Road Back to $100K Months In Less Than 30 Hours A Week

Megan Yelaney:

Welcome back to Business Not As Usual. I feel like this is gonna be one of those episodes where it might be a little chaotic, but in an exciting real life way. As I am recording this, I am watching my poor husband, my strong husband shovel out what I think is officially the worst snowstorm Long Island has ever had. And New York in general. I’m pretty positive. I think we have over 2 feet. It’s insane. I’m looking outside.

Megan Yelaney:

I’m like, what, uh, how, how? So I’m cozy recording a podcast episode inside. Can’t trek out to the office cuz there’s so much snow to get there. So we are at the desk in my bedroom, which actually is a pretty nice view, like, um, for filming videos and stuff because it’s, um, right in front of the window. Really, really beautiful lighting. Anywho, that’s my view right now. Watching my handsome hubby shovel his life away. It’s gonna take hours. It’s crazy.

Megan Yelaney:

We did try to get someone to come and do it, but everyone was booked up because we didn’t do it till last minute. And I’m like, honey, let’s get someone over. But you know, it’s a good workout. He doesn’t complain. And the boys actually are pretty entertained while he does it. They’re napping right now, so that’s why we’re able to do this. It is snowmageddon over here. It’s crazy.

Megan Yelaney:

Anywho, this episode might be a little chaotic in that sense because Luna might bark. She wants to go outside. The boys might wake up, all those things, but it’s real., and I wanted to record it right now because I am in the zone with a goal that I just declared and I’m a little like half wanna throw up and half excited. So let’s get into it. Last week I was on a mastermind call with the mastermind I’m a part of, and it was one of those just like Q&A, what’s going on, what do you wanna talk about kind of calls. And it was funny because everyone who needed to talk through something or had a question, every single question was around content. And these are very successful women, you know, who are making at least 250K in their business a year, some up to a million. It’s a really— like, these women know what they’re doing in business, and we all have content systems.

Megan Yelaney:

Like, we all teach content systems. Most of us, a lot of us do. And so It was just funny that even with all of this knowledge and experience, we are all like, content, content’s so hard. And, and just whining and complaining as we do, right? But in that conversation, we had such a beautiful conversation and in it I brought up the idea of video series and how I, I teach video series. I’ve helped a lot of clients create video series and I’ve been saying I wanna do one for myself yet I haven’t yet. And I know that a lot of people ask me about how I balance motherhood and business, and so I totally could do that one. Or I could do one that puts me out on a limb a little bit more, and I could share. And it kind of like popped out of no— nowhere.

Megan Yelaney:

When I tell you this wasn’t even a top of goal, a top of mind goal, I should say. Like it wasn’t something I like really said out loud or even thought that much of consciously, but it was obviously in there subconsciously. When it blurted out, everyone was like, well, of course that’s now what you have to do. Like, we need to see this. We are invested. You have to do it. To do this. I was like, oh gosh, okay.

Megan Yelaney:

And that’s what’s so great about being in a room and surrounded by really powerful women who will not let you not do the thing, right? That’s why I love running masterminds. I just, right before I recorded, pressed record, recorded a video for my mastermind encouraging them to do the same, like declare a really big goal. The reason being, when it comes to content right now, and I’m sure you see it, take, if specifically we’re talking Instagram, take one little scroll. You will see some kind of video series popping off. Video series is such a great way to not only grow your account, but really instill so much trust with your audience. And whether it’s something that you are actively doing, like already, and you’re like, I’m just gonna start documenting this, like how I do this, or come with me as— whether you do that or not, uh, or you’re already doing something, or you, you have this big goal like that you wanna declare and you’re like, okay, I’m putting myself out there. I’m declaring it now. I have this public accountability.

Megan Yelaney:

Either way, I think it’s such a great, great way to like flex that creative muscle. So on Friday, I couldn’t stop thinking about this, and Friday is my CEO day, so it’s when I do a lot of thinking. And I was in my office, I was getting some stuff done, and I just felt this like, I don’t know, maybe it’s a blackout moment, but I just kind of grabbed my phone and made a couple stories. And in the stories I said, I think I wanna do a video series and here are two ideas I have. And one was a little bit more calm, should we say. One was, and I’ll give you the, the two, um, different examples. So A, I gave them two different examples and I said, video series A is come with me as we build back up and aim for $500K this year, which we’ve already been doing the last 6 months, but it feels safe to put out publicly. And I wanted to call myself out on that because we’re literally already doing that.

