girl started a new show yesterday. I am doing Fiddler on the Roof. I am playing Seidl and Throughma Sarah. If you know the show, you know what I mean. If you don’t, it’s really fun. Really fun part.

Megan Yelaney:

I’m very, very excited. The last show I did was into the Woods. I played the witch. And that was two years ago. And that was a very, very, very big part. And a lot of prep, a lot of rehearsal while this. There’s a good amount of rehearsal. It’s nothing like that.

Megan Yelaney:

It’s nothing like that. But funny enough, I actually know. I knew into the Woods Better than Fiddler. I know Fiddler. I don’t know anyone who doesn’t, who’s in the musical theater world who doesn’t know Fiddler. But I didn’t know it as in depth as into the Woods. So I’m still learning a couple things. But overall, like, I’m so excited.

Megan Yelaney:

We had our first rehearsal and it was so fun. This music is so fun. The show is so beautiful and it’s just such a classic. And you can tell right away everyone was just so happy to be there and just having such a blast. Like, it’s just such play, honestly. So I’m playing Seidle, which is the oldest daughter, and my niece Julie, who’s 21, so she’s about 17. I’m going to be 39, so she’s about 17, 18 years younger than me. And she’s playing my younger sister, Hava.

Megan Yelaney:

And we’ve never gotten to do a show together. I never thought we would because she’s from upstate New York, but she recently moved down to Long Island, I think the end of last year. And she’s living with my mom and helping my mom out so much, which the timing of everything, with my mom getting sick after her surgery and my niece having to already be here, it was very good timing. But she’s in school. She’s going to school and just finished a show, doing the show with me. So she’s just living her best Long island life and loving it, loving it down here. She’s like, I’m a Long island girl. I can’t imagine going back upstate.

Megan Yelaney:

She loved growing up there, but she. We have converted her, I think. I think we have converted her to a Long Islander. She’s loving it. She’s living her life. And it’s just so fun to get to do this with her and spend the car rides together. Like, it’s just. It’s really.

Megan Yelaney:

It was already so special. So I’m very, very excited to get to do that with her. I’ve always felt like she’s more of a little sister. And out of all my nieces, she looks the most like me. So we look like we could be sisters. So it’s going to be a really fun experience. And performing, if you’re newer to my world. I perform professionally for about, I’d say, two, two and a half years.

Megan Yelaney:

Like, that’s how I literally made my income and supported myself and paid my bills. And eight was from musical theater. I was in the Actors union. I since dropped my card because I wasn’t using it. As much and just honestly didn’t want to pay my dues and wasn’t doing equity theater, so I dropped my card. But for a good chunk of time, I was. I was fully supporting myself, performing. And while I love, love, love, love, love performing, it’s truly my first love.

Megan Yelaney:

I feel most me when I am singing, When I am on stage, nothing feels as much like that is what I am meant to do. And I did not love the starving artist life. I did not love the hustle. To make it a musical theater, honestly, you have to want nothing else. You have to want nothing else almost. It is insanely hard. And while I absolutely love it, I don’t need to make money doing it to be happy. And I realized that pretty quickly.

Megan Yelaney:

So, like, I love this, and I just want to do it, and I would love to be doing it more often. I don’t want to do a show every two years. I’d like to do every show every year or twice a year, But I’m just grateful to be doing it. So I went from performing nonstop, all the time, hustling, being on auditions constantly, to pretty much not doing much at all and then dipping back into it. And then when I had my boys, I did a show three months after they were born. And so it really just brought me back. I felt like in so many ways. So doing this.

Megan Yelaney:

The first rehearsal yesterday was very exciting, and it was nice to go, oh, I don’t have to get to rehearsal and empty my pumps. Because last time I was rehearsing for a show, I was exclusively pumping. I had to run to the bathroom, empty the milk. You know, when I got in the car on the way home, pump again. It was just. I don’t know how I did it. When I think back, I’m like, man, mothers are incredible. Like, I blacked out that whole experience.

Megan Yelaney:

Like, the good parts, I remember, but it was just so much. It was so much. And I wasn’t working nearly as much as I am now. I was working maybe like, maybe 10 hours a week, like, if that. Like, very light. So it wasn’t. That was a big factor, you know, that wasn’t at play. But financial pressure was at play.

