Pinterest was a GAME CHANGER for my health + fitness business in 2017/2018. Even though I’m no longer health and fitness coaching, my blog for that business STILL gets 4,000 views PER WEEK. And guess where most of that traffic comes from? PINTEREST baby. In this blog post I’ll share my top 5 tips to help you learn how to use pinterest for business so you don’t have to JUST rely on Instagram to build your email list and attract more clients you LOVE.
5 Secrets to Creating Pins That Convert
How to Use Pinterest For Business Tip #1: Know That Keywords are KING
One of the first things I realized when I started to learn about using pinterest for business was that I was doing it ALL wrong before because I wasn’t using “keywords.”
SO what’s a keyword anyway?
This little description is from this blog that you can dive deeper in if you want to go down a keyword rabbit hole =)
“A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.
Let’s say you’ve got a website about pianos: you sell all sorts and types of pianos. You blog about what to look at when buying a piano and you share reviews about the pianos you offer on your online shop. You sell digital pianos so you’ve created a product category page about digital pianos. Ask yourself this:
What kind of search term do you want to be found for?
Which words do you think people will use in search engines to find you?
What would the search query look like?”
No longer should you name your boards “My Fav Recipes” or “My Fav Workouts.” You want to fill your boards, your pin descriptions, AND the text on your pins with keywords people are actually SEARCHING in Pinterest.
Simply searching “intermittent fasting” in Pinterest helped me realize “intermittent fasting for women” was a very common “long-tail keyword” (aka a string of words together) that people were commonly searching. From that moment on I put those string of keywords in basically every pin image, description, and blog post and had an entire board called “Intermittent Fasting for Women”, which you can find here.
How to Use Pinterest For Business Tip #2: Long & Skinny Images
Before I dive into the correct Pinterest image to use, if you’re REALLY wanting to dive deep into Pinterest and Blogging, check out my 3 Essential Strategies to Get More Free Leads & Clients here where I go over how to talk to your ideal client effectively so they DM you, Pinterest, Blogging, Instagram tips, and how to write effective sales emails & captions. (YES, it’s INSANE how many APPLICABLE tips you learn in this masterclass!). Get it here.
Now you can totally pin images from other social media accounts, like Instagram, Twitter, Facebook, etc that don’t have the “long and skinny” format. I recommend downloading an app called IFTTT (If This Then That) where you can set up a “rule” so that anytime you post on Instagram, FB, Twitter, etc, it automatically pins to your Pinterest boards.
But if you’re personally making pin images to upload, I always recommend going with the long and skinny image.
Why? Simply because that’s what converts and makes people click. People are used to Pinterest having the “long and skinny” images so that’s what they look for, and it catches their eye more easily.
I recommend using Canva to create these images and use the “Pinterest” template they already have ready for you!
How to Use Pinterest For Business Tip #3: Your Description Matters
Just like I mentioned in Tip 1 with keywords, if you want to use pinterest for your business, your pin description HAS to be full of keywords that your ideal client is searching for.
Pro Tip: type in the keyword you’re wanting to use in the Pinterest search bar, and try to use as many of the words that pop up underneath it in your pin description as possible.
Here’s an example:
If I was going to use intermittent fasting for women as my main keyword, I would want to include as many of the words in different colors that pop up when i search for it. An example of a good pin description would be: “Repin and click through to read my blog post on how to do intermittent fasting for women to lose weight, get results, and create a schedule. I’ll share my top tips, meals, and go over the intermittent fasting 16/8 schedule.”
I tried to use as many keywords as possible, but of course your description HAS to be accurate. If when they click the pin, and it doesn’t go to a blog that actually gives what the description says it will, they’re gonna be pretty damn pissed off. SO make sure you are taking your viewers to the thing you actually say you’re providing for them.
How to Use Pinterest For Business Tip #4: Brand Your Text Pins
If you can create a cohesive theme for you pins, just like Instagram, it’ll help your pins pop and become “you.” I wouldn’t go crazy obsessing over this step, but I have seen it make a difference for me personally when I’m using pinterest as a consumer. I recognize certain pins and know they belong to specific entrepreneurs. If you can create a “brand” (aka the same text, colors, images), people will get to know your pins. If they liked your past pins and blogs they’ll be more likely to click on the pin.
This will also just save you time when creating pins in canva. You can save a template with your colors and images so that you just have to make a copy or edit it each time you make new pins.
The left is one of my pins, and I use pretty much the same structure for almost all of my pins now. I’ve slightly altered the color and text to fit my new branding, but it’s very similar. The one on the right is one of my best friends and Pinterest QUEEN, Rachel Ngom’s branded pins. Whenever I see that color and those fonts, I know it’s her pin. You can check out her Pinterest tips here as well.
How to Use Pinterest For Business Tip #5: Always Link to Build Your Email List
While having people save your pins is great, that’s not going to convert them into loyal followers and build your email list! So you want to make sure they 1) click on the pin to go to the website you’re driving them to, and that wherever you drive them, it gives them a chance to opt into your email list!
You can do this by either directing them directly to your freebie landing page or to your blog that has your freebie linked in it.
Big Rule: Like stated above, make sure that when they click on the image they are going to a page (blog or freebie) they EXPECT go to! I can’t tell you how many times I’ve clicked on a pin and it goes nowhere or to something totally different than what I was expecting. DON’T…I repeat, DON’T BE THAT PERSON =)
I usually write one blog post a week and create about 5 pinterest images for that specific blog. I use something called Tailwind to schedule those pins to multiple boards, so I’m pinning 30+ times a week without actually going in and physically doing it myself. I HIGHLY recommend utilizing Tailwind if you want to truly grow on Pinterest.
Tell me about you! Do you use pinterest marketing to build your business? Which of these tips will you implement?
PS. Be sure to get my 5 Secrets to Creating Pins That Convert Free Guide HERE.
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