Megan Yelaney:

We’ve been doing that for the last 6 months. Like the average. And so that felt very— it’s like when you set a goal or you put down a task that you know you’re gonna do and you just wanna put it down to check it off. I know I have a lot of people like that in my audience. I’m— that’s me. I will write things out to check off that I’ve already done cuz I’m like, oh, I wanna check it off cuz it feels good, right? Or if you’re using a, um, app like Asana, when you check it off, little unicorn goes across this. The screen and like, that just feels really good. So that’s what I do.

Megan Yelaney:

And that was that kind of goal. I was like, me saying this is my video series feels so like it’s happen— it’s already happening. So is it a goal or is it just like, come see what I’m already doing? Which, that’s totally cool and that’s fine, right? So I did still wanna give that goal, that, um, that idea. The second one was come with me as I rebuild my business to $100K cash months without working more than 30 hours a week. Now I polled my audience. I should look, I don’t have my phone near me right now. It’s charging cuz gotta be charged in case we lose power. Please God, I do not wanna lose power.

Megan Yelaney:

But I, there was, it was a, a poll. Let’s just say this, more people voted on this than have in a long, long time on my polls. So let’s say, and I knew that would happen, of course. And 8% voted for A, 55% voted for B, no surprise. And then 37% said either, honestly. So a good chunk of people, we had a lot of people vote and a good chunk of people said either. So that gave me a little bit more like, okay. Maybe I will do that one, right? And so I thought about it for the weekend, the whole weekend, honestly.

Megan Yelaney:

That night I went for— out for my brother-in-law’s birthday, um, for pizza and we got a drink and then I was home by 10, traded with Mike while we kind of overlapped. His mom watched the boys for a little when they went to sleep and then Mike and I were out together for a whole hour with our, our family, which is so rare. And then I was home by 10 o’clock to relieve her and to go to sleep cuz You know, I go to bed by 9. It was already way, way too late for me. So even as I was out, it was like in my head a little bit. And then I went to sleep, woke up, could not stop thinking about this all weekend. And as I kept thinking about it, I was like, why can’t I stop thinking about this? I felt this like vulnerability hangover. I really was like, wow, I, I put myself out there.

Megan Yelaney:

And a couple things that I said in this story series, for those of you who didn’t get to see it, is like, Which, if you’ve listened to the podcast, you know this, but a quick, quick recap. In 20— 2018, I started my business coaching business officially and grew that to a million in sales. Actually, no, no, no, that’s a lie. A million in cash in less than 2 years. And I think I recently figured out the exact math and it was like 16 months, which was pretty crazy. But with all of the experience I had before that, my other 2 businesses, not really like, not that crazy. Uh, I just like knew what to do at that point. And so I did that, which was great.

Megan Yelaney:

And dur— in that time period and the following 2 years, I hit many 100K cash months. Not every month, I would range between 50 and 100, a lot of times landing around like 60 to 80. That was like a very, very consistent, consistent, um, income month for me. And it was great, and it was in my hustle era, and it was also a time where my marriage was really struggling. Not because of that, it was struggling before,, but it didn’t, you know, help that we both escaped into our businesses. We’re like, all right, well this isn’t going great, so let’s just escape there. Right? Again, if you’ve been a— along for the ride, you’ve heard all this before. So just a quick recap.

Megan Yelaney:

Fast forward, I got rid of some programs once my husband and I got back together after our separation, realized things needed to change. And you know, I did remodel some things, but I still was doing a lot of calls and most of my programs were high ticket, high ticket coaching, high ticket masterminds, things like that. So I was really scaling high ticket. And then I had my babies, and as I was prepping for them, I was like, okay, rid of everything, just courses. We’re just doing courses, no calls. So I went from like one crazy extreme to the other. And during that time, I still had my old group program and was doing like one call a month, uh, or one call a week, I should say, with that, and, um, a, a couple one-on-ones occasionally. But when I came back, from maternity, I quickly realized, wow, I want my business to look very different than I thought.