Megan Yelaney:

Being very lost in my business was at play. So mentally and emotionally, it was. There was more going on and just newborn twins, you know, it was. It was wild. It was a wild time. So anywho, that was happening. I’m very, very excited to be doing that. I feel just so lit up, and life is really full because of that.

Megan Yelaney:

So we’ve Got the show. We’ve got the 100k build back up. So I’m focused, very dialed in. I have a mastermind retreat coming in a couple weeks here that we’re prepping for. I’m supporting 40 plus clients. I have new TDE students popping in our first evergreen round next week. Or actually now, as you’re. As you’re listening to this.

Megan Yelaney:

So dme edge, if you want to learn more about that. It’s going to be such an intimate round because we are building the evergreen slowly and we’re starting separate calls with them. So they’re getting a lot of hands on in that group. It’s really, really smart to be in there right now. And so that’s happening and like, just being a mom to twin toddlers and the weather’s getting nicer and stuff. Right. So just balancing everything. Mike and I officially started back with our relationship coaches.

Megan Yelaney:

So really, really prioritizing that. And when you’re in this, like, oh, my gosh, everything is moving. Work, babies, relationship, performing, like, it can feel like I’m literally spinning a million plates. And interestingly enough, while, yes, there’s going to be moments that I feel scattered and I feel overwhelmed right now as I’m recording this in the last couple days, I feel very grounded. Like I feel very, for lack of a better word, I know this word is, like, kind of lame. I feel balanced. And balanced doesn’t mean equal, right. I think we all know that by now.

Megan Yelaney:

Even though I get thinking the dictionary, it probably does mean equal. But in my mind, it’s like, I. There’s going to be days where the show gets more of my attention. There’s gonna be days where my boys get more of my attention. There’s gonna be days where my business gets more of my attention. Right. And that is something that I have really, really embraced and. Or days where my husband gets more of my attention.

Megan Yelaney:

I’ve really embraced that. And that is, like, really helping ground me right now. And I’m so excited about everything that’s happening. And while certain things can definitely add a stressor, it’s. It feels really. I. I look at my life right now and I’m like, Megan 10 years ago, would be so freaking proud of herself, would be so happy that she’s performing. She’s got two babies.

Megan Yelaney:

She’s got twin boys. Never. I mean, not that I never thought that would happen because my nana was a twin. So it was definitely in my mind. But, like, what? Didn’t know if we’d get there. Didn’t Know if it would happen. She’s got a strong, solid marriage. Definitely didn’t know if that would happen or get there.

Megan Yelaney:

Because when we got married about 10 years ago, we were still, we were on the rock still. So that. And plus, at the time, I was still in network marketing, dipping my toe into my own business. Couldn’t fathom the income I’m making right now. I was making good money, but not the kind of money I’m making now. And then even going, I’m aiming to get back to this number, like what? And so I have to, when I have those moments, I encourage you to do the same. When I have these moments of overall frustration, I have to take a deep breath and go, what would you 10 years ago say? And the reason I think this is so important, especially if you are a new mom or something in your life is different and maybe other parts of your life aren’t as glamorous or good, whatever word you want to use as it used to be. For example, when I had my boys 20, 24, more lost than ever in my business, right? Making the least amount of money I had made in years.

Megan Yelaney:

And so I felt, and I was so attached to making a certain income that my identity was really shattered with that. Right? Yet simultaneously, I was so in love. And I was like, oh my gosh, this is what I meant to do. I meant to be a mom to these boys. This feels so right. I’m so in love with them. Like, I’m happier than ever. Those really, you know, fighting feelings, I guess, holding those two opposing emotions at the same time that was happening.

Megan Yelaney:

And when I stopped during those moments and I was overwhelmed, I would imagine myself 10 years ago thinking, look what you have now. Sure. Are you lost right now in your business? Do you feel like an imposter? Do you feel less than all those things that come up? Yes. And you have two incredible babies that you fought hard to get, that you really, really fought hard to get, not only in your marriage, but in the process to get here. It wasn’t easy, didn’t happen overnight. Took two years to make these babies come, come out. And you are able to figure out your next stage of business because of your previous one. You made the income that allowed you to do that.