Megan Yelaney:

I do not just want a course-based business. And I just, I honestly just felt very lost cuz I had spent so much time restructuring my business and a lot of money, a lot of investments, a lot of mentorship, a lot of funnel and tech stuff, getting everything together for these courses and running funnels and so much, so much time, energy, money. And for me to just go, wow, that’s, that’s not actually what I want. I don’t just want to bring in passive sales and it’s not passive. You still gotta create the content to drive the traffic unless you’re purely doing ads. And it wasn’t, it wasn’t me. And I will have courses. It’s not that I won’t sell courses.

Megan Yelaney:

I do have courses and I sell them occasionally. It’s not that. It was just that I know my genius and I know what I love doing is more hands-on coaching, is being in the thick of it with people. Like, I like that stuff. And sure, I cannot do it at the, you know, extent I was in the past because I don’t have that many hours in the day anymore when I’m with my boys a lot of the time. But I still wanted to do that. And so 2025 for me was a complete rebuild year. I started my Distinctive Edge program.

Megan Yelaney:

I built that up and got the systems going, got the framework really structured, tested it. To a few rounds and then did a public launch 3 times. And now we’re in our 5th cohort and it’s rocking and rolling and we have a great process and things are going so well. And I see the future of this. I see what this program can scale to. I see what it, it’s already scaled to in its first year. It made over $220,000 including some of the, um, continuation. And then I launched my mastermind and everything was just like, okay, where— we’re getting back there.

Megan Yelaney:

Like, we’re, we’re rebuilding it, right? But I still had this very much like, well, I, I’m at capacity. Eventually you’re gonna hit capacity. You can only take so much because there’s, yes, scalability in my group, but there’s not in the VIP. I can’t take unlimited VIPs. I can’t take unlimited mastermind clients. I can’t take unlimited one-on-ones, right? And so there’s There’s capacity in everything in certain ways. Yet I know that the way you really scale a business is not with capacity kinds of offers, or not with, like, having that as your, okay, well, I, I’m at my max, now what, right? That’s actually a huge thing I help clients do is they feel they’re at capacity and they’re like, but I wanna make more money. How’s this possible? That’s what I help them do.

Megan Yelaney:

I help them remodel. I help them figure out what their distinctive edge is, how we leverage it to bring in more clients and really set their framework up so that they aren’t the bottleneck, right? And I just realized during this whole time, like, or, or this whole weekend as I was reflecting, okay, this is possible. I just have to look at this from a different angle, a different, a different way. So with all that said, I didn’t— it’s not that I didn’t let myself believe I could get back there. I just know that the way, if I’m being super transparent, which of course I’m going to be with you. When I, when I was building my business in 2018, it was so fun. So fun. Like I was just having a blast and yeah, sure.

Megan Yelaney:

Some of it was me escaping from my marriage. Call it healthy, call it not. I was having fun. I was creating programs that lit me up. I was working with clients I loved. I was like, I, I was setting goals, but it wasn’t like I have to hit this income. It was more like, How many more people can I help? How many more people can I have join this offer and help them? How many more incredible people can I work with? And that led to more money, right? That naturally led to more offers and, and more, more people signing up for my offers. And it was such a playful, playful experience.

Megan Yelaney:

And while yes, I worked more hours than I would now, there was this like, I don’t know, this just like, we figured it out and we thought outside the box and I st— I nothing, there was no ceiling, there was no limit. Limit. I was really dreaming. I was really dreaming. And then I started to hit these crazy months, $80K, and then, well, I guess $50K was like one of the biggest, like, whoa, wild. Then $80K, and then my first $100K cash month was like really $112K or something. And I just remember being like, oh, and this is cool. And then I started to get a lot of attention for it.

Megan Yelaney:

I don’t know what else other word to call it. Like my mentor was, you know, talking about on her pages and sharing it. And I, I, you know, um, I said that was fine. It was all, it was all in, uh, all consenting. But I, I all of a sudden got all this, like all the eyes. I felt like, I felt like I had all the eyes on me. And this is where, gosh, we are just so selfish, right? Like, I promise you, even me, like, making this goal now, I’m like, everyone’s watching me. No, they’re not.