Megan Yelaney:

So whether you’re in a season of Transitioning from your 9 to 5 to your full time job and you’re like, man, I just want to be out of this nine to five. How wonderful is it that you have the income from your 9 to 5 to fuel this passion to Fuel this next venture to fuel this business. Right? Like really, really, really do your best to see it from that perspective because, man, are you gonna enjoy the process so much more. Are you not gonna feel so strapped by timelines? And while I’m on this journey to back to 100k cash months, that is a big, big theme for me right now is like time. I have a goal, I have a month that I would like to hit it. And it’s funny because I said this in a session I had last week with Rachel Joy, who I’m doing NLP sessions with. And I said to her, I said the specific date, we wrote it down as an affirmation. She’s going to put it in my hypnosis.

Megan Yelaney:

She’s making me, I have no doubt. And then a couple days later, I had, or no, the day after actually I had a quarter two planning session and planned out my entire quarter, very detailed, week by week, step by step. I’m doing this with my mastermind tomorrow. I’m very excited. And as I was doing it and mapping out and looking at the revenue and the potential and all that, I was like, we’re going to have a 200k quarter and I think we’re probably going to hit our first six figure month in cash in June. And it was a couple months sooner than my initial. And I think the reason I was like, oh well, that doesn’t count is I don’t know if it’s going to be consistent. I don’t know if July will be like that.

Megan Yelaney:

Right? But June, we have some things planned that I’m very confident based on what we’ve done in the past that that’ll all, that’ll all happen. And I started to like downplay that, but it was just so interesting that I set this with her and then two days later I’m like, wait, what if we did it sooner? And immediately after that I said, oh my gosh, now I have to hit that. Especially because I’m sharing it all with you. Obviously. I just did. I’m sharing everything with my people and if I don’t hit it by this time, they’re gonna be like, she’s a failure. And all this shit started coming up. All these thoughts started coming up right away.

Megan Yelaney:

Right away. I was excited, excited, excited. Boom. Hello. Limiting beliefs. How you doing? Nice to see you again, but not really. Please go away. It’s just amazing how they just come right up to you when you’re excited and all the pressure and all those things.

Megan Yelaney:

And I had to talk to Myself and say, hey, listen, if you don’t hit that for some reason by June, by the month you want, and it doesn’t align in that way, what is the worst case scenario? What will happen? Will your audience be devastated? Will they not follow you anymore? Will they think you’re a failure? And I had to, like, say this sentence to myself that I urge you to write down and literally say to yourself all the time, no one cares as much as you. No one is paying attention as much as you. No one is as invested as you. I think when we’re on a growth trajectory, it’s a hard word to say. When we’re on a growth trajectory, I can’t say it, man. I have to, like, really think about it before I say that word. When we’re on that, when we’re publicly sharing it as I am, I know not everyone’s doing that, but maybe it’s something. I have a couple clients right now who are blowing up.

Megan Yelaney:

I have one client in particular. I know she listens to this, so she’s gonna smile. Who literally grew from 600 followers to now over almost 9,000. Almost 9,000 freaking followers in two months. Yeah. Wild, like, got real clear on her story. Got real clear on who she’s talking to. Went all in on it.

Megan Yelaney:

Took time. Took time to get there. Did not happen overnight. Let me tell you. Once she figured all that out, that’s when it started. Boom. When. And I know she’s experiencing this.

Megan Yelaney:

That’s why I’m using her as an example. Anytime you have anything happening where public growth or you’re sharing or you feel like people are watching you, we overestimate how much they’re watching us. We overestimate how much they’re paying attention to us. They have lives. They are busy. They’re doing their stuff. They’re not like, ooh, I need to go watch every single story Megan’s doing. I need to open every single thing.

Megan Yelaney:

And even if you have people who listen to every podcast or read every email or open, see every story or every post there, you’re not posting all day. You’re not on your story all day. You’re not emailing all day, you’re a very, very tiny, tiny, tiny, tiny part of their day. Right. An impactful part. I don’t want downplay that, but it’s not like you’re their life, you know? And I had to kind of, like, humble myself for a second, you know, I think because I’m putting this goal out there, I’m like, everyone’s Watching me and it’s like, sure. And no. Like they are.

Megan Yelaney:

And they’re busy living their lives. So you just hyper focusing on your own goal and truly not giving a. About what other people think, which is really, really hard, easier to say than do. But getting into that zone, that is what is going to not only get you to your goal quicker, but also make you freaking enjoy this. Because I had this vision, I was like, if I fall short of that goal and I don’t hit that consistently by the end of the year, what’s the alternative? The alternative is I most likely increase my income way more than I originally planned. So where’s the fail, where’s the lose? It’s literally a win, win, win situation. And so I want to just encourage you because I’m really seeing this play out a lot is people documenting in real time is working very well. People want to see the behind the scenes.

Megan Yelaney:

They want to see what’s happening. They’re leaning in. They’re like, show me how you did it as you do it. Like, what’s the process? And I think so many people are so timid to do that because they think everything has to be polished and perfect and finished, and it doesn’t. And right now, because of AI, because of how many people are out there, this is, is hitting way more than anything. So my whole experience with this so far, it’s only been about a month I’ve been doing this publicly. But so far my whole experience is that people want the raw, they want the real, they want the honest. And it’s not going to make you look like less of an expert.

Megan Yelaney:

It’s going to make you look like more because you can. I can share my credentials. People know what I’ve done. They know. They see the client results, they see what I’ve done. They already know I’ve hit these income months. They already know what I’m making now. I’m being very transparent about that.

Megan Yelaney:

Like all of that’s out there. They know I know what I’m doing and I can help them. So what do I have to lose by sharing? Hey, I have this goal and I’m gonna hit it in a real different way. And I don’t, I don’t know how I’m gonna do it yet. I have ideas and I have a plan in motion, but I can’t say it’s a hundred percent gonna happen in the timeline that I’m planning. I’m gonna do my best and I’m gonna try. And I can’t guarantee that right so all that to be said, that’s my little update on the show and the 100k CA how that’s going and I’m very, very, very happy with how it’s going so far. And a couple things that I want to just update you on.

Megan Yelaney:

I shared this a little bit in my newsletter that, that went out last week, but there’s a few things that like, I guess layers to the quarter two planning that I want to just share. So I set a goal for a 200k quarter and it feels stretchy but, but also reachable. And when it’s funny, when I was like mapping it out, I was like, oh, I have so we’re so dramatic, aren’t we? Just so dramatic. We’re like, it’s so different. It’s going to be wildly different than my original plan for the year. When I actually looked at it, it’s like, it’s not that different. I’m just increasing the volume of people that I’m going to help. That’s really it.

Megan Yelaney:

I’m not creating, as of now, I’m not creating a new offer. I’m. I mean I am. Low ticket offers. Stay tuned. Next week I’m releasing an epic low ticket offer. And I mean low ticket, like 27 bucks. You have to get it.

Megan Yelaney:

Like, you have to get it. It’s gonna be game changing. I’ve been testing something with clients and oh my gosh, it’s been so incredible. If you’re in td, you know what I’m talking about with the one one liner, the authority stamp. Anyway, stay tuned. I promise next week I’m gonna release that if you’re on the email list, you’ll get first dibs to that. And the podcast of course will know. But all that to be said, that’s like my phrase.

Megan Yelaney:

I gotta stop saying that. That’s like my. Instead of saying literally, I’m saying all that to be said. I don’t know where that’s coming from. Anywho, it’s not that different. And so I was so dramatic. I was like, oh, I have to redo my whole year plan. And it’s not really that I have to redo.

Megan Yelaney:

What I have to really focus on are the systems to hold that many people and making sure that’s set up because client service is number one, as I’ve said, and the lead gen, right? So the first layer of this plan, of my quarter to 200k plan is having the system overhaul that I hired Jordan Gill to set up for me is complete. So it’s really me and my OBM diving into that and really just working on that, making sure it’s running smoothly. As new TDE clients are coming into the evergreen because we want to really meticulously track every student. That’s basically what we hired her to do, is get everything set up in airtable so that where they’re at when they join, when they leave, are they on track with everything, what are their benchmarks, all that jazz. Because it’s easier to do that in an open closed cart because I know everyone in the program, I can check on everyone. Everyone’s at similar ish spots. Even though you can go at your own pace, like we’re starting and stopping at the same time, it’s easier to figure that out. Right.