Megan Yelaney:

They’re, they’re watching themselves. Like, it’s just so funny. It’s like when you go into a gym and you think everyone’s staring at you. No, they’re not. They’re paying attention to themselves. So just remember that. Gotta throw that in there. But I did feel like I had a lot of attention on me.

Megan Yelaney:

I felt all of a sudden, okay, now everyone’s gonna go, what’s she gonna do next? And. It quickly shifted from so much fun to pressure to, oh crap, I have to up, up, up it. And that, it was such a— gosh, it was such a pivotal time in my business because that switch, that is the danger switch. That is the switch that made me start to make— start to throw money at the quote unquote problem. And I got into a habit of hiring and investing in things that wasn’t— weren’t right for me, that were shiny, that were just unnecessary. And it was really hard to stop doing that. It was really hard to stop doing that. And it just became about beating myself and impressing Instagram.

Megan Yelaney:

Ugh, I wanna throw up saying that, but it’s just so true. It’s so true. It is so true. It was— it really shifted from this like soul-filled passion, this is what I’m put on this earth to do, to I have to keep up this persona, I have to keep up this level. And not that I wasn’t being me, I was being me the whole time, but my goals and my drive were based on other people’s expectations and not Mine. And honestly, even me saying that right now, I’m like, damn, you’re admitting that right now. But you know, we’re just being so truthful. We’re being so truthful now cuz why it— why, why not? Like, it’s just a lot of people did that.

Megan Yelaney:

A lot of people did that. And so the thing that’s beautiful about all of this is I proved to myself I can make that kind of money from the passion, from the excitement. From the aligned place, right? Just because it switched doesn’t mean it negated what I did before that. And so I, I’ve done it and I know I can do it again. And I have a lot of, um, what Lacey Phillips calls expanders in my world. A lot of business owners who are moms— well, I shouldn’t say a lot, actually a few. I can count on one hand, a few business owners that are moms that have reached the $100K+ cash months. That I really look up to.

Megan Yelaney:

To be quite honest, most of the people in my feed that I have to edit don’t— and it’s not that you have to have kids, it’s just if I’m looking at my lifestyle right now, it’s wildly different than most of the people in my feed who are— have the 100K cash month in their bio, right? And it, it’s just, they, they just have a very different lifestyle. And so I have to surround myself with like, oh, it’s possible. And those moms are not working a ton, right? Like, I’m saying I don’t want to work more than 30. Now I work about 25 hours, some, some weeks 30, some weeks 20. It really just depends. But I do not want to work more than 30 hours a week between our babysitter, between my mornings. I love the amount of time I get to spend with my boys. It’s plentiful.

Megan Yelaney:

It’s beautiful. And I get to sneak away and have a little break and work. Work is my break sometimes, right? Because mommin’ is definitely harder. Let me tell you, it puts us so much into perspective. So. Anywho, all that to be said, I just realized this weekend, like, this doesn’t have to be scary. Yes, it’s vulnerable putting yourself out there, but like, I have felt since I came back from my business that I’ve been playing it safe. I have been playing it safe for a few reasons.

Megan Yelaney:

I’ve been playing it safe because my nervous system needed that. You know, when you have twin boys, and you go from 0 to 2, woof, you don’t know what you’re doing times 2. It’s a lot, it’s a lot. It was a lot becoming a mom, and then add the business aspect to it, add the breadwinner aspect to it, and feeling the pressure of shit, I need to provide for my family. There was so much involved in, in that year or 2 years, and so I— my nervous system could not handle any more than safe, any more than Let’s slowly build up. Let’s set small goals. We are going back to the basics, baby. We are gonna stop saying— I had to stop telling myself, but you’ve done so much more, but you’ve done so much more.

Megan Yelaney:

Like, this goal feels so silly. Like, I remember my first goal of my first program was like, I wanna make 20K in my first program behind the scenes. Now I noticed someone listening, that might seem huge. That was very small for me at that time. Very small. But that was what I wanted and I hit it that first time, which was exciting. And I just very— I, I had this like, I am slow and steady. And so I entered this year going, okay, I’m still slow and steady, but we got a lot under our belts.

Megan Yelaney:

We’ve got a lot of stuff clicking and working. We’re in the groove with a lot of systems and clients and all these things. So we’re definitely increasing our income this year. We already have. And like, we’re on that track already, well on that track compared to last January and last February. But I was— I actually even made a post that I think the post literally, the front, the front of the post says why my goal is not to double my income this year. So here I am like a month later being a hypocrite, but not really. The whole point of that post was I refuse.

Megan Yelaney:

To give up time with my boys. I refuse to work myself into the ground. I just refuse to do it. And so I made that post with that intention of things are going steady. This is a deepen year for us. This is deepening, deepening, deepening. And then, you know, maybe next year we’ll scale. And then I mistakenly picked up the book 10x is Easier Than 2x.

Megan Yelaney:

And fun fact, I have barely through it. I am only through the first chapter. That’s what’s kind of funny about this. Like I’m only through the first chapter. But I cannot stop thinking about the premise of the book. I mean, the title, 10X is Easier Than 2X. Think about that title, right? Saying that going for 10 times the goal is actually easier than 2 because of the way it makes you think and the stuff it makes you stop doing. You actually should be doing less to get there.

Megan Yelaney:

They go over all this in the first chapter. Highly recommend. Literally, if I stopped reading now, it was worth it. Obviously I’m having this whole revelation from the first damn chapter, so. All of that. Oh my gosh, Megan, I have notes. I promise I gotta go back to my notes and like stay focused. All of that, making that like, hey, I’m gonna, you know, I just want to, I wanna increase my income this year, but I, I don’t need to double it.

Megan Yelaney:

I don’t need to triple it, any of that. And then after the call last week when I just kind of blurted out, I kind of said it like this. I should go back and listen to the mastermind call cuz they record them, of course. But I kind of said like, Yeah, you know, I was thinking about doing a series like, come with me as I like, you know, uh, balance motherhood and business. But I, I, when I see series when they’re really specific and there’s a goal, I get so invested and I love it. And I know that would be really cool. I was like, what if I did something like, come with me as I rebuild my business to 100K cash months without working more than 30 hours a week? And they were all like, uh, yeah. Like I just said, everyone was like, 10 outta 10, yes.

Megan Yelaney:

And Again, as I’m sitting here, I’m like, what? Where did that come from? Why did that come from? No, no, no, no. I said I wasn’t gonna even try to double my income. I— that’s crazy. That’s crazy. And all of these doubts came because I was like, yes, do I believe I can do it? Yes. Cuz I’ve done it. Do I believe I can do it working less than 30 hours a week? I have not done that. I have not done that.

Megan Yelaney:

And when I was doing it before, certain moments in my business I was investing in the right things and certain I wasn’t. And so the pressure to just pay my team felt so great and so high that it wasn’t— I, I, I’d rather have a smaller business, let’s put it that way, you know. And again, my boys are number one, and if I cannot be regulated for them and calm for them during this goal, I full, full permission to stop it because it’s not worth it. It’s just not worth— and that’s where I’ll get into like the specifics of how I’m feeling about this goal. But all that to be said, I just realized as I entered this year, I’m playing a little— I’m playing very safe because I want to stay regulated and I don’t wanna overwhelm myself. But that’s where when I was reading the 10x is greater than or easier than 2x, I was like, okay, but the thing is, You can do that and you have to start thinking differently because you are thinking in this constrained place. Honestly, you’re thinking like pre-business you almost. I’m thinking like an employee right now, not like a visionary that I am.

Megan Yelaney:

So a couple things I wrote down, I actually sent this in my newsletter last week, but I wanna expand upon them a little bit. First thing that came up since declaring this goal, well, the first thing was immediate regret. I was like, shit, why am I sharing this? Why couldn’t I just like kept going? I’m along my merry way, right? And I could do this behind behind the scenes. No one would know. Business is going great. We’re more than taken care of. I love my clients. I love my processes.

Megan Yelaney:

I love the work I do. I love the balance. I love how much I’m not working. Like, everything’s going so well, Megan. Why the hell are you throwing this wrench in? What’s wrong with you? But then I felt an immediate— and this is the thing I really want to hone in on, this is like the point of this episode— I felt an immediate detachment. And I mean the feeling of like wanting to throw up is still very much there. Cuz no matter how much personal growth I go through, I’m still a human. So I still care what people think about me, not in the extent that I’m gonna change what I’m doing.