Megan Yelaney:

But when you’re not, when people are entering and leaving at different times, you have to be on top of everything. So. And client service, especially as we grow, is number number one, which kind of goes down, down to my next one big focus for me last week it was co coach system setup and getting that all written and locked down. And I’m having an external bot be AI bot be created literally as we speak. I met with them last week to help me put together this custom bot where clients can use it on the weekends when I’m not in slack ron calls that really helps them like navigate the program materials and have like extra layers of support built in. Obviously it’s not gonna replace me at all. It’s just gonna enhance their experience. It’s gonna help them get results even quicker.

Megan Yelaney:

And I’m so frickin exc it. Like I cannot tell you. I’m so excited that plus the co coach to help expand that capacity and I am anticipating I will probably need to add another co coach in a couple months. So I’m really, really mapping that out. And that’s the reason is like I would not want to bring in a ton of new people all at once and not be able to handle that or the quality to diminish. And I see that happen. I see where people are like, oh, I mean that kind of happened to me. I would say 2019, 2020.

Megan Yelaney:

The quality didn’t diminish. I overextended myself. I didn’t have kids. My husband and I were in a great place. So I was like, bring on the influx and mama will just work a lot more. And I did. I had an influx of people and boy did I work, work, work, work, work, work, work. And the clients got served, the quality was wonderful.

Megan Yelaney:

And my marriage suffered and My health suffered and, you know, all that stuff. I was just, like, working 24 7, and I loved it. There’s so many things I loved about it. Like, it was definitely a season where I was like, this is amazing, and I’m obsessed with it. And that’s not a season I can do right now. Right. And so this is so essential because I can’t just figure it out as I go. I have to have certain things.

Megan Yelaney:

Like, I am figuring out some things as I go, but I also have to know, you know, if you have an influx of people coming in, can you help? Can you serve them, can you support them or not? Right. If you’re already at your max capacity, you gotta change stuff either in the deliverables, even either in the systems, in the onboarding, something. And so we’re tweaking all that right now, and that’s really feeling good. The next layer is lead gen increasing with ads. My husband is taking the role of ADS in our business, and right now we’re kind of looking at a combo of like, him getting some coaching on ads, overseeing someone else do it for a little bit, or him just, like, straight up jumping in and figuring it out. We’re kind of nailing that down this week. But I’ve primarily been organic for about 90% of my business over the last seven years. And while I absolutely love it, I see the power of ads when driven to a funnel that’s converting organically or a launch system that’s converting organically.

Megan Yelaney:

And mine does. It’s done really well for the last year since we’ve been publicly launching. And so it’s like, all right, we’ve got a proven process. We’ve got a proven launch system. Like, let’s add gasoline to the fire. I feel more confident doing that now versus in the past when I kind of just like, threw money at ads, expecting it to work to something that wasn’t proven yet. And then the third is an evergreen funnel build that I am doing over the next couple months. My goal is to have the evergreen funnel done dusted so that once my launch is over at the end of June, we’re going to do a launch the end of June, a big launch.

Megan Yelaney:

I can turn the funnel on and start to really warm people up for the next one. Right. And so the tricky part about all this, as you can hear and listen, is finding the fricking time. Where’s the time? Like, I want to build out the funnel while prepping for a big launch again so that it’s. It’s on, but I’m also doing a show. Mom and my kids. Like, there’s a lot. And so a huge thing I’m leaning on is help, is support.

Megan Yelaney:

Not only team and giving them more and increasing their roles and all of that, but also my husband, also my babysitters, like, also my family. Like, there’s going to be seasons, especially during the show, that I’m gonna need to ask for help, and I’m getting real good at that. That was something I wasn’t always great at. Now I’m like, I’m getting good at asking for help when I need it. So I feel pretty grounded on this. I feel like I know who my support is. I know where my help is. Are there going to be messy days? Are there going to be clunky days? Are there going to be days? Like, I feel overwhelmed and like, I’m feeling.