Megan Yelaney:

It doesn’t affect me like it did when I was younger and stop me from doing things, but it’s, it’s always gonna be there a little bit, right? But the more empowering feeling is I have this healthy detachment. And the reason is because this time around, I, I actually refuse to work more than 30 hours a week. So I have to just figure it out. And this brings me kind of to my next realization and why I think I have a lot of this detachment is I don’t have a timeline for this goal. And this is where the public pressure actually helps, because if I wasn’t declaring this, I might not take action in the way I need to for this to happen. I didn’t— I wouldn’t have had this whole weekend of like, oh shit, I have to stop doing this. I have to start doing this because when I really took a hard look at what needs to change to get there, there was definitely some things that I have been ignoring and I was like, it’s good enough though. It’s good enough.

Megan Yelaney:

It’s good enough, but it’s not good enough if I wanna hit that goal working less than 30 hours a week. It’s not. So then that brings me to the next one. This is already starting to feel fun, honestly, because I don’t have a strict timeline, but because I am also declaring it, right? Like I said, I’ve hit the $100K cash months pre-babies, but it involved a lot of coaching calls and primarily all high-ticket programs where now the majority of my income comes from a mid-ticket program. It’s between $2,500 and $4,000. And this time my boys, Aiden and Kevin, God bless ya, they will keep me in check because there is no sacrificing. Like I am not giving up time to hit this goal. I’d rather it take way, way, way longer or quite frankly not happen.

Megan Yelaney:

But I know that’s not gonna be the case, but that’s where the detachment comes from is like, Sometimes when we’re so attached to a goal, we can’t actually expand our mind and see other, um, solutions to problems and see outside the box. But because I’m unattached and because honestly it’s like, we don’t need that, we don’t need that to survive, and it’s not a timed thing, there’s this element of play and excitement that I’m really stepping into. And so right now, when— or this weekend when I was like really analyzing some things, there’s 3 main things that I need to set up. To reach this goal. Now I’m sure there’s many more than 3, but these are the 3 that when I was like really doing some deep dive, I, I realized. So I know, before I get into this, I know how to hit this, this income month, and I also know how I don’t want to do it. There’s certain aspects of how I hit it before consistently that I love, that I will take, and then there’s certain that I, I don’t, right? So Instead of me going into like, okay, let’s get as many high ticket clients as possible right now. Like I could sign 2 high ticket one-on-ones, pay in full, combined with my monthly recurring revenue.

Megan Yelaney:

I’m basically, I’m there. So, so I could just go do that. Now that would put me at capacity in many ways. It would maybe lower the quality of my coaching because I wouldn’t have as much availability and go against literally everything I stand for because that is not how I operate. So here’s what needs to happen for me to increase my capacity in some ways. You’ll, you’ll see what I mean. Number one is standardizing my programs even more. So what I mean by this is making the curriculum and the trainings in my programs so airtight that when clients come to me with question, 9 times outta 10, it’s answered in a video in depth with examples so that the actual coaching on the calls and in Slack and, and/or Voxer.

Megan Yelaney:

Can truly be actual coaching, right? And not like showing you how to do things. That’s what videos can be for. So as I go into this week, I am literally writing down every question that can be made into a video or should be in a current training so I can have like a library bank of quick, where can I find the answer quickly videos, or again, editing certain things. And I’m updating as this week is actually the fourth week as I’m recording this. This is the fourth week in the month and I made it a new rule this year, which is Oh my gosh, already so amazing. I don’t do any calls the fourth week. Now I might do, um, I have like a guest call for my mastermind. Um, but, and a podcast interview this week, but that’s it.

Megan Yelaney:

I’m not doing coaching calls. Like I’m not coaching on the guest call. It’s, I’m bringing in a guest for my mastermind peeps. So I have space this week. And so this week I am updating phase 2 of my TDE curriculum. So the timing was so perfect to have this like revelation because I can immediately apply it to the revamp. So that’s, that’s one. And then also within that, I have been wanting to create a custom AI for so long, and this goal is really pushing me to do it more quickly.