Megan Yelaney:

Of course. But as I’m saying this, like, having this plan and knowing things will adjust and we’re going to do the best we can and tweak as we go, I feel very, very, very grounded. So I’m really, really excited. Okay, last thing I want to leave you with, because I was kind of mulling this over. I was like, there’s. There’s like, I was writing this as a post, and I was like, I need to talk about this really quick. On the podcast, there are three things that I’ve realized. I mean, I’m sure there’s way more than three, but three in particular that no, just simply don’t work in marketing anymore.

Megan Yelaney:

And this is from someone who’s been in the industry since literally 2012, this specific business since 2017, 2018. One is like, just showing people results and not. And like saying, hey, here I can get you your results. Here I can get you to your goal. But not showing them how right that was. There’s like an old saying, people don’t care how you get them there. They just want to know that you can get them there. And that does not fly anymore because people want to know exactly how you get them there.

Megan Yelaney:

So they can make sure they haven’t tried it before. Or it’s not like something that they’re not willing to do, right? Like cold dms. Big one. So that’s one is like showing your process, showing your framework. If you don’t have a framework or if you don’t know what it is, go to the link in the show notes, get my framework workshop. It is going to change the game for you. You have to, have to, have to have a Framework, because otherwise you can’t explain the process, right? And people do want to know. They want to know the process.

Megan Yelaney:

Second is, I kind of alluded to this before, but sharing in the moment raw versus like professional thoughts, right? They want to see like bigger stuff. You. They want to see you process in real time. They want to see how you’re creating. They want to see how you’re, how you’re navigating all of this in real time, right? And so I really, really recommend that you start to document whether it’s a public goal, like I just said, or it’s, hey, I’m thinking about doing this, this, this new offer. Help me create it. Like, it doesn’t have to be this big declarative goal like I’m doing, but it could be something more behind the scenes. Pick something that you can actually share while you’re doing it in the process.

Megan Yelaney:

Because people love that. They love the raw. They love the real way more than the professional. All button, suit, suit, tie. They like the FaceTime feel. They like the selfie shot on the walk. Like that stuff is working so much more. And then third is having a one line that you can repeat over and over and over again that kind of encapsulates your process and your story and really shows that you know what you’re talking about, right? So it’s like you’ll see this all the time in hooks as you give a quick scroll.

Megan Yelaney:

It’s like how three things I did too, blah, blah, blah. That line, nailing that down. I have just seen that help my clients over and over and over. So I want you to start really thinking, what is my one line? What is that thing that I can really start to rinse and repeat and test from all these different angles? And if you don’t know that yet, I am. Let me look at the date right now. I am releasing something next week. Maybe it’s released now. Check the show notes.

Megan Yelaney:

But as I’m recording this, I don’t know if it’s going to be out yet. Check the show notes though. I’m doing a, a three day event at the end of April called 10K One Liner. It’s gonna be 27 bucks. I’m gonna help you map out that one line, but we’ll be. What would be really helpful though is if you haven’t already gotten my business story blueprint. Go get the business story blueprint. Map that out.

Megan Yelaney:

Send me your, your story. It’s the blue. The blueprint’s free. We’ll, we’ll link that Below as well. Lots of stuff we’re linking today. Get that out first so that when the 10K1 liner comes, you already kind of have like a step above because it’s ideal. Ideally, you go through that first before you actually come to the 10K one liner. So that’s all gonna come very soon.

Megan Yelaney:

I’m gonna drop that next week, but check the show notes in case I have that early for you. And DM me on Instagram. If you’re like, I want to make sure I. I get access to this. It’s gonna be freaking epic. It’s gonna be all voice recordings so you can pop in when you need. You’re not. You don’t have to be on zoom at any specific time.

Megan Yelaney:

I cannot wait. I hope this helped you. I wanted to give you an update. I just felt like chatting with you and really sharing, like, where things are going. My 200k goal. Maybe I’ll map that out if. If you want me to, like, map out the exact behind the scenes of the 200k goal, like what we’re gonna do to get there, what we need leads wise. I’m totally down to share all that.

Megan Yelaney:

So if you’re interested in that, if you’re like, Meg, please do another episode on that and a post an email, all that. If you DM me on Instagram and just say 200k quarter and I’ll know you came from the podcast and I will know to record that episode next. All right, my love, I hope you enjoyed this and I will see you on the next one.