Megan Yelaney:

Like, I wanna create a bot that is programmed to be very similar to my coaching style, one that knows my methods, my processes, my frameworks, so that I can get clients answers even more quickly. And then they come to me for clarification and like, hey, is this on point? Correct? The right path? And I can confirm and change or confirm and say that let’s go, it’s great. I created a custom GPT for helping my clients map out their frameworks and it’s been so golden, like wildly good for them. So I can’t even imagine how this is gonna be. But one thing, of course, like it’s not gonna replace coaching at all. It’s not gonna do my material reviews for me, right? Nothing like that. And I won’t be like, go ask the bot if someone asks a question, obviously, but it’s just gonna give people a resource and a place to play around with, especially on the weekends when I’m not live, right? When I’m not online. So that’s number one.

Megan Yelaney:

If your program that, you know, you wanna scale, or programs that, you know, you wanna scale cannot hold more, then that’s the first thing. I, I’m not bringing more people into something that I know I need to standardize even more, right? So I have a certain point where I can get up to right now, and I feel very comfortable with that. But to go above and beyond where I know that’s what’s gonna help me get to this goal and what I want to get— help me get to the next goal. I need, I just need to standardize it more. I need to get it really nailed in. So that’s number one, and that takes a lot of brainpower, but it’s also really fun. It’s also really fun. So I’m, that’s number one.

Megan Yelaney:

Number two is team and delegation. So last time I scaled to $100K months, I did not do it alone at all. And this time will obviously be no different. I have a team, but we can optimize a lot, and this is gonna be a huge, huge, huge driver in hitting this goal, especially since I don’t wanna work more than 30 hours a week. There are a few things I am still doing. For example, I’m editing my own videos still that I know I need to outsource, even if I like doing it and I think I’m good at it and I’m a little bit of a control freak. So that’s more so for like my own self to hold myself accountable to. And then thirdly is like 10x-ing on lead gen.

Megan Yelaney:

So this is just one little aspect, but I’ve posted a trial reel every single day the last week and it’s really starting to pay off. I don’t have a crazy follower increase or anything like that, but I’m seeing some content that’s hitting. And I’m like in this test, test, test, test, test mode and having so much fun with it. And I’m going ham on face-to-camera videos cuz I know that’s what converts for me and really leaning into my collab and referral network to set up 2 to 4 collabs a month, which I already am on track with. Um, I’m finally considering, highly considering Facebook ads. Uh, again, I’ve done them in the past, but it’s been a long time. And my husband is toying with actually learning it before our next launch to like optimize what we already have working. So.

Megan Yelaney:

I am gonna take you along this journey. The best place to get updates, I’m gonna be doing like most likely weekly updates. I don’t know the cadence yet. I haven’t committed to anything yet. Um, but definitely we’ll be sharing that on Instagram and the Weekly Edge newsletter for sure. And of course the pod. But, um, if you’re on all those places, you will definitely get the updates. But I’m, I’m just honestly like choosing to see the fun in this.

Megan Yelaney:

And I think the biggest thing sometimes you set this goal, again, the timeline. And it’s funny cuz usually I tell clients to set timeline goals like, have some range, but there’s sometimes where we don’t. And it’s like the reason— that’s where I think having that public declaration, or let’s say your public declaration is to your coach, your mastermind, saying it and having it out there is, is powerful because then you’re like, okay, I’m being held accountable. I’m being held accountable from— by you and by my mentor, by my mastermind, by the one I coach in. Like I, I have it out there now and I am going to now have to really be honest with myself and look at shit that I shouldn’t be doing, that I know better, and look at stuff that I should be doing and I know better, right? And then learn what I don’t know. I don’t know what I don’t know. And so there’s— it’s this, like, I almost feel like a fun fresh start over energy in a way. And not surprising that this happened like right when the Chinese New Year started and We were all like, oh my gosh, we’re done with the year of the snake.

Megan Yelaney:

So I’m really, really pumped, really excited. Come along for the journey. Let me know if you have questions or things that you wanna see the ins and outs of. Please gimme some suggestions and I will see you in the next episode.